48. Brand and creativity are the most valuable
"There are water and small rivers everywhere. I cannot take advantage of the public. I have to let the public take advantage of me, which is in line with my uncle Ma's teachings!"
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Yao Yuan guarded the leaders of the Commercial Bureau and said that he was spitting around.
The leaders all told him that he was confused. If you sell a piece of clothing, we will definitely sell one less here. Isn’t this a good deal for the public?
So, why do you ask the public to take advantage of you? Donate the money for selling clothes to the public? Then, are you going to be a fool?
Of course, Yao Yuan couldn't do that anymore. He wanted to sell his clothes from his specialty store to the department store for sale.
The leaders understood that you wanted us to sell clothes for you, and you were the ones who earned money!
Yao Yuan explained: "I am definitely not what the leaders think. Look, the clothes I sell are of course designed by me myself. But the factory that processes clothes is not mine, but a village-run enterprise. They also need money to process clothes for me. I take clothes from the processing factory and you take clothes from the processing factory. It is the same method and price.
Then you think, you don’t get through me at all. Where can I make a profit here? There is no possibility of speculation? At most, if the more clothes you process in village enterprises, they will earn more. This is also a matter of supporting the construction of rural wealth, which is also good for the country, right?"
The leaders began to pay attention to Yao Yuan's suggestion, because this is indeed a thing that is good for them and for the countryside.
So Yao Dasha is just trying hard to make a lot of money? Also, if we sell his brand of clothing, it is equivalent to competing with him. Wouldn't his interests be damaged?
Yao Yuan said: "Although I do it myself, strictly speaking, it's not considered myself doing it myself. I am also an affiliated unit of the Cultural Center. I am a descendant of a revolutionary soldier. As long as I can contribute to the country, how can I care about personal interests?
My uncle Ma taught me that being rich alone has no meaning to our career. Only by becoming rich first and then leading everyone to become rich will it make sense!”
The leaders were confused.
This Yao Dasha is really as silly as the legendary one. He is either really stupid or as he said, he is indeed a good comrade who is devoted to the country!
But judging from his appearance, the latter is unlikely.
After a long discussion, everyone went to ask Deputy County Ma. Yao Dasha is the descendant of your teacher. We bullied him like this and sold his clothes to steal his profits. Is it appropriate?
In the view of Deputy County Ma, Yao Yuan's approach is indeed a good idea. It not only helped the poor old revolutionary areas develop secondary industries and get rich, but also benefited the country's business. Of course, this matter has to be supported.
So, the leaders of the Commercial Bureau decided to accept Yao Yuan's suggestion and build a Kangkang store in the municipal department store. This brand of clothes is easy to sell and makes money quickly. Who wouldn't want to sell them?
But Yao Yuan also has the conditions. Since you sell anti-Anti-Kang brand clothing, you have to follow my rules.
First of all, we have to uniformly price with me. Everyone sells the same price, so that it can be considered fair competition and in line with the spirit of the superiors. Furthermore, even if the sales method is used, we must follow my specialty store method, build a separate specialty area, and cannot be sold in conjunction with other clothing.
His condition is quite realistic. Because customers are used to choosing clothes from Anti-Japanese War brands like this, and changing to a department store to set up counters, they just need to look at the method of not being allowed to choose by themselves. Maybe they won’t come to the department store and buy it from Yao Yuan.
Therefore, the department store also agreed to Yao Yuan's conditions. But they had never sold clothes like this and had no experience in this area.
So, Yao Yuan suggested that he could come and guide him for free when selling clothes. As for how to sell clothes, he could invite Cuifeng, the waiter in his store, or recruit workers directly, or hire them temporarily first to guide other waiters' work.
Finally, the department store recruited Cuifeng as a temporary worker, and was responsible for the business of the specialty store and also provided her with two moves.
Since Xiaohui's clothing factory lifted the supply pressure, Sister Cuixia stopped making clothes and went downstairs to help fight against the storm. Gradually, she understood Yao Yuan's business mechanism and managing a small specialty store should be no problem.
In this way, Yaoyuan Department Store has a specialty store and the store manager has it, so he doesn't have to pay a penny.
Cuifeng has become a temporary worker in a state-owned store. She probably has become a store manager. Of course, the store will consider using her for a long time. It is a matter of time before she becomes a regular employee.
In the future, it is natural to become a city person and find a city person as a partner. Cuifeng's dream will be realized.
This can be regarded as the reward for Yao Yuan's hard work to Cuifeng.
Cuixia stayed in the store and continued to help fight against selling clothes.
With the first specialty store in the department store, the second one is probably not far away. In the future, Cuixia will become the manager of another store like Cuifeng.
Yao Yuan will also recruit new salesmen, continue to accumulate experience with the resistance, and then send him out to become the manager of the new store.
His way of running a specialty store is basically the current chain and specialty store. People at that time had never seen this method, and of course they would not have thought that doing so would be beneficial to him.
In fact, he didn't leave that day when he sent Xiaohui equipment to get the finished clothes. He talked to Xiaohui all night in her clothing factory, so that Xiaohui could understand his business method.
All the shops are public and have no asset relationship with him. Even his shops are nominally public. This avoids the tragedy of unclear property rights relations in the future, ultimately thankless efforts, and even putting themselves in.
As for how he and Xiaohui make money, from purchasing raw materials to leaving the finished clothing products, there are so many links here. Yao Yuan cultivates the mathematical knowledge and accounting ability of cadres. If he doesn't know how to dig out the profits, then he will be really Yao Dadashi.
By the end of this year, the city's store in the north of the city also had a Kangkang store, so Yao Yuan sent Cuixia to be the store manager. After the Chinese New Year, the second store in the west of the city, the Kangkang store, also began to open.
This year, the Municipal Revolutionary Committee was abolished and began to use its past title. The Revolutionary Committee of the Mining Machine was also cancelled accordingly. Representative Zhang, the director of the Revolutionary Committee, became Secretary Zhang.
In addition, the country has issued many new laws and regulations, including interim provisions on trademark registration.
Yao Yuan officially registered the Anti-Kang Brand trademark and authorized it to Xiaohui's clothing factory. From then on, only the clothing produced by Xiaohui could use the Anti-Kang Brand trademark. Other acts of impersonation and theft were illegal.
Of course, all specialty stores must obey his guidance and supervision and follow his routine. Otherwise, he would not allow Xiaohui to provide clothing.
This kind of supervision and management mechanism for non-property relationships has gradually become a means for Yao Yuan to make the store obey his management.
The next year, Yao Yuan handed over his shop to the labor service company of the cultural center, and the labor service company chose another address to operate it.
The Ming and Qing dynasty building that used to be a specialty store was completely rented by him and established his own "Kangkang Clothing Design Co., Ltd.". His corporate operation strategy began to slowly surface.
Nowadays, he and Kang Kang are only responsible for the design of Kang Kang brand clothing, and supervise and control the operation of the store through ownership of the brand.
Kangkang Clothing Design Co., Ltd. only retains the right to use its own brand, and other other production and marketing links have no property ownership relationship with the company.
In this era, small private companies like the ones he registered have begun to emerge like mushrooms after a rain.
From the outside, his company looks no different from other private companies. It is not large in scale. Moreover, because all talents in this era are still in state-owned units, he cannot recruit talents, so he simply doesn't want others. Only he and the Kang Kang couple seem even more shabby, and they are just a husband-and-wife shop.
However, the brand Kangkang has become famous in this city, and everyone is proud of wearing the clothing of Kangkang.
Yao Yuan doesn’t have to worry about someone pretending to be his brand. His business method is store-style.
The clothes you buy from specialty stores have purchase invoices. If there is a quality problem, I will be responsible for solving them. If you spend ten yuan on the street stall, you will buy a piece of Anti-Japanese brand clothing. If there is a quality problem, you will rely on me, and I will not admit it.
As a modern person, Yao Yuan has long thought of a mature method.
Because of these more advanced and successful use of management methods that others could not imagine than this era, Yao Yuan could accumulate his own wealth without being seen through and seen through by others.
Nowadays, Yao Yuan and Kang Kang are much more idle. Every once in a while, the two of them go to each brand store together or separately to check the service and operation status and provide guidance.
The rest of the time is to see the children at home, or take two children to the store to study and make new clothing styles.
Yao Yuan would occasionally take the Anti-Japanese War to the south, and one or two cities that are close to foreign cultures and have the trend of leading clothing fashion to take a look, experience the more advanced clothing culture, come back and design your own new clothing style, give it to Xiaohui for trial production, and be tried and sold by a specialty store.
When they went to the south, they would also take Aunt Jiang and their children with them, mainly going out for fun.
Yao Yuan had known about the future fashion trends of clothing, and there was no need to put a lot of effort into it.
In addition, even if Yao Yuan couldn't remember what kind of clothing should be popular recently, and when he went to watch a few new movies, he remembered it. Popular clothing always follows the protagonists in the movie.
By this time, with the gradual relaxation of policies, model operas have long been no longer screened in cinemas. Many modern movies such as "Love in Lushan" and "Black Triangle" have been screened in cinemas, and the names of the male and female protagonists have long been well known.
In this way, Yao Yuan will easily launch his own new clothing style during the clothing season every year.
As long as Kang Kang turns the appearance into clothes based on the appearance he draws, then creates a cut sample, and then writes it on the number and gives it to Xiaohui for trial sale.
Those who exercised in the years of Kang Kang could already see the appearance, so they formed a cut drawing in their minds and finally made the clothes. At most, it was the first time that they didn’t succeed, and just modify them a few more times.
With the company's operation reaching this point, Kang Kang finally understood what Yao Yuan said, "It's true that you can make money by sitting at home and playing."
Chapter completed!