In the office of the headmaster Yang Lin, Jiang Shan was called over by her after lunch.

When Jiang Shan sat on the sofa, Yang Lin looked at her student in front of her happily, looking relieved.

Although the Beijing University Student Film Festival dv video works competition has ended, Yang Lin, as one of the team members, still has some final work to do.

I heard that Jiang Shan's work "Waiting" won the award, so she immediately asked someone to call her beloved disciple and planned to give her verbally.

“How is it like winning the award?”

"Like a dream..." Jiang Shan said truthfully.

Although the DV video works competition is only part of the academic project of the Beijing University Student Film Festival and is not very heavy, it is a mainstream award.

If there was another time traveler, maybe this was the take-off pedal, and I was about to make a big movie, win three golds, and go out of the world.

Hearing Jiang Shan’s statement, Yang Lin smiled faintly, and looked at Jiang Shan with a more kind look, "Normal, I heard you drank a lot of wine yesterday?"

This is a privilege for good students.

"Well, the few people were happy, so I drank more." Jiang Shan nodded.

As a director-general teacher, Yang Lin also knows that the banquet cannot be stopped. This is what happened when she went to school, and it was even worse after leaving school.

Yang Lin didn't say much about this matter, the concept of "no wine can't be a meal" has become more serious in the film and television industry.

After a few simple words of concern to him, the conversation between the two also came to the point.

"You look at this first..."

Promotional pages starting with the word tv’.

What's this?

Jiang Shan looked down patiently, and the words "TV TV Public Service Advertising Global Solicitation Event".

The newly added public service advertising competition unit at the Beijing University Student Film Festival was not on a whim, but rather a task assigned by the top.

This year is the first year of joining the WTO. As the bearer of social responsibility, TV is responsible for guiding social public opinion.

Public service advertising is a good carrier.

Starting this year, Beijing TV, Beijing Radio and Television, Beijing Education TV and others have increased their investment in public service advertising.

CCTV, which is based on the national character, naturally cannot lag behind others. The scale of its solicitation activities is much larger than that of the Beijing University Student Film Festival.

Just by looking at the word "global" on the promotional page, you can tell how rich and powerful he is.

This event is not only organized by various units, but also by local TV stations at all provinces and municipal levels. Domestic 4A advertising companies and individuals can also participate.

Not only that, art colleges such as China Communications and Beijing Film Academy are also the key targets of CCTV’s TV Public Service Advertising Global Solicitation Event.

The promotional page in Jiang Shan’s hand was prepared for this promotion meeting.

You can participate in the registration according to the description on the promotional page, video, copywriting, etc.

If personal copywriting works are selected, CCTV will organize a first-class production team to carry out professional production, complete the gorgeous transformation from original creativity to exquisite films, and integrate outstanding domestic actors and directors to participate in the production, so that the final work can reflect brilliant stars.

After Yang Lin learned the news, she immediately found Jiang Shan.

After the work "Waiting", Yang Lin has great confidence in her students, and it is also a rare opportunity.

"How is it? Do you want to participate?" Yang Lin asked.

All the opportunities are delivered to your door? How could Jiang Shan give up? He nodded and said, "Join."

"Waiting" was his test? Although Jiang Shan had never filmed the public service advertisement before? But he had never eaten pork and had seen the pig run. In addition, he had some understanding of his personal understanding after learning? He also understood some of the basic requirements for public service advertisements behind it.

For example, what is the purpose of making public service advertising? Who is the audience for the appeal? What is the dimension? What is the level of acceptance of the audience?

When he got this thin promotional page? Jiang Shan was already thinking about some of the public service advertising works he had seen.

For example, in his previous life, he often heard the saying Yao Ming said on TV, "No business, there is no harm."

Anti-drug, quit smoking, quit drinking, abandoning certain items, protecting resources, etc.? From the most basic level, this is the most basic ‘advice function’ of public service advertising.

This kind of advocacy and dissuasion of specific behaviors is directly and effective.

In many cases, public service advertising does not necessarily require accurate regulations on what the audience should do? Or not do anything? Instead, it only appears as a simple moral guidance tool to carry out a macro-persuasion in a general direction.

Plays a moral guiding role...

Yang Lin, who was beside him, saw that Jiang Shan was fascinated by the flyer and understood that he should have any ideas.

After Jiang Shan came to his senses, he asked, "Why, do you have any thoughts?"

In the process of creation, art often starts with an inspiration? An idea, such as movies, paintings, novels, etc.

Hearing the words of the head teacher Yang Lin? Jiang Shan shook his head, "Not yet..."

Do you have many ideas? It's just quite messy.

CCTV's opportunity is quite rare, he has to prepare well.

"Don't hurry? The solicitation event has been quite long? There are selections every month? The monthly champion will finally compete for the best public service advertisement of the year." Yang Lin comforted Jiang Shan.

…………………………

Walking out of the office and on the way back to the dormitory, Jiang Shan was still thinking about this.

He will definitely not join CCTV or 4a advertising companies in the future, but as a national publicity platform, CCTV's charm is much greater than expected.

If the works you create and shoot can be listed on CCTV's platform, it will not be harmful to all.

As for "Waiting", we must not be able to run for this work.

Because the copyright ownership was clearly stated in the entry notice, although Jiang Shan is nominally the creator of the short film "Waiting", its broadcasting platforms are limited to Beijing TV, Beijing Education TV, and Beijing Radio and Television.

So I still have to think about new ones.

On the way back, Jiang Shan's cell phone rang.

After looking at the caller ID, it was the landline in my hometown, so he quickly connected it.

"Hey, mom?" Jiang Shan asked.

"My dad." Jiang Peng's familiar voice came through the microphone, "Have you eaten? What are you eating?"

"I bought a rice noodles..."

"Oh." After the father and son talked, Jiang Peng lost the following text and instead gave the microphone to his wife.

"Tell me more to your son!" Wang Lianhua glared at him, and saw Jiang Peng being embarrassed to continue, then he took the microphone and started chatting with his son.

It’s study and life again, Wang Lianhua talked a lot.

I heard that Jiang Shan’s work won the award yesterday, so don’t mention how happy she was.

After talking for nearly an hour, Wang Lianhua hung up the phone reluctantly. Finally, she asked Jiang Shan, would she come back from the summer vacation?

Hearing my mother's tone, Jiang Shan didn't dare to run around, so he made a promise on the phone, "I will definitely come back during the summer vacation!"
Chapter completed!