Ding and Mu and his son came to Manchester, and both Yu and Gu Fei had to receive him. It just so happened that Gu Fei didn't have to play in this game, so he simply took the guests to sit in the box in Old Trafford to watch the game.

When Gu Fei appeared in the Old Trafford box, the live director's camera frequently gave Gu Fei and the father and son Ding He Mu who were sitting beside him. The commentators from various countries also introduced the situation of Ding He Mu and son to the audience in a timely manner.

Starting this season, Anta has become a supplier of Manchester United's sports equipment, and many Manchester United players have also served as the image spokespersons of Anta in their respective countries.

For example, Park Ji-sung and Ibrahimovic have become the image spokespersons of Anta in South Korea, Sweden and other countries respectively. While they can receive millions of euros in advertising fees every year, they can further expand their influence.

After all, Gu Fei is the global image spokesperson of Anta Sports. Under his huge influence, the Anta brand's popularity around the world is rapidly rising, and many celebrities recognize Anta. Now, with the help of Manchester United, Anta's global strategy has gradually begun, and the international market has expanded quite rapidly in the past few months.

Ding and Mu came to Old Trafford, and Manchester United fans were interested in them. After all, they provided Manchester United with millions of pounds of sports supplies every year and also provided 20 million pounds of real money.

After Gu Fei took over Manchester United Club, the club not only spent money on the transfer market, but also renewed the contract on a large scale, greatly improving the team's salary level. The Chinese sponsor led by Anta made an indelible contribution.

Of course, in addition to Manchester United fans, European competitors are also extremely vigilant about Anta Sports where the Raptors cross the river.

The company, native to England, has been established for more than 80 years. It is the world's oldest sports brand, with more brilliant achievements than Nike and Adidas.

In 1966, at the English local World Cup, the Three Lions led by Sir Charlton passed the qualifying round and won the World Cup in one fell swoop. It was also the only time the English national team won the championship. The jersey worn by the England team at that time was provided by Umbro. While the English players were praised by the people, Umbro was also incredible.

In that World Cup, among the teams that entered the top 16, 15 teams had equipment provided by Umbro. This brilliant achievement was not achieved even by Nike and Adidas later.

The 1966 World Cup became the most brilliant moment for the Umbro brand, but in the next forty years, it has been going downhill.

In 1994, Brazil, a team sponsored by Umbro, successfully won the World Cup in the United States, becoming the world's first team to win the World Cup four times, and Umbro also enjoyed a glory.

However, as Nike and Adidas continue to invest in the football field, Umbro's market share has been eroded and the situation has declined!

If Umbro hadn't been holding the basics of the Premier League and England's national team, this sports equipment brand with a long history would have fallen into trouble sooner.

However, with Manchester United's popular chicken Beckham signing Adidas, the English market that Umbro has defended is gradually collapsed. Even though it still has a European footballer like Irving, it is possible for everyone to see the declining appearance of the world.

Before 2006, Umbro was Manchester United's only sports equipment supplier and sponsor, but the acquisition of the Glazer family disrupted the contract renewal negotiations between Umbro and Manchester United. Gu Fei's lightning acquisition of Manchester United made Umbro's contract expired!

With the expiration of Umbro and Manchester United's contract, it became a natural thing for Anta to enter Manchester United. With the help of Manchester United's specialty stores throughout the UK, Anta Sports' products also appeared in front of ordinary consumers in England.

Compared with the high prices of Umbro, Nike, Adidas and Kappa, Anta's products in England are often sold at about 30% above the ground, which undoubtedly has greater appeal to consumers.

For ordinary consumers, the so-called sentiment and brand blessing are just flowers in the mirror and moon in the water. Only real prices can truly impress them.

Spending less money to buy sports equipment of the same quality is very attractive to consumers. What's more, superstars like Gu Fei also wear the same equipment to kill all over the field. Ordinary people will not lose face if they wear it!

Relying on the huge advantages of high quality and low price, Anta Sports' products are approaching in England, and Umbro has lost steadily.

Now, Anta founder Ding Hemu brought his successor Ding Shizhong to England, and Umbro has also had the idea of ​​cooperating with each other, because Anta itself is one of the world's several sports equipment OEMs.

Most of Umbro's products are produced locally in England, and a few are produced in India and Southeast Asia. However, due to the local industrial level, the quality of workers is much worse than that of China, and the inferior product rate remains high, resulting in Umbro's production costs being too high, so naturally the market competitiveness cannot be improved.

If we can cooperate with Anta and reduce costs, Umbro is still confident that we will continue to maintain the brand, otherwise Umbro, which has been losing money for many years, will not be able to escape the fate of bankruptcy.

If Umbro pays attention to Anta's movements in order to cooperate, Adidas is purely to observe the trends of its competitors in order to make better responses.

The first tennis player Gu Fei did not renew his contract with Adidas after his contract expired, and "Huanyu Investment" also acquired the brand and trademark of the "Fei Series", which means Adidas' defeat in the tennis sports equipment market.

Gu Fei then acquired Manchester United and announced that he would enter the football world with a No. 10 jersey, which made Adidas realize that Gu Fei was coming in full force.

Facts have proved that when Gu Fei had outstanding performance at Manchester United, the Anta brand began to expand its territory in international football, and it became Adidas' biggest competitor besides Nike.

Antading and Mu and his son arrived in Manchester on the "Fei Lan" and made a high-profile appearance at Old Trafford, which made Adidas feel wary enough.

However, Gu Fei is a dignified and open plot. Even if his competitors have too many thoughts, they cannot change anything?

…………

After a Champions League match, Gu Fei devoted himself to a new round of preparations. The Christmas Devil schedule is coming, and even Gu Fei dared not take it lightly.

As for business matters, the business team led by Yu Hong will negotiate with the elites of Anta Company and conduct meaningful exploration on in-depth cooperation between the two parties.

One game on the Christmas schedule is the Manchester City Derby, which is a very serious test for the entire Manchester United.

The same-city derby has never been used as a reference for paper strength and record. The outcome is just a matter of thought, and even Sir Ferguson dare not take it lightly.

Manchester United only sent a half-main mixed lineup in the Champions League match against Benfica at home, with the purpose of concentrating on energy and facing the Derby opponent on the weekend, Manchester City!

China Media started hyping the concept of "Huaxia Derby" on December 6, hoping that Chinese elements will add some glory to the world-renowned Manchester City Derby.

Since last season, injuries have gradually moved Sun Jihai away from Manchester City's main lineup. He can only use his "panko" characteristics to fight for opportunities to play.

Although the media is not sure whether Sun Jihai can make the appearance, let’s start by hyping up the atmosphere. Anyway, Manchester United and Gu Fei are at their peak now, and as long as the news related to them is related to them, there will be no worries about not having readers.

Sir Ferguson still conducts closed training. Media reporters can only see players running around the circle at Trafford, and even interviews can only be conducted across the iron net, which has also caused many rookie reporters who have just participated in the Premier League to complain about the Scottish old man.

However, the old foxes on Fleet Street knew the character of the Lord and would not force the opponent, because they might be banned by the old man. The reporters could only interview players by taking advantage of the situation, especially when they were squatting at the door of Trafford. There were always some players who would let them go.

In Carrington next door, there are also many reporters. Although Manchester City only achieved 5 wins, 5 draws and 6 losses in the first 16 rounds of this season, ranking 12, no one can guarantee his performance in the derby.

Many media reporters blocked Sun Jihai and asked him to comment on Gu Fei's performance at Manchester United, which made Sun Jihai speechless!

"Gu Fei is an excellent player. He performed well at Manchester United, but we will do our best to win!" After saying this, Sun Jihai turned around and left, remembering the reporter from the Sun.

Sun Jihai has a good impression of Gu Fei. Although Manchester City and Manchester United are in a confrontation, many of the players between the two teams have a good personal relationship.

Someone joked that Manchester City trained their big feet to kick the football to Trafford next door, and Manchester United players would use their big feet to send the ball back to Carrington.

As Sun Jihai knows, many Manchester United and Manchester City players often drink a few drinks in private, and they will call their opponents next door if they have any entertainment activities.

The day after Gu Fei arrived in Manchester, he invited Sun Jihai at the best Chinese restaurant in Manchester's Chinese Street. The two met old friends in a foreign land and had a great chat!

Mr. Xu, the mentor from Sun Moon Island, Binhai, was also called Sun Jihai in particular to make him get closer to Gu Fei. After all, Gu Fei is a person who does big things.

Regarding Gu Fei's first impression, Sun Jihai could only say that he had a "lofty mind". Perhaps it was because of this mind that Gu Fei could achieve his current achievements.

In less than five hours after Sun Jihai was interviewed, the Sun's evening newspaper was released, and Sun Jihai's normal answer was also portrayed as if he was challenging Gu Fei.

"Brother Hai, don't care!" Seeing such a report in the newspaper, Gu Fei knew very well what was going on, so he quickly called Sun Jihai to explain, worried that he would feel guilty for it.

"The media's skill in taking things out of context is really too strong!" Sun Jihai on the other end of the phone smiled bitterly and said, "That's right, A Fei, believe me, otherwise the misunderstanding will be big!"

"On the court, we each fought and tried our best, but after the game, we were still good friends!" Gu Fei had a very good impression of Sun Jihai. He almost represented the example of the older generation of Chinese football players. After him, his professional spirit gradually became difficult to see in Chinese football players.

Gu Fei hopes that after Sun Jihai retires, he can be recruited under his command. A famous person familiar with European football will be very beneficial to the development of Sun Moon Island Football School.

…………

The episode triggered by Sun Jihai's interview was just a seasoning before the derby battle. The celebrities of the two teams took turns to happen in the media. In addition, the appearance of professionals from various European football professionals, the Manchester City Derby became the hottest topic this weekend.

After all, Manchester United is still unbeaten today, with four fronts moving forward rapidly. Everyone hopes to see Manchester United fall, so many people put their hopes on Manchester City.

Sir Ferguson was not worried about this when he was interviewed, but in private, he attached more detail to the team's tactical details.

The old man has supreme prestige within the team, and Gu Fei's full support has enabled every idea to be best implemented in the team.

…………

On the afternoon of the game, the torrents of red and blue began to gather at Old Trafford, where Manchester, England and even Europe were focused.

In Manchester, Manchester City has more fans than Manchester United, because Manchester City represents more blue-collar class, and Manchester was once a heavy industrial city in England, and the working class is very powerful.

As for Manchester United has been closely linked to Manchester's middle class and even the rich class since its birth. Decades of development have made it a favorite of the entire English upper class.

In the entire Premier League, Manchester United's average selling price of home tickets is often in the first tier, and those high-end private rooms are in short supply.

The red and blue battle has always been the eternal theme of the Premier League. Manchester City fans who received more than 10,000 tickets at home in the city's arch rivals proudly occupied the South Stand of Old Trafford.

In Manchester, a family is often a fan of Manchester City for generations, but with the rise of Manchester United in recent years, there are always some rebellious children who pursue victory in the family.

However, when the Red and Blue War began, the elders at home could always easily suppress the children at home, grab the season tickets they had, and cheer for Manchester City at Old Trafford!

Manchester United clubs have long been accustomed to this situation, and even took the initiative to leave nearly 15,000 seats for Manchester City fans in every home derby.

Previously, Gu Fei did not know that there would be such a story behind every Manchester City derby. After he deeply understood this phenomenon, he realized that football culture and traditions had penetrated into all aspects of ordinary English families.

Many fan families have supported football and community teams for at least decades and hundreds of years. This is the important force for English football to maintain its vitality.

If Chinese football wants to develop and maintain long-term vitality, it is not only necessary to cultivate more players, but to create a better football atmosphere and spread football culture in order to have a better football foundation.
Chapter completed!