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Chapter 1486: Brand Positioning

Needless to say, the acquisition case of more than one billion US dollars is placed in the present or in 1992, or in later generations.

That is also a super-large acquisition case. The inspection period alone takes a long time, not to mention reaching the acquisition intention.

Chen Dongsheng didn’t know when Jiang Xiaobai started planning and layout these two automobile factories, but it was definitely not what Jiang Xiaobai said.

It only starts after you make your own plan, this is just a joke.

Before, he always felt that Jiang Xiaobai was moved by the intention plan for "family car" he made.

That's why I agreed to the family car plan, but now it seems that people have already prepared something and have planned the project of the car factory.

If you have your own plan, people will acquire a car factory and build a car.

It is impossible to say that there is no loss in my heart at all.

"Minister, are we still doing our plan?" Chen Dongsheng finally asked the question as Jiang Xiaobai.

He has been thinking about this for the past two days, which is very embarrassing. The plan has not been made and the plan has been implemented. Is it still necessary?

"It must be done, but it needs to be changed. Why do you come here? It is not that you can see that you have acquired a car factory and no plans are needed.

If this is the purpose, there is no need to go through such a lot of trouble.

The purpose of letting you come here is to take a look at the field, participate in it, and actually understand some situations, rather than just talking about it.

In view of the actual situation, these two automobile factories are doing brand positioning, market research, etc.

Based on these, we will formulate a development plan suitable for these two automobile factories under our Huahai Holdings Company.”

Jiang Xiaobai looked at Chen Dongsheng and said seriously: "The acquisition is completed, it is only the first step. If you change it to our own brand, then launch our own cars to the outside world. This is the second step.

And what you have to do now is the second step.”

"Change a brand?" Chen Dongsheng was not a fool, but he didn't expect Jiang Xiaobai to change the brand.

Volga Automobile Factory and Hachoufu Automobile Factory are both famous brands and have a very marketable market in the north.

The sudden change of brands now has a great impact on the two auto factories, and it may cause some turmoil.

Changing brands is too big, and no one will do this.

Needless to say, such a large car factory, or even some small car factory brands, would not choose this way.

What's more, brands like Volga Automobile Factory and Hachofu Automobile Factory will not have thought of changing the brand positioning.

That's why Chen Dongsheng asked Jiang Xiaobai if he wanted to make plans.

"Yes, change the brand positioning." Jiang Xiaobai said affirmatively: "These two automobile factories have reached this level and have been acquired by others. That must be a problem with the brand strategic positioning.

Then it is normal for us to replace this brand. They can’t use this brand positioning, and we can’t do it either.”

Jiang Xiaobai said, Chen Dongsheng also understood, but he still felt that something was wrong. These two big brands were removed at once.

"The domestic automobile market is basically blank now, and it is better internationally, but none of them have formed their own brand positioning.

For an automobile company, brand positioning is very important..."

Jiang Xiaobai told Chen Dongsheng what brand positioning is, like the later generations of abb, Audi, Mercedes-Benz, and BMW, which are typical brand positioning. Luxury cars, these three brands represent first-tier luxury car brands, and the remaining Cadillac and others become second-tier...

Each brand has different positioning.

Jiang Xiaobai is teaching Chen Dongsheng with the knowledge and vision of later generations, and Chen Dongsheng is still very helpful.

Just a moment, Jiang Xiaobai fell asleep sleepy.

Chen Dongsheng wanted to wake him up, but he was so excited that he fell asleep.

But just go to bed, he also knew that Jiang Xiaobai has been very tired recently.

Yesterday he heard that Jiang Xiaobai had been walking for a whole day, and the people who could do great things had extraordinary minds and perseverance.

Jiang Xiaobai is not the first successful businessman he has ever come into contact with, but Jiang Xiaobai is the first object to learn to imitate.

Regarding employees' attitudes, attitudes towards subordinates, relationships with partners, perspectives on problems, execution, perseverance...

He is observing and learning, a truly self-made businessman, no, should be called an entrepreneur.

Along the way, Jiang Xiaobai woke up and told Chen Dongsheng something about it, from the automotive industry and the brand positioning of various industries.

We also gave several examples of domestic companies, including companies that succeeded because of correct brand positioning, and people who went downhill because of vague brand positioning.

Later, he talked about some business models. Chen Dongsheng listened carefully and took out a small notebook to record.

But Jiang Xiaobai was very casual in the lecture. He would sleep when he was sleepy, and would tell Chen Dongsheng casually when he woke up.

But just talking casually will benefit Chen Dongsheng a lot.

A person who has just resigned from the unit is talented, ambitious and courageous.

But there is no practical experience, everything is hidden in the ambitions.

Another Jiang Xiaobai, with a vision and insight beyond the times, started from scratch in 1978 and created a huge industry. He is called the leader in the industry and an excellent entrepreneur.

Have vision, experience, and proven by practical results.

So what Jiang Xiaobai told Chen Dongsheng made him fascinated. Sometimes when he heard the wonderful things, he would feel enlightened and suddenly realized. He wanted to immediately worship Jiang Xiaobai as his teacher and learn.

At this time, Chen Dongsheng felt extremely lucky about his choice to work in Huaqing Holdings Company.

If you don’t say anything else, just this one will be worth leaving yourself.

What's more, you can also observe an industry up close and work with so many outstanding people.

Before getting off the bus, Chen Dongsheng bowed deeply to Jiang Xiaobai.

"Oh, what are you doing?" Jiang Xiaobai asked knowingly, but he received a gift from Chen Dongsheng openly.

Although Jiang Xiaobai seems to be just talking about this knowledge, it is very rare for many people.

Chen Dongsheng knew this, Jiang Xiaobai was also very clear about it, and Jiang Xiaobai also knew what kind of person Chen Dongsheng was. For excellent young people, there was no problem to say a few words.

Now Jiang Xiaobai is different from before. He used to be his own people. Only by following him can he care and teach something.
Chapter completed!
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