Boni has never been a person with a strong personality. He is not as good as Jack in this regard, and even Feng Xinqiao and Wang Xing. Those heroes are all heroic figures. Even if they were not born in this era but were born in a chaotic world, they can still do it.

Some achievements.

Bonie has a gentle appearance and a gentle personality. When he first founded Penguin, he never expected to be so big.

When the penguin encountered financial difficulties in the early days, Ponney gave up and almost sold the penguin to the fox. Fortunately, Charles felt that the price of one million was too high and he did not agree, otherwise the history of domestic Internet development would be another situation.

Later, Penguin found an investor and encountered the SP wave again. From then on, it has been a prosperous and sing all the way. Until last year's 7Q war, there was no big difficulty.

The 7Q battle suffered a loss, which led to Boni becoming very concerned about public opinion reactions and becoming even more "shameful".

The public opinion on the Internet is so fierce. If VSign quickly launches the same function as Credit Suisse, it would be like I jumped out and said to the entire Internet: I, Penguin, are shameless!

Doing this can ensure the development pace of V-signal to the greatest extent, but the penguin's face is completely lost.

Is it worth paying such a great price for V letter?

Although I know in my heart that mobile Internet is the future trend, Penguin’s biggest opponent is Xinlang. The V-Battle War between the two sides is in full swing. Penguin mobilized all resources, including Jiujiu, and we must win this battle.

In contrast, although VXX has achieved good results, it is never a priority project, and Boni does not take it seriously as a startup company in Credit Suisse.

He has seen too many of the Meteor Company that were amazing at the beginning but fell quickly. Maybe before VSignal could fight back, Credit Suisse would be finished.

This public opinion started with Xinlang, which gave Boni a feeling that his opponent was not Credit Suisse but Xinlang, and the entire Internet public opinion. Therefore, every decision must be carefully considered before it can be made before it is fully confident.

, you must not act rashly.

"Don't launch this function for the time being. It's not too late to do it after the news has passed." Boni said.

Zhang Dalong said: "But Poni..."

"Allen, you have to consider the overall strategy of the company." Boni said.

Zhang Dalong said helplessly: "Okay...but I hope the company can think of a solution as soon as possible. V-sign will not be able to wait for too long!"

After hanging up the phone, Boni immediately asked the public relations department to investigate the ins and outs of public opinion and conduct crisis public relations.

On the other hand, Zhang Dalong told Liang Mingquan not to rush to exploit the functions, and first figure out how to make the same function but put on a different outer skin...

Li Rui didn't know Penguin's reaction. He could only hope that Poney would have some face and leave some time for Credit Suisse to develop.

It doesn't take too much, it's okay to delay for a month.

As long as they drag on for a month, Penguins will find that they will fall behind step by step and will never catch up with Credit Suisse’s pace!

In the afternoon, Li Rui was satisfied when he saw that "Credits" firmly occupying the top of the hot search list.

I originally wanted to stick with everyone until twelve o'clock and see the current download trend, but I received a call from Ye Bingling.

"Are you free at night?"

"Is there something wrong?"

"Let's have a meal together, I want to ask you if I have something to do."

It is really rare for the chairman to say such words, and Li Rui certainly would not refuse.

In the evening, the two met at a restaurant near Xin'an Building.

"What have you been busy with recently?" Ye Bingling knew that Li Rui was doing a career and was doing a big deal, but she was not very clear about what Li Rui was doing.

She only knew that Li Rui helped Maoyuan advertising to bring in a few big orders. Recently, the company was busy and the revenue statement was very good.

Yan Zhao even joked that if Maoyuan Advertising continues to do this, it will be available in less than three years.

Li Rui said: "Busy in a variety of miscellaneous things...what do you think you want to ask me for advice?"

Ye Bingling sighed and said, "Before merging with admonster, the company built a new media department according to your ideas, turning its business from tradition to new media, but at that time I was actually unsure."

Li Rui understood Ye Bingling's concerns.

In the past so many years, everyone advertised in the traditional way, including newspapers, magazines, radio and television outdoors, and at most, they could have some outdoor large screen multimedia. Even advertising in the elevator can be considered new media.

The previous operation method was changed suddenly and turned to Internet and mobile Internet advertising. Many previous experiences were not used, and the entire thinking and marketing model would also change accordingly, which indeed puts a major test on advertisers.

Not everyone has the same pair of eyes as Li Rui that can see through the future. It is natural that Ye Bingling will be confused.

Ye Bingling continued: "After the merger, Lao Yan and Lao Hong and I learned a lot, and finally understood what new media is like. Didn't we take a few big orders a while ago? The advertising effect is obvious.

I...why, my scalp is tingling. I really didn't expect that there was such a big difference between traditional advertising and new media advertising."

"Tell me specifically." Li Rui guided her.

"At the beginning of the year, we promoted a new product for a company. The first wave of the cost was 10 million. At that time, more than 8 million were invested in TV advertising, but the Internet was less than 2 million. However, according to data evaluation by admonster, online advertising was

The efficiency of attracting online searches is twice as efficient than TV advertising... and this also produces searches for actual sales. This data is too terrible." Ye Bingling said.

"After the first wave, we adjusted our delivery strategy and reassigned the advertising budget during the second wave. As a result, the effect of the second wave was 14% higher than that of the first wave!"

Li Rui nodded and said, "This is indeed the case now. Traditional media advertising costs are large, the effects are blurred and uncontrollable. Online media costs are low, and the effects are clearly visible."

Ye Bingling sighed lightly: "My father's generation was the first to use media combination modeling to analyze the relationship between advertising activities and sales data. It was considered high-tech back then. Maoyuan Advertising's foundation was built at that time.

.”

"Later when I was in college, my teacher taught us the concept of digital marketing, assessing the possibility of causal relationships between advertising and purchasing through mouse clicks, and also combining network activity tracking and customer surveys, focus group and media combination modeling. I also

I remember the teacher said that this is the future methodology for advertising effectiveness analysis.”

"But now, I feel that all these methods are outdated and not suitable for this era."

Li Rui smiled.

As an advertising dog in his previous life, he experienced the era of transformation from traditional advertising to digital advertising and then to new media advertising. It was perfect for him to answer this question.

Li Rui even thought, if he had time, should he write a book to spread the way of advertising in the new media era? Maybe his name can be alongside David Ogway and become the first in advertising history.
Chapter completed!