Chapter 0946 Emoji Stickers
When they arrived at the store recommended by Sakurai Mami, the two of them sat down. Li Rui heard a detailed pass from her.
When he was in the izakaya, Li Rui was very happy to drink and was already a little drunk.
During the meal, Suzuki Nobuki introduced Sakurai Mami's work and mentioned that the eldest sister Miha among the three protagonists is shaking S. Li Rui became interested and kept asking what happened to S and M.
Sakurai Mami explained, and Li Rui asked her to buy a set of tools for demonstration on the grounds that she didn't understand.
Sakurai Mami was a little drunk, so she agreed in a daze. As a result, on the way back to the hotel after the party, she really went to buy a set of tools and returned to the hotel with Li Rui to demonstrate.
The traces on Li Rui were left during the demonstration process.
"So...it's just a demonstration, nothing else happened?" Li Rui asked.
Sakurai Mami was very strange: "What else do you want to happen?"
"No, no." Li Rui said quickly, but was a little worried, "I can't be an m, right?"
Sakurai Mami said thoughtfully: "It shouldn't be. When I stepped on you and dripped wax, you screamed very badly."
Li Rui's face turned dark again: "Did I scream loudly? Will you hear it next door?"
"You should hear it?" Sakurai Mami said.
Li Rui really wanted to jump into the oil pan of fried tempura. It was really embarrassing and had no shame to return to Huaguo.
He seriously considered whether he should kill Xu Xiaoyang, Meng Chenyu, Lu Yong and Zhou Lin to silence him?
But seeing Sakurai's beautiful appearance, it seems that he doesn't take it seriously.
Tempura was sent, and it tasted really good.
The fry made the brain secrete a lot of dopamine, and Li Rui gradually forgot the embarrassment of last night. Anyway, as long as he was not embarrassed, the embarrassing one would be someone else.
"When you were drunk yesterday, you said you had a job to work with me." Sakurai Mami asked while eating shrimp.
Li Rui said: "To be precise, it's not one job, it's two."
Sakurai Mami said: "I might want to explain to you that the job you mentioned is not related to S, right? I just demonstrated it to you yesterday. Actually, I am not S, and I am really not competent in the related work."
Li Rui's face was as dark as Bao Qingtian: "Don't get me wrong, I'm talking about serious work. That's right. This is the main purpose of my visit to the island country is to make a communication software, similar to whatsapp and mixi, which you should know very well."
Sakurai Mami nodded and said, "I do use it often."
"Do you think these software on the market are easy to use?" Li Rui asked.
Sakurai Mami thought for a while and said, "It's not easy to use or not, but there's no other choice. Are the work you mentioned related to software? But I don't understand the computer and the network at all."
Li Rui smiled and said, "It's not that you are asking you to do computer and network work. I read your comics and the style is very cute. So I want to ask you, are you interested in designing several sets of emoticons for software as a designer?"
"Design expression?" Sakurai Mami's eyes slowly widened, "It seems very interesting, it's my profession!"
"Actually, I also recruit designers in Huaguo, but this software is mainly promoted in the island country market and requires the help of local designers familiar with the island country's culture and preferences. Your painting style is relaxed, humorous and cute, and it should be popular with young men and girls. So are you willing to be our designer?" Li Rui said.
Sakurai Mami said happily: "I'm very happy!"
Li Rui attaches great importance to expression design because the success of Line in the island market in his previous life can be said to be half of the development of emoticon packages.
Some business critics even believe that the company's value is mainly supported by emoticons.
Line was launched at about this time in the previous life.
When it first went public, line was lukewarm and did not reveal much difference from other instant messaging software.
In November, Line launched its first expression sticker, bald man Moon, which was popular in the market.
This emoticon sticker is different from the original emoji expression. It perfectly utilizes the large screen of a smartphone. Each sticker occupies half the screen size. Compared with the simple and tiny expressions used by other software, the display effect has a leap across the ages.
The line's emoticon stickers are colorful in the form. Users can convey their mood to their friends at a glance without entering any text. They just fit the preferences and personalities of the islanders. Once launched, they received great praise and were especially popular with female students and housewives.
According to unwritten experience in the industry, if a socially-attributed software wants to succeed, its primary task is to attract female groups. As long as the initial number of female users is sufficient, it will naturally attract male users several times more, and then attract more female users through male users, forming a virtuous cycle of increasing user numbers.
This is exactly the reason why Bonima wanted to play a female user on Jiujiu back then to chat with others, and it is also the reason why various bars, disco and dance halls do not charge female customers. As for tinder, Momo, stalls, and soul, which later became popular social software, they played this set of principles perfectly and had a variety of tricks...
In short, with the welcome of female users, Line has gained a foothold and developed rapidly, gradually defeating various competitors and occupying an increasing market share.
Especially among the teenagers, the dominance of line cannot be shaken.
Just imagine, if the classmates and friends around you are using line and sending various emoticon stickers to each other, and if you still use whatsapp or mix in a unique way, wouldn’t you be isolated?
In April 2012, Line took advantage of the trend to launch a large number of paid emoticon stickers, and this business has also become its largest source of income.
Line’s set of paid emoticon stickers charges users an average of 200 island nations. Some corporate users publish stickers with advertising costs of 2 million yuan, and a monthly payment of 1.5 million yuan is required. By 2015, when Line was about to go public, the advertising revenue that Line only charged corporate users only to 26.4 billion island nations, which is about 250 million magnesium.
After the stickers were successful, Line provided games, online music, online taxi rides, mobile payments and a series of tool apps, as well as collaborative emoticon stickers with popular animations, TV series, and games to form a two-way feedback.
For example, the game with Brown Bear, Connie Rabbit and others as the main characters were promoted and spread around the world, bringing huge commercial value. In 2015, the game revenue of Line reached 49.2 billion island nationwide, or about 469 million magnesium.
It was precisely because of seeing the broad prospects of Line that Li Rui wanted to seize this market.
Chapter completed!