On February 9, 2013, on the 29th day of the twelfth lunar month of the Dragon Year of Renchen (this year did not have the thirtyth lunar month), Credit Suisse Payment won the second marketing battle in history.

In the last battle, Credit Suisse Payment made a good start with the bet between Li Rui and Penguin, winning a base for Credit Suisse Payment in the payment market where many heroes compete.

In this battle, Credit Suisse Payment further strengthened its base with the help of the Five Blessings Plan and moved forward thousands of miles, winning the opportunity for rapid development.

Through the marketing of the Wufu Plan, Credit Suisse Payment's current market share has expanded rapidly, which not only cultivated a group of target users through activities, but also expanded its brand influence and promoted the common progress of the entire ecosystem system. According to the current payment market data,

Credit Suisse Payment has surpassed other small princes and can compete with PayPalm Fortune.

Next, there will be at least two major battles in Li Rui's plan. If it can be promoted smoothly, Credit Suisse Payment will definitely be fine to surpass Fortune. Even if it cannot defeat Pay, it will at least be able to divide the world equally.

When he returned to the hotel, Li Rui replied to various messages. It was already three o'clock, but he was not sleepy at all.

Seeing Tao Yuanyuan lying on the side, Li Rui leaned over and gently stroked her.

She muttered, "What are you doing?"

“Celebrating the New Year.”

"Hate."

...

On the first day of the Lunar New Year, Li Rui slept until after 10 o'clock before he woke up, and the beauty beside him was still sleeping soundly.

Looking at her beautiful silhouette, Li Rui suppressed the urge to celebrate again, picked up his phone and turned on Credit Suisse.

There is a group built a while ago in Credit Suisse called [Five Blessings Plan Battle Report]. Although the blessing collection activity has been successfully completed, the mission of this group is still continuing.

The Fu Gathering Activity is just the first part of the plan, and the next redemption activity is the second key part of the entire plan.

Gathering blessings and redeeming prizes are the most eye-catching part of the Five Blessings Plan on the surface, and are also the part used to build momentum and marketing, promoting the core project Credit Suisse Payment to quickly accumulate users and occupy market share.

The next second part will prompt users to exchange various coupons for the collected Fu, which will expand marketing activities from Credit Suisse Payment to the overall ecosystem of Xingrui, and allow Credit Suisse Payment to obtain more application scenarios, gradually

induce users to accept mobile payment methods.

These two parts complement each other and are indispensable.

When I opened the group, in addition to the normal New Year greetings, what I saw in Li Rui’s eyes was the first wave of war reports sent by the person in charge at 9 a.m.

[Zhang Weihao]: Redeem 10,918 vouchers for Eat.

[Qin Yi]: Xingrui Travel exchanges 39,011 vouchers.

[Meng Chenyu]: Cool Six redemption vouchers 17,882.

[Zhang Ming]: Blockbuster exchanges 12,970 vouchers.

[Sun Yaxun]: XR game platform redeemed 22,117 vouchers.

When the Five Blessings Plan was first announced, each [Happiness] could be redeemed for 20 yuan Xingrui Travel Vouchers. In fact, because the number of [Happiness] is issued is very small, it is impossible to use [Happiness] to exchange vouchers, so in the later stage

The announcement has been adjusted, and any kind of blessing can be used to redeem Xingrui Travel Vouchers.

This made Xingrui Travel's data stand out in the first wave of battle reports and looked particularly eye-catching.

However, these numbers are far behind the actual amount issued. It is estimated that the exchange peak will only be reached after the Spring Festival holiday is over and most people return to the city to resume work.

As the Spring Festival Gala said during the broadcast, the entire Five Blessings Plan issued a total of 1.9 billion blessings. Even if only one-tenth of the users choose to redeem vouchers, Xingrui will have to spend more than 2 billion yuan.

Does it seem that marketing costs are very high?

In fact, the cost is not as high as expected.

Among all the blessings issued, the most are eye blessings, ear blessings and heart blessings. The cost of vouchers exchanged for these blessings is not high.

Cool Six’s vouchers can be used for live broadcast rewards. The money is shared equally by Cool Six and the anchor, and the cost is directly reduced by half. After deducting taxes and fees by marketing expenses, a large amount of cost is reduced.

Blockbuster's vouchers are even less costly. Whether users use vouchers to broadcast videos on demand or recharge members, the cost is infinitely close to zero.

The xr platform vouchers can be used for in-game purchases. The main cost is the reward for manual labor and mental labor for programmers to change data in the background... Similar activities are not costly. If they can attract some free players to convert into paid players, then

It's even more profitable.

If we consider that users sometimes need to pay a little more to consume these vouchers, Xingrui actually makes money without losing money. Moreover, the user data and financial statements of these projects this year will definitely be very good, for the next step of financing

Make full preparations.

The real cost of a lot of money is concentrated on Elebe and Xingrui Travel. Both projects are planned to develop vigorously in the next year, so it is also appropriate to spend more money.

The more money the former spends, the greater the financing pressure, and the more convenient it will be for Li Rui to continue to increase capital and expand shares and gain greater voice.

The latter's rapid expansion seems to be huge, but in fact, after it becomes large, it will have a feed back effect on a series of Xingrui projects, including Credit Suisse Payment.

It seems that Xingrui has invested a lot this time, but in fact it is not under much pressure. As long as it promotes the established strategic goals, what if it costs some money?

Li Rui looked at the data and sent a message in the group: "Everyone has done a good job, but there is no slackness. We must do a good job in user service. This Spring Festival, everyone is on the front line and cannot accompany their family.

Thank you for the New Year. When the Five Blessings Plan is completely completed, I will hold a celebration banquet to celebrate the merits for you!”

Sun Yaxun’s first reply: [Serve the boss, don’t work hard!]

Others also copied and pasted it, Qingyishui's [Serve the boss, don't work hard!]

Li Rui was speechless, you Sun Yaxun, you need to deal with it again, right?

[Li Rui]: @Sun Yaxun, is the server of "Cross Fire" ready? Has the in-app purchase data of "I am MT" been sorted out? Is "Subway Parkour" ready for online launch? "Saccharin Legend" updated the Year of the Snake

Prepare?

Ten seconds later, a Credit Suisse prompt popped up.

[Group member Sun Yaxun quit the group chat.]

Li Rui thought to himself, "You're so stupid, you'll be more stupid!" If you dare to be stupid, I'll give you ten or eight development projects, so that you don't even have time to breathe!"

Thinking of this in his heart, Li Rui sent another message to Wang Junyu.

[Li Rui]: @Wang Junyu, let’s see you next.

[Wang Junyu]: Everything is ready, just wait for the boss to sound the horn of the general attack. Wherever you point, we will hit.

[Li Rui]: This Spring Festival, Ali’s people are not having a good time, so let the penguins have a good New Year. It’s not too late to do it when the day of the eighth day of the lunar month resumes work.
Chapter completed!