Meidi is a sponsor of the Spring Festival Gala for many years. Li Rui still remembers that the Spring Festival Gala was reported for a while after 2000, and they asked curiously: "You only invest in the Spring Festival Gala every year is a considerable expense, right?"

The person in charge smiled and said, "The cost is indeed quite large. In 1999, it was less than 10 million yuan, and then the price increased year by year. The year before was 52 million yuan. If this money was used to advertise for 5 seconds after the Qiji News, it would be done for half a year. However, it is still very profitable compared with the publicity effect and economic benefits brought to us by the National Channel."

Li Rui nodded.

No matter how much everyone mocks the Spring Festival Gala, we still have to admit that this is a good marketing opportunity, and the communication effect and advertising effect it brings are still unavailable to other stages.

At least in the next few years, the Spring Festival Gala will still be a place that military strategists must fight for.

Moreover, the Spring Festival Gala is now treating sponsors and advertisers becoming more and more "appropriate", and provides American Land with more than just a 10-second full-time report, but also a complete set of publicity plans.

For example, this time, after the US has taken out an advertising fee of unknown amounts but is bound to be infinitely close to nine-digits, the Spring Festival Gala enthusiastically provided a "time report set". All advertisements were broadcast in a total of 600 times in 60 days. In addition to the most core 20 o'clock time report and 0 o'clock time report, there were also Spring Festival Gala congratulatory messages and thank-you subtitles. The crack advertisements were broadcast on 17 columns of the National Channel 1, 3, 4 and 9 channels, and even after the Spring Festival Gala ended, there was a half-month gift.

What does this mean?

This shows that the National Taiwan also realized that the market competition was fierce and traditional media were not easy to do, so it began to provide services.

Of course, this kind of work is only possible for the national station. People have rich column resources and huge sizes to provide almost endless gift resources, so that every penny of advertisers can spend money.

In his previous life, Li Rui, as an employee of a small advertising company, studied many marketing cases about the Spring Festival Gala, but did not gain anything from talking to the person in charge of Meidi at this time.

The same goes for you, the different position of standing will make you different visions and your understanding of the world will make you different.

However, the level of appreciating the program is similar to that of the people across the country. After the Spring Festival Gala officially started, Li Rui, like most viewers, wanted to doze off.

The 2013 Spring Festival Gala is as unremarkable as every year afterwards.

Once upon a time, the Spring Festival Gala could contribute a lot of buzzwords, become a tacit language password among the people, and even play a major role in identifying spies.

"You little guy, I won't know you if I put on a vest?"

"Prefecture Jade Wine, 181 cups."

"The head is big and the neck is thick, either a big shot or a kid"...

In the current Spring Festival Gala, apart from contributing various complaints, there are almost no memory points.

Especially the live Spring Festival Gala, it is far less exciting than what you see on TV. On the one hand, many programs are recorded and broadcast. At this time, the program screen will be played on the scene. In fact, the venue is arranged. On the other hand, many performances simply just move their mouths and don’t make a sound. Maybe they can’t see it very well on TV, but the scene can be seen clearly.

After watching it for more than an hour, Li Rui only had one thought in his mind: torture...

It feels like a goddess who finally made an appointment to a hotel. When the goddess took off her makeup and lay on the bed, she realized that her dream had been shattered, but it was shattered. Since it was my appointment, I had to hold on with my teeth.

He couldn't help but whisper to Tao Yuanyuan: "Is it like this every year?"

"Yes, what's wrong?" Tao Yuanyuan asked back.

Li Rui didn't say anything. If I had known that the Spring Festival Gala was like this, it would be better to go home and play mahjong with my parents...

Only when the host reports the situation of collecting blessings will Li Rui cheer up, because he knows that the camera is most likely to give him this time and must show the brightest smile to greet him.

He himself can't see the camera, but he can see it where there are people all over the world.

In Haizhou, Yuanhang Xingyuan Villa, the Li family no longer plays mahjong, and they all stay in front of the TV, for fear of missing any shot.

They waited for more than two hours, and finally waited for Li Rui to flash past the TV screen, smiling brightly with eight teeth exposed.

"Look at dad! It's dad! Dad is on the Spring Festival Gala." Ye Bingling hugged Li Junchi and said to him repeatedly.

Li Junchi is still too young, and he is confused and huddled in his mother's arms, and he is too lazy to open his eyes. What's so great about being on the Spring Festival Gala? He is not my father yet, and he has to make money to spend it for me?

My parents were very happy and quickly posted the screenshots they had just taken to their Moments to show off.

[Dad]: My son works hard for his career, and he can't be with his family on New Year's Eve. Thank you for your hard work! We all support you and understand you. I wish you a prosperous career in the new year and a new level!

【Mom】: My son is so handsome!

Haizhou, Xingrui Capital Headquarters, Xin'an Building.

Chen Qinglian, Wang Junyu, Qian Weichen accompanied Li Rui on duty with his colleagues on duty to celebrate New Year's Eve. When he saw the boss appear on the big screen, everyone raised their glasses: "Come on Xingrui!"

Island country, ntr company.

Magnesium, Xingrui Office.

Yanzhou, Xingrui travel.

Gusu, mobile chip base.

Haizhou, Jinshan Industrial Park.

...

There are also many industries and personnel closely related to Xingrui, waiting for this shot. Whether they can understand Huayu or not, when they see Li Rui's face appearing on the TV screen, they all burst into cheers.

Many comments immediately appeared on the Internet under discussion posts about the Spring Festival Gala.

[??Xiao Xiu]: Is the one that flashed just now Ruididui? I only saw two rows of big white teeth. What toothpaste is he using? ωωw..net

[Qingqing Sanyuexian]: I saw Ruidi, hahaha! Is there any audience member who didn’t collect all the blessings? I’ll ask him for one!

[The King of Introverts]: Ruiduidi has already been on the Spring Festival Gala? I am very worried about whether there will be a Spring Festival Gala next year...

[Tang Huaguan, who likes to play with food]: No matter how much you say, no matter how much you make a fuss, don’t joke about Ruidui. Don’t let Ruidui send blessings to the people of the whole country at the Spring Festival Gala!

[Liu, who loves garlic and spinach]: I suddenly had a bold idea to ask Ruidui to bless the magnesium and island countries...

Li Rui thought that his appearance would bring the Five Blessings Plan to a new topic, but he didn't expect that the style of painting would gradually go astray.

A few minutes after he appeared on the screen, a new topic became the second place in the hot search.

[We promise that we will never take the lead in using Ruiduidi’s blessings!]

The embassies of several countries that Li Rui had cheated before were actually played with jokes.

[Italy Embassy]: If Xiaguo dares to use Ruidu, Faguo will dare to surrender immediately! @ Faguo Embassy

[Embassy of Faguo]: Today is New Year's Eve of Xiaguo. We prepared pineapple pizza and celebrated with the people of Xiaguo! @The Italian Embassy

[Czech Embassy]: Ruidiudai's teeth are so white, did he use black toothpaste? @南官网官网官网官网官网官网官网官网官网官网官网官网官网官网官网�

[Black Toothpaste]: We are a pure national brand, not a national brand! @Czech Embassy

Now, netizens were all excited, and they started playing all kinds of tricks and made jokes again. They had a lot of fun, and they didn’t even bother to watch the Spring Festival Gala!
Chapter completed!