Chapter 2120 Marco Polo
Gungho was meeting to deal with it, while NTR was in a state of jubilation.
All morning, except for the operation and maintenance staff who were staring at the server backend and solving game bugs and network service problems at any time, everyone else was staring at the ever-changing download numbers.
At the beginning, the company was still encouraging relatives and friends to download, hoping to increase the number of downloads for the game, and soon realized that it was no longer needed.
The numbers are rising too rapidly!
When the download volume officially exceeded 100,000 at 12 o'clock, the company was filled with joy, and everyone raised their hands and shouted loudly.
Only Li Rui was very calm.
This is where you go? You islanders have never seen any world.
However, Li Rui also hopes that everyone's morale will be higher, and walked out of the office and said, "Takamusang, please book a five-star hotel tonight, we want to celebrate!"
"Wow!" A cheer broke out in the company again.
In the afternoon, Li Rui was not idle either. While continuing to stare at the download numbers, he convened the island country operators and the Xiaguo developers to hold a video conference.
Sun Yaxun's face appeared on the screen and asked immediately: "Boss, how is the download volume?"
Li Rui glanced at the backstage and said, "Just just broke 220,000."
Sun Yaxun curled his lips and said, "It's only 220,000..."
Li Rui was amused and laughed. What does it mean to be only 220,000? This is already a very awesome number. Don’t you see that all the staff of the island country on NTR are so happy that they have cramps in their mouths. The island country is neither as large as the Huaguo, and the popularity of smartphones is not particularly high. The main players are concentrated between students and the younger generation of working people. Today is not a weekend. It is unprecedented to be able to achieve such results. If you are not satisfied, you will easily be struck by lightning!
Li Rui coughed lightly, stopped Sun Yaxun from continuing to talk nonsense and started the meeting.
The main content of the meeting is to remind everyone that they should not be proud of their achievements. Many games in history have had a good start, but were ruined by subsequent bad operations.
If you want to become a successful game, high-quality content and gameplay are one aspect, and operation is also crucial.
In addition, subsequent development must also be improved to the agenda. Only by constantly updating and iterating and always keeping players fresh can they willingly take out money from their pockets.
Li Rui said: "Yaxun, you should have several updated versions, right? I want to remind you again that you will update at least ten new levels every month to always give players a goal. In addition, you should also launch new monster groups according to the steps. The initial core gameplay of this type of mobile game is to continuously strengthen your strength by completing the levels and monsters, and collect more monsters through more levels. However, the game will have a transformation from the early to the late stage, and sooner or later, the player's core goals will shift from challenge to collection."
This change was not deliberately set by game developers, but a process that many types of games will inevitably go through.
For example, in Blizzard's World of Warcraft, the first half of the gameplay is to fight monsters and upgrade tasks. After reaching the highest level, the gameplay becomes the next copy to get better equipment.
At this point, Diablo is the most extreme and is also a typical example of various "sweeping" games on the market. Whether it is the second generation or the third generation just launched in the middle of this year, various equipment have been designed for players to collect, which ensures that the game has always had very strong competitiveness for many years.
The same is true for "Monster Marble", the biggest competitor of "Zhilong Mystery City" and "My Name is MT" that Shudu Studio has developed. After the initial level challenge, the player's attention will inevitably shift from challenge to collection. Only by constantly providing collection items can the player's stickiness be maintained.
This requires developers to constantly innovate and update monster types and abilities, but they cannot change too quickly, resulting in the monsters that have been hard-earned in the early stage becoming garbage, which tests the developer's abilities.
Sun Yaxun hurriedly said: "Boss, our Shudu Studio has prepared the next four to five versions to update, ensuring that new levels and monsters will be launched every month."
Li Rui also instructed the island country's operation and maintenance team that after the game was launched, the operation and maintenance work became particularly important. Many games were gradually abandoned by players due to factors such as unfavorable operation and network fluctuations. Li Rui would never allow this situation to appear in "Monster Marbles".
Finally, Li Rui focused on the most important content in the game: drawing cards!
Whether it is a glider, a card draw, or any other method, the ultimate goal of mobile games is to attract and stimulate players' desires and let them pay for in-app purchases by obediently. So how to make players willingly pay for money, then the Eight Immortals will show their own abilities across the sea.
Some games are fair and only provide decorative items. Players cannot directly gain stronger strength by spending money. They can only gain psychological satisfaction and the envious vision of other players. Walking in gorgeous clothes in the game public hall to attract the enviousness of other players will bring people a very strong vanity satisfaction.
This method is generally suitable for competitive games that require fair battles.
Of course, this fairness just seems fair. Some gorgeous skins do not provide more attributes on the surface, but will give players more psychological balance beyond vanity through subtle improvements in their feel or attack range.
Some games put unfairness on the surface. If you have money to draw cards, you will have a higher probability of getting better monsters, cards or attributes, and you will be able to become stronger. In order to force players to spend money, some levels are designed that are difficult to pass without spending money. This is the case with many small factories, and they can do everything they can to spend money.
Other games, saying fairness, actually use various unfair methods to open up the experience between paid and free users. This is the physical strength setting of "Sugar Legend".
There are physical limitations in the game. After the physical strength is exhausted, paying players can redeem physical strength by purchasing diamonds, play a few games a day if they want, and even use diamonds to redeem props after failing to pass the level to get more steps. After trying so many times, they will naturally be at the top of the rankings. Free players can only wait for their physical strength to recover after spending their physical strength, and of course the progress cannot be compared with paid players.
Almost all games on the market target the weaknesses in human nature, allowing players to pay in three different ways. No matter what the means, they will never leave their roots: the vanity of showing off in front of others, the pursuit of powerful power and the privileges lacking by others.
Chapter completed!