At 0:00 on July 1, three new mobile phones of Xingrui were officially launched.

Tianmiao and Jingdong simultaneously launched online sales, and made a promise to arrive within 72 hours nationwide!

Compared with online sales, Suning's offline sales are more popular because you can get the real phone as soon as possible.

In order to cooperate with the sale, there are 40 stores in Suning located in first- and second-tier cities across the country that night and hold nightclub sales activities.

According to the on-site photos sent by Suning, there were people queuing at the entrance of the Suning Shopping Mall more than an hour in advance. At the entrance of the Suning Shopping Mall in several major cities such as Yanzhou and Haizhou, the number of people even exceeded 50.

This kind of situation of waiting for sale in line in the past has happened when Apple phones were released, and it is a new thing for domestic mobile phones.

Of course, about half of the people here are "child care" arranged by Shi Xingye.

The media invited by Xingrui Mobile also arrived in a very timely manner and interviewed the consumers queuing on the spot.

[Reporter]: When did you come to queue up?

[Consumer A, B, C and D]: We all came by around ten o'clock.

[Reporter]: Xingrui mobile phones are also available online. Since it is very convenient to purchase online, why do you still have to queue offline? Also, which new phone do you plan to buy?

[Consumer A]: After watching the press conference before, I was interested in the two models of l1 and h1s. I wanted to experience it offline as soon as possible. As for which one to buy, I haven't decided yet.

[Consumer B]: My girlfriend asked me to queue up to buy m1. There is no way, you know...

[Consumer C]: You still need to actually experience this thing before you can buy it. Although the online shopping experience is also good, I don’t think it can replace the offline experience.

[Consumer Ding]: I feel that these mobile phones will be very popular, and I am afraid that I can't get it, so I turned on the phone to rush to buy online, while queuing offline, and buying wherever I can grab it.

These interview contents will be transferred to Li Jun and Zhu Jianfeng first, and then processed to media across the country. Early tomorrow morning, major websites and forums and newspapers from all over the country will "touch" a little on the basis of the interviews to form a "star"

The public opinion trend of "Rui mobile phone sales".

There are also several accounts that track the release of Xingrui mobile phones in real time on the VB. The account owner is of course also from Xingrui Media. He used the seemingly objective and actually hidden various flattering VBs to inspire netizens to follow them.

.

[It's 11:32 now. I arrived at the gate of Suning. I thought there would be no one. As a result, the team was already dozens of meters long. I counted more than fifty people!]

[There was a couple in front of me. I asked, the boy wanted to buy h1s, the girl wanted to buy m1, and the girl also had to get a l1 for the girl's mother!]

[Most of the people in line are young people, but I found a big brother in his forties. After asking a few questions, I realized that the big brother is a digital enthusiast. He is old and has no heart!]

[Suning staff just came out to maintain order. I heard that there are only 100 units in the three models of this store. After looking at the location where I queued up, I felt a little overwhelmed!]

...

Netizens don’t know the truth, and after reading it, they commented one after another.

[I'll go, I'll queue up to buy a domestic mobile phone in the middle of the night. Did you get kicked by a donkey?]

[What's wrong with domestic mobile phones? I've been kneeling for too long and forgot to stand up?]

[If you buy it in Suning, you should get the actual machine earlier than online, right? But judging from the queue, I may not even have any root hair left after going there now.]

[Star Rui's three new phones look beautiful this time, but I'll wait for the review before starting.]

[Forget it, I've already placed an order in Tianmiao. I'll get the actual machine in the afternoon and send you an evaluation!]

With all kinds of incentives, the first wave of public opinion was launched.

Li Rui also posted a VB at the right time. He posted a photo of the Suning store with bright lights and long queues at the door, and a line of pretentious words with the usual style.

[Li Rui]: I'm here to find you, the journey has passed thousands of mountains and thousands of water, and the lights are as bright as the bright. #Xingrui new phone, released today#

Just such a simple V blog, it quickly became a hot search, of course this time it cost a promotion fee...

After posting the VB, Li Rui stared at the data updated every half an hour in the group.

At 00:30, Tianmiao sold a total of 23,110 units, Jingdong sold 12,324 units, and Suning sold 1,293 units.

01:00, Tianmiao sold a total of 30,982 units, Jingdong sold 20,788 units, and Suning sold 2,201 units.

01:30, Tianmiao sold a total of 45,526 units, Jingdong sold 30,907 units, and Suning sold 3,320 units.

02:00, Tianmiao sold a total of 59,910 units, Jingdong sold 42,019 units, and Suning sold 4,013 units.

As time goes by, users who are buying at midnight have basically started, and the next sales peak will have to wait until most of them get up.

By combining the data from the first two hours, several conclusions can be drawn.

Online, Tianmiao showed dominance and almost exceeded 60,000 sales. From this perspective, Tianmiao is still the strongest channel and an indispensable partner.

Jingdong was a bit beyond expectations. Although it was still a little far from Tianmiao's sales, the data of over 40,000 also brought considerable surprises. It seems that Jingdong's channel still has great potential to explore.

Offline, 4,013 mobile phones were sold in the 40 stores in Suning that held nightclubs.

Of course, this data cannot be compared with online, especially considering the particularity of nightclub sales, this result is already quite impressive!

When Xingrui H1 was released, the booking data for Tianmiao and Jingdong that night exceeded 20,000. By nine o'clock in the morning, Tianmiao had 57,000 units, while Jingdong had 39,000 units.

The new phone was released in just two hours and broke the last record, and it seemed that the record would be greatly improved, so now Li Rui is only worried about one question: Can the supply keep up!

In the past, Xiao Mi and Hammer also broke many records when it was launched, but they were quickly mocked and abused. The big reason was that the supply chain could not keep up, and Xiao Mi even

Hammer was criticized for being a "monkey-playing man", and Hammer was even more depressed due to insufficient supply. These are all lessons learned by his predecessors. Of course, Li Rui had to avoid repeating the same mistakes.

Fortunately, I had a good chat with Guo Jiaming yesterday and made preparations in advance. As long as I survived the first wave of buying craze and the subsequent output increased, I should be able to cope with it.

At around two o'clock, after reading the sales data, Li Rui felt that it was almost done, so he stretched and prepared to go back to bed.

When I turned around, I realized that Chen Qinglian and Tao Yuanyuan were covered with blankets and were already sleeping together.

Li Rui went over and called out, "Hey, wake up, go back to the room to sleep, you will catch a cold sleep when you sleep here."
Chapter completed!