In the small office in Strom, Li Rui listened to Ins' development report.

The progress of ins is faster than Li Rui expected.

Since it was launched last year, Ins has just been a year and has nearly 12 million users. This is the result that Ins has not carried out large-scale promotion activities.

Such results can be achieved simply by word of mouth by users. Looking at the entire Silicon Valley, it may be that whatsapp is doing better, and whatsapp is also a project created by Li Ruito.

In addition to the number of users, other data of ins are also very ideal. More than half of the users log in once a week, and more than three million users use ins heavily every day. On average, each user stays in ins for as many as 31 minutes.

In addition to continuously enhancing its own filter function, Ins also moves towards the direction of a full-category visual social platform according to Li Rui's concept.

Josh Riddle, who just met on the stairs, works in the community. With his efforts, there are currently thousands of active topic communities on InS, attracting hundreds of thousands of people to upload photos and share them with friends every day.

Li Rui was very satisfied after listening to the report.

Five months ago, Facebook targeted Ins, with a maximum bid of 500 million magnesium, hoping to acquire it. At that time, the number of Ins users had just exceeded 7 million.

Five months later, the number of ins members has steadily increased, exceeding 12 million, becoming an extremely popular software among the young group in Magnesium.

This is because the social attributes of ins are not fully enabled. Once enabled, it will become a very strong competitor of Facebook.

This is something that Li Rui wants to emphasize with Strom and Krieg.

After listening to the report, Li Rui took a sip of coffee, and his face changed.

It's so fucking hard to drink. No wonder Italians look down on Magnesium people and think that Magnesium coffee is like water washing pots. This metaphor is really too appropriate and does not insult Magnesium people at all!

"What's wrong with you? Are you feeling uncomfortable?" Strom asked.

Li Rui coughed lightly and changed the subject: "What were you just arguing about?"

Strom said, "We have some different views on the expansion of community topics. I think we should focus on the depth of a single topic, and Mike believes that we should increase the number of topics as much as possible."

Krieg said: "Lee, you're here just right. What do you think about this?"

Li Rui smiled and smoothed out: "I think what you said is right, nor is it right. We do need more topics to attract more users, but we also need to explore in-depth some topics that fit the style of InS, such as recommending a delicious cafe, a delicious restaurant, and a fashionable dressing. We must get close to the trends and ideas of young people as soon as possible, find out what they are interested in, dig deeper, and even form an image social model!"

"We can shape some of these particularly popular users as opinion leaders. This translation may increase their importance too much. So, let's say it another way, call them webcelebrity or social-mediainfluencers. Use their influence among other users to build a Twitter-like community discussion platform!"

"Every month, use internet celebrities to launch a hot topic, let internet celebrities share pictures related to the topic. People are happy to spy on other people's lives and are happy to show their good side of life to others, so that they can meet their needs. After the popularity of the topic becomes popular, more and more users will naturally join in. Whether taking photos, using filters, publishing pictures or discussing topics, they will bring us huge traffic and topicality!"

Strom and Krieg were stunned. They did follow Li Rui's opinion and were transforming Ins from a simple filter photography software to a picture sharing platform with social attributes. However, Li Rui took a big step forward and had already begun to think about the style that specifically belongs to Ins!

In fact, this is the path to success in the past life. To some extent, ins even replaced Twitter and Facebook, becoming a more fashionable and fashionable social platform. People are keen to post various pictures with thick filters on it, which are distorted but beautiful.

Everyone knows that the display on Ins is unreal, and the appearance behind the filter is fake, but they are still used to this hypocritical image socialization.

People may not be excited to get praise from their parents at home, from teachers at school, and from colleagues at company, but they will always think about the pictures posted on Ins and get a few likes!

Because ins is a way to escape the real world, photos only show the beautiful side and completely block the bad side of the real world.

For example, when I went to a restaurant with exquisite decoration and ordered steak and red wine, the photos I took were very good, but in fact they tasted very bad, but as long as the photos were liked, everything seemed to be worth the money.

Wang Shuo, a writer in Huaguo, once wrote a novel called "Looking Beautiful". Perhaps when he wrote that novel, he never dreamed that in more than ten years, the world would become a world that just "Looking Beautiful"!ъìqυgΕtv.℃ǒΜ

Li Rui said: "Ins is first a photo shooting and sharing tool, and secondly it must be a social network. For Ins, social networking is a necessary direction for future development. Only sharing can all pictures be valuable, so your ideas are not wrong. We can explore every topic extensively and in-depth, and find friends who share common topics for all users!"

After a pause, Li Rui said: "My engineers are working hard to develop an algorithm that provides content based on user interests. When that algorithm is mature, ins can also be used. With the help of the algorithm, I believe that ins will push more accurate content to more suitable users, and truly open up a path that belongs only to us!"

Strom and Krieg were both excited, and Li Rui painted a bright road that they had never dared to imagine before.

They are really grateful that they met a year ago, an investor like Li Rui who has strong funds, clear goals and feasible plans.

If they hadn't met Li Rui, they would have been like everyone else long ago, right?

They are also very glad that they were not confused by Facebook’s 500 million magnesium a few months ago and took action ins.
Chapter completed!