Li Rui handed over the event of "The Legend of Concubine Zhen" to Zhu Xiaowu to handle.

The overall copyright of this drama has been incorporated into Greenfield Culture. As a high-quality asset, the subsequent returns will have a very direct impact on Greenfield Culture's stock price.

With the relationship between the Tao family, and the quality of "The Legend of Concubine Zhen" is the top level in domestic palace dramas, it is definitely no problem to go to the stars.

The main problem is schedule and price.

Compared to the price, Li Rui looks at the important period more. A good period has a great impact on the ratings. For example, the average ratings of TV series released in winter will be a little higher than those released in summer, because the weather in winter is cold.

People prefer to play shows at home rather than go outdoors.

The price must be discussed, and it doesn’t matter if the investment cannot be recovered at one time. This drama is full of slight sensation.

In addition to "The Legend of Concubine Zhen", Li Rui also instructed Zhu Xiaowu to talk about the copyright of the film and television series in the hands of Zhenshi Group as soon as possible.

No matter how bad the Zhenshi Group fell later, it still represented the hope of Xiaguo Film and Television in at least 2011.

Zhenshi Group was born in 2005 with the birth of Potato Network and Uku.com. Under the light of the two giants, it quietly embarked on a strategy of relying on copyright distribution to achieve profitability.

At that time, it was a different approach.

Other video websites are scrambling to make advertising members, but Zhenshi Group's Zhenguiguo keenly discovered that there is a very large supply and demand gap in the docking of video websites and content parties. There are many upstream content producers in the film and television industry and are produced in a year.

There are many film and television companies with less than one drama, and video websites have almost no energy to connect one by one, and are more willing to accept the packaging method.

Zhenshi Group has found business opportunities to connect with the upstream and downstream of the content industry, thus becoming an integrator, operator and distributor of massive copyrights in the circle.

The emergence of Zhenshi has made many film and television dramas that cannot find the channel profit. After Zhenshi Group acquired a large number of copyrights, it packaged them into copyright packages of various prices and resold them to major video websites.

When Zhenshi first entered this field a few years ago, most of the online video websites used pirated content directly and were free for people to watch. A large number of film and television works were circulated across the Internet, and even a penny of copyright fees could not be charged.

arrive.

Suddenly a distributor appeared and was willing to pay for online broadcasting rights. For many copyright holders of film and television dramas, it was as happy as if they had found money, so the price was extremely low.

Zhenshi Group has accumulated a large amount of cheap copyrights, and many TV series with dozens of episodes have only purchased prices of 10,000 or 20,000 yuan, which can be called "baby price".

Until last year, the National Copyright Association and several departments launched a "network clearance campaign" to combat online infringement and piracy, and major video websites began to legalize, and the industry's demand for copyright increased.

Many Internet companies have also discovered this business opportunity and entered the market with a large amount of funds. In addition, several video websites seeking listing, which has opened up a battle for copyright procurement. The era of "bad price" is gone forever, and many film and television works

The price of the show has increased ten times or even dozens of times!

Just as others were raising prices wildly, Zhenshi Group made a big profit with the copyrights they had hoarded in the early stages, and its net profit in the first quarter of this year exceeded 30 million yuan, of which 80% came from copyright authorization fees.

Today, Zhenshi Group has the largest film and television copyright library in the country, and can make a lot of money by relying on copyright distribution business alone.

If Zhen Guiguo’s stall was not too big, he had to make TV, mobile phones, and cars, and to make ecological progress, it would lead to a break in the capital chain, perhaps the Zhenshi Group could really become a trend.

Now, the ecologicalization that Zhen Guiguo is going to do is plagiarized by Li Rui in advance. I wonder if he can embark on another more stable path?

"The price of permanent authorization given by Zhenshi Group is relatively reasonable, but the price of five-year authorization is slightly higher." Zhu Xiaowu reported to Li Rui on the progress of the negotiations, "I discussed it with the executives and thought permanent authorization was more cost-effective.

”

Li Rui directly rejected his opinion: "Don't have permanent authorization, just five-year authorization."

Although Zhenshi Group is now cooking oil with flowers and fire, it will fall into business difficulties in another five years and will be heavily in debt and eventually delist. At that time, the domestic film and television industry also happened to enter the "ice age". The overall situation is going on.

The copyright in hand is depreciating wildly.

For Li Rui, the reborn person who is best at buying low and selling high, no matter how cheap the permanent authorization is, it is also a high point. First, use five years of authorization to enrich the film library, and wait for five years to take advantage of the real trend group's difficulties to get the bargain.

How to do it.

What's more, Li Rui's future expectations for Blockbuster and Cool Six are self-produced dramas. Only by mastering the creative rights can he or she gain the right to speak.

This is the path that Hollywood and Netflix have taken, and Li Rui wants to copy it to the Xiaguo film and television industry.

As for whether it can be successful, the upcoming "The Legend of Concubine Zhen" and the currently filmed "Taigui" are the first attempts.

After finalizing the acquisition bottom line for Luye Culture, Li Rui communicated with Meng Chenyu again and set the second round of broadcast price for "Peak-to-Step".

"Step by Step" has been very popular recently. Although the ratings are not as good as the one starring Yang Feier at the beginning of the year, it has received a better response because of its excellent production.

Some drama critics pointed out to the point that the drama starring Yang Feier's drama is just an "idol drama wearing Qing Dynasty clothes", and "Step by Step" is the real Qing Palace drama.

With the popularity of the series, Wu Long, who had long been out of date, became popular, Tang Shi is expected to be promoted from the second tier, Lin Xin and Zheng Ying and others have become popular one after another, and people will be recognized when walking on the street.

Tang Dynasty Film and Television has gained a wave of loyal fans by this. As long as you honestly follow Li Rui's pace and rhythm, the situation of prosperity and decline in the previous life may be avoided.

In the next few days, Li Rui was busy dealing with various trivial matters.

As the end of the month approaches, he invested hundreds of millions of dollars into the magnesium stock market, preparing to eat the dividends of the last day of September.

After the plunge caused by the September meeting of the Magnesium Fed on September 22, the stock market's vitality has slowly recovered, although the performance of the S&P 500 and Nasdaq in the third quarter of this year was the worst since 2008,

The investors still did not give up and all hoped that the savior would come.

They must have heard that song: There has never been a savior, nor does it rely on the gods and emperors! It depends entirely on ourselves to create human happiness!

So investors carefully tentatively pushed up the index, and finally raised the change rate of the Dow Jones and S&P 500 indexes this year to above zero by the end of the month.

This means that this year's index has finally become a positive number, which can barely be regarded as a signal that the economy is recovering.

However, on the day when the change rate returned to above zero, Li Rui shorted the Dow Jones without hesitation.

On September 30, 2011, European debt crisis broke out again.

IF and the EU announced that since Greece's fiscal deficit control target is difficult to achieve this year, the second round of rescue for Greece is expected to be stranded...

The Dow Jones, which had just become the right time, fell sharply.

Investors are crying without tears.

Faced with such a turbulent financial market, no savior can work.

Only those who are reborn can make a lot of money.
Chapter completed!