Chapter 1096: The Route of Ku Six
Meng Chenyu probably understood, but he didn't understand it very well. After all, he didn't do this before. He could talk about copyright and talk about it very well. It was really a bit difficult for him to talk about the show.
Li Rui said: "The show mode is the best in China. There is also a good yy voice. It is okay to choose to learn from the Jiujianfang model, but some details need to be modified, such as the restrictions on free users must be cancelled, and no space for free users can be given to them at all, so that they can stay and increase their popularity."
"Boss, what should I do?" Meng Chenyu asked.
Li Rui said: "Paying users have paid gifts, and free users can also add a free gift to increase the popularity of the anchor. When the popularity reaches a certain level, the anchor can also exchange income on the website."
"In this way, the operating costs will increase?" Meng Chenyu hesitated.
Kuliu has been losing money, and turning losses into profits as soon as possible is the top priority after the acquisition, but if it is operated according to Li Rui's method, it will undoubtedly increase a huge operating cost.
Li Rui said: "If I am afraid of losing money in business, I will not even acquire Luye Culture!"
Meng Chenyu thought about it, the same reason was true. The boss lacked everything, but it seemed that he was not short of money... and women.
Li Rui continued: "Design some activities for free users to participate for free, and they must not feel inferior. For example, if registered users reach a certain level of time or pay attention to a certain anchor, they can give them a certain amount of virtual currency. These currencies can be purchased for free gifts and given to the anchor. Attracting free users can also stimulate economically capable users to send paid gifts, so as to form a virtuous cycle."
"Also, you should often hold online competitions. If you have the chance, go back and watch "Invincible Female Voice" in 2005, see how the show empathizes with fans, so that fans can willingly spend real money to vote for the contestants. This kind of competition can easily stimulate users' willingness to spend money and allow them to spend more money to compete for their favorite anchors."
Meng Chenyu opened his mouth wide and wanted to say: High, high, really high!
Li Rui hasn't finished speaking yet: "Also, let the programmer add a flying screen function as soon as possible."
"What is a flying screen?" Meng Chenyu was confused.
Li Rui said: "For example, when I entered the show, I wanted to say hello to the anchor, but there were too many people, and the anchor might not be able to see the message I sent. At this time, as long as I spend ten yuan, I can send the text to the text and change to color, fly over the screen, so that everyone, including the anchor, can see it with a eye-catching sight!"
Meng Chenyu said: "Isn't this similar to the function of a small speaker in the game? Is anyone really willing to spend this kind of money?"
Li Rui said: "Just do what I said, it will definitely be a big seller!"
In some games, if you want to speak to players on the entire server, you have to spend extra money to buy "small speakers", and each small speaker can send a sentence.
It is said that when some big guys in the game quarrel, the cost of a small speaker alone exceeds tens of thousands of yuan!
In his previous life, Li Rui did not understand the world of rich people. In this life, he only hoped that rich people would spend all their money on him!
After personally understanding this industry, he realized that all the designs of the website are arranged in an atmosphere, an atmosphere that can’t be consumed after entering it. The guidance of the anchor, the applause of the onlookers, the gift messages that fly by from time to time, and even the interface design all emphasize the feeling that you are a big shot if you spend money.
Moreover, the consumption threshold is very low, the lowest gift is only one or two yuan, and it is only ten yuan for everyone to see it.
What can you do in life if you have ten yuan? Maybe you can’t even have a better lunch box. Not to mention pretending to be a b-like, it’s good to not be teased as a poor person.
But in the show live broadcast room for ten yuan, I can pretend to be a little b in front of many people, and be called "the boss is here" by a group of people to satisfy my little vanity. Is this cost-effective?
It is precisely because of the insight into the weaknesses and needs of human nature that the live broadcast industry in the past became popular.
Now Li Rui has first transplanted these mature models of his previous life to Kuliu. It depends on whether he can rescue this dying old website.
Anyway, all the gifts for free for big speakers and small speakers flying screens are arranged so that the big guys can make it very exciting!
Ku Liu's turnarounds you.
After saying the suggestion, Li Rui said: "There is another thing that has not been confirmed yet, but I want to say hello to you, you can prepare first."
"Boss, you said." Meng Chenyu said.
"When Girls' Generation came to Haizhou for a concert a while ago, I talked to their agency and hoped to sign a live broadcast contract." Li Rui said, "Xu Xiaoyang was promoting this matter before, and the progress was a bit slow. I have asked him to urge Chaodao again. If possible, maybe one or two members will be invited to broadcast live next week."
"Girls' Generation!" Meng Chenyu was shocked, "Can they really come to Kuliu live broadcast!"
That is one of the top girls’ groups in Chaodao. Its influence in Quanyazhou is extraordinary, and there are countless fans in Huaguo. If they can really be invited, even if they only have a live broadcast for one hour, their influence on Kuliu will be a huge improvement!
"It's not just them, but there will be some in the future." Li Rui said, "Chaodao's live broadcast industry is very developed, leading the country for at least one or two years. I'm considering inviting some popular anchors and idols from Chaodao to join Kuliu to hype the website first."
When saying this, a girl group name flashed through Li Rui's mind. They should have created an era like Girls' Generation, but because of some rumors and slander, they were insulted by Chaodao people, excluded by the entertainment industry, and raped by the National People's Daily Online, becoming malicious victims.
Li Rui also sighed for their fate in his previous life. If there is a chance in this life, Li Rui hopes to save their fate and give them the praise and status they deserve.
Meng Chenyu was very excited: "Boss, if you do what you said, I am confident that Kuliu will turn losses into profits this year!"
Li Rui said: "Don't be too happy too early. It's not enough to rely on Chaodao people alone. We must cultivate a local anchor group. Next you have three tasks. The first is to continue to enrich the online performance model. Don't just beauties, you can also take the humorous and funny route, outdoor adventure route, and take the curious route, and give different support to different styles. The second is to establish an artist company, sign the contracts of some excellent anchors to supplement our entertainment industry chain. The third is the entertainment community model, which can imitate Facebook in this aspect and allow users to connect through social connection."
Meng Chenyu wrote quickly and wrote down everything Li Rui said. What he heard today made him suddenly enlightened and felt that the direction for the next few years was clear.
Li Rui waited for him to remember, patted his shoulder and said, "Work hard, I will hand over the work in Luye when I have time, and I will leave it to you in the future."
Meng Chenyu trembled all over and his pen fell to the ground.
A scholar dies for his confidant!
Chapter completed!