Chapter 171 Series B Financing and Integrated Chip Enterprises

In the office.

Hu Lai was stunned when he looked at the car booking data on the first day of the auto show.

"Lao Zhang, this...more than 400 cars were ordered on the first day of the auto show?!"

"so much?!"

Hu Lai couldn't believe it. He looked at Director Zhang in surprise and said:

"Moreover, the online car ordering on our official website had more than 600 orders yesterday?"

"Together, we have orders for more than a thousand vehicles on the first day?"

Director Zhang gulped. After a night of statistics, he felt that this data was a bit outrageous when he got it.

Phoenix Auto is not like BYD and Zesla, which have a reputation and a fan base in the automotive field; nor is it like the Rice Group, which has countless die-hard rice fans after more than ten years of accumulation in the mobile phone industry.

Although the Phoenix Factory has been very popular recently, Phoenix's products are only bicycles and electric scooters, and the number of people and fans involved is not at the same level as that of the Rice Group.

And, importantly...

Qingluan is really not cheap!

"Boss, I have checked the statistics many times and there is no problem."

"Online customers all paid a deposit of 5,000 yuan in advance, and almost all customers at the auto show paid a deposit of 10,000 yuan in advance. I have already checked with the finance department!"

Hu Lai was stunned for a moment and said to Director Zhang:

"Old Zhang, give this data to Zhang Feiyang and ask them to hurry up and produce. We will start delivering the cars in half a month."

After saying this, he also specifically warned:

"Lao Zhang, I believe that many of the first batch of customers who ordered cars yesterday were attracted by the many high technologies launched by the 'Qingluan' and ordered cars impulsively out of curiosity."

"Especially for the group of customers who ordered cars online, they placed the order without even seeing the actual car. They might ask for a refund after the excitement has passed in a few days and they have calmed down."

"We don't want to embarrass others. If this happens, we can just refund the money!"

"Okay, boss, I'll arrange this right now!"

The sales volume on the first day was somewhat beyond Hu Lai's expectation. "Qingluan" has strong product capabilities, many black technologies, and high intelligence, but it takes time to accept these, right?

The important thing is that "Qingluan" is no longer cheap in the price range of 250,000 yuan to 350,000 yuan.

Are Chinese people so "rash" when buying cars?

but.

Next, the next day.

610 cars were ordered on-site at the auto show, and 1,000 cars were sold through online sales channels!

The third day.

There are 800 vehicles at the auto show and 1,500 vehicles through online sales channels.

The fourth day (Saturday).

1,000 vehicles at the auto show and 1,000 vehicles through online sales channels.

The fifth day (Sunday).

900 cars were sold at the auto show and 1,200 cars were sold online!

…

The data presented to Hu Lai day by day completely subverted Hu Lai's expectations for the market.

finally.

The five-day Shancheng International Auto Show ended. Director Zhang reported the sales statistics at the auto show and online to Hu Lai.

Hu Lai looked at the data summary, his mouth twitched slightly, and he was numb. Zhang Feiyang, who had always been steady, was also completely shocked.

Five days after the first launch of "Qingluan", a total of 3,700 cars were ordered at the auto show and 5,300 cars were ordered online!

Especially on the two weekends, many car owners fly from other places to the Shancheng Auto Show to order cars directly. During the five-day Shancheng International Auto Show, the Phoenix Auto showroom has a lot of traffic!

A total of 9,000 cars were ordered in five days!

An average of more than 1,800 vehicles per day!

A new car company can sell an average of 1,800 units per day after launching its first new car!

Simply terrifying!

Even the Mi Auto 1S, which has a huge number of fans, was quickly booked with 5,000 units on the first day of sale, but sales shrank significantly in the following days!

And what about Phoenix Auto?

The more you fight, the braver you become, and your data steadily improves!

The important thing is that the average unit price of "Qingluan" is 300,000 yuan!

It is conceivable that if this achievement is exposed, it will definitely arouse the envy of all new energy vehicle companies in the entire automobile industry. It is so powerful!

Calculating 9,000 cars and 300,000 each, the cumulative sales reached 2.7 billion!

After excluding various costs, the net profit of each vehicle is about 30%!

Cumulative net profit...

810 million!

Net profit of 810 million yuan in just five days!

This does not include additional optional services!

No wonder everyone is working so hard to improve their brand and build luxury cars, which is really profitable!

After a long while, Hu Lai raised his head with difficulty, looked at Director Zhang and said:

"Lao Zhang, our Phoenix Automobile does not have a 4S store, only a direct-operated display store. All subsequent customer registration, registration, subsidies and after-sales service will be left to you to arrange and be responsible for."

"We must let all customers who buy 'Qingluan' enjoy one-on-one service when handling any business, and we must make our after-sales service the best!"

"Also, we need to step up the rollout of Phoenix brand directly-operated stores across the country. At least every provincial capital city needs to have our brand-operated stores!"

Without waiting for Director Zhang to reply, Hu Lai looked at Zhang Feiyang again:

"Feiyang, I have to leave the production arrangements to you. Increase production capacity and deliver the cars as soon as possible!"

…

After arranging the work of Zhang Feiyang and Factory Director Zhang, Hu Lai finally felt relieved about the "Qingluan" matter.

Phoenix brand directly-operated stores have already opened in several important cities in Beijing, Shanghai, Guangzhou and Shenzhen, and the next plan is to roll them out across the board in all provincial capitals and important cities.

Offline experience stores are a great way to promote the entire Phoenix Group's product line, especially for large-ticket items such as Phoenix cars. Offline experience stores are the absolute best way to promote and sell.

A few days ago, President Wang of BYD personally went to Shancheng City to congratulate the successful launch of "Qingluan" and at the same time finalized BYD's responsibility for outsourcing the after-sales service of "Qingluan".

Of course, Hu Lai also promised to upgrade BYD V100 with the latest Phoenix technology.

In this way, "Qingluan"'s pre-sales and after-sales problems are well solved.

After BYD President Wang left with satisfaction, senior leader Feng Rong also arrived in Shancheng City.

After an in-depth conversation between Hu Lai and Feng Rong, they agreed that Phoenix Sharing Cars would start Series B investment.

Compared with raising 1.8 billion in the A round by taking out 35% of the shares, Feng Rong’s plan for the B round of financing this time is to share 10% of the shares, and it is expected to raise 6 billion.

6 billion!

In other words, in just over two months, the market has already given Phoenix Shared Car a valuation of 60 billion thanks to the "Qingluan" launch conference!

Hu Lai agreed to the plan without hesitation.

If the Series B financing is successful, Phoenix Group’s stake in Phoenix Shared Cars will become 55%.

The shares of other investment groups such as Gaoling and Sequoia will increase or decrease the corresponding shares according to the subscription amount of the Series B financing.

As for raising too much money, will it lose control of Phoenix Car Sharing?

Hu Lai also considered this question, but Feng Rong's answer was simple...

“Do you really think that investment groups spent so much money on Phoenix Sharing Cars because they value shared cars?”

"The investment group is interested in Phoenix Auto's powerful intelligent technology and leading unmanned autonomous driving technology!"

"It's just because Phoenix Auto has no intention of accepting financing, and the shared cars belong to the Phoenix Group, so... we have to invest in shared cars!"

After Feng Rong explained, the nonsense was revealed.

Phoenix Car Sharing is taking advantage of Phoenix Cars!

With the foundation of Phoenix Auto, it would be a matter of minutes to create a shared car.

If there is really capital to spend 60 billion to acquire Phoenix Car Sharing, then you would be a fool not to sell it!

"Is this cutting leeks?"
To be continued...