Working for three consecutive days is a bit overwhelming for many newcomers. Why is it so intense? We have to gather at eight in the morning and can't go home to rest until twelve o'clock in the evening.

Fortunately, Chen Shi reimbursed them for the round-trip taxi tickets, otherwise they would have to take the subway and transfer to the bus, which would make people even more tired.

However, Pang Panghai and other people from Jianghai City seem to have become accustomed to this kind of overtime work. However, they are relatively satisfied with the overtime pay. They do not need to work overtime every day. Mainly in the past, it was mainly due to conflicts between various big shots.

They only work overtime when there is an incident, but there seems to be emergencies in the entertainment industry every month, so they basically have to work overtime for three to five days every month.

On the third night, Chen Shi bought a barbecue hot pot and ate it directly in the company.

Ji Ziling's live broadcast at eight o'clock. The scene has been set up. She will also bring goods to the live broadcast tonight. One of her slots has already cost 50,000. She will bring 20 products tonight. This is the benefit of Imperial City. Major brands and companies

Basically, they all have offices in Didu. Tonight, Ji Ziling will be broadcasting live in a five-star hotel. Staff from major companies there have already arrived.

Empty Bottle Media also had dedicated staff following them. Chen Shi also assigned an assistant to Ji Ziling to remind her of any slips of the tongue, and for example, if she forgot to turn off the live broadcast and who gave the most rewards, real-time tips

she prompted.

Twenty pits, 50,000 per pit, which is already one million, and there is also a share of product sales. This has already paid back part of the money for the reward for Lao Luo's live broadcast room, and there are still plans to give

Chen Shi expects that the best outcome for fans' red envelopes will be an even draw, with no profit, and the worst outcome will be to spend one or two hundred thousand on his own. There is basically no bad outcome, it is a sure profit, and he will bring in goods later.

I've made a lot of money just by playing, and I have so many fans, so the amount of attention I get when I update my works is different.

The number of viewers in Ji Ziling's live broadcast room has exceeded 500,000, and is still rising. Everyone is looking forward to the famous scene where two wealthy people come in to reward.

But after waiting for a long time, everyone really paid attention to the products introduced. The two rich people came belatedly, but they couldn't stop once they started to give rewards. In an instant, there were millions of comments, and they were very generous.

To save Ji Ziling's face, Ji Ziling asked everyone to take a break to look at the products. The two rich people took a break for a minute or two and then continued to buy gifts.

When the two of them were swiping five million in Ji Ziling's room, someone suddenly appeared and kept swiping. There was more than one person. In fact, the purpose of these people was to demand attention, but there were also Ji Ziling's big fans.

Million Yinlang has basically stopped using it, but some people who want to get attention can't stop. They also want to create a wealthy persona, and they are willing to give rewards if they have enough money.

As a result, Luo Zhuizi's account and FP's official V began to take action. The top five accounts had already received tens of millions of tweets, but they couldn't stop. Now everyone was dumbfounded. They won't break it tonight.

Yiyinlang, right?

However, at the end of the live broadcast, the first place was still the account of Luo Chuizi, who had spent 20 million Yinlang, the second place FP had spent 19 million, and the third to fifth place had spent 17 million each.

Fifteen million and twelve million.

Excluding the share of the platform, these last three Yinlangs are exactly the same as Empty Bottle Media. They did not spend a dime. They added fans to two accounts for free, and increased attention and fans for Ji Ziling. Ji Ziling's room tonight is 5,000

With tens of thousands of Yinlang rewards, she was instantly exposed by various marketing accounts, as well as the FP official account that had paid two thousand and was only a few cents away from catching up with him.

That night, Ji Ziling's fans exceeded three million, and the other two accounts had more than one million fans. Within three days, these three accounts became popular on the entire network and became the accounts with the highest number of fans.

The most important point is to create a brand, a personality and a big internet celebrity. Everyone knows that the starting price of FP is 188 yuan even after discounts. This is the price and brand positioning, not more than ten yuan and a few dollars.

Ten yuan, but the price is almost the same as that of well-known brands such as Adidas and Nike. In this way, people distinguish it from ordinary brands.

Immediately afterwards, various high-end official announcements about FP came out. Top designers designed it, and foreigners were crazily touting it. Chen Shi actually applied the same routine to some international live broadcast platforms. In fact, it is the same all over the world, and you can figure out the routine.

use.

Empty Bottle Media has signed contracts with several foreign Internet celebrities. This routine is not only being performed in China, but also abroad. Although the foreign orders are few, only 5,000, they have been sold and are still rising, mainly from abroad.

It is a reservation order, unlike in China where you can purchase it directly.

The next step is to ask celebrities to help spread the word. Chen Shi decided to ask Gege for help. She knew many celebrities and some Internet celebrities. Empty Bottle Media itself has cooperated with many Internet celebrities and asked them to help advertise to them.

Year-on-year publicity is actually an exchange of resources for resources.

Cheng Manni called Chen Shi and said that many people had called to inquire about the agency. Chen Shi's reply to Cheng Manni was that the franchise fee was 500,000 yuan, and the store needed to be in a commercial street, with a store area of ​​no less than 60 square meters, and uniform decoration.

and training, as well as providing benefits to them. The online principle is that we do not compete with dealers for the market, and orders will be shipped by those who are nearby.

If the distance is close, it can be delivered directly to your door. If it is a little far away, it can be sent by express delivery. This saves time to the maximum extent and can also ensure the dealer's customer flow. The Internet is just a platform for customers and dealers, because FP is self-produced.

Sales, mainly selling goods.

For the time being, third-party online stores are not allowed online, and the main focus is to develop physical stores, because if a big brand does not have offline influence, no matter how good it is online, it will not be considered a big brand. Offline recognition is the mainstream, such as a certain

Because, the main reason why blue and green mobile phone manufacturers can suppress the very cost-effective Xiaomi is that Xiaomi has high online popularity but low offline popularity, making people feel like celebrities and Internet celebrities.

Therefore, Moumi has not successfully entered the high-end market in these years. Now it is opening offline stores like crazy to enhance its brand value and make it a household name. After all, not everyone pays attention to online products every day.

All the arrangements are going on in an orderly manner. On the fourth day, everyone seems to be looking forward to what the three accounts will do next, especially the competition between the two rich people.

Chen Shirang will still reward people tonight to maintain the popularity, but the FP account and the Luo Zhuizi account each released a video to make an appointment offline. The competition is better than real guns and live ammunition, giving benefits to fans, everyone makes an appointment to meet, and the three of them are together

Live broadcast, give gifts to fans, see who gives more.

Now everyone's interest is even greater. The three of them will live broadcast together offline? What to give?

At the same time, except for FP, the other two accounts of the three accounts received calls from various companies. The pit fee increased to 100,000 each, but Chen Shi refused and directly asked which company could send how many free gifts.

Free shipping, whoever comes, please give me a quantity.

Any brand will do. The prerequisite is that it must be available on the market, such as toilet paper, dish soap, home appliances, etc. There is no pit charge, just give it away for free or give you the lowest price. The price will be determined by Empty Bottle Media itself.

This has caused many companies to retreat, but big companies are not afraid. They directly say that as long as the live broadcast is popular tonight and the products are well introduced, they can directly monetize products worth ten million. After all, they can advertise for tens of millions.

It's a common thing, and the attention is not necessarily so concentrated.

Chen Shi did some statistics and found that all major companies had sent guaranteed products. A certain stationery company directly sent 300,000 gel pens at a market price of 2 yuan each. Chen Shi took a look and saw that this was hanging among the merchandise.

At that time, the purchase limit was 20 pieces per person, and the price was 10 cents each. This one will definitely be sold out in an instant.

There was also a toilet paper manufacturer that gave away 100,000 sets of toilet paper, six packs per set, with a market price of fifteen per set. Chen Shi decided to limit the purchase of one set per person and directly priced it at three yuan, which was also cleared instantly.

He is looking for these products, and everyone can buy them instantly without hesitation. Each account has left two spaces for some charity foundations to help vegetable and fruit farmers in need bring goods for free, but the quality must be guaranteed, and

The price is low, and the courier fee is covered by the empty bottle media. Fortunately, my family has a charity fund and has sent people to investigate the areas where vegetable and fruit farmers really need help, instead of second-rate dealers who specialize in selling these.

After everything is finalized, the highlight is on the fifth day. Basically, a week has passed. Everyone’s focus this week is on these three accounts. The habit of forming a week will soon be formed. These three accounts

The updated works in the future will become a habit that everyone pays attention to.

Chen Shi basically spent nothing on this in and out, but this is not suitable for everyone. It must be operated by an experienced team.

At 8 o'clock in the evening on the fifth day, all three platforms are live broadcasting. Yes, one account synchronizes three platforms, a certain sound, a certain hand. In the end, only one of the three platforms will have large traffic, but the traffic is this

If it is not synchronized, it will be difficult to attract new users because many users are only on one fixed platform.

Uncle Lu used the same method three times. On the three platforms, the number of viewers at 8 o'clock on a certain website was 350,000, the number of viewers on a certain video reached 1 million, and the number of viewers on a certain video reached 1.25 million. If we talk about online

The number of users is definitely No. 1 because its user groups follow the route of surrounding cities from rural areas.

Three people were sitting in the already decorated five-star hotel reception room, with a long table and three chairs. Opposite them were staff from major manufacturers. Each of them was holding a sign introducing their products.

Three people live broadcast at the same time, and you can see other people in their respective videos, which is more popular than before. Although the number of viewers will be divided at this time, it will also attract more attention because many people watch the live broadcast.

Check the hourly rankings every now and then. The top three in the live streaming rankings are the easiest to attract others’ attention.

Generally, the number of online viewers at the same time can be ranked in the top three if the actual number is 300,000. Many of them are online by robots. However, most of the current live broadcast rankings do not look at the number of people online, but rather whose room has the most rewards.

.

Chen Shi has prepared 10 million Yinlang for each of these three accounts. He must stabilize these three accounts tonight. Chen Shi has earned so many fans without spending any money so far. These products

The merchants are working very hard to give away the gifts tonight, and you can't say it's them, the anchors pay for them themselves.

In fact, the host pays for it himself, without any advertising fees or sharing. It depends on which manufacturer is most willing to invest. For example, a Bluetooth headset manufacturer directly gave away 10,000 headphones. This manufacturer is a new brand and mainly produces e-commerce platforms.

Yes, the market price of a pair of headphones is 79. Do you find it incredible that you can get so much as a gift?

In fact, the cost price was only ten or twenty, and the price was 79. The brand was not well-known, and there was basically no sales. In the end, it was sold at 30 or 40 with small profits but quick turnover, but at this time, the price must not be changed.

What is the picture of the manufacturer? So willing to spend a lot of money on these anchors who bring goods?

The first step is to remove inventory. Generally, the products that anchors are asked to carry are the inventory that has been overstocked for a long time and cannot be sold. These products are just for making a little money for advertising and increasing brand awareness.

The second is the low-priced new product to seize the market. Generally, the price of new products is not very high, and most of them will give some gifts or the like. This is to attract customers to know that they have released new products. If there is the best purchase, it can help the sales of new products.

The platform brushes sales.

The third is to boost product sales. Many e-commerce platforms now strictly prohibit major manufacturers from boosting sales. This behavior is now clearly illegal, so what should they do? Because the exposure of a product is linked to its sales. In the early stage,

The trick some manufacturers have made is to directly sell a pen at a price of 1 cent, and then buy it for 10,000 people, and then sell it directly at a price of 1 yuan. This is an analogy, that is, the price of the product is compared with the price of other manufacturers.

If the price is low, then when the sales of the product increase, the price will be increased.

But there is a drawback to this premise, that is, if your price is low, many people will doubt your quality, and even those who buy later will feel uncomfortable. At this time, manufacturers will find people to carry the goods, and there will be hundreds of thousands of people in the high-traffic live broadcast room.

, a product is sold in the same time period, and then slowly increases the price. A large number of users buy their products, which is equivalent to helping them increase sales for free. Usually they will return the original price the next day. This is to avoid user returns.

.

Most people buy a pen for 10 cents, and the price returns to 1 yuan the next day. They feel that they have made a bargain, and are reluctant to return the product even if there are problems with the product's merits. At most, they will exchange rather than return. And careful netizens have already

I discovered that a certain website’s evaluation page for major e-commerce companies no longer has good reviews, neutral reviews, or negative reviews. It has been replaced by the latest, pictures, videos, and additional reviews. In other words, if you don’t look at the additional reviews, it’s almost impossible to see negative reviews.

, this is also a measure taken by the platform to protect e-commerce. It has to be said that there were indeed malicious negative reviews from peers in the past few years.

Not to mention these merchants, there are many business leaders who personally go out to sell goods. For example, Ms. Dong, why is live streaming so popular now? In fact, most people are too dependent on mobile phones now, and they play with their mobile phones basically every day.

No one is too lazy to go shopping. Offline merchants are now live-streaming their own goods. If customers like it, it will be delivered directly to you. If you are not satisfied, you will take it back. This is a lifestyle transformation.

Nowadays, most people will feel restless if they don’t have their mobile phones for a day. When their mobile phones are out of power and turned off, they will rush around to find a charger. When friends get together for dinner, they will take photos and play with their mobile phones and have a meal while finishing the party.

Everyone’s life pace is too fast and they don’t have time to enjoy life. In fact, if there is sufficient life security, most people can give up their mobile phones. However, many people have been busy all day, and their mobile phones have become a tool for solving problems.

That’s all.
To be continued...