After running around Europe for several months, Hank's skin color began to change in the direction of mixed-blood.

This is not a genetic mutation, it is purely due to the sun.

Seeing Hank's appearance, Roger was quite surprised. He was stunned for a moment and quickly said, "Hank, thank you for your hard work during this period."

“??”

Hank looked at Roger blankly, noticed Roger's gaze, looked down at himself, suddenly realized, laughed, and said, "You misunderstood. Isn't bronze and wheat color more popular recently? Those girls all like this tone. Before I returned to North America, I went to Mallorca and sunbathe for a few days."

Roger: "…"

Well, as long as it doesn't affect your work, you'll be happy.

After a moment of speechlessness, Roger pulled the topic back to work and asked, "Is things going well in Europe?"

"It's quite smooth, but it may have some conflict with the plan at the beginning."

Hank shook his head and said, "It's okay to talk about other aspects. The location of the performance, venue inspection, etc. are all done almost.

But it may not be possible to start the tour in October as planned, otherwise the publicity will be unsatisfactory.

Considering this is our first European tour, I personally recommend that you extend the publicity cycle to more than half a year.”

In fact, if it is a more important tour, the half-year publicity cycle is considered short.

Many singers and bands often start small-scale and continuous publicity more than a year before the tour begins, and then increase the publicity scale to the highest level within the budget one to three months before the tour begins.

Of course, if it is a small tour that is not highly valued, there are not so many things to pay attention to. Some even only post notifications on the band's website, and even the advertisements are outsourced to the ticketing company at a polar price.

But the band's first overseas tour was definitely not like this kind of "stepmother-raising" treatment.

Although the scale of the tour will not be particularly large, it is an important part of developing overseas markets after all, and it cannot be overestimated.

Originally, according to the situation in the North American market, the band planned to reserve a promotional cycle of about three months, which should be enough for a medium-sized tour.

But Europe is not the base of the band, North America. After Hank's field visit, he believed that with the band's influence in Europe, if the success of the tour is to be ensured, it is best to extend the publicity cycle, which is more secure.

"Half a year?"

Roger thought for a moment, nodded and said, "If it was half a year, it would be acceptable. As long as it was launched during the Grammy Awards Season, it would be beneficial to the award-winning of "Unknown Albums".

It's only early June, and Hank's team has done almost the same thing when inspecting the performance location. It only takes a few days to make the final confirmation.

If the performance plan is determined immediately and the tour starts in half a year, it will be the beginning of the Grammy Awards Season. In this way, while exploring the overseas market, you can also build momentum for the award-winning "Unknown Album", which can be said to be a killing two birds with one stone.

The fundamental purpose of the tour is to explore overseas markets, which Roger will not forget.

But if we can take into account more benefits, why not do it?

"I'm afraid it's more than half a year."

Hank knew that his boss didn't understand some specific details, so he quickly explained: "We have only completed the venue inspection and after determining the specific plan, we have to communicate and negotiate with the sovereign party of the venue to determine the venue and time of each performance.

Only after all these are confirmed can the publicity be carried out, otherwise it will be meaningless.

If we thought at the beginning, the tour lasted about three months, with around thirty games, and the work of venue negotiations alone would take at least one to two months."

“That is,…”

Roger calculated the time and asked with a little hesitation: "Will we miss the awards season?"

According to Hank, even in the best case, negotiations are one month and publicity are six months.

Seven months later, although the Grammy Awards ceremony had not begun, the public relations phase just ended and the voting had already ended.

This also means that this tour cannot cooperate with Grammy's public relations to build momentum for "Unknown Album".

Of course, there will be some effect. After all, the publicity before the tour started was equivalent to building momentum for "The Unknown Album".

But compared to allowing the tour throughout the awards season, the effect is much worse.

Hank nodded and said, "I'm afraid that's the case."

The more important significance of this European tour is to expand the European market and assist "Anonymous Album" in the Grammy, which is just a coincidence.

Even if it really has a particularly big impact, it is impossible to replace the award-winning work with "Dark Side of the Moon".

Anyway, the declaration date will not be closed until the end of September, so there is plenty of time to weigh the pros and cons and make the most advantageous choice.

After thinking about it for a while, Roger decided to put this issue aside for the time being and leave it to the agent and the public relations team for discussion.

"So what about your suggestions on the tour route?"

"I recommend that at least two-thirds of the core European countries in Central and Western Europe, especially the three core EU countries of Britain, France and Germany. In addition, Spain, Italy, and Sweden and Denmark in Southern Europe can also be properly arranged one or two games."

Hank analyzed: "First of all, Britain, France and Germany, as the core of Europe, occupy the largest share in the entire European market.

Moreover, although the first languages ​​of France and Germany are not English, most people regard English as a second language and there is no cultural barrier.

Considering that the scale of this tour is not top-notch, it is not realistic to spread the stalls throughout Europe, and focusing on Britain, France and Germany is the most ideal choice.

As for southern Europe, there are too many small countries, and the ones with a little influence are Italy and Spain, but their culture and customs belong to the Latin system, which is quite obvious when it comes to English-speaking countries.

For this reason, I think it is not a wise choice to expand the Southern European market now. It is more appropriate to hold one or two performances to pave the way for future actions.

In Nordic...there are too small, the population is sparse, and the market potential is very poor.

But Nordic rock music, especially metal rock, is great and not suitable as a major market, but can be used as an effective addition.”

This analysis is slightly different from the idea when I first proposed the European tour plan.

This is a very normal phenomenon. What is the overseas market like and how to develop it? It is necessary to conduct field investigations and analyze the analysis made to be convincing.

In fact, after conducting a field investigation, Hank did not overturn the original plan and started over again. It was just a major change, which was already good news.

Roger looked at the map while listening.

As he listened, Roger suddenly realized something was wrong and frowned and asked, "Have you forgotten something? Where is Eastern Europe?"

Eastern Europe is not a small place like Northern Europe, it occupies almost half of Europe's territory.

Just a hairy bear spanning Asia and Europe, in that part of Europe, is more than three times the sum of the territory of Britain, France and Germany.

Such a large area of ​​land, even if it is a little large and sparsely populated, the market size is not a small number.

How could Hank ignore such an important area?

"The situation in Eastern Europe is very special. I don't think entering Eastern Europe is a good choice now."

Hank shook his head and said, "Not mentioning Ukraine and other countries that have been in civil strife all year round. Culturally, Eastern Europe is separated from the entire Europe, and it is more like the ancient Asian nomads.

Moreover, languages, customs, etc. are very different from those of Western countries in the traditional sense.

Simply put, it is the inconsistency between nature.

For this reason, I think entering the Eastern European market is not a wise choice now.

In comparison, island countries, Bangzi countries, which are closer to Western culture, are all more suitable choices than Eastern Europe.”

"is that so?"

Roger was still a little confused, but he also agreed with Hank's judgment.

Regardless of culture, customs, etc.

Just a question of war makes Roger less willing to take risks.

I won’t talk about the hair bear who is quarreling the sky and the earth. Xiong Er doesn’t worry about it. Since the separation of the family, there has been constant civil wars, fighting and fighting, and it has been a long time since the rest of the family.

Going to such an area is just a safety issue, which is enough to make people feel headache.

It is said that a gentleman does not stand under a dangerous wall. With Roger's current wealth and status, there is no reason to do such risky things.

Following Hank's advice and observing the map for a moment, Roger asked, "The tour is expected to be around the end of January to the beginning of February?"

"Yes, the climate in Nordic is still relatively cold at this time, but the south will be very warm."

Hank laughed in his heart. Since the last tour, Roger and the other three have suffered from "cold climate phobia".

But Hank laughed in his heart for a while, still calm on the surface: "I suggest going from south to north, starting from Italy, and then flying to Spain.

Then walk here and enter France...

Next, we start north from Germany...

The last stop ends in Sweden.”

Hank's fingers drew a crooked circuit diagram on the map, which was not very accurate, but it could be roughly understood by people.

The cities that were staying during the tour, and even the venues of some core events, were briefly explained.

Of course, there are many things that are inconsistent with the original plan. For example, Roger wanted to perform at the Camp Nou or the Bernabeu Stadium at the beginning, but this idea did not receive Hank's support.

The reason is that the acoustic environment of the venue is not suitable for large-scale rock music scenes, especially in terms of amplification equipment, the cost of transformation is relatively high.

Moreover, as the home court of La Liga giants, whether it is the Camp Nou or the Bernabeu, although it is not as good as not to lend it, if you want to rent it, even if it is just a few days, the cost is quite expensive.

For cost considerations, neither world-famous stadium is ideal for hosting performances.

In terms of performance sites in Spain, Hank's first choice is the resort Mallorca, which has beautiful scenery, pleasant climate and very convenient transportation.

Most importantly, on Mallorca, there are three venues with a capacity of 8,000 to 40,000 visitors to choose from, and both the cost of transformation and rental are very low.

Cost is the factor that determines everything.
To be continued...