Chapter 79 The Current Situation of TV Animation (Please subscribe!)

"If you want to make money from TV animation, I advise Hanyu-san to give up the idea as soon as possible."

Kitahara Eri told Hanyu Hideki straight to the point.

"Why did Kitahara-san say that?"

"Hanyu-san must have heard that the copyright licensing fee for TV animation is very low. For the first volume of Hanyu-san's Magical Confectionery Shop, I estimate that the licensing fee will not exceed 500,000 yen."

As he spoke, Kitahara Eri pointed to the monkey puppet that was placed on the desk and given by Hanyu Hideki.

"As for the peripheral income, because it is Hanyu-san's first TV animation, he can only get about 1% of the income. Does Hanyu-san know why it is so little?"

"have no idea."

Hanyu Hideki shook his head. He did know that the author of the original work had very low profits in this aspect, but he didn't know why.

"Because the production cost of TV animation is very high, but it is difficult to make a profit. Without the support of advertisers, basically no one will make it."

Hearing this, Hideki Hanyu seemed to understand something.

First of all, the TV animation market is too small. Except for the public television station NHK, there are only five TV broadcast networks that can cover all of Neon.

If the TV animation is produced by the TV station itself, it will basically choose to broadcast it exclusively. However, if it is a TV animation produced by an external animation production company, the five major private broadcasters will tacitly agree to lower the price.

In fact, there are very few TV animations produced independently in Neon, not just TV animations, but also Neon’s TV series.

Therefore, the production of Neon TV programs did not form a separation of production and broadcasting in later generations. At most, the TV station and the production company jointly filmed the programs, and in the end they were still broadcast independently.

This leads to the fact that if you independently produce a popular TV series or TV animation, it is completely impossible to compare with other companies, sell it at a high price, and then sell the second-round broadcast rights, third-round broadcast rights, etc., as in later generations in China.

Also, there are too few monetization channels.

For soundtrack records, the bulk of the profit goes to the production and record companies.

For peripheral products, the majority of profits belong to publishers and vendors.

In an era without DVDs and the Internet, sales of video tapes were pitifully low.

Under this circumstance, it is difficult for TV animation to make money directly from viewers, and all profits depend on advertisers.

Without advertisers to pay most of the production costs in advance, TV animation would not dare to start filming.

That is to say, the bubble economy era came later, advertisers had more money and no place to spend, and TV animation went crazy.

As a result, the bubble burst, and TV animation quickly languished. In order to sell DVDs, TV stations shifted their focus to late-night slots, and anime became very popular.

The TV animated version of "Neon Genesis Evangelion" that everyone is familiar with has even brought in the production committee system of both the live-action film and the theatrical animation for the first time in order to share risks.

"For us, the TV animation of Magic Dim Sum Shop is an advertisement used to stimulate the sales of single books. Therefore, when we choose which TV animation company to cooperate with, we don't need to look at the money, only the strength."

Kitahara Eri emphasized.

"Which TV station do you think it would be better to hand it over to, Kitahara-san? Now the five major broadcasters are interested in cooperating." Hanyu Hideki asked.

"I'm not good at this. There are dedicated people in the sales department who are responsible for these things. If Hanyu-san can rest assured, just teach them everything. They will definitely choose the best partner," said Kitahara Eri.

"No problem, then you will be solely responsible."

Hideki Hanyu is really not interested in this kind of thing that requires long-term wrangling.

Although there is a feeling that external authorization is in the hands of Shogakukan, there are always pros and cons.

This is the current situation of the Neon TV animation industry. Even if he talks about it in person, the rules will not change, even in future generations.

As long as the work is produced well and can stimulate the sales of his single book, it doesn't really matter who he chooses to produce it.

At most, a few people who work on cloud animation will be sent to the production team to study. He is not interested in TV animations that are difficult to make money, but he is still very interested in profitable projects like the theatrical version (movie version).

"I understand, please notify me when you confirm the partner."

After Hanyu Hideki finished speaking, he was about to leave, but Kitahara Eri reminded him before leaving.

"There is something else I need to inform Hanyu-san. Tetsuko's room is confirmed to be broadcast next week. I will temporarily jump in to record. I will inform you of the confirmed time. Don't run too far recently."

"Okay, I understand, I'll leave now."

"goodbye."

…

After leaving Shogakukan, Hideki Hanyu went to Cloud Entertainment Office.

As soon as they arrived at the door, they saw Minano Yoko and three others walking out and asked, "Aren't you going to have class today?"

Although today is Saturday, Neon, whether it is corporate employees, civil servants, or schools, still implements the Sunday off-day system.

It was not until the late 1980s that Neon enterprises began to implement weekend weekends on a large scale. Neon civil servants had to wait until 1992 to implement the weekend system. Neon primary and secondary school students were even more miserable. The weekend system was only implemented in 2002.

Seeing it was Hanyu Hideki, the three girls quickly bowed and saluted.

"Teacher Hanyu, President Asako arranged for us to go to the dentist today, so we asked for leave."

After hearing the girls' explanations, Hanyu Hideki took a closer look and found that the girls all had metal braces in their mouths.

"Are you going back to class now?"

"Yes, Mr. Hanyu." the three girls replied.

"Then go quickly."

"Goodbye, Hanyu-sensei."

The three girls said goodbye and turned to leave.

But when she was about to reach the corridor, Minamino Yoko suddenly turned around and said to Hanyu Hideki, "Hanyu-sensei, congratulations on the sales of your book."

Hanyu Hideki, who was about to enter the office, was a little surprised by Minamino Yoko's sudden congratulations, but he still responded politely.

"Thank you Yoko-chan."

Seeing that Hanyu Hideki was so polite to her, as if he were treating ordinary people, Minamino Yoko had a faint look of disappointment in his eyes.

Seeing this, Minako Honda seemed to notice something, and her crescent-shaped eyes looked at Minano Yoko curiously.

That is to say, the little confused Okada Yukiko didn't know anything. When she saw Hanyu Hideki had entered the office, she was very annoyed and hit her head with her small fist.

"Oops, why did I forget to congratulate Mr. Hanyu?"

"Kayo-chan, I'll just congratulate you next time. Hanyu-sensei is already busy with the book signing and will resume teaching us soon."

Minako Honda reminded her gently.

…

In the president's office of Yunshang Entertainment, Hanyu Hideki sat on the sofa with his legs crossed, lying casually without any appearance at all, and asked Hirohashi Asako who was busy.

"Asako-san, I noticed that after the establishment of the agency, you seem to go to film studios less and less."

"Everything is going well at the cinema. Yoshioka-san and Ito-san are watching, so I'd better focus on the three girls."

"It's still early for them to debut, why are Asako-san so anxious."

"It's already October. After graduating from middle school at the end of December, we will enter the formal debut process. There is not much time to waste."

Speaking of this, Hirohashi Asako stared at Hanyu Hideki, "We haven't even decided on a record company yet."

Friends, it’s on the shelves, please subscribe and support.
Chapter completed!