Most people who start a company still want to take the company public, and this is the goal they pursue throughout their lives.

The company is listed and the stock price rises. Even if you only hold 10% or even less of the shares, the value is still higher than when it was not listed. If you throw away just one percentage point or a few percentage points of shares, you can cash out dozens of shares.

Hundreds of millions, hundreds of millions.

Making money is never easy.

In the eyes of the big guys, making 100 million is just a small problem.

In Shanghai, there are many conditions and requirements for initial public offerings and listings.

The issuing entity must be a joint-stock company established in accordance with the law and legally existing. A limited liability company approved by the State Council can publicly issue stocks when it is changed into a joint-stock company in accordance with the law.

This is one point, and there are a few more points. In terms of corporate governance, independence, horizontal competition, related transactions, financial requirements, etc., there are more than a dozen conditions in total, which can be said to be quite harsh.

Ordinary people may not understand much about other aspects, but taking the financial aspect alone can give ordinary people a specific understanding.

The company's cumulative net profit in the first three years must exceed 30 million, the cumulative net operating cash flow in the three years before issuance must exceed 50 million, or the cumulative operating income must exceed 300 million, and the ratio of intangible assets to net assets must not exceed 20%.

There were no false records in the financial report for the year.

Financial conditions can block many companies that want to go public.

But this thing is like a woman. The more ordinary a woman is, the less pleasure it will be to conquer her. On the contrary, a superior woman, even if she looks a little worse, has status, even if she is an old woman in her seventies or eighties, if she is

Queen, conquering her can also make people feel fulfilled.

Countless companies are working hard towards the ultimate goal of going public.

The same is true for JD.com, which finally went public after several rounds of financing.

Liu Qiangdong now has this ambition. He wants to raise funds and also wants to control the company's voice.

"You are right. When we raise funds later, the shares in your hands will be diluted. Not only you, but also the shares in my hands will be diluted, and the voting rights will definitely be divided. But this

What does it matter? The more people participate, the better

A good discussion is like what I told you before. Three cobblers are like Zhuge Liang. Only by discussing major matters with each other can we see clearly whether the decision is good for the company or not." Su Xing said, "This can prevent the company from going astray.

, and can also make more reasonable use of funds.”

JD.com has been losing money for eight years, and all the funds invested have been used to build its own logistics system.

Purchasing land use rights, building warehouses, purchasing storage equipment and other infrastructure all cost money, as well as labor costs, which are also a huge investment.

Su Xing wants voting rights because he wants to have a good discussion with Liu Qiangdong on logistics and other aspects. Of course, the discussion must not be limited to logistics, but also the operation model of JD.com’s website.

"Actually, I have also looked for other investment institutions or individuals before." Liu Qiangdong was silent for a moment and said to Su Xing, "Some of them wanted to control the shares at extremely low prices, but I did not agree."

"I don't ask for a controlling stake." Su Xing said.

Liu Qiangdong fell silent again. It was difficult for him to accept Su Xing's words, so he drank several drinks in a row.

He is thinking about trade-offs.

"Can I take the liberty to ask, why don't you believe me and want voting rights so much? Even if I just made it clear that I would rather give up more shares, you don't agree?" Liu Qiangdong asked Su Xing.

"We are not outsiders, we are friends of friends, so I will tell you directly that I do have different opinions on some of your ideas." Su Xingzhen had something to say, "There are some problems with the operation model of Jingdong Multimedia website.

The categories are too single and there are too many genuine ones.”

"I also know that the categories are too single. So far, there are only 100 categories. But when I get the funds, I will start working on this matter immediately. I will definitely develop into all categories, not just these 100 categories, but the entire electrical products

There are also other goods that will be sold on the JD Multimedia website." Liu Qiangdong frowned, "But I don't know what you mean by too many genuine copies. Do you still want to sell pirated copies on the website?"

"I didn't ask you to sell pirated copies or goods on the website. Of course, try to ensure that they are genuine as much as possible. But China is so big and there are so many factories. It is definitely impossible to guarantee that all products are genuine. There will always be some copycat products. These

Products actually have room to survive, and there are customers who need these products." Su Xing said, "The quality of copycat products is not guaranteed, but the price is cheap. China is still a developing country, and many people have relatively low incomes, so they will prefer these products.

product."

Good quality and low price have always been one of the criteria for customers to select items, and even occupy a very important proportion.

After shopping around, if a genuine product costs 200 yuan a piece and a counterfeit product costs 60 to 70 yuan a piece, you will probably buy the counterfeit product.

When buying things in Su Xing, this is how it is. Unless something is particularly important, it must be guaranteed to be genuine. For example, bulk products such as electrical appliances involve safety issues, so the quality must be guaranteed. However, shoes, clothes, etc., must be worn appropriately.

As long as it's not broken, it doesn't matter whether it's genuine or a fake, as long as the price is within your acceptable range, just buy it.

"JD Multimedia has been able to develop to its current scale and have a good reputation, relying on the awareness of genuineness. According to your approach, if you relax this area and allow counterfeit products to flow in, the image that JD Multimedia has always maintained will be gone.

." Liu Qiangdong is not willing to give up the established brand awareness, "This is a bit more gain than loss."

"That's not necessarily true." Su Xing said, "I will make a bold guess based on some of the things you are doing now. After you have the investment, do you want to build your own logistics center, create a logistics base, and establish your own logistics brand?

Contact the manufacturer directly, get the goods from the manufacturer, put them in the logistics base, the customer places an order online, and JD Multimedia’s own logistics will deliver the goods to the customer from its own warehouse?”

Liu Qiangdong spilled some tea and looked at Su Xing in surprise.

He was shocked. These were all business secrets. Only he and a few confidants knew about them. They discussed below that JD Multimedia would follow this model in the future. How did Su Xing know clearly?

Liu Qiangdong is proud of this model. No other e-commerce company has thought of this. He thought that his own logistics can ensure the authenticity rate to the greatest extent and can also form a one-stop service.

In addition to production, the remaining storage, sales, and transportation form a cycle.
Chapter completed!