Chapter 234 Final Box Office (14) (Happy New Year, everything goes well)

Therefore, Shen Xudong’s statement about Zhang Weiping is not very accurate...

This guy has made a lot of useful attempts.

In addition to cracking down on piracy, there is also an increase in the share of accounts, because the previous share of accounts by film producers was too low - 35%...

Taking advantage of the strong rise of "Hero", Zhang Weiping personally negotiated with major theaters to obtain a 40% revenue share for the film.

"House of Flying Daggers" reached 41%, and "The Golden Armor" reached 43%. As for "Jinling Thirteen Hairpins", it has increased to 45%.

Then, "Flying Swords of Dragon Gate" released at the same time as "The Thirteen Beauties" insisted on a 43% split...

43% is still used to this day, and no producer dares to provoke a dispute over the split of accounts!

In addition, it is to combat piracy...

What is the key to a successful movie?

Quality, celebrities, publicity, schedule, and curbing piracy are all indispensable.

Comparatively speaking, the star aura of "The Lost Orphan" is quite lacking...

After all, Hong Kong and Taiwan stars are still being praised these days, and mainland actors are mostly described as "local"!

The star cast of "House of Flying Daggers" is absolutely awesome, Liu Dehua + Jin Chengwu + Zhang Ziyi...

The star salary alone is enough to film three "Orphans" movies!

But...it is obviously not satisfactory to gather so many big-name actors and just hand over an answer sheet like "House of Flying Daggers"...

Regarding "House of Flying Daggers", the "Beijing Times" should be the most objective in its evaluation: "House of Flying Daggers" was severely criticized by the media and audiences after it was released in China. This was already planted at the beginning of the filming of "House of Flying Daggers" The consequences of this are to strike while the iron is hot.

Taking advantage of the popularity of "Hero"...

To a certain extent, "House of Flying Daggers" teaches the film industry a lesson: striking while the iron is hot may not succeed.

In fact, it is impossible for Zhang Yimou to significantly improve his film quality in a short period of time. In "House of Flying Daggers", in order to maintain the visual sense of "Hero", he did not hesitate to use a wide range of colors and four-season environments, while changing the story and the criticism of poor characters. It is even more deliberate and lacks common sense, resulting in the whole movie being awkward and always laughing at the emotional climax...

Bringing it back, Feng Xiaogang continued: "The Lunar New Year movie is different from the summer movie. "Cell Phone" is not like "Spider-Man 2", and "Shrek 2" is very eyeing!"

"According to your estimation, what is the total box office of "The Lost Orphan"?"

"About 50 million..."

Shen Xudong really wants to say that your prediction is not accurate at all. In his opinion, 22 million in the first week is not bad, and the total box office must be ×3, or at least 65 million...

Director Feng was called out, and the publicity department asked him to confirm the itinerary...

…

The film "Lost Orphan" is different from Feng Xiaogang's previous Beijing-style comedies. Director Feng's previous works were somewhat acclimated to the local environment - no one in the south cared about it...

"Lost Orphans" also has a huge reputation in the southern region this time, and the audience is also willing to pay...

Especially in Shenzhen, the weekend box office of 15 theaters reached 1.05 million.

The daily box office in Guangzhou also reached about 800,000 yuan, the highest in the same period!

Media reports often describe "Orphan" as a "responsible" movie...

Shen Xudong accidentally said that a movie with "warmth" has once again become the focus of media reports - "Orphaned, a responsible and warm movie"...

As word-of-mouth aroused by the topic continued to ferment, and the media also supported it overwhelmingly, "Old Orphan" was released for 9 days, and the national box office exceeded 50 million!

The box office of "Cell Phone" in just over a month was only 50 million, which was far behind.

To be honest, this result is a bit amazing...

After all, the cost of "Lost Orphan" was only 8 million, and the publicity investment was 5 million. Even if the publicity expenses were increased by 5 million later, it would still be only 18 million...

I originally thought it would be great to have a box office of 20 million!

…

August 1, Chengdu, a theater.

The largest theater was already overcrowded. The first two rows were completely occupied by reporters, and the audience could only squeeze in and take photos in the back.

On the stage, Feng Xiaogang, Zhang Guoli and Shen Xudong were holding a meeting.

Deng Chao was recommended to audition for "Happiness is Like a Flower"...

Oh, it was recommended by Shen Xudong.

Because "Happiness is Like a Flower" was written by teacher Wang Wanping and co-produced by Beijing Television Center. Cao Ping is one of the producers...

Cao Ping called to congratulate Shen Xudong for taking the first place in the ratings of his first TV series, his first film's reputation, and its box office success. He also chatted about "Happiness Like Flowers" and asked Shen Xudong if he was polite. There was no actor recommendation, so Shen Xudong recommended Deng Chao!

Then Deng Chao ran to audition.

Going back to the scene, the meeting, there must have been reporters asking questions. A woman with short hair who looked like Li Mei stood up and said, "Hello, Director Feng, first of all, congratulations on your movie's box office success."

"Thanks!"

"Then can you predict the final box office of our film "Orphan"?"

Feng Xiaogang was stunned for a moment, and then said: "Uh, I'll be honest! At first, I expected that the box office would be good if it could reach 20 million, so now I'm really surprised, I didn't expect it to be so good."

"Recently watching the news, there are always comments saying that the box office of "Orphan" has surpassed "House of Flying Daggers"... I would like to thank everyone in advance, but I am afraid this cannot be realized because our schedule is too short, and "Spider-Man 2" is released today. The day after tomorrow, "Shrek 2" will be released...

But our current box office is not shabby, more than 50 million! I think the total box office should be upwards of 65 million."

As soon as Feng Xiaogang finished speaking, a reporter immediately stood up and asked: "So do you think it is a good thing or a bad thing that a movie with this theme is a box office hit? Is it too much to package a heavy topic into a commercial package?"

"Of course it's a good thing!" Feng Xiaogang replied: "Just like our screenwriter Shen Xudong said, commercial expression will make more people pay attention to it!"

After thinking about it, Feng Xiaogang added: "Also, let me say one more thing: how to solve the problem is not the responsibility of the movie. But raising this issue and bringing it to the public is the first glimmer of hope for the problem to be improved. Already."

Well, during the meeting, which lasted about thirty minutes, almost all of it was spoken by the director.

In the second half, someone asked about Zhang Guoli and Shen Xudong...

There is no way, if "Lost Orphan" is a hit, everyone will attribute this to Feng Xiaogang, not Shen Xudong...

At least, that's the case for the time being!

…

In fact, as Feng Xiaogang expected, with the release of "Spider-Man 2", Hollywood blockbusters unstoppably occupied theaters across the country, while "Old Man" was withdrawn from major cities one after another, and the film schedule also plummeted.

No matter how good your relationship is with theaters, they can't avoid making money by arranging your films...

Fortunately, the distributor, Huayi, had already planned and immediately started the second round of screenings in small and medium-sized cities...

Although the box office is small, the map is huge, and when added up, it’s not bad...

Of course, after "Shrek 2" was released, the film schedules in small and medium-sized cities could no longer be maintained. "The Orphan" was released for about 20 years and was completely under-drawn.

The box office data is 67 million...

Quite good data, temporarily ranking second among domestic films of the year, second only to "House of Flying Daggers" with 128 million.
Chapter completed!