377、Bow the waist for five buckets of rice(2/2)
Parkson Group could not bear the losses, so it sold the mall to Zhongrong Trust last year.
After Zhongrong Trust bought it, it contacted well-known designers and professional teams to convert the shopping mall into an office building.
They are not worried at all about the sales situation after the business reform.
Properties in the North Third Ring Road are scarce resources and there will be no shortage of tenants.
Chen Dongcheng was not the first to contact them.
Countless Fortune 500 companies at home and abroad have taken a fancy to this commercial renovation project.
They all want to take over this property and use it as the group's headquarters.
Think about it, in the East Third Ring Road where land is at a premium, acquiring such an office building is simply magnificent.
This is no better than Jingdong's Yizhuang, which is a suburb of Beijing, and many core talents are too lazy to go there.
Surrounded by subway lines 10, 12 and 13, the transportation is very convenient.
Although the project is still under construction, it is nearing completion and is expected to be officially delivered in September.
The question for Zhongrong Trust is whether to choose to rent in whole or in bulk?
It is easy to rent in bulk, but later management is troublesome.
They are just trust institutions, and the ideal trading model is to renovate this mall and sell it at a good price.
After obtaining a certain amount of income, you can move on to the next project.
Rather than renting out the entire property, selling it directly is more in line with their calculations.
The prerequisite is that the price must satisfy them.
"Mr. Wang, this is Mr. Chen, my boss. He is very interested in your company's renovation project."
After Li Changqing made the introduction, he took a step back, leaving room for negotiation between the two of them.
Wang Yutao is the executive president of Zhongrong Trust, and he is responsible for the Parkson shopping mall renovation project.
"Hello, Mr. Chen, may I show you around first?" Wang Yutao asked with a smile.
"Okay, thank you for your hard work, Mr. Wang." Chen Dongcheng smiled and thanked him.
"Yes, this project is quite risky to be honest.
At that time, I was under tremendous pressure to convince the board of directors to agree to the acquisition of Parkson Plaza.
Parkson Group has made a lot of money, not to mention getting rid of a property that has been losing money for many years.
The group’s financial reports were all good, and as soon as the news was revealed, Parkson Group’s stock price skyrocketed.”
Wang Yutao briefly talked about the background of the transaction, and then began to introduce the details of the building.
“Parkson Mall was previously planned as a commercial center, so it is very difficult to transform it into an office building.
After many discussions with the design team, we decided to transform it into seven floors above ground and three floors underground.
Each floor above ground is designed as a large flat floor, with a usable area of approximately 6,000 square meters.
The underground usable area is about 9,000 square meters, and the total construction area is 65,303 square meters."
Walking into the first floor, the ten-meter-high lobby is very shocking and impressive.
The building is equipped with 18 elevators and is of very high quality.
The entire building is connected to the Internet and IT equipment, and all hardware in the building is of the highest quality.
After the second floor, there is a 50-square-meter high natural lighting atrium in the middle of the building.
Sunlight shines along the patio into the atrium, which will be designed with some green plants.
Just by looking at the design drawings, you can tell that the atrium design is the biggest highlight of the entire office building.
Wang Yutao expressed some emotion: “In order to perfectly transform this square into an office building, we fully researched comparable projects.
We consulted with many people in the industry to design this super stunning natural lighting atrium.”
The expression on Mr. Chen's face remained unchanged, and he was slandering in his heart.
What this guy said is just asking for a high price.
However, Chen Dongcheng also admitted that he immediately fell in love with this commercial reform office building.
There is 42,000 square meters of office space above ground, and the underground can be designed as a restaurant, employee rest area, entertainment area, and even a basketball court.
Anyway, as long as you buy it, no one will care how Chen Dongcheng wants to design it.
Wang Yutao pulled Chen Dongcheng around and asked with a smile: "Mr. Chen, how are you thinking?"
"Mr. Wang, I would like to ask, did your company spend 2.32 billion to acquire Parkson Plaza?"
"Yes, but Mr. Chen should know that the cost of business reform is very high.
The construction cost per square meter is at least 8,000 yuan, and we spent 500 million yuan on renovation costs alone!"
Wang Yutao stretched out his right hand, the smile on his face unchanged.
"And projects in the East Third Ring Road are very scarce. If Mr. Chen wants to find a headquarters for his company.
Among the office buildings that are about to enter the market, we are the only ones that are most in line with Mr. Chen’s plan.”
He was right about this. Many office buildings have already been purchased by companies before they are even built.
Ali has done this all the time, and these real estate companies are happy to operate under an asset-light model and play the role of service providers.
When Chen Dongcheng bought an office building, he also considered that for a long time, the Internet talents in Beijing would still surpass other first-tier cities.
If there are any policies, they will be first introduced from the capital and implemented on a trial basis.
It is very necessary to establish a headquarters in Beijing.
"Mr. Wang, what do you think of this?"
Chen Dongcheng thought for a while and said: "Your company has really put in a lot of effort in handling the Parkson project.
I can't let your company work in vain for a year, I plan to acquire Zhongrong Trust Building for 3 billion yuan."
"3 billion?"
Wang Yutao thought about it and realized that the renovation cost he had just mentioned was a bit exaggerated.
The actual renovation cost is approximately 400 million.
If they follow this quotation, their actual operation time will be one year, and the profit will be nearly 300 million.
This return on investment is not bad for Zhongrong Trust.
These days, there are so many projects that funds lose money on. Many fund managers secretly enjoy themselves when they encounter projects that do not lose money.
If you encounter someone who makes a small fortune and has an investment return rate close to 10%, he or she will be rewarded by the board of directors.
As for the return on investment of more than 20%?
Promotion, salary increase, bonus doubled...
That's nothing.
Wang Yutao coughed lightly: "Ahem, Mr. Chen, our group currently has no plans to sell the trust building. We would rather find a customer suitable for the trust building."
"3.1 billion!"
"Mr. Chen, it's really not about money..."
"3.2 billion!"
"Mr. Chen, don't you look down on me, Old Wang?"
"3.3 billion!"
"Mr. Chen, when do you think it's convenient to sign the contract?"
Wang Yutao suddenly stopped pretending, and his face was full of compliments.
Damn, this is an annualized rate of return of over 20%!
An absolute fund investment success story!
It is rare for Wang Yutao to be able to hold back his excitement and pretend to be calm.
But Lao Wang's excited hands seemed to be twitching.
Chen Dongcheng curled his lips. Sure enough, there was nothing in the world that money couldn't solve.
If so, it must be that you don’t have enough money.
I just said that I didn't mean to sell anything, but now I immediately relented.
In today's situation where it is becoming more and more difficult to raise funds, every project with an annual return rate of more than 20% is enough for fund institutions to boast for a whole year.
Lao Wang felt that he was not without integrity, and there were many people who were willing to give up for five buckets of rice.
What's more, he is bending down for the profit of several hundred million, even if the special mother kneels down, Lao Wang is willing to do so.
To do a good job in this business, we must arrange for a few young model stewardesses to help out.
Chapter completed!