After signing the contract, Chen Dongcheng hosted a banquet for Cai Hongliang and the others, and the guests and host had a great time at the wine table.

After Cai Hongliang and others sold their shares, they achieved financial freedom.

What they do after that has nothing to do with Chen Dongcheng.

Existing employees and supply chain systems must be retained.

This was agreed upon when signing the contract.

Cai Hongliang looks rich and can make a fortune from scratch, so his abilities are certainly not weak.

"Mr. Chen, thank you for showing up, otherwise it would be difficult for us to escape."

Cai Hongliang felt a little emotional. Compared with Chen Dongcheng's acquisition plan, I miss you so much and it's not worth mentioning.

I really miss your proposal to acquire additional shares. These shares still have a five-year lifting period.

I wonder how your stock price will drop in the future.

I almost agreed to your offer before, but that was because I had no choice.

Now that there is a financial backer with cash, Cai Hongliang and the others would be stupid not to embrace thicker thighs.

It's just a bit surprising that Chen Dongcheng didn't ask them to continue to be in charge of the company.

According to the acquisition plan of I Miss You, Cai Hongliang and Qiu Haoqun need to continue to run the company for them, and they must also sign a gambling agreement to help I Miss You stabilize their stock price.

Chen Dongcheng shook his head and said: "The snack industry has a bright future, but it is being squeezed too hard by e-commerce platforms."

"Yes, this is also what I hate the most. Since we completely abandoned offline stores, online traffic costs have been rising steadily. Until last year, they completely exceeded our limit."

Cai Hongliang said in an angry tone: "Take 2014 as an example, our annual order volume was approximately 6.87 million orders, and the average customer price was 89 yuan/order.

The cost of raw materials, purchase price, etc. is about 68.56 yuan/order, and our gross profit is only about 22.96%.

Of the only 20.43 yuan in gross profit left per order, the platform will take away 4.24 yuan in promotion fees, 2.24 yuan in commissions, and 6 yuan per order in express delivery fees.

If you include employee salaries, management, rent, etc., the cost is 8.97 yuan/order.

This is equivalent to a loss of 1.02 yuan for every order sold, which ultimately led to our loss of more than 6 million yuan that year."

Others are envious of their Double Eleven sales, but only Cai Hongliang and the others know the hard work behind it.

The same is true for other companies. The gross profit of making snacks such as nuts is not high, and the platform traffic costs are getting more and more expensive.

If they don't buy it, they will definitely die, forcing them to grit their teeth and hold on.

After persisting until now, Cai Hongliang is also a little tired.

You might as well sell Baicaowei as soon as possible while the market is still good, so that Baicaowei's market value will plummet and you won't be able to find a buyer.

Baicaowei was founded by Cai Hongliang, so his feelings are naturally deep.

However, Cai Hongliang prefers real money to the Baicaowei brand.

…

On February 1st, Baicaowei officially announced the transaction information.

Cao Cao Group acquired 100% of the equity of Hangzhou Holmes Food Co., Ltd. with an all-cash payment of 850 million, and has received approval from the China Securities Regulatory Commission.

Hangzhou Holmes Food Co., Ltd. is the real holding company of Baicaowei.

When the news came out, the industry was in an uproar.

Especially Three Squirrels and Bestore, which are both casual snack e-commerce companies, felt that a storm was coming.

The name of Cao Cao's clan is too loud in the business world.

When everyone mentions it, they can't help but give a thumbs up. It is a company with strong financial resources.

When a new boss takes office, the outside world is most concerned about Baicaowei's strategy.

In the past, Baicaowei completely abandoned the offline model.

The purely online model has proven undesirable, forcing Three Squirrels and Bestore to open offline stores.

Only Baicaowei has been struggling online, which has caused the gap between them and the other two companies to become wider and wider.

At a time when people at Baicaowei are panicking, the new senior management team has officially taken office.

The think tank had already identified a new management team before the acquisition was completed, and the business handover was smooth.

Cai Hongliang made his official statement for the first time: "I am very grateful to the Cao Cao Group for its love. Selling Baicao Wei this time is a very painful decision for me. I sincerely wish Baicao Wei will develop more and more in the big family of Cao Cao."

The better.”

Some reporters went to Cao Cao's Century Building, but could not interview any important figures at all.

At most there is some rumors, this is decided directly by the top management, other subsidiaries are completely unaware of this news.

As for who the top executives are, everyone will keep silent. This is not something that a group of reporters should know.

Chen Dongcheng took the time to look at the data.

Number of steps: 13.04 million

Property: 49.41 million

Experience value: 7.904/10 billion

The weekly consumption rebates plus the number of steps are enough for Chen Dongcheng to pay off two loans in succession.

Just one amount of 200 million, and one amount of 220 million.

Originally, Zhu Tao and Gu Shouyi planned to extend the two loans to Chen Dongcheng, but Chen Dongcheng politely refused.

The total amount is only over 400 million, so Chen Dongcheng is not that short of money.

Chen Dongcheng spent 1.3 billion on the latest batch of ICBC loans.

In addition to giving RMB 500 million to Cao Cao Logistics and acquiring the financial license of Jifuruitong for RMB 800 million, the rest of the money is kept in the bank account.

Loan consumption does not count as experience points, which really makes Chen Dongcheng a little helpless.

…

Hangzhou, Xiasha.

Baicaowei Headquarters.

The original Baicaowei employees began to get used to the drastic reforms of the newly appointed senior management team.

At the same time, they also have some expectations to join the Cao Cao Group.

Compared with those Cao Cao-related companies, their valuation is not worth mentioning.

Suddenly there was a sound of footsteps at the door, and an employee looked up.

The newly appointed general manager, Zhou Qiang, was talking to a handsome young man with a smile on his face.

But judging from his appearance, he should be a big shot sent by the head office.

"Director Chen, this is the office of our current headquarters. We currently have more than two hundred employees.

There is a 10,000-square-meter production line factory and a 10,000-square-meter storage and delivery warehouse in Xiaoshan."

Zhou Qiang introduces people while walking. If he encounters Chen Dongcheng and stops, he will patiently answer questions in a timely manner.

What are the benefits of joining a snack company like Baicaowei?

Chen Dongcheng noticed that in the tea room, the walls were covered with all kinds of nut snacks.

It can be said that Baicaowei should be one of the favorite companies for foodies.

Chen Dongcheng pointed at the snacks. Zhou Qiang picked up a bag with understanding, tore it open and took a few bites: "Don't worry, our employees eat the snacks made by Baicaowei all day long."

With that said, Zhou Qiang said a few words to a male employee and opened the male employee's drawer.

It was stuffed full of various Baicao-flavored products.

The male employee was a little embarrassed, scratched his head and said, "My girlfriend loves snacks. Generally, I take the snacks given out by the company during afternoon tea to my girlfriend."

Chen Dongcheng smiled and patted the male employee on the shoulder: "You are free to do with the benefits the company gives you."

"Let me introduce myself, I am Chen Dongcheng. I just purchased Baicaowei not long ago. I am very happy to meet you here."

The employees were immediately confused. Is the new boss so young?

Chen Dongcheng continued: "In my opinion, Baicaowei's share in the snack market still has a lot of room for improvement.

In the future, we will reopen offline stores, including no less than 100 flagship stores of more than 300 square meters.

All adopt the headquarters direct operation model to reshape the brand image of Baicaowei."

There are one hundred flagship stores, each with an area of ​​more than 300 square meters.

Chen Dongcheng said it in an understatement, which means that Baicaowei is finally going to make a big move.

Zhou Qiang's eyes were filled with excitement. He had taken over Baicaowei and analyzed Baicaowei's data over the years.

The purely online sales model has begun to weaken.

As both Three Squirrels and BESTORE are developing offline, if Baicaowei continues to struggle online, it is likely to be unable to make ends meet.
To be continued...