Without users, there would naturally be no content production.

Hong Jun's plan is very cautious. He prefers to contact a group of celebrities first and use their influence to attract more users to download.

As for downloading users, there is no high-quality video to watch.

Hong Jun plans to send teams to some schools and hire students to shoot various interesting videos.

There will definitely be some difficulty in the early stage. As long as you get through the most difficult period, when the number of users increases, more high-quality content will naturally appear and retain users.

A plan is a plan, but it also requires funds to start.

If possible, Hong Jun hopes to sponsor several programs to gain greater popularity.

As for the initial return on investment, Hong Jun didn't take it seriously.

For short video platforms, user growth is the most important at the current stage.

"What suitable variety shows are there? Do you have a direction?"

"There is a direction, mainly for special sponsorship and exclusive naming. I am a little hesitant."

Hong Jun took out a quotation list with variety shows from various TV stations.

But no matter which program, the exclusive naming fee is more than three or four times that of special sponsorship.

"Look, do we want special sponsorship or exclusive sponsorship?"

Chen Dongcheng took the quotation, read it for a while, and suddenly his eyes stopped on a variety show: "The naming fee for this extreme challenge is 200 million?"

"Yes, this is the current quotation from Tmall International, which has doubled compared to last year."

Hong Jun is also optimistic about extreme challenges, which were very popular last season.

Tmall International has developed very well in the cross-border overseas shopping market by relying on the promotion of extreme challenges.

Chen Dongcheng frowned and pointed to the extreme challenge without hesitation: "It's just them. We'll increase the price and ask for their exclusive title."

Hong Jun was stunned and said: "Director Chen, I personally think that in the initial stage, it would be good if we get the special sponsorship of Extreme Challenge.

With a sponsorship fee of 60 million yuan, I don’t think it will be particularly stressful for us.”

"I understand everything you said. I just want to ask you if you are interested in naming the Extreme Challenge?"

Hong Jun nodded and said honestly: "I'm definitely interested. The popularity of the Extreme Men's Gang is still very high, and the audience's expectations for them are also very high.

Generally speaking, it is rare for a variety show to have a huge reputation for three consecutive seasons. I think the second season should be regarded as the pinnacle of extreme challenges.

Even if there is a sequel later, the quality will be far inferior to this season.

The most important thing is the price of sponsorship fees. I think it may be higher in the next few seasons and we may not be able to afford it.”

Variety shows generally don't stay popular for more than three seasons, and there are only a few that can continue to be popular.

The current naming fee of 200 million yuan is very conscientious compared to the price of 400 to 500 million yuan in the future.

The most important point is that Chen Dongcheng cannot sit back and watch Tmall Global continue to rely on extreme challenges to harvest more young users.

In the cross-border overseas shopping market, Blue Whale overseas shopping is under considerable pressure.

The faster Tmall International develops, the greater the pressure on He Qian.

Winning the exclusive title of Extreme Challenge will not only promote Douyin, but also suppress Tmall International.

Chen Dongcheng briefly explained his purpose, and Hong Jun suddenly understood.

Immediately, I no longer had any doubts, and I happily went to contact the Extreme Challenge team.

The extreme challenge was even more surprising.

It stands to reason that the naming fee of 200 million is already very good for an extreme challenge.

But faced with higher sponsorship fees, they surrendered instantly.

The company that produced Extreme Challenge directly sent Douyin’s 210 million quotation to Tmall International, and the two companies began bidding.

Even with the bidding, Tmall International was very cautious and only added two rounds.

In every round, Chen Dongcheng and the others bid 10 million more than them.

Tmall International hesitated for a while because of its wealthy attitude and chose to give up.

In the end, the price for the exclusive title was set at 250 million.

The Extreme Challenge production company said that in the near future, the planning team will come up with creative ideas to integrate Douyin ads into the plot of the show.

When the filming starts in March, Douyin can send people to follow the team at any time.

Chen Dongcheng handed over the specific communication tasks to Hong Jun, but he had no interest in dealing with celebrities.

With a popular variety show like Extreme Challenge, it will definitely bring many users to Douyin.

Compared with the growing number of users, sponsorship fees are just a drop.

He Qian from Blue Whale Overseas Shopping was even more relieved when he heard the news.

It can be said that Chen Dongcheng's operation indirectly helped them a lot.

Anyone facing an opponent as big as Ahri would be involuntarily afraid.

Tmall International is Ali’s chess piece in the cross-border e-commerce market.

However, it is easy to enjoy the shade with a big tree at your back. Tmall International sponsored the extreme challenge in the early stage, which made He Qian sour with envy.

Chen Dongcheng gave He Qian a surprise and conveniently won the position of special sponsor of the Extreme Challenge and handed it over to them.

For a variety show, the overseas rate of special sponsorship is second only to exclusive sponsorship.

He Qian was stunned by this surprise. The sponsorship fee of 60 million did not require them to pay a penny.

Compared with Douyin, they are not biological sons.

But at least they, Blue Whale Overseas Shopping, can be considered adopted children, right?
Chapter completed!