The largest social software in China are WeChat and QQ.

Chen Dongcheng took the initiative to approach Tengxun. He has a very important relationship with the bank. Brother Xiao Ma very generously agreed to use WeChat to promote Pinduoduo.

Without Xiao Ma’s authorization, Pinduoduo’s promotion of links on WeChat would be a joke, and Pinduoduo’s links could be blocked at will.

Xiao Ma agreed readily because he didn’t take Chen Dongcheng’s Pinduoduo seriously at all.

JD.com, which Tencent supports itself, cannot handle Taobao, let alone a small start-up company.

The cold start phase of Pinduoduo is the most laborious.

Many small and medium-sized merchants who have been left out by Taobao have recently been contacted by Pinduoduo's operations staff.

Even if Taobao heard about it, they didn't take it seriously.

There are too many e-commerce platforms on the market, so what can one new company do?

They have always held the leading position in the market.

Some merchants are hesitant. After all, they have never heard of Pinduoduo. Who knows what benefits they will get from going there.

The only advantage Zhuang Manting can offer is support in terms of traffic, such as giving more opportunities for homepage recommendations.

After many discussions, only a small number of merchants agreed to try Pinduoduo for various reasons.

But when Zhuang Manting contacted me, there was one detail.

She only selects sellers with popular products on Taobao.

It's just because the price per customer is low that Taobao doesn't pay enough attention to it.

For example, there is a seller who runs a children's shoe business on Taobao. The business is very large, with a turnover of tens of millions of yuan a year.

One very bad thing about the children's shoes business is that the inventory pressure is very high.

Because children's shoes come in many sizes and colors, it is inevitable that there will be some inventory in the end.

Zhuang Manting contacted the other party, not only explaining the simple store opening process, but also willing to recommend some homepages.

At first, the seller was a little hesitant, but with the attitude of giving it a try, he agreed to sell some shoes in stock on Pinduoduo.

For example, he sells shoes costing 40 yuan for 78 yuan on Taobao.

Zhuang Manting recommended him to go to Pinduoduo and set the price of the product at 38 yuan.

For users, the price/performance ratio is definitely very high.

Sales are also very impressive, and inventory is decreasing almost every day.

There are many merchants like this, and their sales are pretty good.

But for a full-category platform like Taobao, it is just a base number and not impressive at all.

Taobao doesn't pay attention to them, but Pinduoduo treats them as treasures.

People from Pinduoduo’s operations department are responsible for formulating various promotional links.

As a result, various family members and friends sent bargaining links to "help me make a cut" and began to spread crazily in various WeChat groups.

As long as enough people are invited to click on the "bargain" link within 24 hours, the user who initiated the "bargain" can get the product for free.

For example, suitcases, projectors, drones that cost hundreds of yuan, tableware, cosmetics, etc. that cost more than ten yuan.

There are a variety of products that can be obtained for free at bargain prices, and they may seem to be of high value, but in fact the customer acquisition cost is much lower than that of JD.com and Taobao.

While helping to bargain, those who click on the link to enter automatically complete the Pinduoduo registration process and become Pinduoduo users.

This social concept is not new. There is another platform that uses WeChat to initiate group shopping, namely Pinhaohuo, which was founded not long ago by Huang Zheng.

It's just that Pinhaohao is a fresh food e-commerce company. Although it also sells orders, it only sells fruits.

In the original trajectory, there would be a game company CEO under Huang Zheng who proposed to turn this order-taking model into a platform.

From then on, Pinduoduo began its cheating journey.

Breaking 100,000 in three days and breaking one million in half a month.

The number of registered users of Pinduoduo is increasing almost non-stop.

Although many people choose to uninstall it after placing a help order for various reasons.

But this does not prevent the number of registered users of Pinduoduo from rising rapidly.

It is very easy to open a store on Pinduoduo. Except for fresh food, beauty and other products, you need to pay a deposit of 10,000.

Other companies pay 1,000 to open a store, while individuals only need to pay 2,000.

This is undoubtedly lowering the threshold, but the lower the threshold, the stronger the platform’s voice.

Pinduoduo simply does not set up a shopping cart mode, and all products come with free shipping by default.

Some businesses were unhappy, but their protests were ineffective.

From the time when the threshold was set, Chen Dongcheng kept this skill.

This company doesn't accept it, but some other merchants are willing to accept it.

With ten packs of toilet paper priced at 9.9, merchants can still make a profit.

If the price is not low enough, how can we impress consumers in fourth- and fifth-tier cities?

Don't mention the quality or lack thereof, Pinduoduo is just cheap and cost-effective.

With this concept in mind, Pinduoduo’s performance has become more and more conspicuous.

Even He Qian, who had offered help before, was shocked.

He has downloaded Pinduoduo, studied Pinduoduo, and even held meetings to discuss it.

Compared with Pinduoduo, their Blue Whale overseas shopping is inferior.

To be able to lower the price to this level, Pinduoduo’s team is indeed very skilled.

For He Qian, he neither wanted to try this idea nor dared to try it.

Pinduoduo sells only small brands, but He Qian needs to connect with international brands.

If you ask those big names to cooperate with you to get the lowest price, isn't that nonsense?

Chen Dongcheng entrusted Peng Zhijian to help contact several senior executives.

Without much effort, Peng Zhijian contacted two people who were interested in changing jobs and brought them to Pinduoduo.

Zhuang Manting was in charge of the interview, and he and Peng Zhijian were drinking tea in the reception room.

Peng Zhijian had a strange look on his face, looked at Chen Dongcheng for a long time, and said with emotion: "I sometimes wonder, there are so many entrepreneurs who are dying, how come none of the projects you fancy are successful?"

Needless to say, there are several companies in the Cao Cao series. Even the recently launched Pinduoduo has triggered a discussion in the industry.

No one has ever tried to penetrate into the fourth- and fifth-tier city markets, but Pinduoduo did just that, and successfully leveraged this big piece of cake.

Chen Dongcheng smiled: "I am not the only one with vision, but I have more conditions for success."

Even if other entrepreneurs have this idea, they have to waste a lot of time just looking for investors with their projects.

Even if you find investors, how many of them are willing to invest tens of millions of dollars to try a project with unknown prospects?

Peng Zhijian took a sip of tea and said with a smile: "Then I have agreed in advance that if Pinduoduo needs financing, you must bring me with you."

Regarding Pinduoduo’s prospects, Peng Zhi remains skeptical.

But Peng Zhijian was very convinced about Chen Dongcheng.

Throughout Chen Dongcheng's actions, he has never failed.

No investor would dislike an entrepreneur with such a brilliant record.

Sometimes investing in a company is largely a gamble.

If the founder is reliable, the possibility of project success will be greatly improved.

Chen Dongcheng is undoubtedly the kind of reliable founder.
Chapter completed!