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0308. Formation of Dharma Institute

{Time: March 28, 2004}

{Location: Flower Planting-Special Zone}

From the perspective of hindsight, the phrase "King of Kings per Capita" is more than just a joke.

Many people feel that if they were in Ma Yun's position, they would definitely be able to do better than him. But maybe he never thought at all that when his eyes darkened, when he would be responsible for the dreams and dreams of a large group of people,

When it comes to his future, every decision he makes carries heavy pressure. Even if he can turn a blind eye to the pressure, in the current era when he doesn't know what the future is, Ma Yun's vicious eyes are not what most people have.

of.

Fortunately, Zhang Lihua not only understands technology and is logical, she is also an amazing woman with market vision and market thinking.

"Mr. Ning, if it weren't for your analysis, I would never have seen you so thorough in the mobile phone industry. My emphasis on mobile phones originated from a test on September 30, 2002. At that time, Panasonic and Ericsson

The mobile phone test passed Huawei's MMS service. During the National Day, I witnessed the strong sales of the MMS service in the mobile business hall.

At that time, in various business halls of Zhonghua Mobile, consumers lined up for hundreds of meters just to buy a mobile phone that could send and receive MMS messages. That year, Panasonic gd88 and Nokia MMS mobile phones were sold for more than 8,000 yuan, and it was hard to find one.

So that night when I returned to the company, I started writing a report to the company's top management. I suggested that Huawei Company immediately develop 2.5g and 3g mobile phone terminals that can support mobile data value-added services.

At the end of October 2002, when the Beijing International Telecommunications Exhibition opened, I was responsible for introducing the new technological trends reflected in the entire communication exhibition to the company's senior leaders. I walked around and talked about the materials I had prepared for Huawei to establish a 3G mobile phone project as soon as possible.

Along the way. That is, after that communication exhibition, our company’s president, Xu, ordered me to prepare a formal mobile phone project report material for Boss Ren.”

Ning Zimo knew that the Mr. Xu Zhang Lihua was talking about was Xu Zhijun, the general manager of Hua Wei Wireless Product Line.

Later, he also saw the desolation in Zhang Lihua's eyes.

"When I was preparing the materials, I was in the 3G business group. Once again, I was invited to participate in a wireless product line discussion convened by Boss Ren. That time, Boss Ren asked everyone to speak freely, and I mentioned that 3G equipment can only be sold once.

, but consumers will replace several 3G mobile phones a year, and there will be hundreds of millions of mobile phone consumers.

But the boss at that time said that Hua Wei would not make mobile phones for a long time. Anyone who talks nonsense will be laid off! I thought at the time that I might have to resign. Then the matter stuck there and became a taboo topic in the company.

"

Zhang Lihua fell into deep thought, paused and then smiled bitterly, "At that time, I still wanted to complete the materials for mobile phone project approval before leaving my job, but this year Hua Wei happened to experience the first cold winter in history. At the end of the year, Ren

The boss also took the lead in self-criticism and promptly corrected mistakes. So, at the end of 2002, the company finally spent 1 billion to establish a separate mobile phone division."

"This is also what I appreciate about you, Mr. Ren, and you Huawei people. In 2003, Huawei's net profit was only one billion. Mr. Ren thought about making a mobile phone, so he put all the net profit for this year into the budget and let it go.

Yibo.

And this is what scares your competitors at Huawei. If you want to make a new product, Huawei will put all its efforts into it. You have the aura that you can only succeed but not fail, and you won’t give up until you achieve your goal! Unlike many companies.

Trying it out in a small way with a small investment, and often trying only superficially will not make a good product."

Ning Zimo pretended to smile lightly, which still made Zhang Lihua's spirit improve a little.

He could even see that Zhang Lihua still had a lot of affection for Hua Wei Company.

Otherwise, in her previous life, many years after she switched to management consulting, she would not have responded with deep confidence and an angry tone when faced with the question "Does Hua Wei have an investment background in flower planting government?"

.

"Do you regret it? After all, you have deep feelings for Hua Wei." Ning Zimo smiled again, looked at Zhang Lihua and said, "When I met with your boss Ren this time, I can see that boss Ren is stubborn about your resignation.

I regret it very much. I think if you have the heart to show off your skills, Mr. Ren will welcome you."

Zhang Liying narrowed her eyes when she heard this.

Zhuan Ji smiled and asked, "Does Mr. Ning always have this style when talking about things? How can he push talents to the outside?"

With one word and two words, Zhang Lihua said that Ning Zimo could only laugh twice, "Ms. Zhang saw my intention, which makes me a little embarrassed."

"What Mr. Ning said is wrong. There are not many young people who can be praised by Mr. Ren, but you are already the first one I have ever heard of. So, how can you be embarrassed?" Zhang Lihua laughed.

Got up.

Her strong psychological adjustment ability has obviously brought her out of the vortex of the past.

Ning Zimo also laughed and said, "Look, your boss Ren is also an abnormal person. If you praise me behind my back, isn't it just pushing your talents away?"

As soon as they spoke, the two looked at each other and smiled, which immediately made the atmosphere more relaxed.

After taking a sip of tea, Ning Zimo rationalized his thoughts based on the current situation and continued:

"Since I had such a pleasant chat with Ms. Zhang, I explained my intention clearly. Indeed, I want to invite Ms. Zhang to join my company, which has not yet been officially established. If Ms. Zhang is willing, I would like to

Have a detailed chat with Miss Zhang."

When Zhang Lihua saw that Ning Zimo finally told her why she was here, she smiled and said, "From Mr. Ning's analysis of the wintel alliance just now, and the ecology you emphasized so much, I can see that Mr. Ning is very concerned about the mobile phone business.

There must be a grand plan. Now that we have talked about it, if Mr. Ning trusts me, we can talk openly."

Although Zhang Lihua did not express her attitude clearly, there are many details in her sentence that already represent her position.

Ning Zimo also knows that capable people often have arrogance that is different from ordinary people.

Handling is a gesture, and it is also a way of expressing one's ability and attractiveness.

When it comes to inviting Zhang Lihua, you have to take the initiative yourself!

Thinking of this, Ning Zimo put down the cup, but when he opened his mouth, he made a habitual circle.

"After I sold Skype, I actually did a series of things in the gaming field. What is known to all is that I acquired Blizzard, but what few people know is that I single-handedly established a distribution platform like Wegame. There will be no future plans.

It's just a series of actions such as Ogilvy, Haofang, and Winger.

But all actions will actually serve my game ecology."

Ning Zimo paused for a moment, gave Zhang Lihua some time to digest, and then continued to speak slowly:

"Wegame and Blizzard can play a role similar to the wintel alliance in my hands. Blizzard produces games, and wegame publishes games. And through the combination of Blizzard and wegame, people will focus on wegame, a little-known platform.

Curious what it does.

In fact, after wegame debuts with Blizzard's reputation, it will become a professional platform for publishing games. All game manufacturers or game studios can publish their own games based on wegame. Gathering under the wegame ecosystem, we will build

A circular structure of platforms, game developers, hardware providers, and players.

There is an endless supply and demand relationship in this structure, and it is a closed-loop ecology that can continue to expand to a larger size. When this closed-loop ecology is large enough, wegame will become a big tree in the game industry. Although it cannot be said to be separate from other wegame

The link cannot survive, but Wegame must have had a large enough influence in the game industry at that time."

Ning Zimo made a long circle and then smiled, "After using Wegame to understand ecological thinking, it is easy to understand the main reason why I just said that '3G mobile phones are only 30% of my goals'.

You can think of 3G mobile phones as some kind of mobile devices I just mentioned. If you want 3G mobile phones to operate, in addition to terminals, you need to have developer and provider identities similar to those in the wegame ecosystem. They may provide software

, or provide hardware, or maybe a company like Huawei that can also provide basic network support.

As for the entire industry chain that supports 3G and even future 4G, 5G, and 6G operations, we can call it the mobile Internet ecosystem. In this new field, there is no Wintel Alliance giant in the PC ecosystem, so this ecosystem is still

An unexplored blue ocean market.

If, in this future blue ocean market, anyone is willing to lay out the plan in advance with a forward-looking strategic vision, in an area that cannot be covered by an alliance giant like Wintel, it may not be impossible to develop a larger organization that is beyond the Wintel alliance!

"

As Ning Zimo's topic turned around, Zhang Lihua felt that the topological map of the future development of 3G mobile phones in her mind became clearer.

The phantoms of the future that had been built in her mind based on market information have been expanded even further due to Ning Zimo's indirect interpretation.

She looked into Ning Zimo's eyes, trying to see clearly the vast galaxy in this young man's eyes.

But no matter how Zhang Lihua looked, there was a profound and unpredictable star map hidden there.

The further away you go, the more dangerous it feels.

But the more dangerous it was, the more amazing it became to her.

"The high-end industrial chain has always been a protracted war. In a protracted war, we must not care about the gains and losses of one city and one pool. Although the Western giants have created an unshakable behemoth in the PC era through alliances, as the

With the development of the times, when time and battle lines are gradually stretched, it is easy to find gaps in the lengthy battlefield.

This gap is not their area of ​​expertise, it is a place that no one has been to. Instead of fighting them on their home court with outdated equipment, why don't we regroup with them on the new battlefield extended by this gap?

Then, compete from the same starting point?

Whenever there is a gap in the war, it is an excellent opportunity to concentrate superior forces to open the gap. How did Taizu allow Zhonghua to be established? After establishing the base area, did he consolidate the scattered strongholds that were not valued by others by cannibalizing them?

Then the scale advantage of the whole area becomes the winner, and the strategic goal of surrounding the city from the countryside is achieved and a reversal is achieved?

Business is about making money, but after the era of giant monopoly, the business model must also change. Today, when the real economy is gradually becoming more and more defined, the Internet and the future mobile Internet era gradually have a business model that is different from the real economy. If only

If we take a fancy to the bits and pieces of land that are available at the moment, but let others take the first step, are we going to have nothing to play with again?"

Ning Zimo spread his hands and pouted at Zhang Lihua and said, "Anyway, I don't lack the means to make money, so I will take a different path from others in the Internet and mobile Internet. Some people like me, so I

Just look far. I don’t believe that my unique vision can’t rebuild a different pattern in the next ten years!

In my opinion, there will be great prospects after finding another way. I wonder if Ms. Zhang is willing to venture into the unknown place ahead with me. The new company I decided to form is called Damo Yuan.

It’s not as simple as making a 3G mobile phone!”

Looking at Ning Zimo, who was talking eloquently, Zhang Lihua saw a very special temperament in this young man who had been praised by boss Ren. It was a kind of see-through and a kind of bearishness, and he was not afraid of the future and moved forward bravely!

Zhang Lihua felt her heart surge, and there was a fire in her chest that could not be suppressed and was about to burst out. Her mouth even blurted out faster than her thoughts.

"I do!!!"

/*Guys who see this, you really can tolerate me, you seem to be a die-hard fan.

At this point, you can roughly see what I am writing about. The story is gradually unfolding. Although the time to close the network has not yet arrived, the establishment of the ecology has gradually drawn circles.

emmmm, I hope you all can express your opinions in the comment area and let me evaluate my book.

No matter what, write a little bit.
Chapter completed!
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