0142. Huge hard belt and Ning Zimo's return(1/2)
{Time: August 31, 2002}
In the past year, Pan Yu and Ning Zimo spent almost all their food, housing and transportation together. They were roommates, comrades-in-arms and even partners.
As a partner, Pan Yu thought he knew Ning Zimo very well.
During these days of planting flowers, Pan Yu saw that the Emperor Penguin office owned by Ning Zimo was much larger than their original barn in Beibao. But the alpha wolf of the Emperor Penguins worked as hard as ever.
Pan Yu has always been impressed by Ning Zimo's enthusiasm for work, but the [Bing Ecosystem] plan is about to be implemented, but Ning Zimo still wants to launch a domestic product line for flower planting? Curiosity drives Pan Yu to ask Ning Zimo's screen
He glanced twice, but for the moment he couldn't figure out why.
However, in his peripheral vision, he saw Pan Yu struggling to stare at the screen, so Ning Zimo simply switched to the [Nuwa] software interface to display several graphics.
Pointing to the screen, Ning Zimo said softly, "This is an Internet cafe management software that I plan to launch in China."
It is still difficult to translate accurately in English in Internet cafes, so Ning Zimo also specially explained it.
Ning Zimo's explanation about Internet cafes is that they are concentrated Internet places with flower planting characteristics. Such a place naturally has the need for software billing management.
But for such a simple thing, there’s no need for Ning Zimo to do it himself, right?
Pan Yu was even more curious after hearing this, "Can we just leave such a simple thing to other colleagues in the company to do it?"
Ning Zimo shook his head, "The Internet cafe management software I planned is not that simple. It has many functions. If it is left to colleagues in the company, they may not be able to handle it.
According to their understanding of Zhonghua’s current Internet cafe management software, just communicating my needs will waste a lot of my time. And this Internet cafe management software is not just a piece of software. It is more about my cultural and entertainment ecosystem.
Layout. So, I can only plan this thing myself."
"Another ecosystem? You seem to be addicted to ecological industrial layout now?" Pan Yu was surprised at first, and then he was filled with admiration.
Ning Zimo shrugged and smiled and said, "As I said, I am responsible for strategy, connection and making money, and you are responsible for tactical execution. In this case, I naturally have to consider making money. And my culture and entertainment ecosystem
, it is a project that can make money quickly.
In the near term, we have the treasure-hunting trade as the capital chain, in the mid-term we have culture and the entertainment ecosystem as the capital chain, and in the longer term our [bing ecosystem] will have the ability to make profits on its own, which in turn can feed back other projects."
"Actually, you don't have to worry too much about funds. After all, it is very easy for our circle to raise funds." Pan Yu thought for a while and said, "When we left, Peter was also preparing to leave.
, he wants to get back into his investing business. So if we need financial help, he can definitely help us."
Ning Zimo nodded, then shook his head, "Embracing capital is a habit in the Internet industry, and I don't reject it. But my culture and entertainment ecology were initially developed in China."
After a pause, Ning Zimo shrugged and said, "You went abroad too early, so you don't know much about our current IT and Internet industry. You know, the flower market, which has been deliberately biased by hard companies, has developed into a piracy industry."
So accustomed to it that domestic IT and Internet companies can only survive if they find a different way of survival from OMI companies.
Capital outside of flower planting is not optimistic about the IT and Internet market of flower planting, but I want to build the cultural and entertainment ecology in flower planting as soon as possible, so that flower planting related industries can be exposed to a new survival model as soon as possible. Let everyone be biased by the giant force.
In the market, we must move towards normalcy as soon as possible.”
Pan Yu frowned when he heard this. He thought for a moment and then asked curiously, "You said Ju Jiu led you astray to the flower market. What's going on?"
The topic he started obviously aroused Pan Yu's curiosity, and Ning Zimo instantly remembered the deeper story behind this topic.
The protagonist of this story is called Jin Shan.
This story is about Jinshan and its once-popular WPS.
…
Perhaps in the previous life, as long as office was mentioned, most people who were exposed to computers would say it.
"I know, it's a very tough office."
But if someone mentions WPS to them, they will sneer, "How can something as difficult to use as WPS be compared with the powerful Office?"
But they may not know that WPS once occupied 90% of office software in Zhonghua, but that was already 1996.
From 1988 to 1996, WPS was synonymous with computers. At that time, WPS’s market share in domestic office software was as high as over 90%.
In 1988, when Qiu Bojun was only 24 years old, he typed the first line of code on a 386 computer. It was not until 1989 that Qiu Bojun finally came out after writing 100,000 lines of code.
At that time, the wholesale price of each set of WPS was 2,200 yuan, the annual sales volume was more than 30,000 sets, and the annual sales exceeded 66 million yuan. This was an astronomical figure for individual entrepreneurial enterprises at that time.
This made Qiu Bojun and Jin Shan become role models and goals for many aspiring young people at that time.
The reason why Lei Jun, the former president of Jinshan, joined Jinshan in 1992 was because "Qiu Bojun was the idol of programmers at that time" and he wanted to be "Qiu Bojun's second".
The slogan of the Jinshan recruitment advertisement written by Lei Jun himself at that time was "Qiu Bojun's today is our tomorrow."
Around the 1990s, one of the most popular new things in China was "computer learning classes". Almost everyone who comes into contact with computers must first learn these things: dos commands, word processing wps, Wangma Wubi, and windows 3
.x, etc., typing clubs in the streets and alleys basically use wps for typesetting.
Computer courses in colleges and universities teach WPS, and there are all kinds of WPS manuals and guides on the computer bookshelves in bookstores. It is also during this period when the pace of GG opening up is accelerating, the market for flower planting software is also growing rapidly, and the market is huge.
The potential has attracted many multinational software companies to come here.
Among them is Jin Shan’s destined opponent - Ju Hard.
In 1996, the once prosperous Jinshan Company stood at the door and offered them an olive branch.
Juhard hopes to be compatible with Jinshan WPS in terms of document format, and then the two parties signed an agreement. Both parties will read each other's files through the middle layer RTF format of their own software.
Also in August of this year, DOS, which once occupied the mainstream of computer systems, withdrew from the stage of history with the launch of the huge hard disk winosr2.
With the transition of the operating system from dos to win platform and the continuous enrichment of word functions, wps users have gradually been transferred to Juhard Word through the bridge of "open format".
The agreement between Jinshan and Juhu became a turning point for WPS from prosperity to decline.
The more cruel reality is that, relying on the monopoly advantage of the win platform, giant office software has also been successful.
In the end, the Chinese version of office95 became the final terminator of the dos version of wps.
Jin Shan lost to Ju Hard for the first time.
but,
This is not over yet.
Facing the real dilemma, Jinshan implemented the strategy of "fighting to support war" - maintaining the survival of the company through the profits of other software products.
Jinshan has successively launched products such as "Zhongguancun Revelation", "Golden Flash Shadow Master", "Swordsman Love", "Golden Flash PowerWord", "Golden Flash Quick Translation", "Golden Flash Drug Master", etc., which have given Jinshan the opportunity to continue to develop WPS.
of funds.
In October 1997, wps97 turned out to be the first domestic Chinese processing software running on the Windows platform.
With Jinshan’s user base of 20 million, wps97 sold more than 13,000 units within two months, ranking first in the office software sales rankings at that time. The final sales volume was 30,000 units, and the price at that time was 480 yuan per unit (
Home version 168 yuan).
At the same time, Ju Hard also took action.
Almost at the same time that wps97 was launched, Juhard China launched the entry-level version of word97 for 97 yuan.
Subsequently, bigger contests continued to emerge.
Before the Chinese version of Juhard Office 2000 was officially released on August 30, 1999, Jinshan announced that wps2000 would be launched on April 3. This version integrates five major functions: word processing, graphic typesetting, spreadsheet, multimedia presentation production and image processing.
, and the price is only 1/4 of the huge hard office97.
On April 2, the day before WPS 2000 was launched, Juhard held a preview seminar of Office 2000 at the Friendship Hotel in Beijing. The price of the Chinese test version is 188 yuan per set, the standard version is 3999 yuan, and the professional version is 4999 yuan. The price is more than
It's usually down to half.
Those were all bloody fights,
Although in the two or three years since 1999, Jinshan wps97 and wps2000 have fought hard against the giant hard office, the counterattack against the giant hard office has had little effect.
In the past 10 years, through the cultivation of genuine and pirated Office by Juhard, most users of Zhonghua have become familiar with, accustomed to, and relied on Juhard Office. The file format of Juhard Office has become the de facto industry standard.
Thinking of these things, Ning Zimo felt filled with panic.
The golden WPS was once the pride of flower growers.
But at that time, among the 20 million WPS users, did the number of genuine users exceed one million?
Juhard has a mature market of Omni, and there is a group of people who pay for knowledge, which is the natural backing of Juhard.
But in the golden homeland of Zhonghua, which has a large population, there are not many people who really understand how important it is to pay for knowledge.
Jin Shan was once a tough heavyweight opponent, but he was defeated on his home court.
The golden sparkle used to be the golden sparkle for planting flowers, and the golden sparkle that the Chinese people were proud of.
The golden flash is now just the golden flash.
Or just a microcosm.
The shadow stands there,
Transformed into a mirror,
What to tell the world.
…
In the previous life, Ning Zimo had personally experienced the four major ERP giants working together to cut prices to suppress Luban Technology. The first-mover giants suppressed the rising stars, which happened in every industry. But when such a thing happened to him, it was a very big deal.
An unforgettable memory.
Ning Zimo slowly told the story of Jin Shan's WPS. Pan Yu frowned as he listened to the facts and analysis.
To be continued...