Gu Fei was shooting an advertisement in London, and he was followed by reporters from at least a hundred media. Every day on the Internet and major media, various behind-the-scenes footage of Gu Fei shooting advertisements were everywhere. Even if it wasn't during the competition, Gu Fei was still one of the most famous people in the world.

The most popular superstar

However, the most regrettable thing for the media reporters who followed and filmed was that Gu Fei's life was like that of an ascetic. Except for He Xiaolan's occasional visit to the class, no actresses appeared by Gu Fei's side.

According to the logic of the Western media, a handsome and handsome superstar like Gu Fei, who became famous at a young age, should have been surrounded by countless warbirds, so that the reporters' jobs would be more secure!

Of course, reporters also know that there are countless girls around the world who want to climb into Gu Fei's bed. Even some famous actresses have unabashedly confided their feelings to the media. They think Gu Fei is the most beautiful girl in the world.

Attractive man!

Of course, women find Gu Fei attractive. I don’t know if it’s because of Gu Fei’s brilliant achievements in the sports world or his ever-expanding wealth?

However, since entering the world of sports, Gu Fei has been like an ascetic. Every day apart from competitions, he trains, trains and trains. Apart from He Xiaolan, the only women who appear in his life are Gu Fei's relatives and friends.

There are also media reports that Gu Fei is not close to women, and he is probably a deeply hidden hypocrite, but only Gu Fei knows in his heart that after you have gone through the test of life and death, the so-called womanizer is nothing more than a pink skull.

The person who can stay with you, resonate with your soul, and sublimate you is the indispensable person in your life!

In his previous life, Gu Fei missed He Xiaolan because of his youth and ignorance. Now that the opportunity is before him again, how can he give up?

Perhaps, without choosing He Xiaolan, Gu Fei would have been able to meet a better girl, but now that he has chosen He Xiaolan, there is no if!

Putting aside all the complicated thoughts in his mind, Gu Fei's life became much simpler. He didn't need to rack his brains to cover up, nor did he need to compete with his girlfriend, nor did he need to deal with the media.

Hiding anything will make your life very easy!

Gu Fei was filming a commercial in London, and with his current master-level acting skills, he was able to cope with it easily. He was able to go back to the hotel every night to hang out with He Xiaolan, and earned money easily.

In addition to wearing Armani to shoot Bentley's promotional video, Gu Fei also shot advertisements for many Chinese brands. These are the pride of China that is determined to enter the international market, and Gu Fei naturally does not dare to neglect them.

Since 2006, Gu Fei has been wearing Anta Sports shoes and jerseys in international competitions, which undoubtedly makes Anta the most famous sports brand in China.

After one year, the "Universal Investment" controlled by Gu Fei has become the largest shareholder of Anta Sports, and the brand founders Ding Hemu and Ding Shizhong are willing to hand over the control of Anta Sports to Gu Fei. First, they think that Gu Fei

It can bring ANTA Sports to a higher position, and secondly, Gu Fei's respect for them has won their support!

In 2006, Anta Sports achieved sales of US$1 billion. In addition to the Chinese market, the European and American markets developed by Gu Fei have obviously become a new growth point for Anta Sports.

Under such circumstances, Anta Sports naturally wants to increase the development of overseas markets, and with the help of Gu Fei's huge influence in the European and American world, it has begun to compete hand-to-hand with international brands such as Adidas and Nike in some local areas.

In England, the jersey sponsorship advertisements of Manchester United and Liverpool have given Anta Sports a firm foothold. All Anta Sports needs to do is to continue to increase advertising, open more stores, and establish its own sales channels.

Compared with other European and American brands, Anta Sports' production costs will be much lower. As long as the brand promotion can keep up, Anta Sports can compete with Nike and Adidas!

In the previous life, Anta's overseas market development was not smooth. After all, the Chinese brand's status in the minds of European and American consumers was not high. Without good opportunities, brand promotion work had a long way to go.

Now, with Gu Fei leading the way, Anta Sports' overseas expansion has been particularly smooth, and it has become one of the favorite sports brands of many European and American teenagers.

Under such circumstances, Ding Hemu and his son were naturally willing to hand over the control of the Anta brand to Gu Fei, because it took Gu Fei only one year to help Anta go through a 10-year development path, and the Ding family

The market value of its equity has increased fivefold, and the so-called control rights are just a joke.

In addition, Gu Fei and Universal Investment’s control over Anta is not excessive. Ding Hemu is still the CEO, Ding Shizhong is the vice president in charge of production, and the veterans who followed the Ding family’s business have also been properly arranged.

Over the past two years, the Ding family and his son have clearly seen Gu Fei's huge influence in the Chinese Empire. Not to mention the influence of the Nanxun Group in the private enterprise circle within the Chinese Empire, Gu Fei's position in the minds of the senior leaders of the Chinese Empire is as follows.

It is no longer beyond the imagination of ordinary people.

Although Gu Fei has been fighting overseas for a long time, he still holds the title of vice-chairman of the Chinese Youth Federation, which shows that the empire's top officials attach great importance to him.

In addition, when Gu Fei won the championship at Wimbledon, His Excellency the Vice-President came to the royal box to watch the match with the Queen of England and personally presented the award to Gu Fei; when Gu Fei led Manchester United to dominate European football, many high-level officials from the Chinese Empire who visited Europe would be there.

Watching the battle live and giving enough encouragement to Gu Fei.

Now, Gu Fei's aura of superstar and billionaire has given him a very high status within the Chinese Empire. No one knows whether Gu Fei will participate in the team building of the Chinese Empire after he retires?

Even if Gu Fei will be outside the Chinese Empire system in the future, the honor he has earned for the Chinese Empire is enough to ensure that he can live a particularly comfortable life for the rest of his life.

Although Ding Hemu and his son have great ambitions, they also know that this is a turbulent era, but if they have the opportunity to shelter from the wind and rain under the towering trees, who would be willing to face the storm?

In 2005, with the help of "Universal Investment", Anta spent nearly 10 million US dollars to establish the country's first high-tech sports science laboratory. This science laboratory is the latest batch of sports science laboratories announced by the National Development and Reform Commission.

It is the first recognized national enterprise technology center in China's sporting goods industry and a national enterprise technology center. It is also the only national enterprise technology center recognized by the state so far.

After the establishment of the technology center, under the matchmaking of "Huanyu Investment", the technology center continued to introduce various advanced technologies and talents from overseas. In just two years, many technology patents were hatched in the technology center, and they can be applied in

On new products.

Since its establishment, ANTA Technology Center has introduced an increasingly larger scale of talents, has a certain-scale R&D team, and is known as the "China Sports Technology Incubator".

Since the establishment of the Sports Science Laboratory, Anta has successively launched dual shock-absorbing technology, moisture-absorbing and sweat-wicking technology and "three-proof" functions in the clothing field, new shock-absorbing technology and long-lasting shock-absorbing insoles, elastic "jelly" technology, elastic

Arch structure, ultra-light EVA material, soft EVA material and many other professional technologies have driven the all-round "technical upgrade" of the ANTA brand.

Since 2006, ANTA Sports has been quite effective in conquering overseas markets. In addition to Gu Fei's huge influence, the high quality and technical content of ANTA's products have also played a huge role in this.

After all, pure brand promotion is just an introduction. To really make a brand grow, in the final analysis, it still needs to rely on quality and technology!

According to some media market surveys, some overseas consumers have broken the traditional image of "low price and low quality" of Chinese products through Anta. "Made in China" is no longer a shoddy product!

With ANTA Sports pioneering the way and enjoying the benefits, more and more Chinese brands have more courage to test the overseas market, and hiring Gu Fei as the image spokesperson, shooting and advertising overseas has also become a trend for many

The choice of Chinese brands.

For Gu Fei, if Huaxia Brand has the strength to compete in overseas markets, even if he reduces his sponsorship income, it will help Huaxia Brand Endorsement. Therefore, Gu Fei turned down the Siemens Appliances endorsement contract he had and changed it to "Huaxia

The Electrical Appliances Alliance' shot a promotional video to promote Chinese home appliances to the world in a holistic way!

For this commercial shot in Manchester, Gu Fei wrote the script himself. After Zhang Guoshi, who was in charge of filming, read Gu Fei's script, he agreed to shoot it without making any major changes!

In order to play the Gu Fei card well, the China Home Appliances Alliance and the Ministry of Industry and Information Technology behind it even invited Zhang Guoshi, who was preparing for the opening ceremony of the 2008 Yanjing Olympic Games, to come out to shoot an advertisement. It can be said to be a real big deal!

You must know that since Guoshi won a series of film awards overseas and achieved success in domestic commercial film shooting, his status has been different from the past. The China Electrical Appliances Alliance and the Ministry of Industry and Information Technology can invite him to shoot image films. You can imagine the price behind it.

?

At first, Zhang Guoshi came to Manchester to shoot the commercial with the mentality of repaying a favor, and just wanted to get it done as soon as possible and return to Yanjing to prepare for the opening ceremony of the Olympic Games.

However, as soon as he got off the plane, Zhang Guoshi was amazed by Gu Fei's script and had more expectations for the next filming!

Regarding Gu Fei, Zhang Guoshi has heard of him for a long time, but has never had the opportunity to meet him. Now he can take this opportunity to get in touch with Gu Fei. Perhaps Gu Fei will become the most eye-catching presence at the opening ceremony of next year's Olympic Games.

After all, Gu Fei's brilliant achievements in men's tennis and international football have made him extremely popular at home and abroad. Whether it is the flag bearer at the entrance ceremony or the lighting of the Olympic flame, it is possible that he will fall on him!

…………

At the end of a wonderful game at Old Trafford, the scoreboard clearly showed that Gu Fei had scored a hat trick. He scored in the 18th, 58th and 88th minutes. He was the most shining superstar on the field.

!

When he walked into the dressing room, Gu Fei's clothes fell to the ground one by one. The image of his bare feet on the floor would probably attract a large number of female fans.

Entering the bathroom, the logo of the Haier water heater was frozen for a second. In the steaming heat, Gu Fei's strong and sexy body was looming. Not to mention female fans, even male fans would be obsessed with this perfect body.

When Gu Fei was wiping his body, the LOGO of Jieliya Towel appeared at the right moment. Gu Fei had always spared no effort in promoting the Chinese brand!

In the past few years, Gu Fei has also created a new advertising genre, which is to integrate the resources of various brands and present the products of multiple sponsors in one advertisement. This is also something that the economic circles are quite interested in.

Before this, it was rare for celebrities to include advertisements for other products when endorsing products, which often blurred the focus of the advertisement and ultimately lost the best publicity effect.

However, Gu Fei had too many sponsors. In order to win Gu Fei's endorsement, these brands had to discuss and compromise with each other, so the form of composite advertising was born.

At the beginning, sponsors were worried that having several products appearing in one advertisement at the same time would be unacceptable to the audience, but they found that as long as the script was well written, the audience was still very interested.

Gradually, Gu Fei led a new trend, and composite commercials became popular!

After taking a shower, Gu Fei dried his body and walked out of the bathroom. He turned on the TCL TV and poured himself a glass of warm water from the Midea water dispenser.

Throughout the entire commercial process, Gu Fei was using many electrical appliances from China, creating an atmosphere for the TV audience that "superstars also use Chinese electrical appliances at home".

In fact, most of the daily necessities in Gu Fei's life are Chinese brands, and the shooting of these advertisements is also in line with Gu Fei's actual life.

"You are so smart in front of the camera, you are like nature!" After the commercial was filmed, the national teacher was full of praise for Gu Fei.

As a national-level film director who has been immersed in the film world for decades, Zhang Guoshi has seen countless actors and many stunning stars, but Gu Fei's performance in front of the camera made his eyes shine!

"Director Zhang, you have done a good job in teaching me, otherwise I would just be fooling around!" Faced with the old man's praise, Gu Fei was still a little humble and said with a smile: "When I return to China, please give me guidance and take care of me, Director Zhang!"

"

In the next year of 2008, Zhang Guoshi served as the chief director of the opening and closing ceremonies of the Yanjing Olympic Games. Gu Fei still spent a lot of time interacting with him, and Gu Fei did not dare to take advantage of it.

Although with Gu Fei's current status, he wouldn't worry that Zhang Guoshi would stumbling upon him, but being kind to others has always been Gu Fei's code of conduct!

"Looking back at the Olympic Games' promotional MVs and promotional videos, you, the top player in the Chinese sports world, need to actively participate. Then you have to cooperate with Uncle Zhang's work!" Zhang Guoshi is old and mature, and he has figured out Gu in just a few days of contact.

Fei's weakness, knowing that he is a soft-spoken person but not tough, so he naturally plays the emotional card with Gu Fei.

"I know!" Gu Fei nodded and said, "As long as Uncle Zhang needs it, I will try my best to cooperate!"

Although he knew Zhang Guoshi's wishful thinking, Gu Fei never thought of rejecting it outright. After all, for now, Zhang Guoshi's works are still of a certain standard.

The 2008 Yanjing Olympic Games is an important landmark event for the Chinese Empire to realize its century-old dream. Hosting the Olympics successfully is the consensus of the entire Chinese Empire. No one can stop the arrival of this historical moment.

As a member of the Chinese nation, Gu Fei has a duty to contribute his own strength to the promotion and hosting of the Olympic Games.

As the representative figure of the Chinese Empire in the world of sports, Gu Fei has the responsibility and obligation to promote the Chinese Empire's Olympic Games to the world. He must also show the Chinese Empire, which has developed rapidly and prosperously after reform and development, in front of the people of the world!

There are now less than 14 months left before the 2008 Yanjing Olympics. Gu Fei, together with millions of Chinese people participating in the Olympics, has already begun to prepare for an Olympic feast!

…………

When he returned to Manchester to shoot commercials, the most satisfying thing for Gu Fei was that after work, he could return to Gu's Manor on the outskirts of Manchester to enjoy dinner cooked by his mother.
To be continued...