To be honest, Dad Pei has a bit of a macho patriarchal mentality. According to his concept, there is no reason why I, as the pillar of support, should ask for money from my children.

With the release of his daughter's movie, he also knew that he must have made a lot of money, but he was so busy recently that he didn't pay much attention to it.

Although I had some expectations of the approximate number, it was still very moving to hear the number actually spoken.

But I didn't expect that my daughter really said that one is one, and the 30 million yuan was directly converted into the cost as an investment.

I originally gave the money with no intention of getting it back. It would be great if I could pull my daughter back from her unrealistic dream.

But I didn’t expect that the mere 30 million that I thought was wasted money would turn out to be a timely reward to relieve the company’s pressure.

Father Pei struggled for a moment, but decided not to be polite to his daughter.

With a smile on his face, he took the card and sat down: "Hey! I'll keep it for now, and I'll replenish it for you after this incident is over."

Pei Liang smiled: "Didn't you say that the company will be mine from now on? Then why should I supply supplies?"

Then he said: "Dad, tell me, what troubles has the company encountered recently?"

Among her previous businesses was a food company, so she was no stranger to this industry.

In her opinion, Pei's should be a healthy enterprise with very low risks.

Dad Pei started from scratch. Over the years, he has worked steadily within the scope of his business and never expanded blindly. He has accumulated a very deep base of consumer groups.

Although in the past few years, in the face of the endless stream of Internet celebrity delicacies, the brand has inevitably had some aging problems, but the mainstream group of consumers is not the young people chasing the trend now.

If this kind of enterprise does not keep pace with the times and adjust its operating strategies accordingly, it will definitely face the problem of market shrinkage.

Remember, this is assuming there are no direct competitors.

But similarly, even if a brand like this, which has become deeply rooted in people's hearts and has become a daily purchase and can be blindly put in the shopping cart, will decline, it will not happen overnight.

Pei Liang has been busy with movie preparations recently and hasn't paid much attention to Pei's affairs, but when he accidentally saw a piece of news today, he realized that he couldn't just leave the matter to Pei's father with ease, and he disappeared for several months.

Hearing this, Dad Pei waved his hand: "Hey! You don't understand even after I told you. Aren't you going to make a movie again? Just concentrate on making movies. Dad can handle the company's affairs, so don't worry about it."

Pei's father used to ask Pei Liang to help in the company every day, but now that she is starting her own business, he doesn't want to worry her about the company's affairs.

Pei Liang said: "Let's talk about it. Anyway, if you don't listen now, these things will still fall on me in the future. Even if it may not be able to help you, at least it will make me aware of the company's affairs."

This is true.

Father Pei thought about it and felt that his daughter was now capable of taking responsibility, so he told Pei's recent troubles.

It turns out that in the beginning it was just foreign brands seizing the market.

This kind of thing is a test that every local brand will face. For example, the initial development and growth of Pei's will also definitely squeeze out the original market share of other brands.

Market economy, free competition, survival of the fittest, there is nothing to say.

The name of the foreign brand this time is "Jiayue". The brand's positioning is similar to that of Pei's, and its products are almost comparable. It is aggressive and has strong capital.

The road above was opened again.

It stands to reason that a big brand like Pei's will definitely be able to enjoy the local brand protection policy in the local area. Ordinary foreign brands will lose their competitive advantage in the face of this step alone.

But Jiayue was different. He caught Pei by surprise and seriously underestimated the strength of his opponent.

As a result, the slightly delayed market survey revealed that the offline channel market has allowed them to successfully open up.

Pei's main business now is chain restaurants and frozen instant foods.

To achieve the current scale, the menu selection in the restaurant, from innovation to quality control, is based on countless survey feedback every quarter. Different regions have to cater to different eating habits and the division of audience groups.

A small menu requires such labor costs, let alone retail goods.

The ratio of a simple product or a seasoning package may take several months of repeated preparation, to the purchase of raw materials, and the slight difference in product pricing, all of which are caused by the entire Pei family headed by Pei's father.

of hard work.

And that 'Jiayue' came here with the intention of copying Pei's. The location of the chain restaurant was directly found in a place where Pei's chain operation is mature.

This step of site selection alone saved them countless efforts and risks. The menu was almost copied, and through new store opening discounts and constant coupons, they directly and brutally grabbed the customer base of Pei's chain restaurants.

Faced with this kind of malicious competition, Mr. Pei can only offer appropriate discounts and activities.

Therefore, in recent months, the offline chain's customer traffic is actually very high, but its financial reports are not good-looking, and it is even losing money.

For a long time, for the price of a bucket of instant noodles, you can have a nutritious meal with meat and vegetables. Why not? But for merchants, the more they sell, the more they gain.

Then for retail products, Jiayue also sells whatever Pei's sells. The taste and pricing are similar. When new brands enter the market, they frequently carry out activities. Buy one get one free is the basic operation, and they maliciously raise prices for offline retail when distributing goods.

Party’s profit point.

After a set of operations, just a slight adjustment of the shelf position can make a brand's quarterly financial report significantly change.

In addition, the two products are similar in terms of packaging specifications, weight and taste, and many customers are well-adapted. Jiayue buys one and gets one free, so it is naturally the first choice.

Jiayue obviously came to destroy the Pei's monopoly market. It stands to reason that if Pei's losses were incurred, Jiayue would have to pay a higher price.

But the other party has abundant funds and dares to spend so much. Once it has exhausted its competitors and monopolized the market, the current losses will naturally be recovered in multiples.

Upon hearing this, Pei Liang asked his family's driver to go out and buy all the Pei's and Jiayue products that could be found in the nearby 24-hour supermarket.

Dad Pei asked: "What do you want to do?"

Pei Liang said: "I'll taste the difference in the product first."

"But I don't need to say some things. You must also know that it is probably not an accident that a company can copy us to this extent."

Dad Pei's face looked a little ugly: "I doubt it too, but recently I have been so busy just dealing with the market impact that I really don't have time to focus on sorting out the company."

"Besides, in extraordinary times, if you don't respond to the outside world and instead attack internally, making employees suspicious of each other and making people panic, it is definitely not a good choice."

Pei Liang nodded and approved of Pei's father's approach. Although he was an entrepreneur who started from scratch and worked his way up, he was very generous in business management.

But after all, it also has its limitations and blind spots.

Soon I bought all the products from both companies, including several flavors of instant noodles as well as quick-frozen dumplings, glutinous rice balls and other fast foods.

Pei Liang asked the nanny to take them down and cook them separately according to the brand's taste.

I also made two instant noodles with the same taste, using only the simplest boiling water to brew them to see the most intuitive difference.

Three minutes later, when he opened the lid of the instant noodles, Pei Liang could smell the difference without even tasting it.

She pointed to Pei's brand of instant noodles: "There's something wrong with this oil packet."

Dad Pei was stunned, and quickly took over his instant noodles and looked at them for a while: "The smell, oil color, and the condition of the hanging box are all normal, is there no problem?"

"Try taking a bite and try it," Pei Liang said.

Dad Pei tasted the instant noodles dubiously, but still found no problem. He didn't believe it, so he took several more mouthfuls, and finally his face became more and more ugly.

Pei Liang said: "The other seasonings in this oil package should not be much different from the past, but the oil is mixed with deteriorated oil, there is sediment, the oil is greasy and irritates the throat, and the taste is the roughest. If it is used alone for cooking, the aroma of the vegetables will be destroyed by the deteriorated oil.

The pungent and greasy smell covers it.”

"But instant noodles are different. The ingredients in the package are rich in spices and the smell is impactful. If it is diluted appropriately, it will be difficult for ordinary people to detect it immediately with their sense of smell."

"But this low-quality oil has a strong presence. Once people's smell and taste adapt to the taste of instant noodles, the greasy taste in the oil will become apparent."

Pei Liang took the instant noodles in front of Pei's father and smiled coldly: "This kind of instant noodles will be difficult for normal people to swallow after just two bites."

Dad Pei's face was almost ashen: "It's impossible, my Pei's food has never cut corners on raw materials."

Then he added: "No wonder the recent official website and offline surveys have reported that the quality of our products has declined."

"But I went to the factory floor and saw it myself."

Pei Liang raised his eyebrows: "Oh? Then this will be interesting."

Then she studied the production date and batch number on the instant noodle bowl for a while, and then said to the driver: "Uncle Zhou, please make one more trip with Xiao Zhang."

"Open a few more places, preferably not in this area, and check out those small shops, and try to buy as many batches of products that are still within the shelf life on the market."

The driver and assistant immediately left the door.

Then Pei Liang took another bite of Jiayue's instant noodles: "If you exclude the oil problem, the two sides are exactly the same."

Dad Pei's face was livid: "Yes, his family just copied our recipe, and the packaging color and style are similar. Many people bought it and ate it for a while without even realizing they had bought the wrong thing."

"As long as they win over the priority distribution rights at retail outlets, sooner or later they will squeeze us to death."

Pei Liang didn't say anything. At this time, the aunt had already cooked the dumplings and glutinous rice balls on both sides and brought them over.

Pei's father had already tasted Jiayue's products, but Pei Liang, after comparing all the products from the two companies, nodded: "Okay, I know where the problem is."

"Where?" Dad Pei asked nervously.

"You will be very busy here tomorrow." Pei Liang said, "Let the people in the marketing department recall these batches of products first."

Pei Liang neatly reported several product batches, and then said: "These are not finished yet. Tomorrow we will unpack and check the inventory, as well as all the products that have been sent out, focusing on products containing oil and meat fillings, all batches on the market

, send out taste testers and recall them immediately if there is any problem.”

"Dad, since not every batch is like this, it means it is not a problem of raw material control. Based on our procurement standards, the possibility of such a bad quality problem is too low, so it can only be man-made."

"Since it is man-made, it cannot just weaken our competitiveness from the accumulation of reality. To put it bluntly, this is too inefficient."

"No matter how strong the other party's capital is, money does not fall from the sky. Naturally, they want to end this money-burning tug of war as soon as possible."

Therefore, this bad influence will definitely be promoted to the highest level.
To be continued...