"The advertising audience and advertisers are highly overlapping. Do you know what this means?" Tang Feng French woman asked as if she asked the exam questions.

Ye Huiran thought for a while, shook her head, "I don't know."

Tang Feng tapped her head and said, "It's so stupid. This means that the real meaning of our donation is not like one-to-many, but many-to-many. To put it more easily understandable, that is, we are actually providing the most effective, timely and cheap interactive platform in these small and medium-sized enterprises."

"Let me give an example. There is a person who has an MP3 order from Canada. He needs to find a factory. He publishes an advertisement in the newspaper to buy OEM manufacturers, and the price is better. At the same time, another advertisement in this newspaper is likely to be published, that is, a MP3 manufacturer soliciting orders. You see, in this case, both advertisers will come to see this newspaper, because in addition to giving them the opportunity to publish their own information, this newspaper will also publish a lot of information they care about. You have what I want, I have what you want, you have me, and I have you, what is this? This is communication and communication. And our newspaper has become a platform."

"So, the meaning of those customers who are fine is not fundamental to us. Therefore, we need to pay to filter our customers and drive away all those who are full and have nothing to do. The best situation is that our website only has small and medium-sized dealers, small and medium-sized manufacturers, and small and medium-sized terminal retailers."

"Our final form is to use the website as the mindset and use the gift points of electronic stores scattered across the country as the branches. It is the best professional exchange platform for small and medium-sized electronic enterprises in China."

Tang Feng nodded Ye Huiran repeatedly, "It makes sense, it makes sense. Your head is indeed turning faster than me. However, I see that your plan does not have this. When did you think of this?"

Tang Feng's answer almost made Ye Huiran fall, "Well, it seems to be the meeting just now."

The next day, Tang Feng went to two donation companies, "Pacific E-commerce News" and "Pudong E-commerce Information".

On this day, Tang Feng got a small surprise. When he went to Pacific E-commerce News, he pretended to say that he wanted to sell the gift. He thought the other party would refuse, because although the gift was not very profitable, the profit of tens of thousands of yuan per month could still be guaranteed, and no one would be willing to take it off.

Who knew that the other party agreed immediately, "Okay, how much money did you pay?"

Tang Feng was stunned at first, then said, "Three hundred thousand."

The other party thought for a while and replied, "800,000."

When he heard this, the other party was suddenly overjoyed. He knew he was going to get a big advantage, "350,000."

"I don't like to argue with others. If you are sincere, I will sell it to you forty-five thousand."

Tang Feng almost wanted to jump up and shout "deal", but he finally controlled himself, pretending to be at a loss, frowned, "Okay."

As a result, the other party was even more anxious than him and said that he would sign the contract immediately.

Of course, Tang Feng was so happy, so he signed the contract that day, and all seven or eight people from the other party's newspapers and the company belonged to him. When he chatted with the company's employees in the evening, Tang Feng realized that the other party's wife had gone to Canada with others. He was in a hurry to go to Canada to pursue his wife, so he was eager to cash in the newspaper, which made Tang Feng get a big advantage for no reason.

After hearing this, Tang Feng felt so happy that he said in his heart: "Run well, run well, run a few more, I don't have to think about anything."

After buying "Pacific E-commerce News", Tang Feng saved a lot of trouble and didn't have to get the issue number by himself. He also had an existing customer base, the editorial team was also complete, and there were also advertisements.

Now, there is no need for Tang Feng to talk to "Pudong Electronic Commerce Information".

He immediately signed contracts with six other electronic stores without stopping, rented the corridor on the first floor, and built a simple platform there, filled it with newspapers.

But don’t underestimate such an ugly place. After signing six such a one-year contract, Tang Fengguang paid as much as 200,000 in advance.

Things are developing faster than Tang Feng imagined. Pacific E-commerce News began to fully enter six electronic stores on December 15, with a total of eight electronic stores.

At the same time, Fengran Media and the merged Pacific advertising personnel, a total of 14 people, also began to enter eight major stores separately and began to launch advertising campaigns for each counter.

On December 17, a message was sent from Beijing and an internal issue was issued, named "Great Wall Electronic Commerce Information". The first free advertising magazine was printed in the printing room, and the lease contracts of seven electronic stores have also been signed, and the funds spent about 700,000 yuan were spent on all items.

It is expected that starting from December 20, it will be fully accessible to major stores.

On December 23, Mu Tianyang's advertisement came from the Guangzhou-Shenzhen branch. As Tang Feng estimated in advance, the pressure in the south was much stronger than in the north.

There are almost no decent professional electronic donations in Beijing and Shanghai, but this is not the case in Guangzhou and Shenzhen. Guangzhou's "Tomorrow Information" and Shenzhen's "Seg Business Information" have been very mature, and there are also a large number of relatively stable loyal customers in customer management.

So it would cost a lot to fight them head-on by starting a gift magazine in the north like this.

Therefore, the Guangzhou-Shenzhen branch has already established a plan to prepare its own "Guangshen Electronic Commerce News" to enter these two electronic stores that have not entered, and has reached a preliminary agreement with "Tomorrow Information" and "Seg Business Information" to buy out their half-year advertising rights at a high price.

According to the contract, all the advertising rights for "Tomorrow Information" and "Seg Business Information" within half a year belong to Fengran Media, and Fengran Media will pay a total of 15.6 million advertising fees for this. On the day of signing the contract, 20% of the first payment will be paid. The remaining 80% will be paid in two or three months.

The reason why "Tomorrow Information" and "Seg Business Information" are willing to sell all their advertisements to Fengran Media is that, in addition to the strong backend and many customers that Mu Tianyang boasted about, how they can expand the popularity of the two newspapers and increase the advertising volume, the most important thing is that according to their practice, the total advertising volume of the two newspapers in half a year will not exceed 10 million.

After seeing the news from the Guangzhou-Shenzhen branch, Tang Feng only said, "Damn it, let you know sooner or later that my fault, Mr. Tang, is not that delicious."
Chapter completed!