On October 1, 2006, due to the increasing rational consumption of the people during the Golden Week and the increasing affordability of tourist attractions, the major attractions are not as crowded as in previous years, but they can still be described as crowded.

At 10 o'clock in the morning, after a command from Beijing City, two naked men rushed out from the opposite ends, running in public, including Mount Tai, Huangshan, Zhangjiajie, Mount Emei, Jiuzhaigou, Potala Palace, Sanya Nanshan Cultural Tourism Zone, Mount Lu, Tianya Haijiao and other 50 famous attractions in the country.

They wrote an advertising slogan on their chests and backs - "The most natural 'health way'"!

While running, they shouted loudly and repeatedly—“The most natural 'health way'!”

Their appearance immediately caused a chaos in the crowd. People stood up in disbelief and turned around and stared at the man running with his head high. He saw his face full of redness and full of energy, with product patterns and advertising slogans painted between his chest and back.

After a long time, someone in the crowd suddenly realized and exclaimed—"Damn, I'm running naked!"

Then, a huge burst of laughter broke out in the crowd, and more and more people looked over here. Some people even ran over and ran with these naked people.

"Running naked is the only gap in our avant-garde history in China. Now it has been filled. It's so fucking awesome!"

"Yeah, it seems that I'm not running naked, there are people wearing clothes."

"It seems to be, but, but is this considered wearing clothes? That handsome guy is wearing a transparent raincoat all over his body."

"Probably...counted...right!"

Just as people watched, played and followed in surprise, Huayue Industrial organized a hundred people running naked in the scorching sun, in the mist, in the heavy rain, in the wind and frost at 50 scenic spots.

Because the tourist attractions are too large and the security and police force are not enough, except for a few attractions, the naked runners of most attractions have successfully completed their naked run and left safely under the escort of Huayue Industrial personnel.

They reflected their heroic posture into the eyes of every tourist attraction, and spread their powerful shouts to the ears of every tourist. As the next day, Beijing Youth Daily said - "On this day, Huayue Industrial really ran naked to the end!"

On the night of running naked, major newspapers across the country received notices from Juntang Enterprises-

"——Newspaper: Hello, we are the public relations representative of Huayue Industrial. On October 1, 2006, we conducted a large-scale publicity event nationwide. Because this publicity event is quite breakthrough, we can fully foresee that public opinion will have a greater response to this matter in the future. To this end, we will make a special statement to you on behalf of Huayue Industrial as follows:

1. The publicity activities conducted by Huayue Industrial in 2006 at 50 tourist attractions across the country have indeed made breakthroughs, but this cannot be classified as the behavior commonly referred to as naked running in the international community. Our special propagandists have all their clothes. Although their clothes have certain unique features, the Constitution of our country stipulates that our citizens have the right to dress freely, so we are incomprehensible to the very few tourist security guards detaining our company's publicity personnel and hindering our company's legitimate publicity behavior. Our company reserves the right to pursue all this behavior.

2. The products promoted by our company are national quasi-font sizes, which are pure natural products, and have no side effects on the human body. The advertising slogans promoted by our company's promoters are completely consistent with the characteristics of our company's products, without any exaggeration or false advertising, and without any violation of advertising laws.

3. With all the right to speak about this incident, our company has full authorization to be represented by Juntang Enterprise. Our company does not assume any responsibility for any remarks made by other groups or individuals..."

From the moment these notices were issued, all twelve public relations personnel from Juntang Company sat in the office, on standby at any time for 24 hours, seven of the fourteen copywriters were on standby at 24 hours, and the other seven copywriters were also asked to turn on their phones for 24 hours and arrive as soon as possible.

Tang Feng, on the other hand, put out a four-page directory to give these public relations and copywriting on standby.

"Create all these directories into text and send them to me for review at any time after writing them."

Public relations and copywriters opened their online neighbors one after another and ran to Tang Feng's machine to download the file called "News Soft Literature War".

When they opened the file, they saw that everything written in it was titled.

"Is this considered a naked run?"

"A white horse is not a horse's continuation, a transparent raincoat is not a clothes?"

"Are they sensational?"

"Is Huayue Industrial's publicity methods a breakthrough or cheating?"

"Is it a trick or a vulgarity to promote natural health products in the natural body?"

"What crime is it that they are re-sent?"

"A hundred people are running naked in business, and the 'Health Way' won the Guinness Record Award!"

There were almost more than a hundred titles along the way, and almost all the things that could be argued about were written out. Some important points were even emphasized again and again.

After reading this catalog, everyone here finally understood deeply - what is, fearing that the world will not be in chaos!

After distributing these directories to those copywriters and public relations personnel, he received a call from Li Yun.

"What are you doing?" Li Yun on the phone sounded very surprised. "My friend who was traveling in Jiuzhaigou said that he saw someone running naked with an advertisement for "health preservation" on them?"

Tang Feng corrected seriously: "Student Xiaoyun, please pay attention to your words. Our propagandists are definitely not running naked. They are just wearing completely transparent raincoats."

"Ha! Are you still proud?"

"Okay, don't argue anymore. Come to Juntang Enterprise quickly. I want to discuss with you and I'll wait for you."

After saying that, Tang Feng hung up the phone and immediately hung up the phone to Jiang Yuhan, "How about it, have all the videos been sent?"

"It's all sent to my computer via the Internet, and I'm having someone to edit it separately."

"Very good. Remember to insert advertisements in the middle, as well as some music, and it's best to rap. Nowadays, young people are popular with this, and strive to make it more entertaining."

"Several of the propagandists were very excited after running naked, and spoke up at the camera, do you need to broadcast it?"

"What did you say?"

"It's all shouting that it's so good, it's so good, but in the afternoon I asked them to take a few more in-depth photos, basically advocating nature and supporting natural products."

"It's very good, just cut these together and put them on." Tang Feng raised his hand and looked at his watch. "It's 10:30 p.m. Now it's 10:30 p.m. Citizens usually see the newspaper at 10 a.m. Our ten live videos can be accessed online before 2 p.m. tomorrow?"

“There should be no problem.”

"Very good. I'll notify the factory to work overtime immediately and inform all marketing managers of provinces to prepare for large-scale contact with customers."

"I'll do it right away."

"In addition, if possible, take out all your private money. I will borrow millions from Juntang Enterprise. Now is the time to spend a lot of money!"

"No problem, I'll listen to you!" Speaking of this, Jiang Yuhan couldn't help laughing, "It's so fun!"

"When you try hard to lose money in the sky, you will feel more fun." Tang Feng couldn't help but smile with a little smug smile.

After hanging up the phone with Jiang Yuhan, Tang Feng walked out of the office and asked, "Where is Xiao Wang? Why don't you see others?"

The secretary replied to him: "Mr. Wang and Mr. Ouyang flew to Wuhan together. It is said that there is a big project there."

When Tang Feng heard the name Ouyang Fei, he felt a little sad, "Big project, what big project?"

As soon as he finished speaking, he heard the phone ringing in the office. Tang Feng walked over quickly and picked up the phone. The phone was filled with Wang Junyi's voice, "Afeng, you're doing a good job, it's earth-shaking. Now, the front pages of tomorrow are all yours. Awesome, ah hahahaha."

"Aren't you on a business trip in Wuhan? Why did you know so quickly?" Tang Feng asked in surprise.

"It's not that I'll know so soon. It's Mr. Ouyang. His news is more informative than Xinhua News Agency. After Mr. Ouyang knew your technique, he admired you very much and wanted to say something to you..."

When Tang Feng was about to say no, the phone number had already been changed to Ouyang Fei.

"Hello, Mr. Tang, I'm honored to talk to you. I've been following you for a while. My marketing methods have made me admire you very much. It's really a natural and unique." Ouyang Fei's voice was very heavy, and it sounded very heavy, but it felt a bit honest. It was not as traitorous as he rumored. However, Tang Feng knew very well that people who really traitorous looked like they were kind and righteous.

"Thank you, Mr. Ouyang, for your praise. I just did a few tricks, which made Mr. Ouyang laugh." Tang Feng didn't want to talk to him, but Wang Junyi is now with him, and he is not easy to offend him, so he had to force himself to cheer up and say perfunctorily.

"If you have the chance, everyone will meet and see what you can do? Ayi can help me very much. I believe that Mr. Tang's talent is not inferior to Ayi. If you can help me too, then I will wake up from a smile in my dream."

"Mr. Ouyang praised it." Tang Feng said politely.

Ouyang Fei is a very obedient person. When he heard Tang Feng say this, he knew that Tang Feng had no intention, so he turned around and said, "No matter what, after returning to Beijing, we will have a meal together. I guess you are very busy now, so I won't disturb you anymore. Goodbye."

"goodbye!"

After Tang Feng hung up the phone, he stood by the desk, thinking about Ouyang Fei's affairs, and he was so terrible that Li Yun had already walked to him that he didn't even notice it.

"What are you thinking? You're so trance?" Li Yun originally walked in angrily, but when she saw Tang Feng's confusion, she could get angry. She just walked slowly to him and asked softly.

Tang Feng realized that Li Yun had arrived. He raised his head and smiled at her, "Come here so soon?"

Then, he walked to the water dispenser by himself, "Coffee or tea, or boiled water?"

"Just have a cup of boiled water."

Tang Feng then poured Li Yun a cup of coffee and handed it to Li Yun. At this time, Li Yun asked again: "What were you thinking when I first came in? He looked confused."

"It's nothing, just pretend to be deep." Tang Feng raised his eyebrows, "Okay, public relations expert, let's discuss serious things now."

"Are you talking about serious things? Are you asking someone to run naked in Jiuzhaigou?" Li Yun asked with Bai Kaishui.

"Xiaoyun, I think I need to remind you again that our propagandists are not naked. They are all wearing clothes and dressed in full! But the clothes they wear are just shocking. For legal matters about this matter, you can check Ms. Jiang Yuhan, shareholder and legal counsel of Huayue Industrial." Tang Feng said this and smiled, "In addition, we are not just doing this in one place in Jiuzhaigou, but at fifty famous attractions in China at the same time. If nothing unexpected happens, there will be ten versions of live videos and interviews with the parties to the parties tomorrow. "

After hearing Tang Feng's words, Li Yun was stunned. After a long time, she murmured: "Oh my God, you are so crazy."

Tang Feng shrugged and smiled, "I accept the title of you. Throughout history, madman has been synonymous with genius."

Li Yun put down the teacup, calmed down with her brain for a while, then raised her head and asked, "You really have done this?"

"There is no doubt about this anymore."

Li Yun shook her head in disbelief and paced up in the room, "Then what are you going to end now?"

"End?" Tang Feng blinked in shock, "Why should we end? I never thought about ending. Not only will we not end, but we should also be as big as possible!"

Li Yun looked defeated. She sat in Tang Feng’s seat powerlessly, raised her head to look at Tang Feng, "Then... how do you want to be crazy?"

Tang Feng smiled with satisfaction, "Why, have you promised to help me?"

"I just don't want to watch you, a promising guy, lose your reputation."

"Don't worry, it's not certain that you are defeated, but it's certain that you are famous all over the world." Tang Feng searched on his desk for a while, found the printed directory, and then put it in front of Li Yun, "You can take a look at this first."

Li Yun took the catalogue and couldn't help laughing while flipping through it, "It seems that you have planned this action for a long time."

"It's not a premeditation. I thought of this plan on the plane that flew back from Northeast China." Tang Feng said, moving a stool and sitting next to Li Yun. "The initial success I achieved in Northeast China is actually all the methods of my predecessors, and there is no special innovation. Although it is an old method, it is really useful. We have first seen results, the team has been trained, and various marketing tactics have been initially adapted. If I keep doing it steadily, then in three to five years, sales will be over 10 billion."

"But you are not a person who can do something steadily." Li Yun interrupted.

"I admit this." Tang Feng continued, "Although the marketing tactics of his predecessors have their essence and we need to pass on them, it would be too boring if we just follow their tactics. I always feel that we should be able to promote more quickly, stronger and more efficiently. The core point of my thinking is that I want to create a news or event. Use news to market and events to market. The publicity effect brought by an explosive news or event can exceed one billion advertising costs. After thinking about it, I thought of this method."

"You see, the slogans written by the special propagandists are 'the most natural way to maintain health'. There are many ways to interpret this sentence. We can think that the meaning of this sentence is that the product of 'health preservation' is the most natural. We can also think that these propagandists are saying that the most natural way to maintain health is running. We can also think that the reason why these propagandists are naked is to spread the purpose of being completely close to nature is the most natural way to maintain health. You see, there are many ways to interpret this, and this provides a great space for our news war, our marketing activities, and our public relations activities."
To be continued...