When Du Jianfeng heard Mr. Wu call him in person, he whispered a few words in Ren Xueming's ear. Then Ren Xueming cleared his throat and said to Mr. Wu, "Mr. Wu, since you have already asked for the topic yourself, we have to deal with it." If there is something wrong with what is said, please correct me.

Ren Xueming looked at Wang Yiyuan with deep meaning. Wang Yiyuan was shocked when he thought of Lao Du's whisper just now and secretly shouted in his heart. Sure enough, Ren Xueming said, Mr. Wu, my previous question will be briefly answered by me, the veteran. The other question will be explained by our new classmate, Wang Yiyuan.

When Wang Yiyuan heard Ren Xueming say this, his heart began to shake. Can he speak well? He asked himself worriedly. Whenever he was calm when something big happened, he kept comforting himself and cheering himself up. Wang Yiyuan looked at the manuscripts that had been prepared in front of him and began to slowly think about it.

Ren Xueming started to answer here, and he said, let me talk about the first question first. In view of the various problems existing in the current urban complex development process, how to make the preliminary strategic plan for Nantong project development and thus propose practical and feasible development plans. My suggestion, we should focus on systematic analysis of the following aspects.

Ren Xueming said that, first, we must study the conditions of the plot and the requirements of the government's target. The purpose of the study of the plot is to discover what advantages or favorable conditions the plot is located, so as to further explore its potential value. Study the government's planning requirements for the plot, and facilitate the use of the licensing conditions in the government's hard indicators to plan the property portfolio that is most suitable for the plot.

He continued, the second is to study the market where the plot is located, several key points, research and analysis of the comprehensive situation of the city, the current status and development trend of the urban real estate market, the current status and development trend of the urban consumer market, the survey of urban business operators, and the survey of urban investors.

People from real estate companies are also listening carefully, and some are still taking notes. Ren Xueming said that next we will study the urban planning orientation of the plot, study the scale of planning and development of this region, and evaluate the radiation capacity and business opportunities of the future operation of this project.

Ren Xueming said that we should also focus on studying the commercial competition situation in the place where the plot is located. We need to conduct research on all retail business formats in the business district, and study and determine which business merchants to choose for the commercial property to be built in this project can be operated in a misaligned manner with the merchants in the business district, so as to facilitate commercial positioning of the commercial property to be built, and consider the property conditions and requirements of the merchants to be selected when designing commercial properties.

Ren Xueming paused for a moment, smiled, and continued, Fifth, study our developers themselves. We must objectively understand our own project development fund supply guarantee capabilities. Different property product portfolios have different requirements for developers' fund supply capabilities. The project property product portfolio planned and designed by the developer must match its own fund supply guarantee capabilities.

Speaking of this, the staff of the real estate company, including Mr. Wu, couldn't help but laugh.

Finally, Ren Xueming also explained the profit model and supporting needs of various property products for the proposed development project. He said that urban complex projects are the most complex to plan real estate construction projects.

He explained that in terms of the composition of the project property products, it generally includes residential buildings, apartments, public buildings, large retail commercial buildings, hotels, office buildings, street shops, residential base shops, etc. From the perspective of product development and disposal, there are individual buildings for sale as a whole, there are part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-sold part-s

Ren Xueming finally said that in a project, various property products are included. Due to different functions of use, different property products require different property conditions and supporting conditions for operation. All the above-mentioned property products need to be thoroughly considered based on their purpose, function, and profit model. If not considered carefully, permanent problems will arise after the property is completed.

After Ren Xueming finished speaking, Mr. Wu took the lead in applauding. He nodded and said that many developers did not do investigations and research work after obtaining the land, nor did they develop and compile their own design tasks. Generally speaking, they used the land map to find several design institutes to develop project design plans. Some developers hired more than a dozen design institutes and developed dozens of project plan texts. As a result, they could not judge the advantages and disadvantages of these plans. They could not find out and did not know which plan meets their own needs. This is a common phenomenon in the industry.

Mr. Wu continued, it seems that your consulting company has done a lot of homework this time. Mr. Ren’s six research methods are all very good and very practical and guiding. Next is your young talent. Let’s hear what new ideas he has?

Ren Xueming, Du Jianfeng and others all looked at Wang Yiyuan together. Wang Yiyuan looked at the manuscript in front of him and began to talk down one by one. When he first said it, Wang Yiyuan was still a little nervous, but slowly, he gradually became smooth and fluent.

Wang Yiyuan introduced that the core connotation of a brand is to convey the core interests of consumers. Urban brands are the core concepts conveyed to the public according to the city's development strategic positioning in the process of promoting its own urban image, and are recognized by the society. Therefore, urban brands must not simply be equated with the superficial urban appearance, city appearance and other urban images. It is the spirit and soul of a city.

He said that urban brands are the presentation of comprehensive functional structures such as urban differentiation, personalized ecological environment, economic strength, cultural heritage, spiritual outlook, and value orientation. The core value of urban brands not only contains visible and tangible things, but also permeates many complex and diverse intangible values, environment, resources, culture, history, economy and people themselves are the core elements that constitute and determine the value of a city's brand.

Wang Yiyuan continued to introduce that urban complexes are a comprehensive product of commercial competition entering economic monopoly and highly concentrated capital. They can be said to be the most advanced and advanced business form in the world at present, and have entered their heyday abroad. In China, the concept of urban complexes is becoming more and more fashionable. If you evaluate real estate, it is undoubtedly the most popular business form and has gradually become a new investment trend, so it is sought after by many developers.

He continued, however, the development and construction of China's urban complex market is just starting, and multiple capitals are fighting, but the current situation is very chaotic. A popular saying in the industry is "A urban complex is a basket, everything is put in." Many businesses are also chasing this fashionable concept, and even large wholesale markets have changed their name to urban complexes.

Later, Wang Yiyuan was on a whim. He left the speech and began to play freely. Wang Yiyuan said, then, what exactly is an urban complex? What is the essential difference between it and a large retail complex and "shopping center"?

Wang Yiyuan said, taking our Shanghai Xintiandi as an example. So, what is Xintiandi? Shopping center? Entertainment center? Fashion center? Tourism landscape? Developers believe that Xintiandi is a mall, with the full name of "shopping mall". In fact, in our domestic terms, this mall refers to an urban complex.

Wang Yiyuan finally said that, so the final conclusion of our research believes that in essence, the biggest difference and difference is the "one-stop" life concept.

He then explained that various large supermarkets and complex clusters in urban complexes are large in scale, multiple functions, and all products and services. They gather well-known domestic and foreign brands and integrate food, drink, play and fun. This "one-stop" life concept, such as our Shanghai Xintiandi and Beijing Xidan, have now become the landmark area for urban brands and lifestyles.

He spoke very well. This young man, the one-stop life concept you summarized and refined is very novel, creative, and in place. After listening to Wang Yiyuan's introduction, Mr. Wu couldn't help but applaud and speak first.

Mr. Wu looked at Ren Xueming and the others and said with a smile, "In my opinion, this pre-project demonstration and project plan preparation can be used as the center and important tool for this one-stop life concept.

Everyone applauded again. Mr. Wu then asked Ren Xueming about some basic situations about Wang Yiyuan. He nodded and said to Wang Yiyuan in praise, "You young people are motivated, have ideas, but their thoughts are not stalemate." Xiao Wang, you have made the first contribution this time and have really reached the point."

Wang Yiyuan stood up and said modestly, thank you Mr. Wu for your praise, and he was ashamed of being aware of it. Mr. Wu stood up, stretched out his hand, and said with a smile, I must shake hands with this young man again. I was surprised and looked at him with admiration. It was rare and rare.

After sitting down, Mr. Wu looked at his watch and said in a summary, I must leave. But today I am very happy to hear the suggestions from Mr. Ren and his consulting company, especially the one-stop life concept brought to us by this young man. Next, Mr. Ren and Mr. Du, you stay and continue to connect with our related departments.

Mr. Wu said, in this way, before I leave, there is another last suggestion. Mr. Ren’s consulting company should fully participate in the preliminary due diligence team of this project and implement and compile the project plan design task book as soon as possible. As for the specific time and task arrangement, you will discuss it later.
Chapter completed!