Chapter 43 The Grape Box Is Yellow
The problems and troubles that Wang Yiyuan is facing now are still sold in the Malu Grape Series packaging boxes.
Wang Yiyuan has learned that due to weather reasons, the malu grapes will be ripe and marketed slightly earlier than in previous years. The heated greenhouse grapes will be on sale as early as early June, and ordinary insulation grapes will be picked in early July, and the medium-ripe varieties with strict production control will be ripe and marketed in large quantities in mid-July. At that time, starting from June, the Shanghai Malu Grape Festival, which has been a year for several years, will be held soon.
It is mid-April now, and if you don’t increase your efforts, you will come up with a feasible solution. This project of grape packaging design and marketing promotion that Wang Yiyuan and others have placed on their good wishes may be really difficult to deal with.
The salesman Zhu Feng went back to Malu's hometown for a week and found all the relationships he could find, and walked through several major grape producing areas and professional grape cooperatives. However, the result of the feedback was very unsatisfactory, and the box did not even sell a single one.
Hu Xue obviously couldn't understand such a result, and of course she couldn't accept it. In the past few days, she also sent a salesperson and followed Zhu Feng to revisit these places, but the result she got was still the same.
Hu Xue couldn't sit still, so she called Wang Yiyuan over with a phone call. As soon as Wang Yiyuan entered the gate of their company, Hu Xue couldn't wait to say, Lao Wang, this is the situation. What do you think we should do now?
Wang Yiyuan pondered for a while and said with a wry smile, "Manager Hu, I have no tricks. What else can I do? If there was a way, I would have used it long ago. I guess this project may be the most likely to be "cold partner".
Hu Xue said to herself that we have spent so much energy on predicting such a good project in advance, and the investment, plus manual work, is a lot. Do you just have the heart to let it be ruined like this?
In fact, if you want to invest, if this project really cannot be completed in the end, Wang Yiyuan's factory will suffer greater losses. On the one hand, he was blindly confident about this project, and the promotion of exhibitions and other promotions did require actual product exhibitions. At the same time, considering the cost of batch production, Wang Yiyuan was very excited. Each variety in this series made 2,000 finished products. Now nearly 10,000 packaging boxes are basically piled up in the factory warehouse.
In this way, next week I will take Zhu Feng and your salesman Xiao Ma, and the three of us will go down to touch it. I will also master the situation and see where the problem is. If it really doesn't work, we will give up and declare the project failed. It's just a waste of water. Wang Yiyuan finally made up his mind and said helplessly, but no matter what, even if we die, we must understand.
At Sunday dinner, Wang Yiyuan, Xiao Yunhua and Wang Liping talked about the Malu grape packaging box. He said, "I will go to Malu in the next few days, and the journey will be long and I won't come back in the middle." Please watch more about the factory.
Xiao Yunhua said, Lao Wang, if it really doesn't work, I'll just let it go. Just think it's just a lesson. Wang Liping said, Xiao Yunhua, why are you talking about being discouraged first? Wang Yiyuan, don't be burdened first, let's understand clearly before we talk about it.
Wang Yiyuan bought a black car and picked him up with Xiaoma from Zhu Feng's house, and then went directly to Secretary Ding's home in Huangyang Village, Malu, Jiading. Secretary Ding Wang Yiyuan had a few encounters. He had greeted him many times at the joint meeting, but he had never had an in-depth conversation. However, Wang Yiyuan knew that his village was also one of the main production areas of Malu grapes.
Speaking of Malu grapes in Jiading, Shanghai, it has a development history of nearly 30 years and was planted in 1981. Due to the special climate, soil, sunshine, moisture and other factors of Malu Town, the grapes produced in this place are very popular among the general public for their superior quality, rich taste and rich nutrition. Now, Malu grapes have a high reputation in Shanghai and even the whole country.
Grapes are a special product of agriculture in Malu Town, and grape cultivation involves thousands of households. There are many varieties of Malu grapes, mainly including Giant Peaks, Giant Rose, Beauty Finger, Gold Finger, etc. In 1999, Malu Town was named China's "Grape Town" by the Ministry of Agriculture. Up to now, the scale of Malu grape planting has exceeded 5,000 acres, ranking first in the city.
Unlike other origins, Malu grapes are well-known for their "purpose-minded" and pollution-free. The biggest difference between Malu grapes and ordinary grapes is pollution-free. In Malu Town, there is an unwritten rule that only 36 vines are planted per acre of land and one leaf is "specially raised" one fruit. This root-limiting cultivation method has the effect of saving water and manpower, and the quality of the grapes planted is also higher. 80% of the varieties in the planting area use root-limiting cultivation to ensure that more nutrients are transported to the fruit grains.
Secretary Ding was very polite. He brewed Wang Yiyuan and his party a jasmine tea he made himself. After a little greeting, he talked about the current packaging and market sales of grapes. The old secretary seemed to have something to say to Wang Yiyuan and the others.
He said one by one, Xiao Wang, to be honest, first of all, I want to say that your grape packaging box itself is really well designed, especially the box contains a rough topographic map of our Shanghai and Malu, and several grape varieties produced by Malu, which are very down-to-earth overall. None of our growers here dislike it. After seeing your actual samples, the reaction was pretty good.
Wang Yiyuan kept notes from time to time in the book while listening to Lao Ding say down.
But even though it is good, I think there are still many problems at present. The old secretary paused and took a sip of strong tea before he continued to say that one of the main problems is that, in addition to the small batch of gift boxes, we growers usually have simple and rough, and the grapes picked are not as good as any packaging. They are used to using plastic baskets, bamboo baskets, and rattan baskets, and they turn around at once. When using paper packaging like yours, it is difficult to change them all at once.
On the other hand, the grapes are basically on the same market time, and the quantity is large, while the picking time is very compact. He then said with a smile, but your packaging can only be packed with one pound, three pounds, or at most five pounds at a time. Not to mention the miscellaneous, just holding this bag, not to mention the long time. How could this be made by farmers like us who are used to doing rough work?
Wang Yiyuan and the others also laughed. Wang Yiyuan said, "The little girl is more skillful and should be quite fast when pretending."
Secretary Ding laughed and said, in the countryside, especially in such heavy and tiring labor, how can you see little girls? Those little girls have gone to the city to make money easily.
After a while, Secretary Ding drank tea and said, of course, another most important problem is that the packaging used to cost very little, or even no money. Even when using plastic boxes, they can be repeated, and there is basically no cost. Now you only need several yuan for a packaging box, so how can farmers be willing to spend this money? You should know that the price of grapes has basically not increased for several years, and it is almost the same every year.
Chapter completed!