Shortly after moving to the new office, one morning, Wang Yiyuan walked to Longshui South Road to take bus No. 733 to the textile market on Xitu Road. He accidentally found that there was a long queue in front of a breakfast shop on Longshui South Road not far from Tianyaoqiao Road.

It is normal to queue up in Shanghai for shopping. But Wang Yiyuan is still surprised by such a long queue. One sells breakfast and so many people are rushing to eat. It seems that the food should be good. So he also went to queue up.

It turned out that this was a tofu shop run by Sichuan people. After Wang Yiyuan queued up to eat it, he felt that the tofu tasted quite good here, which was very similar to the recipe and taste in his hometown in Hunan.

Unlike the general practices in other places, the tofu here is very unique. First, it is made on site and sold on site. This method is relatively rare in Shanghai. Second, the raw soybeans are mixed with rice. According to the ratio of one pound of soybeans and about a handful of rice, the tofu made with rice added will be very tender, white and smooth, and the tofu taste is really incomparable. Third, the whole process is purely hand-ground beans and beating slurries, and no machine is used. Fourth, the soup is used to make a large iron pot, not the common stainless steel large pot, but a wide-mouth iron pot, so that it will be more even when the alkali water is penetrated in the later stage.

In the processing procedure, first soybeans with rice added in warm water for 2 hours, soak the soybeans, then manually use grinding stones to slowly and finely grind them out. Then pour all the soybean juice filtered with a cannabis cloth into a large iron pot and bring to a boil over high heat. What comes out is soy milk, and at this time, you usually scoop out some of them to drink as soy milk.

Turn the remaining part immediately to low heat, use a spoon to scoop a small spoon of alkaline water and slowly cross the surface of the soy milk in a circle, melt 2-3 teaspoons at a time, and then wait for observation. At this time, the soy sauce will start to appear as flocs of tofu, more and more, and then illuminate the alkaline water at any time, until the tofu completely condenses, and put it in a large spoon directly into the container, and it will become a delicious tofu.

Finally, there is the seasoning. The small sauce dish with water includes garlic, minced ginger, pickled vegetables, light soy sauce, vinegar, Sichuan red pepper and chili oil, pepper powder, chicken essence, chopped green onion, sesame oil, and add it yourself according to your personal taste.

From then on, Wang Yiyuan liked the tofu in this small shop on Longshui South Road. Sometimes when he had something to do at night, he was too late to go back to the factory, and even had three meals a day to solve the problem. He picked up the tofu, scooped the seasonings, and added a bowl of white rice, and often ate it very happily!

After work, Wang Yiyuan proposed to treat him, and he also called Xiao Yunhua from the factory and everyone went to eat tofu.

The busiest period of the factory finally passed. The printing business of Du Yule sisters foreign banks finally survived, and the first phase of delivery was completed on time with quality and quantity, and the normal production was transferred.

During this period, Du Yule also did what he said, not only came to the factory to help, but also brought Xie Yuqi to the office to organize information, improve file building and participate in proofing production.

However, Du Yule was also a little angry. For five days, she only met Wang Yiyuan and said hello. She said to Xiao Yunhua, are your boss so busy?

Xiao Yunhua said, "I'm so busy?" You don't know. Let's ask first, where did he sleep every night during this period?

Du Yule was very gossipy, and when she heard this, she immediately became interested. She asked quietly, where are you sleeping? Did Wang Yiyuan talk about his girlfriend?

Xiao Yunhua could only smile bitterly, haha, it seems that Wang Yiyuan's girlfriend has become everyone's concern. But it would be great if he really had a talk.

When talking about Wang Yiyuan's personal problems, from the perspective of others, at least with Wang Yiyuan's current conditions, as long as he is not too picky, the object should be easy to find according to the principle, and it is not that no one can look at it. But now there is no reality, and there has never been much improvement.

The main possibility is that Wang Yiyuan is busy and cannot share much energy and time to develop this time-consuming and laborious thing. At the same time, his own social circle is also relatively narrow. In addition to the female worker in his factory, the women Wang Yiyuan knows can count the ten fingers.

In fact, Wang Yiyuan himself was a little anxious. But he couldn't be anxious about finding a wife, and he didn't want to do whatever he wanted. Wang Yiyuan himself had no better way. He stepped on the watermelon skin and slid wherever he went. Wang Yiyuan always had to comfort himself like this.

After several collective discussions on the construction of agricultural product brand, Wang Yiyuan's article on agricultural product brand building has been expanded and revised in some aspects. First, it is to consolidate the foundation for agricultural product brand creation, such as accelerating the promotion of standardized agricultural production, strengthening agricultural product quality and safety supervision, and strengthening the main body of agricultural product brand creation.

Second, in terms of carefully cultivating and creating agricultural product brands, more explanations have been made in creating and cultivating regional public brands of agricultural products, promoting strong alliances of agricultural product brands, and vigorously promoting agricultural product branding.

Third, in terms of strengthening policy support for agricultural product brand building, some more detailed explanations have been made on increasing financial support, establishing agricultural product brand reward mechanisms, innovating financial support for agricultural product brand building mechanisms and some guarantee measures.

In this article, the head teacher, Teacher Yu, even moved it into the classroom of the MBA training class that Wang Yiyuan is studying. As a learning material, he spent a whole day to teach practical application cases. All students brainstormed and the final discussion result was used as a supplement to the article.

Of course, Wang Yiyuan also gained substantial benefits. First, the main content and main spirit of the article were finally written into relevant documents at the city level, requiring them to enter the pilot work scope of the first batch of farmers' professional cooperatives, and then summarize the experience and promote it throughout the city.

Secondly, Wang Yiyuan was appointed as the brand special consultant for the pilot work as the brand director of Hu Xue Advertising Company.

Third, Wang Yiyuan, as the first author and Lao Xie, as the second author, was published in the Shanghai Agricultural Magazine and the journal of Jiaotong University, which caused a great response and the article was reprinted and cited many times. Although these are later stories, they are also foreshadowings laid here.

The ten days are short or not. Wang Yiyuan is still a little dazed even now. The ten days of intense and busy experiences have made Wang Yiyuan feel a lot.

Especially at the joint meeting of the pilot work of farmers' professional cooperatives, Wang Yiyuan made a special speech on agricultural product brand building and marketing in front of a large number of old professors and experts. Unexpectedly, someone called him an agricultural expert at the meeting, which made Wang Yiyuan very embarrassed and a little ashamed.

He smiled at Professor Xie with a self-deprecating smile, and he didn't expect that just because of an article, I quickly became an expert in agriculture in the past ten days, and I was almost on par with you.

Lao Xie joked, Wang Yiyuan, I'm taking advantage of you this time. He then looked down upon and joked about Wang Yiyuan, but Wang expert, you may have thought too much. If you want to be on an equal footing with me, you have to flatten your butt on the bench before you can be qualified to say this.

However, Wang Yiyuan maintained his usual calmness in the face of this series of honors. He still did not forget his original intention. He did not forget to sell various styles of packaging boxes they designed by themselves, whether in various related meetings of all sizes or in the fields. Wang Yiyuan not only made a series of exquisite samples, but also made display stands and posters. He always did not forget to appear on the promotion whenever he had the opportunity.

Because of the time season, Nanhui’s peaches and Qingpu’s strawberries will definitely not be able to make this year. Now Wang Yiyuan and his team focus on promoting the Malu grapes and Chongming Citrus series.

But what frustrated Wang Yiyuan and the others was that many people said that the packaging boxes of these two series were good, and they also agreed with their packaging and promotion methods, but not many customers actually purchased or were interested in purchasing products. Except for the Agricultural College of Jiaotong University, the Shanghai Academy of Agricultural Sciences and the villages and towns of the origin, there were some polite sporadic purchases, and almost everyone else was indifferent.

Wang Yiyuan called Hu Xue to discuss it. According to the solar terms, early grape varieties will start picking in early June and may be launched in large quantities in mid-day. If the grape series boxes cannot be promoted before this, then the efforts they have worked hard to do this year's grape season will basically not have much hope. But the two of them did not discuss any good plans in the end.

He suddenly remembered the salesman Zhu Feng, who was in Malu. So he decided to transfer Zhu Feng over and go to the relevant villages and towns of Malu Grape first, especially to have more contact with farmers' professional cooperatives, and then talk about the relevant situation.

The bean flower shop usually has fewer customers at night, so the place looks much more spacious. Wang Yiyuan and his group of seven people put together two tables and just sat down. Wang Yiyuan called in advance before coming and asked the bean flower shop to reserve ten people for tofu. The bean flower shop was just ground tofu, and there was still a hint of heat when it was served.

Wang Liping said, Boss Wang, it’s okay if you sting us. There are still several carton factories today, and the customers who have helped us a lot are here. If you let them eat tofu, our company will look a little stingy.

The seasonings are all here, you can add them yourself. If you are not stingy, try the taste first. Wang Yiyuan said hehe.

When everyone put their prepared tofu into their mouths and tasted it, the three people from the carton factory will talk first. Oh, it is really delicious. The taste is quite delicious.

Wang Yiyuan said, I knew you would say that. The tastes of Jiangxi and Hunan are similar, so I brought you here. The tofu here is authentic, and after eating it, there is a unique fragrance in your mouth, which has endless aftertaste. In the Shanghai dialect of Zhu Feng and others, it is very spiritual.
Chapter completed!