Wang Yiyuan, who was called a poor man, was very busy during this period and his feet were not touching the ground. A few days later, the second store of the agency finally found a storefront, just opposite the school gate.

It turned out to be an extracurricular tutoring institution, but it had just moved away for a while. The venue was not used for a long time. The original decoration and layout of the room were pretty good and could be basically used. Ren Ziping and the others just repainted the walls by themselves.

Next, they bought furniture, installed computers, faxes and other office equipment. They only took one week to clean up, and Ren Ziping and others moved in to work that night.

Taking advantage of the store decoration time, Wang Yiyuan specially found Hu Xue and asked them to re-design the logo of the agency, and created a complete set of CI and Vi visual and image standard recognition systems to be fully implemented in both stores.

As for the store’s signature, it was the focus of this design. Wang Yiyuan finally chose a green large bottom and hollow white Chinese characters to express it. The logo of the entire intermediary company looks very simple, but it is also very tense.

After the second store’s signboard was installed, compared with the surrounding storefront signs, it not only looks fresh and unique, but also has a visual impact. Everyone said that the effect was particularly good. So Wang Yiyuan simply changed the signboards of the original storefront uniformly.

These two stores are now led by Ren Ziping and Yang Lei. A few days ago, in the middle of the night, Ren Xueming and Du Jianfeng talked to them about the development direction of the real estate agency business and some specific task arrangements, and particularly emphasized the company's development philosophy and vision of being the leader in school district housing.

After Ren Xueming and the others left that morning, Wang Yiyuan stayed alone and ate breakfast in the hotel with Ren Ziping and the others. The breakfast was a buffet, and there were not many people at that time. The three of them picked up their favorite food and found a quiet corner, and chatted while eating.

What Wang Yiyuan wanted was tofu and a large rice wrapped in fried dough sticks. He stirred the soy sauce, seaweed, shrimp skin, chopped green onion, and sesame oil on the tofu to make them even more even.

After scooping a large mouthful into his mouth, he tasted it, Wang Yiyuan smacked his lips and said, "The taste of tofu is almost at a high temperature, and the moisture content is slightly more, not strong enough."

Yang Lei ate Xiao Qianduan. He smiled and said, Lao Wang, it seems that you are very familiar with this tofu?

Wang Yiyuan smiled and said, "I have been fond of eating tofu since I was a child. When I was a child, my family was poor and there was nothing particularly delicious. Only when I made tofu during festivals can I have to eat tofu. Later, after eating too much, I always thought about comparing it with the tofu I ate when I was a child, and it was almost an occupational disease."

The noodles that Ren Ziping wanted were chaos. While stirring the soy sauce and chopped green onions, he said, "We usually eat the tofu with white sugar, which makes the taste lighter and the fragrance of beans."

Wang Yiyuan took a bite of the rice and said, "Haha, what Mr. Ren and Mr. Du said just now, you both understand, do you understand?"

Seeing Ren Ziping and Yang Lei nodding, Wang Yiyuan asked again, "In corporate strategy, there is a saying called competitive and cooperative strategy, you should know it?"

Ren Ziping and the others looked at Wang Yiyuan and said that they had contact. The argument for this competitive and cooperative strategy is very popular now. The intermediary companies we used to work in had related training in this area, and they had discussions with each other at that time, so they had some understanding.

Wang Yiyuan said that the word "competition and cooperation" actually originated from the West and is a game game commonly used by Western countries in the market. Haha, today's era is an era of "competition and cooperation". Complementary and symbiotic competition and cooperation relationship can achieve a win-win situation. Yang Lei, let me talk about it first, how did you understand this competitive and cooperation relationship?

Yang Lei thought about it and said that the competitive and cooperative strategy is to seek cooperation in competition and there is competition in cooperation. Competition and cooperation are inseparable wholes. Through competition in cooperation and cooperation in competition, we can achieve coexistence and prosperity together and develop together. This is the highest level pursued by corporate competition.

After saying that, he asked, is this paragraph I recited right?

Wang Yiyuan laughed and said, "Reciting so fluently, it seems that the training is still very effective. Our agency will also strengthen the training of employees in the future. Xiao Ren, what do you understand? You can't use the method of memorizing this time, right?"

Ren Ziping said, I think the focus of competition and cooperation is to make the cake bigger first, and on the basis of making the cake bigger, everyone can get more than before, so that the company can obtain more stable profits in a gradual change environment with a smaller risk and relatively stable risk.

Wang Yiyuan said that, after all, the essence of competition and cooperation is to achieve the complementary advantages and factors of each enterprise, enhance the strength of both parties, and thus promote both parties to establish and consolidate their respective market competitive positions.

He asked, then, let me talk about the benefits of this competitive and cooperative strategy. In what aspects can it be reflected?

Ren Ziping swallowed the noodles in his mouth, thought about it, and said that it can be fully reflected in the cost effect. Competition and cooperation can enable the enterprise to achieve economies of scale, reduce the unit cost of the enterprise, and generate economies of scale. At the same time, it can also reduce the external transaction costs and internal organization costs of the enterprise, thereby improving organizational efficiency.

Yang Lei said that competition and cooperation can expand the resource boundaries of enterprises, improve the efficiency of enterprise resource utilization, thereby reducing the cost of enterprise sunk, improving the flexibility of enterprise strategies, and improving the overall synergy and competitiveness of enterprises.

Ren Ziping also added that the strategy of competition and cooperation also allows companies to learn from each other at a close distance, pay more attention to the trends of industry competitors and industrial development trends, track external technologies, manage innovation, etc., provide new ideas and vitality for enterprises, and can greatly enhance the company's innovation capabilities and ability to cope with the external environment.

Wang Yiyuan said, then do you know why I talked about this competitive relationship with you in the morning?

Both of them stopped to eat and watched Wang Yiyuan say down.

Wang Yiyuan smiled and said, don’t be so nervous. We ate and said. Because if we open a store next time, you two will inevitably be able to compete on the same stage, and it can also be said to be a "competition and cooperation" relationship within the company.

He said, the reason why I talk about this to you two is that I hope you two can seek common ground while reserving differences, be based on the common interests and common goals of the intermediary company, and break the narrow thinking of "peers are enemies."

Ren Ziping and Yang Lei looked at each other, as if they were in tune with each other.

Wang Yiyuan said, don’t laugh. I sincerely hope that both of you can reach mutual trust and form mutual benefit in some relevant standards of transactions in intermediary companies, coordinated research and risk sharing, etc. By jointly investigating markets, trading products, promoting marketing and other business links, you can also achieve win-win results. There is no need to be a zero-sum game relationship between one and the other, and can jointly fight against external competitors.

Yang Lei smiled and said, "Haha, you can definitely rest assured that Lao Wang is this. Xiao Ren and I will always be good friends. We will not do anything that can be cut behind our backs and secretly stumbling. We are also disdainful to do it."
Chapter completed!