Chapter 13 Offline Promotion
Li Jun's face turned red after putting down the copy of the copyright of Miracle Continent.
"sorry!"
He bowed deeply to Lu Chen and Zhang Mingbo, "I was too reckless just now, I'm very sorry."
Li Jun's face was full of apology.
He really couldn't figure out how a company that could make such a game masterpiece would face the promotion fee of less than one million yuan.
Even if the company has no money, can’t we seek capital financing?
I have too many confusions in my mind, but these words are obviously not suitable for asking.
Looking at Li Jun's apology expression, Lu Chen smiled and waved his hand, saying, "It's okay, at least you can see that Li always has a personality."
Lu Chen's words made Li Jun blush again.
After everyone sat down again, Li Jun's attitude changed drastically this time.
"To be honest, I originally thought that your company asked us to promote small production mobile games, but I didn't expect it to be such a masterpiece."
Upon hearing this, Lu Chen frowned and said, "Is there anything different between these two?"
"Hi!"
Li Jun sighed and smiled bitterly: "Mr. Lu, I'm going to tell you that the reason why our smaller promotion companies have low promotion costs is because the promotion methods are indeed unavailable."
“What about?”
"Ahem, I think you should have seen rogue software?"
Hearing this, Lu Chen completely understood.
The so-called rogue software is a software that users are forcibly downloaded and installed when browsing certain web pages.
It is conceivable that the feeling of being forced to download the software is as uncomfortable as eating Xiang, and it is deeply disgusted by the majority of mobile phone users.
But because of the existence of interests, this kind of rogue software is almost impossible to ban and has been wandering in the gray area.
When Lu Chen heard this, his face changed.
Very dangerous!
If this guy was asked to promote Miracle Continent in the form of rogue software, then Miracle Continent's reputation would be bad.
Once a thing like fame is smelly, it will be difficult to whitewash it, or the cost of whitewashing is too high, far from being able to bear small sizes like Chensheng Games.
Seeing that Lu Chen's face was not good, Li Jun quickly said, "Mr. Lu, don't worry, I won't use this method to promote this game even if I beat you to death."
After hearing this, Lu Chen's face looked a little better.
"Mr. Lu, to say something pretentious, the reason why I chose to be a gamer is that I still love games more or less, so no matter what, I will not insult such an excellent game."
Seeing Li Jun’s sincere eyes, Lu Chen nodded slightly and said, “Then how are you going to promote it?”
Hearing this, Li Jun felt spirited: "I think using your company's situation, using online promotion is not necessarily the most appropriate."
Lu Chen stretched out his hand: "I hope to hear the details."
"Mr. Lu, what do you think is the biggest group of people playing games?"
"young people?"
"That's right!"
Li Jun nodded, "And the place where young people are most concentrated is the university..."
Li Jun’s promotion plan is offline promotion.
In fact, as long as you find the right user group, whether it is online or offline promotion, it will be effective.
Li Jun’s main goal of offline promotion is the college students who stayed on campus during the summer vacation.
Unlike the winter vacation, the proportion of students staying at school is very high during the summer vacation. For Pengda alone, it is about one-ninth to one-tenth.
Pengda has nearly 40,000 teachers and students, which means there are four or five thousand students who stay on campus.
There are four or five thousand people in a school, and there are more than a dozen universities in the entire Nanshan University Town, which has 70,000 or 80,000 people. What about the entire Pengcheng? What about those junior colleges?
There is no need to take down all these people. As long as you win some of them, you can exert the reputation effect in Li Jun's mouth.
You should know that any form of promotion is not as effective as the spontaneous recommendations among players.
No matter how many advertisements you bombard, it is not as fun as a friend to say something like a certain game.
Of course, to do this, the game must be of good quality.
Why have other companies never used this promotion method? Because this promotion method is too inefficient for large companies, and for small companies, the retention rate is too low, and there will be no word-of-mouth effect, which is not worth the loss.
Only games like Miracle Continent are clearly the top game masterpiece, but they do not have the corresponding publicity and promotion capabilities.
So Li Jun proposed this promotion plan incisively.
The promotion plan has been determined, and the rest is specific implementation.
I have to say that when Lu Chen saw Li Jun’s specific operations, he realized how far apart a professional promotion and salesperson was from those of their technical backgrounds.
The method Li Jun used was to cooperate with the university's work-study department to hire college students to promote it to the university.
What's more, he specifically asked girls to go to boys' dormitories to promote them.
Just imagine, during the summer vacation, all your roommates went home, and you were the only one in the dormitory. At this time, a girl came to promote a game to you and gave you a small gift.
Can you refuse to try it?
Normally, most male compatriots will not refuse, especially the student group, which is relatively simple.
In the days to come.
Li Jun mobilized all his employees and went to various universities to find their work-study departments to discuss cooperation issues.
Finally, we negotiated cooperation with the work-study centers of major universities at a price of 200 yuan per day.
Li Jun and others are mainly responsible for training these temporary workers' promotional techniques, mainly sales rhetoric.
Lu Chen and others were responsible for purchasing small gifts.
Three days later, everything is ready.
A undercurrent quietly stirred up between major universities in Nanshan District.
......
Pengda boys dormitory.
"Dongdongdongdongdongdong"
A knock on the door sounded.
The door was open, and a shirtless boy in big shorts stood in the dormitory.
When I saw a sweet-looking girl standing outside the door, the boy's face turned red.
"Is there anything wrong?"
While talking, the boy used the dormitory door to cover his body and quickly put on his T-shirt.
"Hello, I'm from Chensheng Game Company..."
Ten minutes later.
The boy no longer cared about what Meng Xiaowan was saying and devoted himself to the game.
"Then I wish you a happy game, goodbye!"
"Oh, oh, oh, okay!"
The boy then reacted, raised his head in confusion, responded casually, and then continued to lower his head.
Chapter completed!