Chapter 118.118
"Why?"
Although Tao Wei already had her own answer in her heart, she still wanted to hear Su Jinci's views.
"Because, human beings are good at forgetting." Su Jinci said slowly: "A heartbeat only needs one glance; a word of like, just a moment; a love, the shelf life is usually only a few months... But on the contrary, human beings have negative emotions such as resentment, hatred, and not seeking, but are unforgettable."
"So, those social news that diss the entire network, those celebrities with one-sided reputations, no matter how famous they were at that time, no matter how noble they were at that time... they will often be forgotten in just a few days."
"Teacher Shen is a living example. She is famous, has works, and has a reputation. But before the news came out, the national popularity was not even as good as a traffic girl... Why? Because even if people remember the classic characters she created, they can't remember her own name."
"If people want to remember deeply, they must make them have negative emotions other than 'love' or 'like' towards you. Only by letting them have a strong relationship of love and hate for you will spend their own time on you, worry about you and tear down fans for you, shout for you and cheer for you and cheer for you..., before you know it, let you invade their time and memories."
“…”
"So, Sister Tao, we have to raise more black fans in the future." Su Jinci concluded: "Balance my positive and negative and negative reviews on the Internet at a certain ratio, so that fans can have something to do every day so that they will not be bored to wasting their lives."
"..." After Su Jinci finished her words, Tao Wei couldn't help but take a breath: "After listening to Teacher Su's words, I seemed to have been refreshed in my worldview!"
Su Jinci smiled: "Have you opened the door to a new world?"
"Why just open the door to the new world? I feel like Xiao Jingya and Zhou Junting, the new generation of traffic stars, have simply worshipped the wrong ancestor!" Tao Wei sighed and praised: "Compared with Teacher Xiao Su, how can Jun Xinzhuo afford the title of traffic queen?"
"Ha ha ha ha……"
Su Jinci laughed and hung up the phone. After browsing Weibo for a while, he saw Gu Xi’s appointment, so he replied on Weibo: See you at Meng Yiyin!
Shen Manqing heard the conversation between Su Jinci and Tao Wei clearly. Seeing that she hung up the phone, she packed up her own things and went back to the room with Su Jinci, preparing to rest.
"By the way, girlfriend." Before going to bed, Su Jinci was in Shen Manqing's arms, and his eyes were confused. Suddenly he remembered something: "Your script, kimono, costumes, props, etc., must hide all kinds of information and pictures, be careful of Qi Zhengjun."
"Qi Zhengjun?" Shen Manqing vaguely felt that the name was a little familiar, and seemed to have heard it somewhere.
"A well-known TV drama director, also known as a professional cart, is known as the 'plagiarism leader' in the martial arts world." When it comes to this person, Su Jinci's sleepiness suddenly faded: "It was Jun Xinzhuo's biggest enemy in the circle before!"
"Enemy?" Shen Manqing hugged Su Jinci tighter: "So serious?"
"Of course it's serious!" Su Jinci said gritting his teeth: "This person is very hype. He made a fortune by plagiarizing and touching the porcelain works of Jun Xinzhuo. He has won a lot of investors behind it. As long as the film and television industry has big IPs or themes that the people want, and the drama is launched, as long as he can make money, he will mix it up, try every means to get the other party's information, and then follow the trend to shoot, and broadcast it before the original drama to make quick money..."
A large part of the reason why many of Jun Xinzhuo's previous investments failed was because Qi Zhengjun, who always steals the original crew's blueprint information. In the design of the original crew, upgrades the costume props, changes the protagonist's name, changes the plot structure and dialogue, and finds a few second- and third-tier actors with traffic and strength. They can quickly create a play, and they will also use relationships to block the broadcast time of the original drama, let his own dramas be broadcast first, and then scolds the original drama plagiarism, take the opportunity to hit the hype and stomp the popularity of others' efforts, and make a fortune.
The audience was sitting in front of the computer and TV, unable to see the conspiracies and bloody storms behind them, and often stood on Qi Zhengjun's side with preconceived ideas and dissed the original producer until he lost all his money.
For such people, in this era when the world's works were copied, it was difficult to protect their rights. Jun Xinzhuo was helpless. After suffering a few big losses, he could only grit his teeth and admit defeat. With the project that Qi Zhengjun intervened, she would rather give up than be used as a gun again, becoming a hype tool for others to make money.
Although Shen Manqing's "Fashion Storm" is based on urban fashion, Su Jinci and Shen Manqing have carefully talked about it and knew that Shen Manqing would highlight some strong female elements.
In this era of dramas where silly and sweet young campuses are rampant, mistresses in the workplace are frequently released, domineering presidents are walking all over the ground, and rich second generations are as numerous as dogs, if Shen Manqing produces a TV series with the theme of women's workplace struggle, as long as it is not too broken, it will inevitably attract a lot of attention, thus occupying this extremely vacant film and television market in China.
But such a TV series has great risks in shooting - not because the actors are not good at acting well, nor because the directors are not good at directing well, but because the audience.
So far, most of the people who are willing to wait in front of the TV to watch the show every day are middle-aged and elderly people and teenagers. The two different audience groups like the themes they like are nothing to do with the workplace and have nothing to do with struggle. They prefer to watch some idol dramas such as family matters, domineering presidents, or cool fairy tales, martial arts, etc.
Most of the middle-aged and young people who are interested in workplace dramas and struggle history and entrepreneurial dramas have computers and have rich entertainment projects. TV dramas are not very attractive to them. Moreover, they are also the group with the most discernmental ability among the three generations of audiences, and the group with the most nitpicking and picky.
It is precisely for this reason that many investors are unwilling to accept such topics when investing in film and television dramas, because although this group is the most potential consumer energy in the overall market, it is impossible for the investors who use making money as the destination to take risks.
Su Jinci was originally just trying to ask Gu Changning to come up with a script that looks like a domineering president for Shen Manqing. It is easy to write and film, and there is also a ready-made audience. However, she did not expect that after the script was handed over to Shen Manqing, she forced Gu Changning and Xie Jinwei to modify it countless times, and changed it from a female version of "The Domineering President Falling in Me" to "The History of the Domineering President Entrepreneurship". I heard that even the male protagonist was waved by Shen Manqing and was wiped away.
Not only did he change the script, Chen Manqing even specially invited legal experts and fashion designers to be consultants, trying his best to make this drama a good drama with both reputation and ratings.
Su Jinci has seen some clips that have been filmed, and is very excited and hoped that Chen Manqing can become famous in one drama and open up the TV series market.
Chapter completed!