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Chapter 357 Marketing

noon.

In a restaurant in Frankfurt, Ning Yan hosted a banquet for these rich children who were called from China by him.

This time I finally don't need to translate.

Ning Yan thought about it.

Therefore, it is necessary for the whole world to speak Chinese to be nice.

Not many people have come from China, just one banquet restaurant is enough.

The meal is still a combination of Chinese and Western styles, which is considered to be based on local customs.

There is no big concern at the dining table, but not talking.

I talked about some things casually.

The news of Ferdinand Carl Piech's death has been officially made public to the media, so the topic inevitably involves Volkswagen, Bugatti and Ferdinand.

“…”

"I didn't expect that I met Mr. Ferdinand in Munich a few days ago. When I heard about Mr. Ferdinand again, I passed away."

Ning Yan sighed and said in a slightly sad tone.

Although Ferdinand has nothing to do with him, giving him a top supercar with limited quantities is also of interest.

But it is inevitable that such an old man who has made contributions to the automobile industry will still feel a little sad when he dies.

Especially I just saw it a few days ago.

However, Ning Yan would not be sad about spring and autumn, nor did he forcefully say that he was sad about new poems.

A young man like him would not suddenly feel that life is impermanent.

This does not fit his character at all.

"I didn't expect it."

Wang Si said in contemplation: "But why do I feel that everything seems to be negotiated? Bugatti's new 300+ broke through the speed of 300 miles per hour, announced that it would withdraw from the competition and focus on other areas."

"From the official publicity, Volkswagen Group may no longer try its best to stake resources for Bugatti in the future."

"Then Mr. Ferdinand died."

“…”

After Wang Si said this, Lin Mian also agreed: "Maybe some news can't be hidden from anyone who cares."

"Originally, when Volkswagen changed its coach a few years ago, the Chiron had a bit of a finishing touch. Now all models are based on Chiron modifications. With Ferdinand leaving, maybe Volkswagen will completely cut off Bugatti, a money-losing product in the future."

To be honest, Bugatti's price seems to be profitable in China.

But this kind of struggle has nothing to do with Bugatti, and it is all contributed to China's tax revenue.

According to the official financial report and other documents, the more you go back, the more you sell one, the more you lose one.

It's really a loss-making item for Volkswagen Group.

Being able to produce the world's first supercar with a speed of 300 miles per hour is enough to prove the Volkswagen Group's ability in production, research and development, engineering, etc. Anyway, isn't there any Porsche and Lamborghini guaranteed it?

It is normal to gradually make Bugatti become a brand focusing on other fields of supercars.

"Actually, these have nothing to do with us, and they are not as shocked as the new Hongqi brand S family." Li Chengze said with a smile.

"At most, you rich second-generations will have one less choice to buy super performance supercars in the future."

That's the case after all.

No matter what kind of supercar is, Li Chengze can drive an Audi A6.

Those who travel around the world have to fly by plane.

“…”

As he was talking, Ning Yan shouted: "Wow, fortunately Lamborghini is a brand under Volkswagen Group."

“…”

Seeing that everyone was looking like something was wrong, Ning Yan simply turned on the live TV.

The Lamborghini brand is releasing new cars at the Frankfurt Motor Show next door.

The preparations are very sufficient.

The brand's new model was launched, which is commemorating Ferdinand's contribution.

“…”

"The new model is named sianfkp37..."

"Fkp37 was named Ferdinand Carl Piech, who died today. He was born in 1937 to commemorate the contribution made by His Excellency Ferdinand as Chairman of the Executive Committee of Volkswagen Group during the year."

“…”

Official data shows that the car is limited to 63 units.

The meaning is to commemorate the Lamborghini brand born in 1963.

Each unit is customized.

In addition, it also talks about the meaning of sian, which means lightning in the Italian Bologna dialect.

The car is not only very radical in appearance design, but also the first model of Lamborghini brand equipped with a hybrid system. The combination of the 6.5lv12 engine and the new 48v mild hybrid system can output the maximum power of s).

Lamborghini Chairman and CEO Stefanodeniali told the media:

“Sian is a masterpiece full of possibilities.”

“…”

"It not only fully interprets the design and technical strength that contemporary supercars should have, but also enhances the potential of Lamborghini's supercar brand in the next few decades as the hybrid system becomes more mature and necessary. It represents the first step in Lamborghini's electrification route."

The features of this sian were also introduced in detail, including the 63 numbers on the tail.

Including this is Lamborghini's fastest-speed supercar, which only takes 2.8 seconds to accelerate from 100 kilometers.

These parameters are much weaker than those of Hongqi s9.

The acceleration of 100 kilometers alone is almost 1 second slower.

However, Lamborghini is still very arrogant. At the press conference, the chairman of Lamborghini told the media: "As of now, the sian has basically been ordered."

“…”

After all, the Hongqi S9 was clearly expressed in Ning Yan's flag that he had to book a show car first, and the 70 units sold in limited quantities were snatched away.

Although delivery will not be completed until 2021 at the earliest.

Lamborghini does not need these extra support at all.

"If I do this in China, I'm afraid I'll be drooling in minutes." Lin Mian laughed.

The customs in each place are really completely different.

In Germany, Ferdinand, who had just passed away, was said to be a cold body. Lamborghini immediately released a new car, and the meaning of the naming was immediately commemorated by Ferdinand.

By the way, Ferdinand's death was announced.

Then the order flew towards Lamborghini like snowflakes.

This is a combination of marketing punches, and it’s really awesome.

"Just follow the customs of the countryside, you just need it." Wenxi said casually.

Such a foreigner's affairs have nothing to do with them.

"Anyway, I don't look down on electric cars."

Ning Yan said with a smile.

"I won't buy this limited edition sian."

Ning Yan is almost talking lies with his eyes open.

I just spent a lot of money to buy the Hongqi New S9 oil-electric hybrid, but when I turned around, I said I didn’t look down on electric cars.

To be honest, the price of Hongqi S9 is not high for Ning Yan because there are no tariffs.

The official price has not been announced. After Ning Yan expressed his purchase intention and Xu Ping had a premonition that he would receive a large-scale order, he disclosed the global price to the media.

RMB 19.99 million.

It was bought out at that time.

Some of them are bought by foreign friends from afar, such as Maktoum and Arab Khan who are already on the plane.

But their prices are different.

“…”

After chatting for a few words, Ning Yan smiled and said, "I have watched this auto show, it's not a big deal. I guess I will return to China in the next two days."

“…”

Broken bowl.
Chapter completed!
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