Chapter 97 Uncover
Do you think it's hard to be deceived?
When Li Ming faced Shinichi Moonkang, he said that fraud is common in human society, and even the history of fraud begins with God - he only worked for six days, but wrote a check for seven days.
There is a similar view to Donnie that if the medical industry is not profitable, it will not be able to conduct scientific research and treat more patients.
In fact, there is a question of boundaries and scales, and this problem is determined by purpose from the beginning.
If the medical industry becomes a business, then the purpose of going straight to profit will cause more deception and harm.
In October 2015, the beautiful national health product Jiananxi GNC was prosecuted by the local judicial department for adding the banned ingredient Picamilon or amphetamine-like synthetic chemical ingredient (Bmpea) to the health product. However, in December 2016, it was reported that Jiananxi GNC spent 15 million to settle the matter privately after being investigated for FDA criminal crimes.
Although the health products involved were recalled later, the profits obtained by their deception were far more than 15 million. Their promotional advertisements also said boldly, "GNC has been committed to providing you with reliable quality GNC products for more than 80 years. We only use high-quality raw materials."
The US Public Interest Science Center has exposed dozens of health products that have increased their pride and advocated that they can "help pregnancy", pointing out that they have no effect at all.
On November 2, 2018, the San Diego court ruled that Robert Ouyang would compensate a cancer patient $105 million. The reason for the punishment was that a cancer patient was fooled and gave up regular chemotherapy, but instead used Ouyang's original alkaline therapy to treat it, which eventually led to the development of the cancer to stage 4. This therapy was just adding alkaline baking soda to intravenous drugs.
Who is this man named Ouyang? You may have heard this saying, "A person's constitution is acidic and alkaline, and a acidic constitution can lead to various diseases, including cancer. If you want to be healthy, you must ensure the alkaline environment of the body.]
That's right, it's just him who made a fool of himself. Ouyang wrote it in one go. 4. This book promotes the concept of acid-base constitution. Perhaps because this theory is easy to understand and was explained by Ouyang in a magical way, many people have become very interested in this statement, and even believe it. Some terminally ill patients seem to see hope. Many people turn to his "magic therapy" to hope to cure cancer.
With reputation, Ouyang naturally made a lot of money with this theory. On the one hand, he began to produce health care products and drugs based on his theory, and even opened a clinic to start treating diseases. The medical treatment costs of "miracle doctors" will naturally not be cheap.
The final result was that Ouyang Dangting admitted that he was not a microbiologist, hematologist, medical expert and natural therapist, nor had he received any scientific training, had no medical qualifications, and even his diploma was a fake.
But this pseudoscientific theory caters to some people's certain psychology of diet and health, takes advantage of the public's desire for health, fear of cancer and other diseases, and the fueling of some health product vendors. After repeated spread and reprocessing, it has become a popular "medical common sense" for more than ten years.
According to data, there will be a case of nutritional health care products poisoning in Piaoliangguo every 24 minutes, of which 70% of children under the age of 6 account for 70% of dietary supplements, which are nutritional health care products. According to a survey in 2016, more than 2/3 of adults take dietary supplements. The annual market value of dietary supplements is as high as US$121.6 billion, accounting for 0.68% of the GDP, and 750,000 jobs were created. Between 2000 and 2012, the U.S. Poison Center received 274,998 cases of dietary supplement poisoning (one every 24 minutes). Between 2000 and 2002, the number of people who were poisoned by dietary supplements increased by 46.1%.
Take Ouyang's fallacies as an example. Many scientists, doctors and popular science workers are emphasizing that it is a scam. However, such popular science cannot defeat the power of "capital" after all. Whether the theory itself is true or false, if you can make money, it will have the meaning of existence.
Therefore, in the pharmaceutical industry that aims to lead profit, people take not medicine, but faith. Which one is useful and which one is effective is the same as religious wars.
The effect of the medicine depends entirely on the publicity effect.
Hailes Pharmaceuticals is the first fire to ignite the [Trust]. Since Li Ming wants to show Morey the way, he will never let this mud leg that sniffs from time to time make trouble by himself.
Although Li Ming did not understand what medicine was, he knew what capital scam was, so he directly gave steps that could be used for detailed reference: the target group formed cliques, cultivated emotional trust, and brainwashed for sales in the form of meetings. He searched for "high-end people" to endorse himself on a large scale, took advantage of the nature of celebrities making money, participated in offline sales meetings, and the participation of the whole people allowed ordinary people to have a broader stage to get close to celebrities. He held a youth entrepreneur conference to convey healthy and positive energy, etc., which were all in one go.
Finally, there is a combination of keywords. Before leaving the pharmaceutical factory, Li Ming took out some of the keywords he wrote temporarily from his pocket and handed them to Morey's hand. The handwriting was neatly written on it and a page of words and sentences were written:
[Cross word flow: peptides, nano, genes, magnetic therapy, enzymes, stem cells, far infrared, negative ions, ultrasonics, titanium alloys, graphene, micro currents, small molecules, micro particles, silver ions, thermal imaging, quantum entanglement, etc.
Treatment flow: warming the uterus, removing dampness, nourishing yin, detoxifying, clearing heat, nourishing the kidneys, strengthening yang, eliminating residues, becoming smart, giving birth to boys and girls, immortality, and eternal youth.
Radical flow: Radical cure hpv, cervical erosion, gynecological inflammation, dysmenorrhea, infertility, impotence, premature ejaculation, diabetes, AIDS, hepatitis B, Alzheimer's disease, acidic constitution, etc. (usually several types appear together).
Efficiency flow: tighten in three seconds, grow bigger in one day, take effect in three days, and cure three courses of treatment, etc.
Authoritative streams: old doctors, a family of doctors, retired doctors from the third grade, local miracle doctors, ancestral folk remedies, etc.
Endorse flow: middle-aged and young stars on the edge of memory, copycat stars who look like a certain star, kind and kind middle-aged and elderly people, unknown women with graceful figures, etc.
Foreign flows: xx certification, xx exemption, xx approval, xx best-selling,... etc.
Speech flow: invalid refund, personal test validity, national patent, published in newspapers, TV, etc.]
"Mr. Li, what do these words mean? Why do I think there is no big problem?" After sending Li Ming to the car, Morey took the note and spread it open, he asked with confusion.
"Hahaha..." Li Ming's smile seemed as vigorous as the summer sunshine. "So, these words are fine, but if you combine them randomly, isn't it the direction of a new product?"
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Chapter completed!