Chapter 197 pull the trigger
The game live streaming industry has always been open before the start of the Battle of Tou Teng. No one is worried about the issue of game copyright. Penguin is also generous and can be confused but not needed.
However, after the battle between Tou Teng began, everything changed. The copyright became a wall built by Penguin in the live broadcast circle, mainly to prevent headlines.
Penguin itself is half of the national game circle. So, when it starts to take action, the four major live streaming traffic platforms in the investment map are naturally like fish in water. Whether it is the old-fashioned fighting shark, Maoya or the newly-entered B station that enters the game live streaming, Kuaishou doesn’t need to worry about anything.
As for other live broadcast platforms, such as Joy YY Live, at least in China, it looks completely harmless, so Penguin doesn't care much about itself.
But since the Toutiao has officially sued Xigua by Penguin, it has basically said goodbye to the game live broadcast.
Speaking of which, isn’t there still Zhayi in the national game industry like a clear stream? The problem is that there are indeed many Zhayi-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-Easy-
The key point of game live broadcast is that not all games are suitable for live broadcasts. The most suitable game is competitive. Other types are almost meaningful. For example, the live broadcast of card games can only be maintained while taking advantage of the momentum. There are many anchors who are taking advantage of the hot spots, but it is difficult to become a long-term solution. So the question is, will a person who is interested in the game live broadcast industry tilt his energy and resources to categories that are not suitable for live broadcasts?
Live game broadcasts are very important for anchor resources, including traffic, anchors, and games. The three are closely linked. Penguin’s iron rope Hengjiang seems to be just a “semi-closed” game selection link, but Zhayi’s games are basically krypton gold games, and only the Wilderness Action can be broadcasted. The game products of other companies are even more useless.
This makes it possible for the entire game live broadcast environment that the top anchors are basically gathered in two parts: the first is the deceased and the chicken-eating, and the second is the emerging hot spots.
For example, the auto-chess series gives many anchors the desire to try. If every emerging category has the possibility of becoming a long-term meal ticket, mid-level anchors are willing to try. This is the most worth trying shortcut for breaking the shackles of class and turning into a big anchor.
But unfortunately, such popular games rarely appear, and money-making games are often found, but only those who make money and are suitable for live broadcasts will have an effect on the anchors. Therefore, the Toutiao system only has traffic and has no way to attract game anchors. The game has been blocked by Penguin and almost all suitable models. What should I do?
First, develop a popular game that is suitable for live broadcasts. Once the rooster is sings, the world will be gone. If you don’t say it, you can solve the problem by 80%. This is like the patent of a technology company. In many cases, it is not to make money through authorization, but to create strategic space and have room for mutual authorization with the opponent, so you will not be stucked.
Second, of course, I hope that which game company will suddenly find a similar game. As the most developed country in the world, Guochao always has hope... right?
The question is how many game companies in Guochao do not aim to make money? Some, but most of them have this sentiment have no money, so it is difficult to develop products that are suitable for live broadcasts. More companies make products according to methodology, and the full name is called the methodology of making money.
At this time, the development of Baren Group is worth looking forward to. However, the first shot of the Gobi Network was fired at the hang-up. It was very good for active things but not suitable for live broadcasts. Then there was a sharp turn and the game was not developed and changed to a development platform, which disappointed the Toutiao Group.
However, "Enemy of Rome" was launched silently. After a slow climb, it began to accelerate around Christmas. Today, a month later, it was more than 13 million and it was growing rapidly. Moreover, it has strong competitive attributes and is very suitable for live broadcasts!
A mmo actually made competitive attributes. What is the situation? This is the situation of preparing for the Toutiao system! It is suitable for live broadcasts and is easy to become a hit product. This is called the product itself, so the rumors about Zhang Ming wanting to buy Mediterranean games are so lively.
You should know that "Enemy of Rome" is really popular and can be a competition. Open a single competition server to mirror the competitor's competitive numerical values. It's very simple. You don't need to join the server or touch different task lines.
Many people see this. In fact, Penguin Games has taken the initiative to contact Baren Group a few days ago, hoping to be able to agent this product worldwide and offer very relaxed conditions and very high agent money.
This is the first time that Baren has come into contact with a high-level Penguin general besides WeChat Dalong Dad. Chu Yuanxi had to apologize politely, saying that this is an important part of Baren Group's grand strategy, which is related to equipment production, application store promotion and overseas self-media accounts. Maybe it can develop game social networking in the future, but it is really not suitable for agents to others.
Chu Yuanxi can now speak out the words of developing game social networking. It is not because Kang Kang is arrogant, but because his peers have already made good game social networking. For example, "Sword Net 3" resells real estate in the game, which is much better than selling equipment in the system mall, and it coincides with Chu Yuanxi. He asked Yu Wenhui to add a real estate system in the game early in the morning. There are more ancient attractions in Greece and Rome, and the game is very popular and worth selling.
This is why the Toutiao Group currently gives the green light to Baren on Douyin. Although Douyin has no boundaries, it has never cut Baren and Xiaokang. This level of convenience can actually be regarded as a kind of resource exchange.
Under such circumstances, the employees of Xiaokang discovered a problem, so someone asked foolishly: "Mr. Chu, we have carried out large-scale publicity and activities on Kuaishou, Douyin, Toutiao, and WeChat official accounts. Why not do it in Kangkang? Isn't our position more suitable?"
This time Chu Yuanxi was not polite and gave it to him directly to look at the idiot.
When Xue Jianhua saw that the person who was asking about his direct subordinate, his face turned dark. Chu Yuanxi said: "It's not a pity for us to destroy other people's social ecology. It doesn't matter to us that some information flow garbage is injected into them. Kang Kang is ours!"
In fact, this is also the reason why Douyin Kuaishou regards current limitation as a regular operation. The dissemination of some works is not bad, but is calculated by the system and is redundant. No matter how redundant the things are, they will destroy the user's experience and destroy the living space of other videos. Naturally, they must be restricted in the algorithm output recommendations of thousands of people and thousands of faces.
The reason why Kuaishou has no limit on the current is because the spread of Baren on Kuaishou is not particularly explosive and has no redundancy. The spread of Douyin is naturally a pitfall for other people, but this is life.
Xue Jianhua thought to himself that Mr. Chu has learned to save face now. After he went back, he personally criticized: "Are you stupid? What are we doing this for? Is it good to recruit new people to Xiaokang? It's good to invite new people to watch movies in order to attract new people! The people in Kangkang are already our users. Let's invite them to watch movies? Can we compensate for one picture? Use your brain and ask again!"
However, Chu Yuanxi had never thought so. Many bad new users are extremely unfriendly to old users, as if old users and new users are treated equally, but good steel is not on the edge, for fear that old users will take advantage of this.
However, we cannot think so with the national level as the goal. National level products are for users to use for a lifetime, not just for a short time to be "new users". National level applications focus not on numbers, data, not how many users I have or how many dau I have, but how they use our app, what they do on it every day, and how long they use it.
For small-sized apps, even if you are willing to make more friends, old users must be willing to enjoy them.
This is the situation facing Xiaokang. As long as the movie "I'm Successful" does not meet the two schedules of the Spring Festival and National Day, there is actually no big problem with the ticket to Xiaokang, especially the domestic protection period, which is very stable. However, it is equivalent to posing higher challenges to yourself, and there are challenges from the perspective of theaters and audiences.
For theaters, anyway, the ticket price of "I'm Successful" is not particularly high. Even if you have tickets, it's just that it's just that it's not that much different from other movies. Why do you have to be more rows when scheduling? It can be said that if "The Return of the Great Sage" was almost dead, it would be possible to die. If the reputation fermented and counterattacked, the time window would be closed quickly.
From the audience's perspective, Zhu Chi is not a star but an internet celebrity. Even if she performs well, she has to be known after watching it. Before watching the movie, she is inevitably preconceived and judged that this is a bad movie. This is called tinted glasses, and it is difficult to avoid.
That's why it is necessary to hype. Zhu Chi's problem is actually easy to solve. Just hype her value. Use her value and identity to suppress the internet celebrity personality and arouse the audience's interest. After all, Zheng Kai has never worked with such a rich actress, and the audience has never seen a movie with such a rich actress. Fan Apple claims to be a wealthy family, and compares her value with Zhu Chi now?
Zhu Chi's value is different from last year. He is almost certain to be on Forbes' main list and his ranking will not be low, not on the list of potential women. The one who is missing is just when it will be on the list. The Baren Group is about to ipo. Moreover, the founders of Baren always pay taxes according to the rules, and at the same time, they start from scratch. The process of making wealth is not cheated or cheated, and they are very clean.
Forbes said that it was useless, it was really useless. The only time that was useful was when something was needed to be hyped up.
This is because theaters are relatively sober and will not look down on it because there is an internet celebrity worth tens of billions in the cast. The actual situation is just the opposite. An industry veteran like Kang Li knows what angle to choose. After revealing the capital behind "I'm convinced", the wine in theaters is very easy to drink. This is the motivation for theaters to be willing to schedule films. The more people in the circle are, the less likely they are to be arrogant in the kings and princes, and they have more awe of the magic of capital than ordinary people.
Although Baren looks like a capital, it actually has no lethality. Even if it has it, it is still lethality in the fields of animation and games. Baren is still a new party in the film and television industry. The hype ability on Douyin is good, and it is not something that theaters need to care about.
But Xiaokang is currently like the sunrise. Health Coin, Kangkang and Yaoyi City are all pure Internet products and can exist without relying on the operating area. After more than half a year of operation and continuous promotion, it has long been no longer a Wuxia Amon. Therefore, even though Xiaokang is a chain convenience store, it is currently well-known in China even in the Internet map, showing an effect similar to a platform.
Such companies are more like capital than Baren. Capital is not just money, but influential money. If there is any disadvantage of Xiaokang, it is that there is actually not much money, but this becomes less important when Baren is in charge of the rear.
Therefore, the preparations that can be done have actually been done. All the targets should be aimed at, the trigger has been held, and the bullet will be shot on the target in the Spring Festival in ten days. Should it hit the bull's eye or hit the four or five rings, or off the target? The bullet can still be calibrated a little during flight, but the changes will not be very big.
At the same time, Chu Yuanxi was very reckless when he wanted to set the schedule for the Spring Festival, but now he seemed to have his courage to enter the Spring Festival period and become more reasonable.
Chu Yuanxi asked a question inside Xiaokang: "If there is a choice, should we fight a bucket game or a long-term battle?"
These are two important battles in the Warring States Period. The former has been to the history textbooks of the Guochao junior high school, while the latter frequently appears in the online texts of Qidian. The former is an accurate sniper battle. It is not important whether Oda Nobunaga accidentally hits or calculates it accurately. The final result is extremely accurate and straightforward to attack Huanglong, which is the same as cheating on a map.
The essence of it is that both sides have entered the state of battle, and Nobunaga did not launch a completely unprepared sneak attack on Imakawa Yoshimoto. However, the pre-climbing week is easy to be lazy, and there are no doubts about it. Imakawa Yoshimoto has 40,000 people, and Nobunaga only has 2,000, which is a 20-fold gap. However, because of a heavy rain, Nobunaga took a bad card and happened to be magical and did not hit any of the peripheral troops of the Imakawa family, and directly touched Yoshimoto's main formation.
As a result, the bad card turned into a king bomb, which gave Yi Yuankong a strong military force, but suddenly it was useless and was beheaded.
If this is based on the logic of "Romance of the Three Kingdoms", the smart military advisor should have arranged a man with his tie and a team to ambush the enemy's necessary path, planning to let the opponent's front line, and then suddenly start a attack after the original line comes. However, the battle in reality is not more like Romance than Romance, and it is more fulfilling.
The Nagasuka-kun battle was a battle with weak attacks. Under the command of Suwa Katsurai, the Takeda family took the initiative to cross the river to attack Oda and Tokugawa families. The Takeda family was strong and the horse was strong, but Suwa Katsurai did not think he was weak. As a result, the other party, Elder Nobuki, not only was he ready to fight, but also dispatched very restrained troops. In the end, the Takeda family was defeated very miserably.
If Xiaokang wants to truly rise, its main opponent is Alibaba. Although Penguin may not be able to sit still when seeing Kangkang's growth and activity, Penguin cannot do anything to Xiaokang for the time being, because Xiaokang's business line is so complex, it almost all of them dodge the penguin's advantageous areas. It makes Penguin unable to take action directly, and it has huge power but cannot be used. It can only rely on investment to drive some actions.
The Huangtuan is the one who can cause trouble, but Huangtuan is an independent company and needs to do things that conform to its own strategy. Xiaokang does not deliver food or travel. Although his business must be coveted by Huangtuan, Huangtuan has no boundaries and does everything, so he has always maintained efficient use of his abilities.
In this case, it is not easy to adjust to a fully targeted state of well-off, at least not as fast as Alibaba. They have too many things to adjust, and at best they can cut horizontally.
For example, shared arcades, as Huangtuan's influence on branded restaurants becomes stronger and stronger, it is easy to make big stores choose on shared arcades. The more famous the store is, the longer the queue is waiting, the greater the effectiveness of shared arcades. Moreover, it is not difficult for Huangtuan to develop the shared arcade business itself, or the difficulty level is similar to that of Xiaokang.
But Alibaba is so large that even if it maintains the same high efficiency as Huangtuan, it will not take too long to squeeze out some of its abilities to target Xiaokang. The two sides have even reached a consensus that Chu Yuanxi's time window will only last May this year.
Chu Yuanxi always has to leave room for himself, right? It is impossible that last year, he judged that he could delay until May this year, so he kept following this plan. Some new situation suddenly appeared. What should he do if he could speed up? So the safe time must be planned until the first quarter. It may still be within the time window, but it can no longer be regarded as safe.
Therefore, his problem is very clear. If the Spring Festival is not available for "I Am Submitted" and even if it is played later and achieved the expected success, it will enter the decisive battle, which is equivalent to fighting a long-term battle. Even if Xiaokang gets enough of the dividends of "I Am Submitted", it is still weaker than Alibaba. This is an indisputable fact. Xiaokang did a good job at that time, so he could probably compete with Huang Tuan.
It’s not that it is impossible to fight the Nagai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-Kai-
So what Chu Yuanxi gave was indeed a multiple-choice question. "I'm convinced" was in the Spring Festival period. It was a time when the opponent had already prepared for the battle but had not adjusted to the best state. The peripheral troops that should have been dispatched did not have all the tight formations, similar to the barrel room. This is similar to WeChat's raid on Alipay with the 2014 Spring Festival red envelope.
Although Jack described WeChat’s 10-year journey in Alipay in a week as a sneak attack on Pearl Harbor, WeChat red envelopes were born in 2013, and cooperation with the Spring Festival Gala was not a temporary act, and it was not a tacit battle. Therefore, it would be unreasonable if Alibaba was not prepared, but suddenly it came too quickly and too much, and it was urgent to have time to react stress.
Chapter completed!