It can be said that traditional movie distribution companies basically do not master the skills of using Internet tools except Weibo, so they see more of Weibo's negative energy promotion and promotion mode. For example, the fight between rankings, fan groups, etc., gossip, gossip, gossip, CP speculation, etc., which makes the actors very tired. Even for a movie, pretending to be a couple who has been playing for half a year, the distorted state of the movie is immediately over.

It was not until the rise of Douyin in the past or two that these hairstyle companies felt like they were treasured, and then they took the old tricks on Douyin to turn them into new tricks in the form of videos, which was quite good.

But that still did not leave the category of "promotional promotion". Chu Yuanxi proposed to start it in the form of "activity" this time. What Lu Yu thought of was naturally online activities, and if it was offline, it would not be handed over to him. It was probably to attract users to participate before the movie was released, and then expand the influence step by step, similar to the three-stage rocket boost. This is indeed a proposition worth thinking about for him.

Moreover, there are many methods that can be used, because Baren has mastered a large number of Internet tools and has basically achieved full-level skills. Except for the fight skills that only the president himself can master.

Especially the appearance of Kang Kang has made Lu Yu have another choice than others. You should know that this movie was made for the sake of a well-off society. The essence of this is now known to everyone. Therefore, it is simply clear to engage in activities and use Kang Kang's social interactions. If you don't use it, Chu Yuanxi might use it on his own head.

This is called head-pressing amendment, and Lu Yu couldn't help but think a lot.

But Zhu Chi became more and pushed Chu Yuanxi directly: "Don't keep it in hiding, hurry up and tell me! What's the trick?"

When choosing the Spring Festival period, it should be qualitative for Xiaokang's promotion: if you do it well, the number of users you acquire is maximized, and the income of Xiaokang is also maximized, but the intensity is definitely maximized, and the failure of the competition will definitely lead to death silently. She is the starring actor, and this movie tied her and Xiaokang's promotion, so she had no choice but to care about it.

"We can preview it."

"What? Preview—"

Zhu Chi and Lu Yu spoke in unison, and then looked at each other. Because of the special schedule of the Spring Festival movies, previews are rare, but when you think about it carefully, it seems that it is not impossible.

"Lu Yu, consider how to form online and offline cooperation between previews and events. Zhu Chi, please keep an eye on Yuan Lu during this period and study with her. How may the film industry attack us and study the response plan."

"Haha, you dare to make a movie and make up for the tickets, and openly confront the regulations of relevant departments. Don't they kill us?"

Zhu Chixin said, "You still know you will be sniped?" I thought your tail was overturned! Lu Yu next to him was stunned immediately. He didn't know what the ticket was.

As a result, Chu Yuanxi's tail was really out of heaven. He immediately explained his idea of ​​resuming coins to Lu Yu, which made Lu Yu call him "crazy". Then he learned the expression of the puppet army commander in "Tunnel Warfare" and said: "Gao, it's really high! You are sentenced to death for other movies and will definitely become a public enemy."

"This is a bad thing! Kuaishou and Douyin always bring theater movies to the platform to broadcast, in order to make friends. We also bring platform movies to the theater to make friends. Is it okay? The key is that we use quality movies to make friends and shoot them with all our hearts and souls, and we are not using garbage, and we are straightening our waists!"

After saying that, Chu Yuanxi turned to Zhu Chi: "Chi Chi, you are now part of the capital, and you have to learn to use the power of capital. But that's fine. If the level of the film industry is similar to that of you, it can basically be understood as having no idea about the power of capital, which is good for us."

"roll--"

Of course, Chu Yuanxi must not be as relaxed as he saw on the surface. He hurried back to the imperial capital from the south, not because of the movie, but because Ali made a move.

Xiaokang has been speculating within whether Penguin takes the first move or Alibaba takes the first move, and finally Alibaba wins. Penguin usually has the most of the original transfer from Baren, and even Penguin is strong and domineering in the social field; Alibaba is mostly in the store system, and the business environment of the civilians has always been shrouded by Alibaba. It can be seen that even within a company, there will be various factors to be assigned to the sect.

Alibaba's move was earth-shaking. It has been more than four months since the ultimatum was issued by Wuwei. It is impossible to successfully copy the fake a well-off society. However, with its strong R&D capabilities and the accumulation made by Huazhi over the years, Alibaba quickly upgraded the Huazhi light membership system.

Then Alibaba took action in nearly 200 large and medium-sized cities across the country, through ground promotion, visiting and signing contracts, and attracting merchants to access this personalized membership system that can be customized freely.

The so-called customization means that Huazhi is a system, with credit at the bottom, providing various functions to merchants. For each merchant, it is not enough to complete the entire set, but let merchants build and choose by themselves. Just like the decoration of a store on Taobao, all merchants are all satisfied with themselves. Alibaba provides a wider range of services to meet the needs of merchants.

Of course, those that are too high-end cannot be provided for the time being. For example, functions similar to urban treasures can only be discussed later. Currently, most of them are signing in, issuing coupons, doing activities, etc., as well as connecting to Gaode to place map advertisements.

It can be seen that Alibaba has worked very hard, and it is not easy to connect two national-level apps. After such operation, Huazhi has been completely new compared with the past. The system of the past is provided to merchants with a full official style. It is only suitable for stores below the hips, and is not so particular. Now even the storefront can be customized. Every Alipay mini program looks different. In fact, Huazhi is the bottom layer, and it uses a large framework and large traffic to gain the favor of B-end users.

This kind of update is a demonstration for all players on the track. Of course, for Xiaokang, it is not just a demonstration, but a moat built by landfill in the city's treasures, squeezing towards the B-end of Xiaokang. Even if Xiaokang cannot squeeze in the operation area of ​​Xiaokang, where Xiaokang has not yet reached the operation area, isn't it still a request?

As soon as Alibaba moved, Huang Tuan had to move. There was no future for continuing to pretend to be dead. Huang Tuan almost took out a sub-channel that focuses on shopping and social networking.

Huang Tuan really understands socializing, and there are definitely not many companies in China that really understand socializing, but Huang Tuan Lao Wang was once a powerful figure who created the campus network. In that era, he started from scratch and created a social network with only 1 million funds and then became 1 million active users. Even if he took the opportunity to take the campus route, it was not easy, and it could even be said to be a big and small miracle.

Unfortunately, Lao Wang didn’t have a cash cow in his hands to use it to milk his social networking, so although he was very popular, it was not easy to raise funds in that era. In the end, he had to sell it to Chen Zhou for $2 million, and merged it with the 5q campus network that Chen Zhou burned himself into Renren.com.

On the day of the seller, it is said that Lao Wang cried bitterly, while Chen Zhou, because he had the entrepreneurial experience of chinaran and the cash he received from selling it to Souli, could imagine his social upstart journey with high spirits.

This is the deeds of Chu Yuanxixi in his small notebook. When he conceived his own business framework, he needed to take it as a warning. The title is that he would rather cry on a BMW than laugh on a bicycle. However, if Lao Wang had obtained financing, he might have gone dark on the social road and was finally killed by a penguin. It is unknown whether the yellow group would still appear. The entire history of the development of the Chinese dynasty in the future may be reconstructed.

Now Huangtuan has begun to promote social interaction with shopping as an anchor, which is actually similar to Kangkang. However, Kangkang solves the needs of small circles, and Huangtuan is included in the framework with a paradigm, which does not draw boundaries on the circle. With Huangtuan’s current size, user scale, and industry tone, it is just right.

Chu Yuanxi was more interested in the new trends of Huang Tuan. On the way back, he updated the version of Huang Tuan and then experienced it for himself.

His comment was: "I wiped it, Huangtuan is moving quite fast!"

This is actually a combination of cycling in this social version. Huangtuan has acquired Xiaohongche after all, and has accumulated a large amount of user data. Although it is difficult to sort out the cycling trajectory, there are still many things that can be refined. Moreover, a journey of a thousand miles begins with a single step. It has been more than half a year since it realizes the value of cycling data. Not only Huangtuan and Alibaba, even if Xiaoju, a subsidiary of Didi, wants to collect, they should be able to collect certain applicable ones.

Although Huangtuan’s social networking does not feel like a well-off society, it is a visual effect. It is cycling + shopping at heart, building a feeling similar to the AI ​​leader. However, I don’t know if it is because the data mining time is not enough or because of other considerations, Huangtuan did not form an alliance. The purchases are all on the Huangtuan platform, or the merchants listed on the Huangtuan are considered their alliance?

In short, Chu Yuanxi immediately returned when he saw changes in the world, but was relatively calm. Relatively speaking, Xu Xin was not so calm. Hu Shiheng, who had not shown up for a long time, joined forces to visit Xiaokang, but found that no one seemed to take it seriously. Just looking at the mental outlook of grassroots employees, it was called full of confidence, and I don’t know where this confidence comes from?

"That's Ali and Huang Tuan!" Hu Shiheng said worriedly.

Chu Yuanxi immediately said in his heart: "And Sister Xu has also invested in the yellow group."

Xu Xin's capital tentacles are spread throughout the country, and it is not surprising that she made the right choice between Huang Tuan Lan E. In the early days, it was not surprising that if Xu Xin had invested in Lan E., with her post-investment level and support she could provide, it would be difficult to tell what the situation would be like later.

At one point, Chu Yuanxi was worried that Xu Xin would build a bridge to promote Huang Tuan’s acquisition or investment in Xiaokang, which would affect the harmonious relationship between the two, but she didn’t mention this matter after all, and she could still make up for it.

The two investors arrived, of course, the three big players of Xiaokang were dispatched at the same time. Liu Lu immediately said: "Don't panic. We feel that Huang Tuan's social interactions are very average. According to Chu Yuanxi's words, there are many clubs and not many friends. We have already had plans for Alibaba's new products."

“What plan?”

"We should be able to hold on to the franchise plan," Yuan Lu said confidently, "Ali's move is nothing more than asking us whether we follow or not."

Yuan Mu has been working in Xiaokang for so long, and has only been two years since the New Year. She has never thought that she has been so calm and confident recently. Chu Yuanxi’s painting of big cakes could not make her calm, and she was always worried because she knew that her money was too vigorous. However, this cake was gradually eaten into her stomach, and after digestion, it turned into her own energy. Confidence and calmness naturally came into being.

Xu Xin slowly tapped the coffee table with her fingers and asked slowly: "See? What is the confidence to follow? Have you evaluated it?"

Yuan Mu was stunned because she felt that she could follow her, and she had the ability, but if she really wanted to say one, two, three, four, five, it would be too difficult for her.

"Okay, OK." Chu Yuanxi clapped his hands, "Let me tell me. First of all, Yuan Mu has been hindering Xiaokang's expansion of personnel based on cash flow, and I like to stock up on store clerks. Almost every store in Xiaokang has super-equipped clerks. Now we suddenly want to speed up the franchise. Do you understand why I want super-equipped clerks? Alibaba's approach is called "Nothing new under the sun. Huang Tuan used this trick to drag down Lan Erection. Sister Xu Xin knows the story best."

As a result, an embarrassing scene appeared. Xu Xin and Hu Shiheng nodded frequently, Yuan Lu and Liu Lu didn't understand...

Chu Yuanxi said that it would be fine if Yuan Lu was not learning and ignorant, but why didn’t you understand Liu Lu? But if you think about it carefully, you still didn’t stop reviewing and training. In the original world, Yuan Jing gave him a lot of training courses and taught him the world experience. The Battle of Yellow and Blue is a brilliant move in the history of entrepreneurship in the country. Both sides made several mistakes, and the Huangtuan, who made even fewer mistakes in the end, won. Such a rich knowledge would naturally not be missed, and executives benefited one after another.

This is also the reason why Chu Yuanxi has plenty of time during this business venture. This time he did not take time to do similar retrospective homework. However, at the same time, Liu Lu, Yuan Lu and a group of executives who need to improve their background did not have the opportunity to enjoy the results of knowledge.

He could only pretend not to see it, and then started a long speech to save face: "First of all, we analyzed the risks, which came from the risk of giant crushing. Xiaokang was afraid of crushing rather than suppressing. The so-called suppression, how did Alibaba suppress Xiaokang? Recently, Xiaokang has been focusing on socializing, and this is not Alibaba's strength. Alibaba can only suppress the AI ​​team leader and squeeze on the urban treasure merchant side.

Nothing else matters, such as mobile payment. Neither Penguin nor Alibaba have the ability to ask merchants to exclude others, otherwise they would have chosen one of them long ago.

If it is a dominant one, there is really a possibility. However, the two strong forces are united and not an alliance, then it cannot be an Iron Curtain, and there must be gaps. This situation is not very useful in suppressing it, and it may even promote local organizational upgrades. If it is useful, the Huang Tuan would have been beaten to death by Alibaba.

The so-called crushing method of Alibaba crushing Xiaokang is to take out similar or even better products early, which is not worse than the City Treasure and AI Group Leader at the user level. That’s all. Not only Xiaokang finished WeChat Pay and other parts.

This is also the reason why I was very cautious about Huazhi a long time ago. Now it seems that it is not bad. We can still keep the upgrade of this light member product for the time being, as long as we speed up and speed up."

"Where is the penguin?" Xu Xin asked, Hu Shiheng also cared about it.

Chu Yuanxi didn't want to talk about the penguin at first, but since he asked, it would be okay to talk about it. "Penguin is actually not a big problem now, because how can penguins crush Kang Kang? It is in Antarctica and it cannot reach me."

He was so happy when he said this, "The key to Penguin is that there is no store. Kang Kang has to have a store to play. How can Penguin copy it without a store? This is not something that can be copied by just 'copying it for me'. Now I send Kang Kang's code to Penguin. Penguin can't even open it even if it doesn't change thousands of stores."

Liu Lu suddenly asked: "But Penguin can copy health coins and block clouds? Although block clouds have certain technical barriers."

"Indeed, Penguin has done a lot of research on blockchain. I think it will definitely be able to be copied by the next year. But this is a pity. Block cloud and Health Coin, a distributed computing power collection model, is called "future trend". Do you understand? Everyone can copy it, Alibaba can copy it, and even users can copy it. It doesn't matter who copy it. With 5g and wider bandwidth, the future will definitely be a situation where everyone contributes computing power. Xiaokang is just the first to stick out his neck and bite a crab."

Trend-oriented products are nothing more than who enjoys the first-mover advantage and who needs to catch up. Just like Facebook has established a new form of Internet social networking, then copycat Facebook is a new trend in socializing in the country, which is called copytochina. The school network must not be the first copycat Facebook in China, and it is very similar. It feels a pity to see someone else’s copycat Facebook. No one has such a big face and thinks that his first copycat is very awesome x.

To be a pity, it is nothing more than Chu Yuanxi who saw this first and became the one who was copied. However, unless a thick patent wall can be built, it is impossible to wear. It is nothing more than that of me. It is just that I am all original, and it is better than others to say it out.

When Xu Xin heard Chu Yuanxi say this, she couldn't help but smile with relief: "Hey, you see it quite thoroughly. But why is it the next year? Is the penguin so slow?"

"This is not called thoroughness, this is called a bachelor. How can we run the right direction in the competition if we are not a bachelor? As for the speed of the giants, this is actually the bottleneck is not the R&D speed." Chu Yuanxi said and thought of something fun again, "We have made preparations for block clouds since the first day and made technical construction, so there is no risk in our chaining. Do you understand? This is the advantage of latecomer.
Chapter completed!