Chapter 163 Delay Tactics Bankruptcy
"Isn't it good to open an ordinary fresh food store? There are so many users and so many data, so it should be better than ordinary fresh food stores." Chu Yuanxi felt that it was definitely politically correct to detonate the yellow food store in front of Alibaba. "This is a relatively expensive trial and error in the Yellow Food Group, or is it considered a failure of incubation? It's hard to say. In short, there are big problems in the project establishment process and it's not done."
Wu Wei thought that this is not the answer I want. What I want to hear is a comparison with Xiaokang Fresh! Huangtuan is of course Alibaba’s biggest concern. If we must rank a ranking for Alibaba’s counterattack, Huangtuan is the first, Pinduoduo is the second, and Dagoudong can only be considered the third hero.
Moreover, outsiders are watching the Huang Tuan this year, and the people are losing their hearts. What Alibaba sees is that the Huang Tuan is extremely fierce this year, and it is like a land of no one in the local life field that Alibaba must take, and it is like entering a state of no one. It does not take Ali's move at all.
The reason why Huangtuan is ranked first is because the Huangtuan is too offensive. Although Pinduoduo is also attacking fiercely, its foundation is weak after all, and it can only attack the e-commerce field. It is nothing more than a bond with a fallen behind Gome and seeking survival in the cracks of logistics. As for Huangtuan, they can do too many actions!
"Then, I mean if." She decided to ask a little more plainly; "As far as we know, Huang Tuan is also learning about Xiaokang and has set up a team within it, of course, it is not clear what the specific one is. If Huang Tuan restarts Xiaoxiang and then uses the experience of learning Xiaokang, what do you think?"
I saw Chu Yuanxi smiling and gesture: "Yuan Lu, give Mr. Wu a standard answer."
Yuan Lu couldn't help but roll her eyes quickly, "Xiaokang is willing to explore the experience of local life and social interaction with all his friends to make our society better."
"Hey, can you tell me the truth?" Old Fanxin said this, if it weren't for Yuan Mu to say it, I would have been so damn good!
Chu Yuanxi was serious: "Truthless, the problem that Huang Tuan encountered was the same as the problem you encountered when you came last time. If you have a car, a store, and a map, you cannot quickly iterate what they need. In short, the success rate of hippos is much higher than that of Huang Tuan."
After this month, Lao Fan has certainly understood the reason why Hippo can’t copy the village. This data mining idea is that bicycles and stores must be combined to mine. It is useless to not record the same user’s cycling and shopping together, and it is useless to not record the trajectory.
In other words, even if you want to record now, it is a problem. Hippo, Harrow and Gaode must be reconnected. However, this requires opening up some interfaces and data that are very critical to the three parties, which has many obstacles, so the process of connecting is not as easy as imagined. Even if Alibaba pushes from the group level, it is not so easy.
At this point, he also thought of an interesting thing, that is, after hippos confirmed that the simple cycling data was not combined with the shopping, he communicated with the customer several times, because when the customer first built a business model, he made great efforts to copy the well-off society, and now it has become a rare highlight. It is said that the Huang Tuan has also tried it.
Finally, I found that the riding data of the doorkeeper was not as useful as Hello, and the map was even worse, which wasted a lot of energy. The reason why it was interesting was that hippos were just for communication, mainly relying on themselves, but it is said that the Huangtuan had a passion for fighting with the doorkeeper before, forming strategic cooperation and investing more...
But when he saw Chu Yuanxi's expression of sitting firmly on Diaoyutai, he couldn't laugh. Is Chu Yuanxi proud? He must be proud, although he was not proud of his face, he was only serious!
"Chu Yuanxi, why do you mean that you will definitely win us?" Lao Fan said with some annoyance, "Didn't you just want to revitalize users by relying on the Monopoly game you made? Do you really think it will definitely be successful? The user ecosystem is not so easy to build."
"Mr. Fan, I'm good at playing games." Chu Yuanxi said that he was planning to negotiate the price? "I have become more confident recently. How about the player ecology in "Animal Crossing"? Do you think that the city treasure is a bit similar to "Animal Crossing"?"
"I didn't think so!" Lao Fan shook his head and said, "Although they are all construction, your functions are completely different from "Animal Crossing"."
Yuan Muxin said that we are not doing urban treasures to revitalize users. But there is no need to explain this. If the two bigwigs of Alibaba knew what Chu Yuanxi said about the meeting inside, the boat of friendship would probably be overturned.
Chu Yuanxi said at the time: "The key to socializing lies in habits rather than functions. For example, Alibaba, you know that it has done functions and has done so many Taobao rebate functions. What's the result? It's obviously Taobao's shopping coupons, so it's best to pull users into the chat channel of Taobao app to send coupons. But because it's not to cultivate users' habits and can't pull them, you can only let Taobao send coupons on WeChat, and face the risk of being fucked to death by WeChat every day. This is Alibaba's social gene."
The reason why Xiaokang’s series of online content directly points to socializing is based on cultivating user habits. Yuan Fu feels that Lao Fan probably won’t understand it for a long time.
However, just when she felt good about herself, Wu Wei suddenly said calmly: "Mr. Chu, I think you have never thought about accepting mergers and acquisitions? I mean anyone's mergers and acquisitions, whether it is Huangtuan, Penguin or us."
After saying that, she waved her hand: "Don't be busy denying it. Actually, for me, it is definitely the best to complete a merger and acquisition. I think it is also the best result for you and Xiaokang. If you accept a merger and acquisition, you will be the vice president of the group, and you may even become a president within two or three years. Of course, I don't ask you to think so too. Not everyone agrees with the three steps of "starting a business-acquisition by Alibaba-joining Alibaba."
Chu Yuanxixin said that this was a good chat, why did you suddenly make a contribution? Isn’t my expression in vain? And you haven’t offered the offer yet, okay? I failed before I started to delay it? At least I’ll go through the process!
His expression couldn't help but become stiff, and Wu Wei continued: "Actually, the price I brought this time is not low, 55 billion."
"This... is indeed not very much in line with my expectations."
While speaking, Chu Yuanxi said that the procrastination tactics are probably really difficult. Speaking of which, the so-called procrastination tactics are mainly to drag Alibaba. Although Huang Tuan has done a good job in local life, he still has some hope in the main focus of mobile payments. Socialization is hardly regarded as a threat by him, so there is no need to delay.
As for penguins, of course, it is particularly threatening, but the penguins themselves are in a difficult mood.
After all, Penguin focuses more online, while Xiaokang is more offline. Online content is for offline services. Of course, a well-off society will erode Penguin's territory, but there are more companies that erode Penguin's territory. Which of the three major operators is not as strong as Xiaokang at this time? Therefore, even if Penguin fails to acquire Xiaokang, it may not necessarily become an enemy, at least this year.
Does Alibaba want to acquire Xiaokang? Is it important to focus on the development of Xiaokang? Or is it to keep the position and let others not have the chance to get ahead? This is hard to say. The existence of these two options is also the reason why people like Chu Yuanxi are more resistant to being merged by Alibaba. But there is no need to panic at this time, because even if Xiaokang is taken away by Alibaba, it will not threaten the core area of Penguin. If you want to add a bracket to this sentence, it is also "at least this year is the case."
This year, even if a well-off society develops, it will be differentiated from WeChat, and it will be divided rather than whole-region social. There is no way to develop without differentiation under the iron curtain of WeChat. If you want to do more TikTok, you can spread the entire region and the possibility of success is about one thousandth.
Therefore, in the social battlefield, penguins do not even have this confidence, so they are not penguins. In history, countless strong men have stood in front of Penguin’s acquaintances social interactions, starting from the 360 Safe Chatman to the end of the multi-flash, and all of them are lying down without exception. I am afraid this is also the reason why penguins do not have Ali’s positive attitude.
What's more, Penguin has long had a lot of psychological construction about refusing to be acquired. Just like Penguin for Kuaishou, although he invested in it, he never achieved the merger or acquisition.
Penguin's desire to acquire Kuaishou in the past two years must have been extremely strong and has never been interrupted. If you take Kuaishou away, you can confront Douyin in one step, and then use Penguin's largest user base to overtake. In fact, it is a competition, rather than watching Douyin take away a huge number of advertising orders. In terms of the intensity of the idea, it is definitely stronger than Alibaba's desire to acquire a well-off society at this time, but if the merger fails, it does not become a vengeance with Kuaishou, and even defaults on Kuaishou to divert traffic to Taobao e-commerce.
What about Alibaba's merger and acquisition against Meituan back then? It was a mortal enemy if the merger and acquisition failed.
So only for Alibaba, it is a day to delay. For Penguin, Chu Yuanxi has to evaluate whether the tactic of "quieting into the village and shooting" is still feasible every week. This assessment either ends because one day the penguin finally has a correct understanding of the behavior of well-off society, or it will continue until one day the well-off society suddenly turns into a global social networking.
That day is called "The Iron Curtain Tearing Sun".
So Wu Wei's sudden statement made his expression stiff, but he had to say what he should say, otherwise how could he delay it?
"I think it's like this. Mr. Wu is not suitable for explanation at this time, so I will talk about my mentality. I accept or accept mergers and acquisitions. I don't want to lie, but I definitely don't accept it now. The reason is very simple. I eat the fresh food forward warehouse, no one is optimistic, and you are not optimistic, but I have the confidence to turn them into treasures, turn them into 20 billion, or even more.
Only after I turn them into treasure can I negotiate the price, and only then can I be satisfied with the price at that time. Now valuation of Xiaokang is only suitable for financing, not for overall transactions.”
The meaning of this statement is actually very simple, that is, if the valuation only affects the amount of shares released during financing, Chu Yuanxi can "suffer some losses" and not particularly care about it. But if it is used to sell oneself, then we have to worry about it.
However, Lao Fan was almost angry when he listened next to him, because Xiaokang had only done financing in March. He raised 18 billion yuan and received 4 billion yuan in cash. Then he used 4 billion shares to exchange for a string of fresh food forward warehouse startups. Even if he didn't consider the moisture in the forward warehouse, he would only be 26 billion yuan! After 4 months, 55 billion yuan was suffering a loss? Who gave you the courage to suffer? Please give me a share of this loss! I want to eat it too!
However, he did not understand what Chu Yuanxi meant by turning waste into treasure, because at this time point, the forward warehouse was not completely sentenced to death in the context of local life. For example, Dingdong Maicai, the leader of fresh food e-commerce, is opening up new forward warehouses in the imperial capital, with no sign of admitting defeat, and claiming to cover the entire city.
Even Wuwei was the same. I thought that after Chu Yuanxi cut off the delivery, he would have to make any major moves in the fresh food field to turn waste into treasure.
However, she was not moved, nor was she affected by this statement, and still said calmly: "Mr. Chu, I understand what you said, but do you know what our difficulties are now? If you accept a merger and acquisition, we can save a lot of work, which is very difficult; we can also save a lot of expenses and very high costs. So we hope to carry out a merger and acquisition. However, don't imagine that we will stop this job because we judge that you will eventually accept a merger and acquisition. This is impossible.
I believe in your character. As long as you give a clear message, we will save trouble, but if you don’t make any promises, we will continue to do our work. Since we also want to do local life and socialize, we must do our best and work hard to do it! If you don’t accept mergers and acquisitions, then you only have nine to ten months. With our development ability and organizational ability, no matter how difficult it is, then another round of organizational upgrades will be carried out. I have expected that the enemy will be lenient for ten months, but it will not be that long."
Chu Yuanxi finally felt bitter. From now on, Alibaba has entered a state of absolute seriousness and is willing to say "organizational upgrade", which means that a well-off society has entered the most dangerous moment. The delay has failed completely and will not be delayed for a day. Then we can only hope that Alibaba will take the wrong path, such as the information we just gave me, I don’t know how effective it can be.
After the online content in the original world was launched, he came by walking on a tightrope, quickly building a social structure for well-off users, and then using the subsidies for big movies to bring in a large number of users for conversion. Each step may fail.
For example, the last step is to make up for the ticket. A big movie is not just about asking users to watch movies and using the goods from the Xiaokang convenience store to pay for the ticket, but rather about finding an excuse to let the movie audience enter Xiaokang’s door and have a shopping experience. However, in the end, it turns out that it is both afraid that the users will not come and that they will do something random.
In order to achieve ticket subsidy, a ticketing system was specially developed at that time, and it started to warm up one month after the movie was launched. And it was beautiful. Online movie tickets are also an important area of local life. Since subsidies to users, why not push them together? It cannot be made into Maoyan and Taopiaopiao, you can take it slowly.
As a result, when the movie was launched, someone suddenly started the rhythm online, saying that Xiaokang invited everyone to watch movies for free, and after watching the movie, you can get a ticket stub for the goods. Of course, this kind of good news spread quickly, so many viewers in third- and fourth-tier cities "heard" that there was such a thing and went to the movies. They never posted Xiaokang's app at all, and of course they did not buy tickets through Xiaokang tickets. After watching it, they took a ticket stub and went to Xiaokang's store to change things.
Is this a good thing for Xiaokang? Chu Yuanxi said to me, thank you, uncle! Isn’t this going to be a kid? Isn’t it going to be a replacement? If you don’t exchange it, it would be a big deal. If you pay it back, can you hold on to the cash flow? The data obtained by your ticketing system is completely different from the actual situation, and the budget is not right at all!
What’s even more terrible is how chaotic it is! The data-based tickets are simple and clear, so they can be made without heavy or missed. They can be directly replaced with health coins, but they can be paid for by using paper tickets? Smart users have a way! This fat sheep is so cool to grab, just change the tricks!
Chu Yuanxi was so anxious that his mouth was bubbling. It was impossible not to change it without changing it. He had to change the wish he made even if he cried.
Finally, the programmer brothers worked overtime and updated a set of ticket entries, verification and fault tolerance systems to compatible this situation, and successfully allowed these users to download Xiaokang's app.
The biggest enemy in the process suddenly became a theater chain that steals box office and exchanges ticket outlets, which was simply messy. It was useless to be anxious during the process. In order to quickly go online, it was useless to be fault-tolerant, and I don’t know how much money I spent. It even turned into a battle between a well-off risk control department and a black industry, and the devil was one foot taller.
Otherwise, why would Chu Yuanxi have such a deep understanding of risk control? His tired mind!
Chu Yuanxi did not have the confidence to do this kind of steel wire again without falling down, because even if he could predict the pit in the original world, what about the new pit?
How fast has the world changed in the past three years? It can make the old waist flicker! It is definitely not advisable to completely apply old experience. Do you know what new tricks will happen. Without new pits, friends will create new pits, and it is the most difficult to prevent hidden arrows from hurting people. It is better to show off the carriage and horse with giants. How do you come and go? If you use your kung fu in the bright spot, you will not be prone to unforced mistakes.
That's why this time he decided to take solid steps first.
But this is actually a solid step to turn the danger to the outside. The original danger was to step over the wire by yourself, but the current danger was to be knocked over by someone. Of course, even so, this is the best solution, because if the wire is overturned, it can use the ultimate move to save the situation, which is equivalent to playing the game for more than one life.
Wu Wei continued, "I have another idea, let me tell you about it together. The battle bidder is exclusive."
Chu Yuanxi asked knowingly: "Who is he?"
Do Yuan Luxin’s words need to be so clear? How do you write when writing a competition? All the competitors you need to criticize are written in...
I heard Wu Wei say calmly: "People except all the old shareholders."
Chu Yuanxi immediately showed a bright smile: "This matter is very important, let us consider it."
Chapter completed!