Promoting mobile payments and connecting merchants is one side. Merchants need to place their corporate payment codes, but more importantly, they need to connect to the user side. The most important thing is the trust of users, because mobile payment involves no money from users. With trust, users will put the money in their payment wallet as balance or balance-based financial products, and will open the bank card.

If you look at the product alone, mobile payment is nothing more than two items: storing the balance in the wallet and opening the bank card. But you should know that opening the bank card is extremely cautious for many users, because there is a detail like this - when performing mobile payment operations, assuming there is no balance, you need to transfer money from the bank card. What you enter is not the bank card password, but the password preset by the user in this mobile payment application.

What does this mean? For users, it means that companies can deduct money from user cards without requiring user passwords. This is impossible without a little trust, and no company naturally has this trust. It is difficult to establish this trust, but it is very simple to waste it.

Even the famous Alipay is the same. Just this year, there was a hot post on the Hokkien that was quickly reduced in weight, saying that a user without any bad operations was identified by Alipay's risk control as highly related to money laundering accounts, and then the right was stopped directly, and the money in the wallet was frozen and could not be used.

You should know that Alibaba is an extremely huge empire, and of course there are many levels in it, and risk control has extremely high priority. Therefore, when users want to seek to unblock, they were shocked to find that their voices could not be conveyed through Alibaba's customer service, and Alibaba's customer service could not reach the risk control of their own group, and began to come back and forth to play the ball.

The key is not to provide any communication channels that should be provided after the user is frozen. The so-called punishment emails are not open to appeals. Any mistakes made for users to check themselves and continue to torture users.

This situation cannot even make effective external complaints. The money is freezing, and the criminal police and 315 cannot be managed. Finally, they called 12363 to complain to the People's Bank of China, and someone finally managed Alipay. The only problem for users is that they are using Alipay, which is too powerful to admit that they have made a mistake, unless there is a stronger department to criticize him.

If this kind of thing was taken for Xiaokang, I would have been devastated at that time.

For mobile payment, it is called mobile payment that must be opened to the user's bank card. It doesn't count if you have the mobile wallet function. Otherwise, a large number of blockchain entrepreneurs will become mobile payment entrepreneurs. Almost all blockchain entrepreneurs make wallets, and then various air coins are derived from the wallet to cut leeks.

For opening bank cards, many players in the market, and even those with great strength, use various discounts and exemptions to stimulate user consumption. In particular, UnionPay Cloud Flash Payment has been promoted for a long time, including recently, Mido has also joined hands with some banks to carry out large discounts and exemptions, which is indeed very affordable, but it has no use unless each offer is given.

Dagoudong did adopt the method of giving discounts to stimulate every transaction, but when users found that each offer was a cent, they basically became interested. Later, UnionPay Cloud Flash Payment also joined the Buddhist discount team, and now there is almost no movement.

Of course, even so, these giants have completed the steps of allowing users to open bank cards and initially won the trust of users.

However, Chu Yuanxi is a gamer's mindset, and it depends on "stimulation" to reach users, but on "activity". Therefore, he prepared a large number of activities for the mobile payment promotion of City Treasure, giving discounts through activities, and more importantly, building trust.

There are actually three things to build trust between users. The first is ease of use, that is, user experience; the second is sincerity, that is, affordability; the third is Chu Yuanxi's understanding is "trouble users". The relationship between people is troublesome, and the same is true for apps and users. The purpose of organizing activities is to allow users to have an participating behavior and take action. This is of course easier to gain recognition than taking advantage of the point when paying.

As for ease of use, this is the technology of making products. No one will admit defeat when each company crosses the sea. However, sincerity, Xiaokang does not stimulate users' consumption, but withdraws cash and finds cash. This sincerity is unparalleled in an era full of routines.

In addition, Xiaokang's thanks is a 14-day membership card experience, which allows users to experience the various conveniences of membership cards. That is to say, not only the old version of health coins were collected, but also the preparations for mobile payments and the promotion of membership cards were also made, which was the best of both worlds.

As for users who have sacrificed a little user experience, they can basically be summarized as users of the city treasure. I believe that opening the trading market in the city treasure will make up for this experience afterwards?

On the 30th, Cynthia met with business representatives participating in the function of a well-off AI group in the quarantine through a cloud meeting. This day was the day when the function was officially launched.

The reason why she went to the Magic City in the end was that she had a high-sounding reason, that was, her trip to Beijing must be placed at the end, because she had to be quarantined for 14 days after returning to the imperial capital. The quarantine has not ended yet.

Therefore, on the 30th, the Xiaokang version was updated, and then users found that the extra "shopping group leader" came and gathered, and the coupons from many stores they usually passed by could be found here.

Many users are willing to get treasures and distribute these coupons to WeChat friends. As long as friends register for a well-off society through the link or even use coupons to spend, there are also rewards for health coins of different levels. Health coins can be withdrawn immediately and enjoy double happiness.

Unfortunately, only users in the well-off operation area can enjoy double happiness, namely the Imperial Capital, Yangcheng and Pengcheng. The output of old versions of health coins requires cycling or consumption, and non-operating areas do not have these two businesses at all. It is the well-off fault that people across the country cannot make happiness together. Chu Yuanxi thinks that such a good activity should be done frequently in the future.

Standing at the level of businessmen, the experience is different from that of ordinary users. Merchants look at standing on the side and forming teams. There are certainly many merchants participating in the function of Xiaokang Ai Group Leader, but some of them reject them, led by Meiduo. These days, they have the attitude of forming a "rejector alliance".

Among them, Medo and 724 are represented, which are more dazzling. Relatively speaking, the doorkeeper can only be considered as following the class level, and it is okay to stand and cheer.

However, the doorkeeper did not think so. Li Jingfei was even more arrogant because he wisely decided to buy bicycles, and the bicycles were always losing money. He kept gritting his teeth to maintain them instead of cutting them off. He just stopped investing in new cars in the future.

Now, owning a bicycle is the foundation of the driver's foothold in the Rejectors Alliance, and even Mido is showing his attention.

What’s more interesting is that he heard that 724 has started to launch bicycles in the island country, so he wondered if he was confident that he would also invest 10 million vehicles in the country and the country to play with it?

What made him unhappy was that Hippo did not refuse, because of Sun Dasheng, he always regarded Alibaba as a friendly army. However, the complex relationship between various startups is real, and holding does not mean that it will definitely control it. Hippo's development is quite unrestrained, and Alibaba provides support rather than obstruction.

Therefore, all Li Jingfei can do is to make normal business lobbying, rather than relying on relationships that can only be broken through to make demands.

Even so, the hippos would join the well-off AI group, which still made Li Jingfei feel very frustrated inside the opening party because he "can't" when he made commercial judgments.

"This makes no sense! Why is hippo?" He looked at the information in his hand repeatedly. On this day, Xiaokang received a full set of coupons. Other companies can only use basic function packages, and all the functions that need to be connected to and developed are being done. No one has access to their unique expansion functions for the time being.

"Is there any reason important? How to answer hippos?"

Wang Yueheng, who was sitting next to him, looked worried. This CEO seat was not easy to sit in. Wang Yueheng has hardly gone out recently, and his jobs such as the business market have been taken on his shoulders by Li Jingfei, who is in charge of money.

The reply he mentioned refers to the fact that although hippos have joined the Xiaokang shopping group, they also communicate with the customers, and even the communication between the two parties is even higher than that between Xiaokang and Hippo.

Now they are asking the doorkeeper about the utilization and development of cycling data.

If it were someone else, it could be understood as having an interest in the data of the doorkeeper itself, because cycling data is indeed a scarce resource, but hippos definitely won’t be. So Wang Yueheng wondered, what is the hippo asking about this? Is it because Hello, don’t do a new retail format, so is the doorkeeper more unique? Then you have cooperated with Xiaokang, why don’t you ask Xiaokang directly?

I heard Li Jingfei say, "How do you answer? I don't understand the research and development aspect very well, just say that our research and development is pretty good."

"It's not bad, it's like a piece of shit!" Wang Yueheng angrily squirted, but he didn't understand technology, so he could know that what he made was like a piece of shit, but he didn't know why it was shit produced by his own home.

The research and development of Kaimen, due to historical evolution, was entrusted to Grabi's R&D team in the imperial capital. It cannot be said that Grabi's team fooled it. After all, Huilin Cheng is in charge of the imperial capital, and she also has to take care of Grabi's business because she is also the co-founder of Grabi. But it would be too bullying to say that she did a good job.

"Well, you just say that, what does it matter? Everything is normal, and it will proceed according to the plan." Li Jingfei thought to himself who would say that his product is a piece of shit?

The entire founder team, including A Ya, who had already left the game, did not have a technical master. At the beginning, he said that this was not possible and CTO was indispensable, but Huilin Cheng extremely believed in Grabi's R&D team. Besides, rebuilding wheels is indeed not the way to operate a startup, so she didn't insist, and now she showed a lame effect.

However, the answer "everything goes according to plan" is too universal. The hippos are unyielding and repeatedly ask how to mine and develop data, hoping to give a specific process. Because Wang Yueheng does not understand technology, the two sides argue and there is no progress in the midst of a prosperous society.

The May Day holiday came again. On this day, Xiaokang launched the first round of currency recycling activities as promised, which is a coin-spreading activity for users.

So Xiaokang users feel that the holidays are different. It would be great if they could be so festive during the Chinese New Year! In this joyful and peaceful atmosphere, Xiaokang's coins were spread out and replaced with rising data.

As an entrepreneur, Chu Yuanxi naturally cannot only look at cash flow and data flow, he must look at trends and trends. At present, one of the obvious trends is that WeChat has no time to consider how a convenience store company comes and goes, and how to join various merchants to inject communication factors into the WeChat ecosystem, commonly known as taking out garbage.

You should know that these coupons are not the only source of pollution for Xiaokang App. The offline stores of major merchants who join are also quite popular. Although this is not an event organized by various merchants and the merchants are not responsible for promotion, offline is word of mouth and is the spread of strangers between specific scenarios, so the divergence is quite strong.

Especially those merchants who do not usually pay attention to social group buying, do not have coupon push services and community. Xiaokang is equivalent to providing a basic saas software system, and at the same time gives the same environment and process for coupons as the community, and even more optimized. For them, letting customers use Xiaokang's mechanism is equivalent to providing them with an opportunity to increase customer stickiness.

After all, this type of offline merchants basically serve customers within the store's radiation range, and do not care much about who these "customers" are. As long as you often come to your store to buy things, it is better than anything else.

Therefore, the spam injected into WeChat in these stores is even more enthusiastic.

As for why WeChat has no time to care about it, because "5g news will be launched in June".

This is the big move released by the three major operators in early April. Although it will take until June to go online, it will be scared and scared WeChat first.

The main reason is that the three major operators have had too much grudges with WeChat in recent years. They have hatred for two people a day, and have hatred for all the worlds. Because WeChat has killed Feixin.

Feixin produced by Shenzhou Taiyue can be said to be a powerful tool for a generation of mass text messages, but it was directly and quickly killed in front of free WeChat. Since then, the text message business of the three major operators has been Feiliu down three thousand feet, gradually becoming a tool for verification codes. Until recently, because express delivery could not enter the community nationwide, they had to notify owners to come out to pick up the parts in text messages, and the business volume has rebounded significantly. What a scam!

You can imagine how big this hatred is.

Moreover, WeChat's dimensionality reduction attack on operators is not just SMS, but SMS is only the most direct reflection. In fact, the erosion of WeChat is comprehensive and in-depth, because the most powerful SMS service is directly covered and attacked, many SMS-related functions and packages are abandoned by users, and a large number of other services of operators have been severely affected.

For example, before the rise of WeChat, the most dazzling thing in the mobile reading industry was not the network overlord in the PC era, but the mobile reading base. This site was originally called "Mobile Reading Base", but later it was renamed "He Reading", and then it was changed to its current name. There were books with sales of over 100 million yuan, and more than one book, which directly changed the ecology of the Internet. However, with the official rise of WeChat, which is beyond the reach of nothing, and the rapid decline of reading began.

You can see the whole picture when you see a corner, and you can imagine that the three major operators dream of catching this market back. What does the popularity of 5g seem to be an opportunity?

There is no doubt that every bandwidth improvement is the starting point of information transformation. The three major operators have joined hands with major domestic mobile phone manufacturers, Huawei, Xiaomi, Blue and Green, etc., to stand together, claiming to use rich media interaction methods to seize users and markets.

What is rich media? That is, interactive modes such as text, pictures, audio and video, location, payment, etc. Translated into human language is the function of WeChat and the function of enterprise WeChat.

In this sense, Alipay, Dingding, Feishu, etc. are also targets of being shot, but the main tank must be WeChat. This moment is undoubtedly a hidden and unspreading point. It only caused panic before the sword of Damocles fell. How could Dalong Dawei have the energy to feel what a convenience store is doing? Unless he himself goes to Xiaokang to buy things.

In fact, Chu Yuanxi set the schedule much earlier than the operators' efforts. Then on April 5th, he saw the three major operators joining forces to release preheating and announce the big news on the 8th. He felt that there was an article in it. When he saw it on the 8th, he saw that the new product was called "5g news", a good name! This assist came too timely! He even thought about whether to slightly adjust the schedule, but it was too much to do so, so it would be better to let it go.

On the 5th, it was still during the Qingming Festival holiday. As soon as this news was released, Shenzhou Taiyue became awesome at that time, and the daily limit was immediately launched as soon as the holiday ended. Investors seemed to have no idea that Feixin was pressed on the ground by WeChat to spark sparks, and they called it the leader of rcs concept stocks.

But in fact, Chu Yuanxi is not optimistic at all. Even with Huawei, Xiaomi and Blue Green, he is not Long Dad, so he doesn't have to be responsible for the entire WeChat and even the traffic engine of the Penguin Empire, so he can be optimistic without responsibility.

The reason for this judgment is that this is an era with content as the core, and it is no longer time to succeed by doing a good job in products and market operations. There are two generations of differences in product-traffic-content business. But does the so-called new rich media interaction led by operators understand the essence of it?

Thinking of what the head of an operator said in 2016 when reviewing the review - if Fexin attached enough importance to the market, there would be no WeChat anymore. If we can say this, it seems that the level is relatively low and we don’t understand business very well.
Chapter completed!