Chapter 144: Continue to attack from all directions
Xiaokang has no intention of keeping this matter confidential at all, so he just posted it on the official account and Weibo, and sent the email to many friendly businessmen, and the business managers were active everywhere.
Why is this happening? This is different from Xiaokang's usual low-key style. Xiaokang is really low-key in the industry, but the financing is relatively high-profile. From the perspective of development, it is standard configurations such as official accounts, Weibo, and Douyin official accounts, and it is well-behaved, never show off or verbal battles with people.
In a sense, Chu Yuanxi, the person in charge of the helm, used his personal account and people to erupt higher than that of the well-off enterprise account.
Therefore, Cynthia's heavy attack in this round will certainly arouse Mido's alertness. After all, Mido and Xiaokang are the only few companies with their own app membership systems. Xiaokang regards Meidu as strong rivals, so why doesn't Meiduo?
But after seeing the specific functions of Xiaokang, Zhang Wu's mentality suddenly became less calm...
In fact, before Cynthia arrived, he was still in a meeting. The theme of the meeting was that he could not let Xiaokang be more beautiful than before! He had a good memory. Of course, he remembered that during the meeting before, he asked Chu Yuanxi, since you are so awesome in private domain traffic, why don’t your company engage in social group buying and connecting with private domain traffic pools? Instead, he went to give me some advice?
At that time, Chu Yuanxi was speechless and tried his best to say that he would definitely do it, but it was not time yet. Xu Xin also said that Chu Yuanxi had an alternative.
After wiping, he actually had an alternative!
A brief evaluation of this plan can lead to the following conclusion: Meiduo has done poorly in private domain traffic docking and social group buying, while Hippo has done well, and the two sides are probably one generation difference. If Xiaokang does not introduce other friendly companies, it is one generation worse than Hippo. If a large number of friendly companies are introduced to form an ecosystem, it is two generations ahead of Hippo and three generations ahead of Meiduo. This is equivalent to the crushing of 6nm to 48nm in the chip industry...
But this will hardly be able to continue because there is no data. In this era, if you want to do something, you can do it without data? How can you break this homework if you can't copy it?
Fortunately, Zhang Wudao understood one thing, which was that this kind of worry was actually unnecessary, because the community group buying in Mido's own mini program was not as effective as those who used WeChat groups to engage in community group buying. Bad students did not need to target the first place. They were not reincarnated by the son of Six Paths, and there was no need to be a slinger every day to yell as a Naruto. If they continued to develop, they might not be Naruto, but they might also become Obito.
Therefore, his ideas in the meeting with Cynthia are also contradictory.
On the one hand, we have no technical preparations, let alone the functions immediately, and even the company's development strategy is different. Although Meiduo makes apps, it does not rely on apps. This determines that although Meiduo is ahead of most of its competitors in the digital era, it mainly solves whether there are any problems. Compared with Xiaokang, who relies entirely on apps, it is not as deep as digital. Xiaokang uses the app architecture and users as the foundation from the basic framework.
From this perspective, connecting the social group buying function to a well-off group leader is a useful attempt, because he can walk on two legs and his original function is constantly, so how to do it, and finally he can compare the effects.
However, as a giant enterprise in charge of tens of billions of dollars, Zhang Wu is very clear that this is not just a free time to get a happy function of Xiaokang, but a ecology for Xiaokang. Only Xiaokang’s own coupons is an excellent generation than Hippo, but with a rich ecosystem, it is a very solid closed-loop ecosystem that can produce blood on its own, attract countless tap water users, and attract various social group buying users.
Of course, Xiaokang also needs to share his users with all participants.
However, Zhang Wu still had a strong desire in his heart, saying that this function is good, we must do it too! We have also entered the community and we have become channel integrators. The value of channel is definitely much greater than that of function! In "Journey to the West", this game is called Xiao Leiyin Temple. I went to the West to obtain scriptures, and I got the result!
So once you agree to join the Xiaokang AI team leader, it will be the effect of one to increase and the other, and you cannot add it!
As for what to do if there is no bicycle data? Can living people still suffocate their urine? Looking for Alibaba? Looking for Huangtuan? Looking for Xiaoju? It seems that there is another person named Guanguan also has bicycle data?
In short, we must not be timid now. Since Zhuo Xinya asked, Zhang Wu immediately talked, depicting the plan of Meiduo to upgrade the private domain traffic pool, and depicting the vision of Meiduo entering the community. In his words, more than one billion yuan had been used to buy out and so many large chain supermarkets were acquired. There are no more than one or two brand chains under its brand chain. Of course, we must upgrade our own system to fully integrate all assets with digitalization, and open up links between various sub-brands.
It sounds quite tall and grand, and it completely crushes Xiaokang a mere small function.
Cynthia silently put away the demo that was about to be displayed, and then quickly reported it to Chu Yuanxi on WeChat while drinking tea.
Chu Yuanxi immediately replied that this is great, so I will have a plan.
At this time, Zhang Wu was praising Xiaokang's business decisions for being forward-looking. When everyone was crowding into the community, Xiaokang had quietly occupied many excellent points, which is also the reason why Meiduo has always admired Xiaokang.
Cynthia always maintained professional expression management, but her mood was not so beautiful. Although Chu Yuanxi didn't say anything, this matter was not done...
It might be convenient if you talk directly to Mr. Zhang, but no matter what, the AI team leader is just a function, not a strategic cooperation level. To put it in a big way, it is the first connection between the two companies, saying it is a cooperation, and both parties have a business manager to contact each other. Meiduo has already given face to release CEO.
But the next itinerary was relatively smooth. The business manager took the initiative to get a strong goal. The common process was that Cynthia directly met with the other party's coo and the vice president in charge of social group buying, and then without saying much, she directly used the product to speak, that is, demonstrated two demos.
The first paragraph is called the ordinary version, and the second paragraph is called the birthday version, which demonstrates the functions of the AI team leader from a user's perspective.
For example, Fenglian, a subsidiary of Zhengda, Thailand, is also a large chain supermarket. It entered the dynasty very early and had already blossomed and bear fruit in the imperial capital. Coincidentally, there is a Fenglian supermarket north of the headquarters of Baren Xiaokang, so both sides opened up the topic very quickly.
The person in charge of the person who connects with Cynthia is surnamed Wu, who is older than Cynthia. In some countries, he has passed the retirement age.
He patiently experienced the user journey of the ordinary version. Xiaokang has already made the function and the demo is quite realistic. Although the data and coupons are fake, the click operation is real. And it mainly makes people experience the group coupon function in community social networking. There is no need to play with the city treasure, so it is not difficult to operate. The city treasure is just a map.
"Well... your function is very novel and is indeed very strong, but it seems that even if we issue coupons, we have to compete with other supermarkets? Users can get several coupons at the same time, so they don't necessarily have to buy my one?"
Old Wu slowly put down his phone and then found the core problem of this function in just one sentence.
First of all, the function of the AI team leader is definitely convenient for the people. This is undeniable and very convenient. For example, it can save time to visit supermarkets. For example, Fenglian is almost a large double-decker supermarket. It is very time-consuming to visit. Even if you don’t buy anything, it will take a long time to walk. In addition, you have to consider the issue of queuing up to checkout.
However, if the user shops by coupons, he can operate in advance and then ask the supermarket employees to be responsible for packaging, and the user will directly pick up the package when he goes to the store. Of course, Xiaokang itself does not support this function, at least there is no plan now, because this means that Xiaokang will become an O2o platform, Xiaokang will collect money, and the supermarket will deliver goods, and then Xiaokang will pay the supermarkets.
This process seems simple, but there are many problems. As for whether Xiaokang has this plan in the future, there is no need to worry about it for the time being.
However, Xiaokang provides developer tools and interfaces, and major supermarkets can fully develop the functions they need, and Xiaokang provides basic saas services. In this way, it can achieve what it needs.
At this time, he did not trust whether the saas provided by Xiaokang could be paid safely. If it could be done, it would be better, even if it could not be paid, it would be fine. He could develop the function of user pre-order, pre-order-package, and then wait until the user comes to pick up the goods and scan the code to pay in person. It was also done in one stop.
Only this competitive relationship is a bit unpleasant, because private domain traffic is the focus on doing whatever you want, and controlling the user's mind.
The function of Xiaokang is actually extremely convenient for users who have added more than n communities, that is, extremely price-sensitive users. However, if a user who only adds Fenglian community enters Xiaokang, it is a pity that his new world will be opened, and then it is found that Fenglian may not be the best discount. There are also Metro, Walmart, Auchan and Hualian nearby to give large discounts.
Cynthia couldn't help but smile when she heard this question: "Mr. Wu, you failed this question. Are you afraid that others will be cheaper than you? If you don't add it, your users will not consider your family, okay?"
Old Wu thought it was right, Xiaokang did not ask himself to share with them. In other words, if the user is still very dedicated to circling in his circle, everything would be fine. What is free to get Xiaokang's traffic. Xiaokang is said to have a lot of traffic, even if there is little, isn't there still Baren Entertainment? If the user unfortunately passes, it will rain that day and mother will remarry, and it will be impossible to stop her.
Cynthia pointed to her phone: "That birthday version is actually the essence, Mr. Wu might as well try again."
"Oh oh OK OK." Old Wu picked up his phone again, thinking to himself, what's the difference between these two?
I didn't expect there was a big difference.
In order to deepen the scene of the other party's business, this version has an explanation. The first explanation is that Xiaokang will share the value of data information with users in this function. The most typical example is birthday.
For example, user Xiao A is not a registered user of Fenglian. Of course, Fenglian cannot know Xiao A's birthday, but Xiaokang knows. Once Fenglian and Xiaokang's system are connected, when Xiaokang judges that there is Fenglian on the user's track, he will apply for a birthday coupon to send Xiaokang to Xiaokang.
In this way, Fenglian will get a free customer acquisition. Of course, Xiaokang also provides customers with a better user experience.
What’s more important is the use scenario. For example, Xiao A’s birthday today was to pass by Midomi to buy cakes. He had already obtained the coupon for Midomi, and it was within the plan. But he had something to do and went to a strange place. After passing by Duole Day, he didn’t know in advance that there was a cake shop here. Should he buy it? His time was very tight and he didn’t want to spend too long here.
In traditional scenes, even if you have a day of happiness, there are coupons and products with suitable prices. This key information cannot reach Xiao A. He just passed by temporarily, had no time to accept the information, and even wanted to find it but didn't know where to find it. He either entered the store or missed it.
In traditional scenarios, the most advanced push method is only based on location recommendations, but it is easier to use dates. Even if the Duole Day magic power can push a certain app based on location to Xiao A, I'm sorry that Xiao A can't find it. When he flips through the information, he has already walked over.
In other words, the store is not pushed on demand, and it is difficult to push it to the user when he walks to the door. It is more likely to see it when he opens an irrelevant app in the morning, or after getting on the bus, it is opened to see it. What users need in this scenario is to push it accurately in advance, otherwise there will be no time to digest information.
Therefore, in traditional scenes, Xiao A can only search for nearby stores in advance, and see that Wei Duome has coupons and arranges it.
Then why didn’t he go directly to the store on Duo Le Day to buy it directly? Because he needs to compare prices, he has to make sure that it is more cost-effective than the planned Wei Duomi to lose the original plan. This is determined by the needs of users in today’s fast-paced society. If you are sure that there are more discounts and you can find me when you enter the door, you will buy it. If you need to go in and judge for half a day, you will be sorry. If you can’t afford to waste this time, you should implement the original plan.
Finally, Xiao A hurriedly passed by, and then on the way home, he saw the coupon for Dorae Day. He found that it was more worthwhile than Wei Duomei, but it was too late, so he regretted it.
However, with Xiaokang Ai Group Leader, this traditional scene no longer exists, because users will open Xiaokang app as soon as possible, which is a path-based coupon collection. If Duole Day has a coupon and is more discounted than Wei Duomei, it will definitely be recommended to him.
Moreover, Xiaokang can also make advance quantities because it needs to obtain user trajectories. That is to say, the coupons have been prepared before the user wants to find coupons, even if it is "passing by" for such a little time.
More importantly, Xiaokang can also integrate a one-stop coupon solution, based on your location and path, and recommend it based on big data.
In this way, users don’t have to think about it. It’s right to buy the coupons recommended by Xiaokang. This creates a Pinduoduo-style product search effect, and it’s more accurate than Pinduoduo’s products that are shared by real people to social links. Users can pick up their own products from several stores along the way, which is extremely convenient.
After a while, where can I live in a traditional supermarket like Fenglian? I called CTO on the spot to study how to develop its own functions.
In fact, this situation has happened one after another. Apart from Medo, the only thing Cynthia doesn't know how to get in touch is hippos. Some other friendly companies have actually sounded the clarion call to attack the community, but they can still be discussed.
Chu Yuanxi's mentality is quite contradictory. Hippo is definitely the biggest potential partner. At the same time, Hippo's community group buying is soaring, which can provide the largest business volume and the most valuable ecosystem. Even if Xiaokang does not talk in a business way, but in a lower attitude, it may also be imported by Hippo users. This is impossible for other companies, but it is entirely possible for Hippo. After all, it is Alibaba's business, with a wide range of tools, and you can definitely talk about it when you see such a good vote.
This is all very tempting and I want it very much. But it is impossible to lower this posture verbally, and it is definitely necessary to sign, but Chu Yuanxi cannot sign it.
Imagine that when hippos suddenly realize the value of Xiaokang’s online content one day, about two or three months later, they suddenly realize the value of Xiaokang’s online content. The first reaction is to launch mergers and acquisitions, and it is a rapid and fierce offensive; the second is to integrate Xiaokang into its own business model in the form of strategic cooperation, and do not pursue nominal mergers and acquisitions, but what they need is substantial control and influence.
If Chu Yuanxi's goal is to accumulate a game and finally go public or sell it to Alibaba and Penguin, then Xiaokang has basically been approved to advance to this point. It is good to sign it first at this time, and it is considered to be the first step. But what Xiaokang needs is independent development and become a pole of local life, not to become a part of anyone. Both of the above must be avoided.
But avoidance has to be taken seriously, because Alibaba has a third reaction, and they can do it themselves. Alibaba has Hello, this hard condition makes it difficult for Penguin, but Alibaba and Huangtuan can start to get involved immediately. Even the function of Xiaokang AI team leader is likely to promote the valuation of Xiaoju bicycles. Even if they did not save key data before, they are considered redundant and let go, and they will die in the morning and start to save immediately.
This mentality was transmitted to Cynthia, which made her more embarrassed. Chu Yuanxi's request was equivalent to having benefits, but she did not want to give real benefits. At the same time, she had to try to avoid motives for the other party to acquire and copycat, and she had to promote her own functions to be recognized. This was almost unsolvable for business...
Just like that, on April 11, the two major cities of Xiaokang Eastern Guangdong Province launched the store expansion plan at the same time. Time has advanced to now, and the store expansion has reached an imperative stage, and it is necessary to expand even if it overcomes all difficulties.
Chapter completed!