Chapter 141 The dawn here is quiet
Later, Chu Yuanxi pushed the lost ground and asked, but the result was that his family was the exclusive agent in the area below the service provider. In other words, the service provider gave several agents in a region the qualification of "exclusive" agent.
Don’t you know about this chaos Alipay and WeChat? Of course you know, but it’s limited to “knowing”. Because once you manage it, the other party will quickly occupy more market share. Only by growing rapidly in chaos can your equipment be dispersed as soon as possible.
However, the recent prevalence of masks has brought a sudden halt to all face-scanning payments, which is very sad.
From this case... Chu Yuanxi gave Xiaokang a task to Xiaokang's marketing specialist, chatted with them, and then instead absorbed capable ground promoters and pulled them into Xiaokang's ground promoter team. After all, when Xiaokang went to promote mobile payment, not only business people must be able to plan, but also soldiers who are accustomed to fighting must charge forward.
These are all talents who come to your door!
But there is still some time before they can rush out, and first of all, the city treasure must be able to stand.
At that time, the best solution that Chu Yuanxi found was that he needed to go online to the city treasure first and then go online to the Internet. At the same time, he was still a little nervous recently, which was not conducive to users' roadblocks, no matter what the cycling method was. And it was the Qingming Festival holiday soon, so the early data would definitely be unsightly.
Of course, in the early stage, I was to let users get familiar with it and know that there was such a thing. Only when Xiaokang launched the withdrawal activities would someone be active. This is a simple and rough solution to the recycling problem of unlinked health coins, which was to allow users to withdraw health coins directly into cash.
Many online earning apps are doing this, especially those in the name of walking. Kou can go to me and I can go to me. This kind of activity will help Xiaokang explain the logic of cash exchange to users clearly.
Otherwise, the city treasure is a game that requires a "conversion process" after all, and users need to invest in various units on the map with health coins, and then these resource points continue to produce rich coins, and finally use rich coins to buy things in a well-off store.
There is a very anti-human process here, that is, users cannot get positive feedback immediately. The so-called continuous output and slow output are the same as that, it is not possible to buy things immediately after digging out health coins.
If you make a game, you will take a lot of risks by adopting this solution. Although there is far from "Lifeline" and recently "Animal Forest", it does not emphasize the logic of instant positive feedback, but the mainstream view still needs to use positive feedback to stimulate players' game behavior.
But "City Treasure" is not just a game, but has a certain degree of similarity to "Animal Crossing" and is a kind of imagination of life. Users need to continue to act in the game map to pursue reasonable results. In other words, there is no way to take the risk of no immediate feedback.
Therefore, it is appropriate to do a withdrawal activity here, which directly strengthens users' awareness of the city's treasures. It is valuable, and the value comes from your mobile phone and battery power.
On the 3rd, the City Treasure was launched as scheduled, and it did not attract much attention. It was nothing more than the updated version of Xiaokang App, and there was an extra button in the overall concise interface in the past.
Thanks to the current popularization of China-Dao mobile games, many users have more or less played games. I won’t talk about such things as Cure, Fat Head, Bird, and Cut Fruit. A game and LBS map social games are not completely unconceptual. I have to thank my big penguin, which is the red envelopes of maps during the Chinese New Year, and they come to catch monsters together. First- and second-tier trendy young people will definitely not have no concepts.
There are a large number of such vitality among the well-off users, so the world opened by this new button does not seem particularly awkward.
But that's all. In most people's understanding, this is a game. Otherwise, why would there be guidance from novices? Isn't this a standard mobile game? What kind of mobile game does Xiaokang make if he has nothing to do with opening a convenience store?
This is the only thing that has caused a stir. Xiaokang's Weibo and official account backend messages have become more, and many people are asking for answers to the grand prize for this confusing behavior. Many old fans of Baren come to visit and give Xiaokang users science to the genes of this company. It must have game genes! Moreover, the boss of this company never cut leeks, so play with confidence! He only sells mature leeks, and you are still in the cultivation period, and you will mature when you are sold one day!
Chu Yuanxi thought that these people were too revenge? They have been selling for more than four months, so why do you still remember them? Speaking of which, he has not continued to play "Comes in Troubled Times" recently. What is the need to check in every day after selling? But it is no wonder that players are holding grudges. After leaving Chu Yuanxi's clutches, the Unicorn Studio began to do activities like normal game operations. A common sense is that the game industry mentioned the so-called "activity" and all the things they said were recharge activities.
Therefore, it is not surprising that players screaming at the Weibo of Baren and Xiaokang.
Before going online, due to a special Spring Festival, Xiaokang did not promote it as planned in eastern Guangdong Province, so the number of daily active users is still less than 500,000, which is far lower than the expected value on the schedule. The lowest expectations for this period were starting from 1 million dau, which must be followed closely.
However, the daily consumption and number of people are good. Many users spend twice or even three times a day. What makes Chu Yuanxi most afraid of "returning to normal" is the number of core users. Because Xiaokang's excellent performance in special time periods and a large number of users agree with the value of core users, there are endless streams of membership cards. So far, 100,000-year cards have been issued, and Xiaokang's monthly active users are only more than two million, which is quite a good proportion.
Even the number of daily transactions, that is, the number of transactions, is surprisingly high, so some people suspect that Chu Yuanxi’s data is fake. In fact, this is all caused by Xiaokang’s coupons. The coupon usage model forces some smart users to divide a transaction into two transactions, which can maximize the benefits.
In fact, this is what the company is willing to see. The coupon-a-customer unit price system is the basis for a stable profit of well-off and well-off. The average customer price and transaction frequency determine the income of a single store. This income is the basis for determining the expansion model. If the income of a single store is not good, Chu Yuanxi would not dare to expand stores on a large scale. No matter how hard healed, he could not breastfeed.
Of course, these data are not sexy in the eyes of many investors, and they even expressed that they could not understand Chu Yuanxi's courage to publish these data and then do financing.
When the City Treasure is launched, not only the investment circle, but also the friendly businessmen are shocked. You should know that Xiaokang's financing is through public roadshows, so it is easy to check what Chu Yuanxi has bragged about. At this time, I saw it, oh, is this the mysterious "online content" that Chu Yuanxi has bragged for a year and a half? It has been bragging since the pre_a round of financing, and it is kept confidential, and it is still a monetary person until now? Hahahahaha-
In this regard, Chu Yuanxi's evaluation is: the more fools, the better. Of course, this atmosphere is not conducive to the business team's attack. For the business team, the stronger the one, the more beneficial the negotiations are. When others generally think that one is a fool, even if one is really not a fool, it is not easy to talk.
But this matter is not a problem for Chu Yuanxi, and Cynthia. You should know that Nai**Boke, who was previously working for Aunt Cynthia, is also a game company. In game research and development, there is an important intermediate from creativity to products called demo...
demo is to make a bunch of fake data, which is completely used for demonstration. In the demonstration process, simulate the real performance of future products, so that people who watch demos can get the game experience in advance and then judge whether the product is valuable.
Xiaokang has even done the functions. It is too easy to compile a set of fake data to make a demo for demonstration, so Cynthia still focuses on recruitment and looks confident about the upcoming attack.
During this period, the country has been quiet and the foreign countries are in a panic. It is said that even the American gangsters cannot survive. There are fewer venues that can be extorted, sports events that can be gambling are gone, ports and truck transportation are sharply reduced, and even private garbage transportation is almost gone. The most cruel thing is that Mexico has begun to strictly guard against the border wall, and there is a shortage of goods...
During this period, Mu Lian has started to supervise the construction of the factory and the VR headset equipment factory. This task was handed over to her when it was reassembled in February. Everything else can be delayed, but there is no reason to delay the construction of the factory building and the introduction of assembly lines. As a world factory, Guochao can completely solve the solution remotely.
Therefore, for Chu Yuanxi, there is a multiple-choice question now, which is whether to tell Elizabeth and the market all the key points of the subsequent development of well-off society. The current situation is that the city treasure has been launched, and Elizabeth can see it, but she will definitely not be able to play without telling her the tricks.
If the world is peaceful, Chu Yuanxi will of course provide her with all support as originally agreed, including one-stop saas service and all operation plans. But now he knows how that place in Southeast Asia will develop in the future, and Vietnam is not a paradise.
Therefore, it is already amazing that Elizabeth can do the first four milestones well. As for the city treasures and other online content, if it is revealed, it is unclear what benefits can be generated by a well-off Southeast Asia, and there is a risk of leakage.
Normally, although Elizabeth is just starting out, she must have started preparing the corresponding elements of online content now to achieve the highest overall efficiency. However, Chu Yuanxi was afraid, so she should let her follow the steps. Anyway, when online content is really needed, it is time for the store to be widely spread.
The concern about the leak is extremely necessary, because Chu Yuanxi gave Suzuki Yu's otaku Aki family a task before, asking him to help check the public information on the island country, about how Sun Dasheng joined forces with 724. As a result, Iko's family reported that the financing information was not found, but he had seen 724's mobile payment promotion, not only was it pushing, but it was also very powerful.
What is the copycat of 724? It is a well-off system. What is the most dazzling thing for ordinary people in the well-off system? It is a variety of coupons covering almost all categories and usage scenarios. After learning the coupon set, 724 took it back and took it out to promote mobile payment, just right.
The same thing is said, if you copy the right person, it will be beneficial even if you make mistakes when copying the village.
After Ikoma's family returned, he bragged to his colleagues: "The president's face was extremely scary at that time! It was like a vampire who had just pushed open the coffin and woke up from his sleep, eager to find food."
Why is this expression? Chu Yuanxi was anxious! He saw it in his eyes and was anxious, but he had no choice but to pray that the other party would fail.
At this time, he was able to particularly understand the mood of those entrepreneurs who had original models. There was a saying back then: copy to a, which means that if there was awesome new entrepreneurial model in the United States, you would like to find entrepreneurs to copy them in the country. Just like group buying to groupon, online taxis to uber, and far away, Weibo to Twitter, Renren to Facebook, etc. From the model to the steps, the focus is on copying homework.
The other party is also out of reach, and it is useless to be impatient. The dynasty can truly rise strongly by relying on its own evolutionary ability, and then it will be exported overseas to the reverse, which causes the counterfeiting of the foreign network, is the o2o food delivery derived from group purchases, and the short video industry that has been greatly improved. Now I want to add a well-off society? Chu Yuanxi is simply vomiting blood...
The key is that when 724 is making trouble, can Ali and Penguin not know? They don’t know that there are hundreds of eyes staring at the island country.
Not to mention anything else, the mobile overlord of the island country is line, and line is a subsidiary of the overlord of the universe country, Naver, and is also a partner of Penguin. It has a deep cooperative relationship with WeChat in the mobile payment field.
724 is on the same line as Sun Dasheng. Who has the deepest relationship with Sun Dasheng in China? Of course it is Jack. Isn’t 724’s mobile payment a different kind of war between two horses? Can Penguin not pay close attention?
Oh, 724 started to engage in mobile payment, see what happened? Well? The copycat is Guochao’s app, but it does not use the Alipay system... Well-off life? What kind of weird company is this? Oh, it’s also a convenience store. Okay, check this company! Huh? The boss is Chu Yuanxi of Baren Group?
This is why Chu Yuanxi did not manage his expression well. With this concern, he had to become more cautious. However, he did not feel indebted to Elizabeth, because he could use allow her to raise funds independently as compensation later, although the decision to let her go solo was already thought of. This condition can be told earlier that it is good for both parties.
There is another thing that has been constantly touching Chu Yuanxi's nerves these days, that is, a series of actions by Chu's disciple A Ya. Not only short videos, A Ya has recently started a live broadcast.
His approach is actually not unfamiliar to people like Chu Yuanxi who have been deeply involved in self-media. The first step is to establish a character first.
This is easy to understand. Around the Spring Festival, due to the special status, many well-known entrepreneurs from other industries invested in live broadcasts and short videos, and then set up their personalities. For example, entrepreneurs who are catching dolls claim to be "Li Mojia, the leader of Jiashan School", and those who make liquor give themselves a nickname "Eunuch Mao" and so on.
In contrast, A Ya's character is more three-dimensional, and she follows the local customs, giving herself a nickname called "Divine Beast".
The second step of platform selection is of course Douyin. Although selling courses on Douyin is not so convenient and not as professional as Xiaoetong, creating personal IP is definitely the first choice, not only because of the large number of users, but also the user tone is more suitable compared to Kuaishou.
Although A Ya has never appeared in Chu Yuanxi's impression on her to do live broadcasts, she has been infiltrated with short videos and live broadcasts for two years. She has excellent ability to control the rhythm of short videos and live broadcasts. Big anchors like Zhu Chi and Zhou Minxi have long set a benchmark for him.
However, Chu Yuanxi initially thought that he was aiming for his fans of Baren, but later he thought that he was to harvest the entrepreneurs of self-media m. However, after watching several episodes, he became increasingly confused. It seems that his subjects of selling classes are really corporate executives?
The reason for this idea was that A Ya's first Douyin live class was called "How does corporate executives do business through live broadcasts."
This lesson calmed Chu Yuanxi because the course was designed very well. A Ya was equivalent to talking about live broadcasts during live broadcasts. She taught on-site words and deeds how to control the scene, how to sell her business, how to warm up, how to pass the message to other circles before the broadcast, compare it with sales, compare it with micro-businesses, etc.
This is all practical things, because many people in the workplace don’t understand these things at all. Even those salesmen who are good at selling have to say that they are not nervous for two hours, but they are like numb in the live broadcast room.
This is the user needs discovered by A Ya. Many people can open up business by doing live broadcasts, but they don’t. They just need an experienced driver who knows entrepreneurship and live broadcasts to lead the way.
Chu Yuanxi thought about it for a long time, and the more he thought it was awesome. You should know that due to special circumstances, most of the offline business channels of many startups have been destroyed during this period. How easy is it to open source online? But live broadcast is indeed a good way, and there is a feeling that Pinduoduo's goods was looking for people at the beginning.
Pinduoduo's first user initiates a group purchase and then shares the goods with his WeChat friends, thus finding people with goods. In fact, the goods are brought to the WeChat message of the friend by the initiator. A interested in initiator will definitely guess which group or person may also need this product, so it is more accurate than flood-style advertising.
In fact, business-based live broadcasts are the same. Entrepreneurs only need to let employees share the poster into the circle of acquaintances who may be customers, which will naturally achieve more accurate traffic. Moreover, this information does not make people feel offensive, which is much softer than sharing and cutting.
You should know that at this time, not only one party needs to do business. The connection between many business chains in the market has been interrupted. Most of the upstream and downstream need to reorganize the business chains. In other words, there are a large number of people who are looking for business clues, but they just don’t know each other.
Chapter completed!