Li Xiyan became quiet because Chu Yuanxi's words did not seem like an excuse, and he had indeed considered it.

Chu Yuanxi continued: "Then, 100 yuan of Douyin targeted advertising can attract about 2,000 users, which looks beautiful, right? But the ordinary way of playing Douyin advertising is to bring coupons, the video content is pure advertisement, and what you need is the number of views, not user likes and redissemination. Do you understand what video content is, right?"

"I understand, I understand, I am the old Douyao." Li Xiyan said quickly, and he seemed to know what he had missed and the content. He had never considered the advertising content, but only considered the effect.

"This type of advertising is suitable for restaurants and clubs. It is directly reduced and the coupons are exempted. Other colleagues may not be familiar with the coupons in our Xiaokang membership system. You must have known customers as customers, right? According to your plan, Xiaokang sends Tik Tok advertisements to seduce people and then? Tell the other party that you download the app for more discounts? Is this a bit awkward? If you don't tell the user, it will definitely be too scammed. If they know about it, they won't hate them? What should I do? It can only be that Tik Tok's coupons are stronger."

"No, Mr. Chu, you can post coupons of the same strength on TikTok."

"The same strength is also awkward. You have to consider the user's psychology. If you look at this kind of advertisement, people are here to take advantage of it. As a result, you say there is no advantage, and everyone has the same discount." Chu Yuanxi continued to be calm because of this concern Xue Jianhua once discussed it with him. "But if we make more coupons on Douyin, I cannot accept it. It hurts Xiaokang's entire online system and it will not be worth the loss. You can't give up the benefits casually, and you can't create a wrong impression on users."

Li Xiyan can agree with this view that subsidies users can use to acquire customers, but they must consider how to withdraw the subsidy. Unprincipled subsidies will definitely be detrimental to withdraw.

"Then you must have a complete plan?"

"It's very simple. When we advertise in the future, we will focus on content, fun, twists, jokes, or invite celebrities, etc., and advertise our well-off app coupons, so that we can spread it naturally. In this way, we can still get the traffic bonus of Douyin when the advertising effect is achieved. Look at the content of mobile game advertisements now, let alone us.

However, this kind of creative advertising plan and celebrity plan must be more expensive after opening the store. I plan to wait until the Magic City starts to open it before investing.”

Li Xiyan was immediately convinced. Chu Yuanxi encouraged him and said, "At that time, you local old bean sprouts will have to participate in the design content. You must design down-to-earth and highly localized content."

"It must be certain!"

Chu Yuanxi wants to meet middle-level management, on the one hand, to discover talents. Although uncles like Xiang Li Xiyan don’t look good and have no advantage in age, they are worth promoting if they have cross-border talents in short video content. This is not a joke, because at present, whether it is acquiring customers or marketing, Douyin is an unavoidable level.

Take Yuan Jing for example. The two seemingly good plans. If one of them can be made into a Douyin short video and there is hope for it, then it will obviously be better than the other. So this can be said to be a new skill that the times require relevant practitioners to master. Those who hold on to their experience ten years ago are destined to be eliminated by those who keep up with the times.

After working so hard for a few days, Chu Yuanxi also took the time to hold a small meeting of investors in eastern Guangdong Province, and attracted some southern investment elites through Hu Shiheng.

Even garbage sorting in the Great Heavenly Dynasty had to distinguish between Beijing and Shanghai, not to mention other industries and investment circles. Although Chu Yuanxi's main focus on financing was the imperial capital circle, there were many rich people in the Magic City and Guangdong Province. The reason why he was able to get so many small and medium-sized investors in the original world was because he begged for alms while promoting it to a well-off society.

Of course, there are pros and cons to build a group of small and medium-sized investors. This time, Chu Yuanxi did not plan to cast a net generally and directly marked the key points, so the people came to some more powerful institutions. However, when the meeting began, the investors from eastern Guangdong Province shook their heads left and right, and then asked: "Mr. Chu, why didn't Penguin's investment department be invited?"

The scene was awkward at this time...

With the current state of Xiaokang showing the market participants, it is actually natural to introduce the funds for Penguin, because what Penguins like to look for is a potential subversive player. Xiaokang is currently very potential and has great disruptiveness. Isn’t it a very good thing to let the Penguin open connections in the vertical field of the convenience store track to help itself grow?

Whether Xiaokang acquires customers or does various tob business, the effect of transferring through Penguin, a super transit station, is greater than the total support that Hu Shiheng and Xu Xin can provide.

But the problem is that although Penguin's investment is very wonderful and is more tolerant of investing companies, it is close to investing blindly, but the social and content fields are the axis of investment. Penguin has always paid attention to holding and mergers and acquisitions. Otherwise, why did Kuaishou's slow development in the most important year of 2018 be significantly overtaken by Douyin? Didn't it just accept Penguin's investment and make a fuss? Until today, Penguin has never given up on Merger and Acquisition.

In terms of priority, social interaction is obviously greater than content. Xiaokang will have to socialize in the future, and now he cannot accept investment from penguins, otherwise he will have an obligation to respond to penguins’ communication requirements.

What is Penguin? Putting aside the halo of the social king, taking a step back is also industrial capital, which is much more professional than investment institutions in business. The domineering president Martin is from an investment bank, and he is considered professional even in the investment circle. If Penguin looks at the inside of Xiaokang, then he will be exposed.

So although Penguin is the leader of the martial arts world in eastern Guangdong Province, Chu Yuanxi dared not invite him.

As he was confused, investors' enthusiasm turned to other directions. For example, someone asked: "Mr. Chu, why are you keen on acquiring non-performing assets recently? And you have introduced many people related to non-performing assets? Like Ganxin Mai Cai, no one dares to touch them. As far as I know, Baren's game department has also bought some companies or projects that are on the verge of bankruptcy or have gone bankrupt. What's the situation?"

Chu Yuanxi said that you know me quite well, but you don’t know that I still want to collect e-cigarettes, but it’s a little bit, so the shaking power is mine! Such serious investors are not easy to fool. Of course, this investor meeting is aimed at Xiaokang, but as a celebrity entrepreneur, Baren will definitely be pulled over to study together.

So he didn't need to hide it when explaining: "I would rather call the non-performing assets you mentioned "difficulty assets". And you observed it very carefully. I am a counter-cyclical acquisition. The acquisition of difficult assets should be counter-cyclical, so it should be collected at this time node. The current economic environment is called "big default". When everyone has no money, they still need to reduce leverage. Think about it, how sufficient the supply of difficult assets is. It is obviously full of mud and sand, and there are many valuable things. It is difficult to buy them normally and cannot be bought.

Moreover, in the past, you could only buy difficult assets from banks, which was quite difficult. You had to dismantle the bank's non-performing asset package, then inject capital, introduce third parties, etc. But now you can directly intervene as a market participant, and non-financial institutions and enterprises can participate, which is great. Anyway, based on my experience in mergers and acquisitions these few times, I am more flexible. Just like buying chickens in the free market, I want to buy whole ones, and if I want to buy wings, I can buy wings. If I want to buy live, I can buy live ones. I used to buy live ones and no one sold them to you."

This metaphor made the investors in the house look at each other. There was a group of people in the investment circle who specialized in acquiring non-performing assets, but Xiaokang is not a non-performing assets. There was obviously no one among the people who came today, so they suddenly felt that they were not experienced enough. At the same time, Chu Yuanxi's striking answer brought a lot of bonus points because it seemed very professional.

Cao Xiang, who was far away in the imperial capital, also seemed very professional at this time because in the past few days he discovered something that made him puzzled.

At this time, he was running a live broadcast in front of him, and of course the live broadcast was crowd-creation Tonghui. Fang Shiling was still celebrating blockchain popularization: "The significance of building a block network, let me give you an example, for example, the ticket grabbing software. Why is 12306 old? The ticket grabbing software uses ultra-high frequency to brush 12306, which must be one of the reasons. The official must hate ticket grabbing software.

But now you know who is using ticket grabbing software but cannot punish them through judicial means. You can only conduct administrative interviews because you can't get any evidence. However, if it is a blockchain network, it will be different, and ticketing can also be traced. Who can do it clearly? No matter whether you are a shoe city, a camel or a yellow group, you can catch it accurately."

If it were before, Cao Xiang might have started to complain because there were too many bad things in this passage. However, today he didn't listen to it with his ears and completely used it as background noise. If he was seen, he would definitely feel that Mr. Cao had entered a state of inexplicable excitement today. His fingers were typing on the keyboard at a speed of more than 200 apm, and he conquered the code barrier in front of him with a one-stop belief.

Of course, his office computer is top-end, with dual-screen displays. One of them also needs to rotate the screen 90 degrees upright to browse tables. But today, the vertical screen is displayed with an official rumor-disclosure announcement of "Chongchuangtonghui":

"The co-creation platform is determined to develop into a world-renowned public chain. It has already planned to carry out token platform transactions in the United States in advance and has achieved remarkable results in the industry. Due to the different clients of the two countries, users see different platform projects. This was originally the next step for us to unify as soon as possible, but there are many illegal projects under the name of the co-creation platform to take advantage of loopholes.

The platform reiterates that in order to implement the concept of crowd-creation tokens, the official regards users as a community of interests, opens up the acquisition of tokens, and regards user participation and activity as platform value. Therefore, users can share new users to increase the chance of obtaining tokens, which is in line with the platform rules. But it is the determined value of tokens that gives criminals the opportunity to privately build a pyramid scheme system under the name of crowd-creation tokens.

As evangelists in the blockchain industry, our attitude is clear. We have called the police. Please keep your eyes open and protect your funds. Only projects that can be entered through the official entrance of the platform are legal projects of the Zhongchuang platform and can create benefits for everyone."

When Cao Xiang first saw this announcement, he always felt something was wrong, and he had a very serious visual sense.

Protect your own funds? Exchange trading can often take hundreds of times leverage. How can you protect your funds by letting these new recruits in the derivatives market?

However, the visual sense definitely does not come from here. Some people have foreign exchange demand, so they admit to compensation. Even after one day, the index fluctuates sharply for half a day and finally settles. If you lose a large amount of handling fees, you can only blame your bad luck. In other people, they rely on handling fees to make profits, and they are in the exchange model. This is natural.

The reason why the official announcement of the co-creation platform has issued such an announcement is that in recent days, the capital market has appeared on the market with the name of co-creation platform, which is spread rapidly in the form of upstream and downstream. The destructive power of the blockchain fund distribution platform is too great, especially this project has a relatively recent source of profit - the handling fee for foreign exchange speculation, which is more credible than the air market. Tokens can also be used for foreign exchange transactions and are more attractive, so the spread speed is super fast!

However, the official will still have to raise funds in the future, and rely on valuation to realize the value of the user's token. It cannot be regarded as a pig-killing slaughter, so such an announcement was made in just one week.

Suddenly, Cao Xiang freezes his silence in a "sudden awake" posture, staring at the high-rise screen in a twisted posture that violates physiology! What if this vague rumor-refuting announcement is translated into English?

The wording here made him think in a daze that he had returned to the United States and back to the day when he was harshly made! Rubin also made such an announcement to refute the rumor, and then told him that someone was secretly engaged in pyramid schemes under the name of the company, so that he didn't have to care...

Then, there is nothing!

As a person who is proficient in English-Chinese bilingualism, Cao Xiang is hit by lightning. He even remembers the keyword of Rubin thief calling for catching thieves. After eliminating the translation factor, it is exactly the same!

Therefore, for others, the announcement of refuting the rumor was a manifestation of the rapid response of the official, but it made Cao Xiang forget to eat and sleep!

He instantly completed his transformation on the spot and became Cao Sherlock Xiang. The idea of ​​solving the case is to find the technical characteristics of the co-creation platform on the one hand, and to register a capital plate for experience on the other hand.

He has experienced enough of the co-creation Tonghui model, and he has always had a weird feeling - this application requires my Cao Xiang's technology! Otherwise, how will their side chain be handled? I am very worried that it will collapse tomorrow!

This is also the reason why he always wanted to know who the other party's technical director was. He appreciated each other and hoped to talk about it.

But now he found himself seemingly understood something?

It’s just strange that this blockchain project has not published a white paper and cannot directly see the technical characteristics. This is rare in the entire blockchain industry. How can blockchain not publish a white paper?

Thinking of this, he continued to post paid barrage in the live broadcast room: "Anchor, why doesn't your platform post a blockchain white paper? Is it a serious blockchain?"

Fang Shiling ignored Fang Shiling, so he had to give him a reward and then ask again. Fang Shiling had to interrupt his popular science and asked, "Why does blockchain have to publish white papers? Recently, there is a particularly popular convenience store called Xiaokang, which also works on blockchain, and has not published white papers."

This question stunned Cao Xiang and thought to himself, yes, should we continue to reverse engineering? With such a distinctive example of his own project, we really cannot regard the absence of the white paper as evidence of suspicion. Fang Shiling said with confidence: "As far as I know, those who do not intend to issue coins to do Ionico will not have the obligation to publish the white paper. In addition, please question our water friends who will give a reward of one plane next time and then ask questions."

Cao Xiang thought to himself that you are right, but my workload to find the bottom line is huge... What he is doing is the so-called reverse engineering, commonly known as cracking.

Originally, when he applied for a job with a fake resume in February, he planned to be a back-end programmer. This also shows from the side that Cao Xiang's back-end capabilities are qualified, and the front-end can be downloaded and unsheathed. Through the protocols contained in the front-end package, some useful components in the back-end can be deduced, but it is just a bit difficult. Especially the reverse of blockchain-related reverses, which is really impossible to do if you are not an expert in this field.

Cao Xiang not only needs to do it, but also needs to do it double-handedly. He wants to break the app of Chuangchuang Tonghui, and he also wants to break the app of illegal capital markets.

As a high-level siege lion, his way of experiencing the app is different from that of ordinary people. It is not to operate it to see the feeling. For the app, "feeling" is a false thing. Two apps with exactly the same feeling are probably just the same interface. Only the protocol and communication address can reflect the real side.

Especially recently, in order to make the festival neat, several major e-commerce applications have been frequently updating their icons and adding event information, which makes users dazzled.

This gave all kinds of counterfeit apps to be rampant and unparalleled. The same style of Taobao Dog Dong Pinduoduo suddenly flew everywhere, and easily stripped off users' underwear by malicious codes.

Not to mention anything else, there are hundreds of malicious high-imitation Taobao models, such as "Taobao Navigation", "Taobao Discounts", "Taobao Physical Store", etc., and the Taobao style with desktop icons is full of Taobao style, and it can easily pass manual re-checking. I will ask you if it is powerful? After entering, there is no difference from the genuine app. Whether you browse, search, or even check other user reviews, you will do a lot of high-imitation work.

But as long as you dare to place an order, not only will the money you buy will be gone, but the account password will be taken away, but it will also be locked by a large number of marketing harassment calls.
Chapter completed!