Chapter 945 The root of the problem is here
At present, what is most important for Chu Yuanxi is not the valuation of the new company and the amount of money it makes, but to fill the demand for a well-off society and reduce the cost of fresh food procurement to the level and be competitive.
Therefore, Xu Xin wanted to invest money, but Chu Yuanxi himself did not agree with it. He only wanted to use her resources. The reason was not that he always wanted to take advantage of it, nor that he didn't like money. If he just invested money, he would be too welcome, but he was afraid that Xu Xin would be too active after coming in, so he exerted influence according to her ideas, transformed Yang Heng and Lu Yin, and brought the new company to the ditch.
This possibility has to be guarded against. Chu Yuanxi must first consider "stability", "smooth" and "fast". Just like the high-speed rail of the Celestial Dynasty, it runs fast, put a glass of water on the window, and no drop is sprinkled out. As for how much money the high-speed rail makes? This is secondary to the country, and it is beneficial to the operation of the entire country, improving national efficiency and improving happiness. This is the most important thing.
But can investors have the same mentality when sitting on the yield rate? The leeks in big A-shares certainly hope to rise after buying CRRC, and they are definitely not going to support national construction and invest in the capital market.
Xu Xin's realm is much better than the leeks, and she is also a well-off investor, and she is likely to take this into consideration. But after all, she is engaged in investment. Her overall view is the overall view of contemporary capital, not the overall view of moderate prosperity. Chu Yuanxi still has a little clue in this. He has no reason to ask Xu Xin to devote all his money to a well-off society and tie the fate of contemporary capital with a well-off society.
Capital has its own personality.
Therefore, Xu Xin may not be consistent with Chu Yuanxi at certain key nodes, and it is not as easy as Yuan Jing to convince. These are all factors that must be considered. This is also the reason why Chu Yuanxi planned to regard Zheng De as his foundation for financing from the beginning, but instead directly looked for top investment bosses. Yuan Jing's money is not the most money, nor is it the easiest to convince, but overall it is most suitable.
Then the most realistic question is, the fresh fresh company, what should she do if she asks for a seat on the board of directors and a veto? If the resources she provides are worth a veto, why didn't she mention this natural requirement?
However, this matter cannot be rejected, and a tactful rejection cannot be done, because the root cause lies in using other people's resources. This requires you to talk carefully and try to deviate from the direction.
So Chu Yuanxi thought of such a compromise method. Before Xu Xin spoke, she had not even asked for resources. She first proposed to let Xu Xin send CFO and release a certain share of her.
I believe Xu Xin will not make any other unsubstantiated requests after she gets CFO. If she gets CFO and then raises a board seat, then she will definitely feel that she has such rich investment experience. The intention to get involved in the company is too obvious, which is definitely wrong.
Xu Xin didn't think that Chu Yuanxi had already turned so many little projects in his heart. He first laughed and said, "Do you know about 'Aunt Sun'? Although the fresh food track collapsed, 'Aunt Sun' will raise money soon, with a valuation of more than 8 billion yuan. This is called a small project? I tell you that the new company must set plans according to the goal of 10 billion yuan. It's too small. I'm not interested. What do you think?"
"Hi, fresh food is a big market, and there are always people who can make money if they do it well. As long as the new company can achieve efficiency above the level, they will definitely make money. I have never thought about the others." Chu Yuanxi said that I really know this, because Aunt Sun happens to be a Toc Fresh Food in eastern Guangdong Province, with 1,600 stores, with a daily order of over one million, which is the absolute leader in fresh food in eastern Guangdong Province.
Like Lu Yin, who was engaged in fresh food, he always lived under the shadow of Aunt Sun. He had to buy warehouses for his main purpose and used differentiation to insert the market gap left by Aunt Sun.
Although it was not the most direct competition for Xiaokang to open a store in Yangcheng and Pengcheng, it was not the most direct competition, but when choosing a location, he was specially hiding from Aunt Sun's store. Chu Yuanxi didn't think it was difficult, because the only one that could let him circumnavigate was this family without another number.
If Aunt Sun can copy its model in eastern Guangdong Province nationwide, the scale of 10,000 stores will definitely be available, and a super giant that monopolized the track will surface. Dailuoche, who fell to the ground with a bang, and Yifen, who had a broken capital, had this dream. The collapse of the track is a good thing for the guys who can fly. More corpses were buried under his feet, and the nutrients were more abundant. It was just that some people could really fly, and some people felt that they could fly.
However, there is no need to say these words to Xu Xin, especially in Xu Xin's tone full of envy and regret. She invested in so many fresh foods, but she happened to miss Aunt Sun.
Xu Xin said: "Then you really don't understand. I told you that I have invested in so many fresh foods, and my current feeling is that the non-standardization of fresh foods and the regionalization characteristics are too obvious! What does this mean? It is difficult to scale. In other industries, funds can play a decisive role in the Toc process, but fresh food cannot do it. But I am very curious now whether tob's fresh food can be done."
Chu Yuanxixin said that you don’t emphasize high-frequency, urgent needs, and large groups now? There is no such thing as tob. Xu Xin said this, which is equivalent to putting forward her requirements, hoping that the new company can achieve standardization and scale and minimize regional characteristics.
Are these goals good? Very good, very high-end. If you can achieve it, it will be very good, which means that the new company incubated by Baren and Xiaokang will definitely grow and become a leading company on the fresh food track that cannot be ignored. But this is also something that Chu Yuanxi is more afraid of. Xu Xin is a typical plan to lead the new company to deviate, because these are not the most urgent requirements of Xiaokang.
The reason why she did not put forward high-end requirements for Xiaokang was because Chu Yuanxi's own goal had broken through Xu Xin's thinking mode and was even more noble than her, so it was very easy to talk about. However, Xu Xin is an expert in fresh food, and she has obsession and the key is that she has resentment. Now she has seen a sharp weapon to turn the tables. The key is that she has more hope after combining her resources, and she must be greater than normal expectations.
So Chu Yuanxi was quite nervous and thought to himself that I just wanted to raise an illegitimate child, and he would not allow him to inherit the family business, so he did not need high standards and high requirements.
So he thought about it and decided to put it first, instead of letting Yang Heng and Lu Yin cheat the resources first, Xu Xin's investment, and then lie to disobey and not do what others expected.
"Sister Xu, I think this is the case. You have too much interest in the new company, but we should not be overwhelming. If you are interested in investing in tobs that are bound to Xiaokang, you will get dividends as Xiaokang expands, right? Instead of a tob fresh food test product, there are some contradictions here."
Xu Xin was silent on the other side of the phone for a few seconds, and then said at the end: "You are very awake. I see that you are becoming more and more like a killer entrepreneur."
Chu Yuanxi knew that she once said - if you want to invest, invest in a great company, and she likes to spend time looking for killer entrepreneurs. The problem is, after a long time of trouble, you didn’t think I was a killer entrepreneur?
He let out a silly laugh of "hahahahaha", "Is it because I dare to tell you the conditions?"
"And I dare to tell me in person - you are wrong. It's been a long time since no one has told me like this, otherwise I wouldn't have to cut positions every day in the past two months."
The so-called cut of positions is naturally the cut of positions in fresh food investments. However, in a trampled state, it is not easy to cut positions. Especially venture capital is generally in first and then out, and the stacking order, the earlier you invest, the less likely you are to cut positions. Chu Yuanxi said that Xu Xin can understand the position, which is really amazing!
Xu Xin asked: "Then tell me the truth, in addition to organizing Lu Yin and Yang Heng to do the tob on Yishengxian, are there any alternatives?"
"Yes, I'll go and hug Pinduoduo's thighs. I don't believe that Pinduoduo will not do tob business anymore." Chu Yuanxi said that although my B plan is rough, it has a considerable advantage, that although Pinduoduo has various complaints, it does not have such strong desire to invest. Business is business, so there is no need to worry about this and that.
Therefore, if Pinduoduo is requested as the supply side, the cost may be slightly higher, but it is more flexible, and static procurement can be made dynamic.
Unexpectedly, Xu Xin on the other side of the phone was quite excited: "Oh, you thought about it with me. Let me tell you why I have a strong interest in Tob. First of all, I am also facing the various problems that emerge in the fresh food track, not human problems, but business logic itself. If toc's fresh food is logically difficult to make money, it will be difficult to continue. This logic lies in the supply chain, and the supply chain means cost.
Then I recently investigated Pinduoduo’s fresh food and found that my investment had problems from the source. I was really convinced by Pinduoduo’s fresh food."
This time it was Chu Yuanxi's turn to remain silent, because what Pinduoduo did made him a little awe.
Pinduoduo's success also showed signs in the original world, but it was not so obvious until the beginning of 2018. However, when it entered the Nasdaq and began to make trouble in the US capital market, it turned out another one on the basis of cheating. The magician-like technique forced Chu Yuanxi to spend a certain amount of time to follow it regularly. Otherwise, he felt that he might miss out on important information.
After following this, I found that the price of vegetables and fruits on Pinduoduo is simply blinding, so I got a plan that is easy to get at this point in time.
Moreover, Pinduoduo’s low-priced fresh food is not the result of subsidizing users with red envelopes, but because they spend money on transforming agricultural factories, improving logistics directly to rural areas, cultivating farmers’ e-commerce, etc., and even directly subsidizing farmers.
They pushed the starting end of logistics delivery directly to the fields and forced the automation process according to the standards of agricultural factories. The crazy spending of money shocked Chu Yuanxi. Then after inquiring, they found out that because Pinduoduo itself was sinking and sold goods to the new countryside, the logistics carried goods into the village and then pulled agricultural products back to the city, and the logistics turnover efficiency was extremely high.
It can be said that it was not until this time that Chu Yuanxi realized how awesome the strategy of Pinduoduo's rural surrounds the city was, and how silly it was in the beginning, but after the scale was achieved, it actually had such a powerful trick!
You should know why fresh food makes money? It is because the profit margin is really huge. The cost from the field is really low, so low that most people doubt life. It is normal for a pound of a pound and a cent per cent in the fruit harvest season, and the gross profit margin of sales is unimaginable.
However, the difficulty of farmers is not the price of shipment, but the poor ability to resist risks. When the price fluctuates slightly, no one will collect agricultural products in the fields. The characteristic of fresh food is that the freshness is strongly linked to the price, so it cannot be let in the fields. This problem can actually be solved by sales channels and logistics, but sales volume has become a bottleneck, because only when the sales volume of a single product becomes larger, the sales and logistics costs can be diluted.
What Pinduoduo does is to directly hit this pain point and relies on its own huge traffic to increase the amount of fresh food. The characteristic of Pinduoduo is that it is cheap, and what users are looking for is cheap. As long as the price is low enough, the demand will be high enough.
This power is what Chu Yuanxi is awe-inspiring, the power from the countryside and the power of the 900 million farmers in the sky. In contrast, he only dares to make his business in a low-tier city and at least to towns. The realm is inevitably inferior to Huangshan's competition.
In short, although Pinduoduo is a toc, it definitely has the organizational strength to turn its business into a tob. It is just that it is still spending a lot of effort to train farmers to become qualified e-commerce companies, which is enough to be an alternative to a well-off source of goods.
This is also the reason why Chu Yuanxi is cautious about Yang Heng's agricultural factory plan. Direct investment is one aspect. The key is to spend money on logistics, to be able to penetrate the supply and marketing cooperative system, and to cultivate farmers' industrial awareness. This is all expenses. Even if you are willing to pay this money, can the efficiency of burning money exceed Pinduoduo? If you can't burn it, the consequences will still be reflected in the high cost.
Moreover, Pinduoduo has already spent all this money, so for Xiaokang, it is better to buy it than to make it for a long time.
When he was silent, Xu Xin was also thinking, and then found the situation cold, and immediately asked: "Why don't you talk anymore? Do you have any other thoughts?"
"No, I'm just more confident."
"Hey, was it because I convinced me? You made me embarrassed."
Chu Yuanxi said, "Don't make things difficult for you. I know that you are restless because of a large amount of investment, but don't evolve to be artificial... It would be embarrassing if you have the idea of investing in two tobs at the same time!"
Fortunately, Xu Xin finally said: "You convinced me for the time being, but after Xiaokang takes off, you have to give it freedom to this company."
"It must be certain!"
After ending the communication with Xu Xin, Chu Yuanxi's thoughts were much smoother when facing Yang Heng and Lu Yin, so he put Ts in front of them.
After hesitating for a moment, Yang Heng still signed. He definitely didn't sign it last year. Such bad conditions are only suitable for novices and for those who start their own business for the first time. But this year, especially after he has failed, he has to sign such conditions without wanting to pay for his nose. The change in form is so serious.
After discussing Ts, Chu Yuanxi gave the two an important task, which was to think of a new company with a loud name.
When Chu Yuanxi left, Lu Yin asked carefully: "Old Yang, are you unwilling to give up?"
"Oh, there was no such harsh environment in the past ten years. It doesn't matter if a serial entrepreneur loses one after another. As long as investors see the people, the money burned in the front will be taken back hundreds of times and thousands of times. Now..."
In fact, Yang Henbi Ruyin was a little smaller, but Ruyin called him Lao Yang, and after saying that, the two of them looked at each other speechlessly.
He was a little unwilling to give up, and Lu Yin felt resentful. Not to mention ten years, even two or three years ago, Lu Yin asked himself that he would not choose the same way he handled in the last moment of fresh food, because the investor's patience was still very high at that time and would tolerate her failure two or three times.
In other words, after she failed to start a business two or three years ago, she could have licked her face and asked the same group of investors to continue investing in herself until she succeeded, and then give them enough returns. At that time, the relationship between entrepreneurs and investors was so harmonious that PPT entrepreneurship was popular. As for the situation of "tovc", it was not without it, but the situation of tovc was thousands of large-scale investment and financing events a year in the Tianchao, and both hands could count the situation of tovc.
I don't know when this pastoral era will appear again.
After a while, Yang Heng murmured: "The new company, you think it's called 'Ganxin Mai Cookie', how about it?"
"This name is good! Sweet and fresh, emmmm..." Lu Yin said, hesitating for a moment. She would work hard with Yang Heng next time. Some words have to be explained, "Old Yang, don't think about so much that there are or not. The Baren's money is actually enough. If you don't consider agricultural factories or other things, Mr. Chu has prepared at least 300 million yuan. And I think we don't have to worry too much about gains and losses in this matter we are doing now, right?"
Yang Hengxin said you can ignore it because you have nothing to worry about! But he also knew that if he thought that the beauty in front of him was just living by relying on her appearance, he would be very wrong. He was actually closer to success than himself. If he took all the process three months in advance, he might be able to do it. And he was actually half a square, because Lu Yin was anxious that Fresh is the boss, while he was not in Matsuzi Duoduo, but just the co-founder.
"Hey, I can't think about it. I can't even calculate the future workload. I don't have any rules in my mind now. How should I do the most efficient and easy-to-use? Moreover, Mr. Chu's own business is too big. What if he does..."
Chapter completed!