Chu Yuanxi nodded secretly. This group of users should be considered the most valuable asset after the emergency fresh food is not bankrupt or liquidated. He thought for a moment and asked, "Is anyone buying this group of users?"

"Don't mention it!" Lu Yin angrily pounded the sofa, "It's all accurate users. They could always sell them, but now the entire track is not money, and they even want to rob me at a low price. A user wants to buy it for one or two dollars. I'm not a black industry data, I don't have any door!"

Immediately, her eyes lit up, "Mr. Chu, do you want to buy Xiaokang?"

"That's not." Chu Yuanxi shrugged, "In the early days of Xiaokang, every time he opened a store, he would use the point to lead the whole. The private domain traffic suitable for Xiaokang purchase was Lao Yang, who bought it according to the map, one community and one office building. Unfortunately, Songzi Duoduo has no business in Yangcheng and Pengcheng." In fact, this is a great value of the community group buying model. Even if the company itself is kneeling down, the data is still useful because it has strong map attributes.

Lu Yin was obviously disappointed, and Yuan Mu breathed a sigh of relief and asked strangely: "Then why are you asking this?"

"I have to think about Lao Yang and Lu Yin. They are all coming to do it for me. I will definitely not care about the industry in the past, right? You can't even consider the previous company while starting a business, right?" Chu Yuanxi said that Yuan Mu was just supporting him!

"The assets of users are different from others. They will lose a certain percentage every day, especially when the business is suspended. They must be properly placed. Now they don't think of a solution. It would be a pity that they will all be ruined when they start their new company's work? By the way, Lao Yang, how can Songzi Duoduo handle his private domain traffic?"

"Mineko is planning to seek rent and rent it to other fresh food groups, which is equivalent to a one-stop operation service for tob. Alas, I insisted that all WeChat groups must be the company's account, not the group leader, so I guaranteed these WeChat groups, otherwise even the community would be taken away."

Yang Heng said, and suddenly saw Chu Yuanxi's eyes almost caring for mentally retarded, saying, "Although toc is manic tob calm, you have private domain traffic, what can you do? Why do you have to stare at fresh food?"

“Fresh food is accurate.”

"But you don't make money. You can make money if you rent it to regional mahjong, and there are also legal mahjong." Chu Yuanxixin said that Matsuko Duoduo is really Buddhist. The company has already kneeled down and must find a way to survive. This is when you are fighting for bayonets and teeth, and you are still looking for rent slowly. Isn't this stupid?

You should know that this year's format is that even many high-ranking investment institutions have put aside their status, opened training classes, operated communities, sold classes, etc., and there is nothing that cannot be done at the moment of life and death.

But he found that Yang Heng had never thought about this plan, and he looked confused, as if he was saying: This is OK?

"Uh... Lao Yang, please ask me a question?" Chu Yuanxi still respects Yang Heng, especially now that he still needs to use it, so even if he wants to take the test, he asked very carefully: "I remember you talked to me that you are not responsible for the supply chain in Matsuko Duoduo. So where did the supply chain resources you told me today come from?"

"I am not responsible for the supply chain, but it doesn't mean I can't do the supply chain." Yang Heng was ashamed. "In fact, our founding team is all made from the supply chain, so we got together. The founders are better at building supply chains. We already have a lot of resources in this area, and now I can use them. Alas, I should have personally taken over the group leader's affairs, but I didn't take it. If I were to restrict these group leaders according to my rules, the company might not have crossed so quickly. As a result, the user's minds and the community form were not burned out. Alas..."

Chu Yuanxi said, don’t sigh. If you went to pick up the team leader, it would probably be cooler sooner. It seems that Yang Heng’s advantages and disadvantages are obvious, so it is really good to chat. He is good at business, but his thinking is not flexible and he is particularly unsatisfied in dealing with people. Otherwise, he would not be angry because the team leader only considers his own interests. Moreover, he does not have enough understanding of the essence of business laws.

The group leader of the community group buying model is originally a mercenary. Of course, he will do it wherever he makes money, especially there are many orders from similar companies to choose from. This is human nature and an inevitable trend. There is no need to be angry at all.

It can be said that the ultimate way of buying a community group is to eat products and prices, and it is to eat supply chains, not the local promoters and users' minds. Only when the supply chain control is high enough can the cost be suppressed. Chu Yuanxi estimated that Matsukoduo could raise so much money at the beginning, and GMV's fast exceeding 100 million yuan should be closely related to the advantages in the supply chain.

Otherwise, it is difficult for local promoters to cook without rice, because users care about cost-effectiveness, and there is no so-called "user mind" at all. "user mind" is the result of product strength, not the cause, and it is not solved by burning money. Burning money can only burn growth and scale.

Unfortunately, Matsuko Duoduo has such a great advantage, which is incomparable to other small and medium-sized players. It’s better to kneel down. It’s really a lucky time.

Fortunately, Yang Heng is responsible for the backend in the new company, and the business essence and other front-end needs anxiety. As long as Yang Heng grasps the upstream suppliers and supply origins, sorts out the logistics clearly, and improves the cost and efficiency, everything will be fine.

He turned to Lu Yin and said, "I don't have a good idea for users of fresh food. It's a pity to sell it as big data, and it's also aiding the evil, but I won't deal with it like this... Wait."

The so-called selling of big data is because Xinshengfei has an app, so there are members' phone numbers and tags, such as wool users, high-value users, high repurchase rate users, low-average user, etc. The combination of tags and phones has big data mining value and can be sold, but it is very cheap.

Although it is cheap, it will not fail. This part of the data will shrink every day just because Lu Yin doesn't care. Chu Yuanxi said that it is lost every day, saying that app users are uninstalling every day and losing links through the app. However, the text message method is basically there. This is a trace left by users on the Internet. Only by logging out the phone can it be erased.

Chu Yuanxi was startled and frightened Lu Yin, and he heard him say, "Your supplier's money is paid first, where is the user? I remember Fresh Food has the concept of paid membership."

"Uh... I tried hard to pay it off. The suppliers are actually a little short of it. They originally planned to sell user information and then clean up the supplier's final payment and the users." After saying that, Lu Yin hurriedly explained: "I am doing e-commerce, and there is no concept of recharge. There is indeed some membership fees, some pressure, pre-orders, etc. The final stage is a little short of money. In fact, this part is only a few million."

"Then how do you solve it now?" Chu Yuanxi said that you are so good. You can repay the user's money by selling it, which is amazing!

The membership fees of e-commerce are actually quite thankless, especially emerging e-commerce. The price cannot be set high. The main focus must be that users will pay the order to get the money immediately after paying the membership fees, so that users will be willing to spend thirty or forty yuan.

However, this form is easy to oversubsidize and is a form of drinking poison to quench thirst. The key is that users are not grateful. In situations like Lu Yin, member users have already recovered their money but will still recover their membership fees.

"I'm going to let the user scold me, but I don't have any money now." Lu Yin looked like a dead pig who was not afraid of boiling water. "I originally planned well, but Isn't this the whole industry not having money? I can only owe it first."

Chu Yuanxi smiled slightly: "Okay, very good, I owe it."

"Is there any other joke here?" Jiao Tuxin said that this is a slander? Lu Yin is so miserable!

Chu Yuanxi continued, "It's obviously not a joke. If Lu Yin can delay it for a while, and delay it until March next year, Xiaokang will be promoted in Yangcheng and Pengcheng, and this problem will be solved by my method."

"What's the solution?" Uncle Sheng asked while drinking water.

"Simple, Xiaokang takes over the debt you owe to the user. The one who owes the debt is the old man. At that time, send a group text message notification, so you won't have to worry about not coming to Xiaokang's store to cash out the debt. There is no need to persuade them to download the app. There must be an app to cash out, and then follow the trend to induce users to recharge their membership cards and completely bind them, hahahaha..."

"Puff cough cough cough cough—"

Uncle Sheng choked all the time after drinking a sip of water. After hearing it for a long time, Liu Lu suddenly exclaimed: "Damn! Can you still do this?"

"Is it perfect? ​​Such creditors will be core users in the future, and they will definitely have a very good impression of well-off society." Chu Yuanxi looked proud and praised his wisdom.

This is also a way to pick up corpses, and what you pick up is the essence. To outperform time, you must have the courage to shoot money. Those who can be friends with time are wise, but daring to race against time requires greater wisdom.

Lu Yin's eyes rolled, "Hey, Mr. Chu, the value of these users is greater than the debt."

"Don't worry, can I still miss your money?"

After Chu Yuanxi finished speaking, he suddenly saw Yuan Mu having something to say. He made a gesture of asking for help. Yuan Mu immediately said carefully: "I know you are pursuing scale, but will it be too radical for us to pursue scale so blindly? Can we grasp the quality of the degree? Is it deviating from the essence of business? Look at wework, the scale is so large, but when users want to rent a joint office space, they still look at the location and price. The brand of wework has no practical use."

"Doesn't that mean wework won't do it?" Chu Yuanxi looked strange. "They are all so big that they can't help entrepreneurs incubate, they can't help entrepreneurs solve problems. They just simply provide venues. How stupid is their scale benefits?"

Even Jiaotu understood this answer. It was about me working in your office, so you can help me get things done. If I encounter problems other than business, you can provide services to help me settle them. Of course, I came to you. This is not a simple question of the rent.

Chu Yuanxi said: "We should not compare with wework. We should really solve some problems and create higher value. Wework should be acquired by Sun Dasheng. Sun Dasheng may be resurrected after taking over. He has the ability to help entrepreneurs solve problems. It is just right to run wework. Maybe this is the obsession that Sun Dasheng will not let go in the end."

Uncle Jiaotu and Sheng did not express his objection. He felt it was going well, so he summarized the statement: "Then let's do this today. I'll send a ts to Lu Yin and Lao Yang tomorrow afternoon? Let's talk about the valuation and incentive conditions tomorrow."

At this time, Uncle Sheng raised his hand and said in a slow tone: "Chu Yuanxi, I know that there is money in Baren's account now, and you can spend it. I also know how much effort you have put into a well-off society. But now the capital is in a cold winter, so you must be careful."

"Uncle, be cautious, you must be cautious, but you cannot tie your hands and feet on your own. The capital winter is often the best time for many new companies to make efforts, because you have no money and your opponents don't have money. Comparing who finds the right path first and then adds up the speed, your opponent can only watch it, so the market is yours. Don't worry, you will definitely make money."

After saying that, Chu Yuanxi felt it was OK, but unexpectedly Lu Yin asked: "Mr. Chu, when it comes to making money, I heard Yuan Mu say that Xiaokang is losing slightly in a single store now, and then I listened to your following plans. It seems that later... will not go in the direction of profit in a short period of time?"

"Yes. Oh, you've made a mistake." Chu Yuanxi didn't expect that Lu Yin took the initiative to understand Xiaokang, and thought to herself that she was quite active. "Xiaokang has no requirement to make money in the short term. I am working hard to achieve a single-store break-even because I have done a good job in operation. Do you understand? I also have the power to thank you a little."

Lu Yin didn't feel this, but Yuan Mu had it, and it felt very strong. Especially now that the entire investment circle is changing its caliber from the hot air to the direction of cash flow and profit, listening to Chu Yuanxi's emphasis on the "power" of losses is a very unique feeling.

Chu Yuanxi continued: "Which new retail that has large-scale subsidized users to burn money has made profits in half a year? You can see how many customers lose? You can see how Luckin Q3 is 'profit'? What Xiaokang is not satisfied with now is that the number of membership card users is not good, and everything else is OK, and there is no requirement to pursue profits at all."

Yuan Mu silently complained: Your "single-store small loss" did not calculate the inventory and put the bill...

However, her brother later sent her a WeChat message, saying that Xu Xin went back and said that Chu Yuanxi's complete set of gameplay was indeed beneficial. For example, the problem of using cycling big data is that all cycling companies themselves are confused. They all know that this data related to geographical location is useful, but how should it be used?

Chu Yuanxi's commanding heights is community social networking. This gameplay can use cycling data, but it is too high-end. Let's not mention it for now. As for the membership card mentioned today, cycling data is actually quite useful. In the scenario of using first and paying, those who can predict based on geographical location are more likely to generate trust, and overdraft consumers are "easier" to have credit. Any company that comes to the door to deliver milk will dare to let you use it first and then pay, and the trust is far from the point of trust on the Internet to borrow money.

Therefore, Chu Yuanxi successfully arranged the work, and then he was about to welcome the big shots of Alibaba's strategic investors to visit, but Monica took advantage of the situation and pulled Zhao Jie to come over, saying that they had studied it for a few times, but in the end they felt that they would still separate the game's overseas operations from overseas advertising. Zhao Jie only recruited an operation team, and Monica was still responsible for overseas advertising.

"Hiss..." Chu Yuanxi's eyes turned between the two, "Zhao Jie, can you be scared?"

"It's not that I'm afraid, I really can't."

"Overseas distribution is nothing more than advertising. What can I do?" Chu Yuanxi was surprised, but Zhao Jie looked quite aggrieved.

"Oh, let me say it." The little black girl Monica was the first to be the first. "It seems easy to invest in advertising overseas, but it is actually very difficult. Let me tell you this. The excellent domestic market optimizer, commonly known as advertising pitchers, are all confused after they go overseas. Do you understand?"

"I don't understand." Chu Yuanxi looked confused, but he really didn't understand the situation overseas, and he didn't even understand it in the original world. However, this did not surprise him, because in the field he didn't understand, there were reefs under the seemingly calm water surface, which was a clear matter.

"I have only noticed this recently, because in China, for example, Douyin's advertising display is already in the best situation. But Douyin's internal KPI is actually still in KPI, which is value-oriented, so... do you know what I mean?"

Chu Yuanxi was stunned. Although Baren's games are almost all self-distribution and channel interoperability modes, and they have invested in ads and bought too much during their distribution, advertising is not the main thing. Baren mainly uses its own self-media private domain traffic to promote it, and then guides fans to spread spontaneously and obtain Internet dividends as the main method, and buying volume is just an auxiliary method.

Take "The Unfaithful Lord" as an example. The number of purchases is already the most fierce among all previous products, but the number of effective users obtained is still not as good as that of natural acquisition.

Therefore, the Ba people’s experience in buying volume is not particularly obvious, but a weakness.

The situation Monica mentioned lacks an intuitive concept for Chu Yuanxi, and she doesn't know where the "already best" she said is good or bad. Fortunately, she can still understand it. The value orientation is nothing more than the meaning of having money and having a father, and the higher price is what it means.

I heard Monica say, "Don't understand yet? I'll say a phenomenon is good. When you buy advertisements on Douyin, you bid for display fees of less than 30 yuan when you bid. Even if you invest, you can't spend the money in the end because you won't show it to you.

This is not the case on Facebook and Google. It is not the value orientation. You can get a display if you invest. This difference is very big, do you understand?"

"I probably understand...what else?" Chu Yuanxi said the difference, it sounds small, but when actually advertising, the marketing specialist handles it very differently.

"There are also creatives, which are machine learning, but the learning methods are different. Advertising pitchers have different strategies when investing in creatives. In short, the domestic high-quality advertising pitchers are even worse than those of novices. They have been edified in the domestic environment, especially twisted, game characteristics, people's subjective consciousness, creatives, machine learning and market mechanisms are always mismatched."
Chapter completed!