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Chapter 930 The first large-scale network-wide commercial operation of Douyin UGC

Yang Jiangang's peak visual effects will be promoted in Europe and North America in the future, and it will be a global ugc animation platform. The same is true for Zhao Jie's "Gobi Network". No one requires North American players not to write oriental-style RPG games. If there is, then you will only provide one or several European and American-style art resources.

Compared with the five golden words "Globalization Platform", some resource costs are not worth mentioning, and even the funds required for movie distribution in North America are the same. It can help North American players to understand this IP that is much more important than some costs.

So Chu Yuanxi had to worry about this matter. Fortunately, Baren is now accustomed to the lines between Disney and DreamWorks. Although Disney has been allowed to go out, the connections are still maintained.

In addition, at critical moments, Elizabeth may provide some help, even if it is given an important tip or guidance. Therefore, although it is unable to cooperate with the online mobile game to launch a movie game, it still has great operational value and is worth working hard.

However, the person I need to find in front of me is not Elizabeth but Lu Yu.

"It's mainly two things to find you." Chu Yuanxi said to Lu Yu: "The first thing is that "The Unfaithful Lord" has the intention to directly make a movie after the short video drama came to an end."

"What do you need me to do?" Lu Yu had a lot of work at hand, but in the face of Chu Yuanxi's new needs, he always asked what he needed to do first, which was a very good work quality.

"You must follow up on the production of short video dramas. The entire crew consists of you, Zhu Chi, and contract-based actors, directors, martial arts fingers, etc. recruited through the crew. You need to note that first, you cannot cut pictures. This short video drama must not be made by cutting pictures."

"Ah? Where is the green screen?" Lu Yuxin said that there are still people who don't cut pictures these days? How can you appreciate them if you don't appreciate them if you cut pictures?

"Green screen? Can green screen be considered a cutout? Of course it's OK."

Lu Yu breathed a sigh of relief, and the green screen made it acceptable.

I heard Chu Yuanxi say: "The style of this drama must be hardcore. Martial arts are martial arts, and it must not be a hang wire circle and special effects. On the one hand, your person is responsible for helping the crew produce content that meets the requirements of short videos and implements the script as a product. On the other hand, it is equivalent to the producer. What is filmed must not be the content in the director's mind, but the content that meets our requirements.

Of course, if the director's feelings meet our needs, you can communicate with Monica in detail. The requirements are raised by her, but if you master them, in short, it tends to be hardcore. If you draw the sword out and face people, you have to hold them firmly and not shake them randomly. If you cut people, you must have strength. If you use the ultimate move, you cannot rely solely on the shock screen. If you fight, you will definitely not be able to eat without a full meal like a radio gymnastics."

"Okay, I understand." Lu Yuxin said that this requirement was very simple, because he was afraid that these contract-based directors, such as shooting serious films and TV series, and did not understand the rhythm of short videos. Then, there was a short script in front of him, and he had to shoot Jaguar according to his own understanding, so he needed to correct it.

He has worked with many people for so long in Baba. He has seen many of these situations and is very experienced in how to "persuade" them. As for hard-core martial arts, it is not difficult as long as the actors have good kung fu. It's just that no one has filmed like this in recent past decade, and they are all taking the routes of "beautiful" or "funny".

"Then the second thing." Chu Yuanxi said while thinking that Lu Yu is really capable, to some extent, he is more capable than Zhao Jie and Yang Jiangang, especially in terms of execution. He has a strong ability to withstand pressure. He can maintain a stable disorder in the face of thousands of troops, which is much better than Yang Jiangang's "If the enemy does not move, I will be in chaos first."

Therefore, Lu Yu should also have an incubation plan, but he doesn't know how he is as a real engine. Of course, this matter cannot be rushed, because with Lu Yu's urinary nature, once Chu Yuanxi shows this idea, seven out of ten will become - when Lu Yu heard about the magic horse? Can I go solo? I will immediately send Chu Yuanxi an e-commerce live broadcast to bring goods.

There is one person in Baren and Xiaokangli who cannot be distracted now. Xue Jianhua from Xiaokangli is also a strange person. He often has wonderful ideas and has no resources to fulfill his brains. He must use a chewy person to hold on, otherwise he will definitely fail.

Therefore, Chu Yuanxi suppressed his thoughts and said, "The second thing is that the mobile game "The Unfaithful Lord" needs a large-level fission-like promotion, comparable to the h5 in "The Troubled Times".

"I need this?"

"You need it. Now we kill sharing on WeChat is too ruthless. Even Penguin News is killed. The external links of Goudong and Pinduoduo have been cut off. We have also been named by Dad Long and ordered me not to do anything. Think about it, we can't make a feature code or something to turn against Dad Long, so it's not possible to use WeChat to spread this path."

Lu Yu thought, "What do you mean is to do it through Douyin or offline? What is the problem? I have to think about it."

"I have thought about it. Now my idea is to turn it into a Douyin event. Suppose it is called the #心口生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生生�

We provide feedback based on the user's likes and the gameplay rules of the tyrant system we have formulated. For example, we use a large account @ to bring traffic to the other party, or use Weibo, official accounts, and even internal game forwarding, etc.

Even we create some original music and songs for this event, and all these short video dramas are needed, just like Uncle Sheng wrote a song for "Come in the Troubled Times". What do you think?"

Lu Yu was stunned for a while, quickly considering the pros and cons in his mind, including how many nodes the entire set of play should be divided into; where to build momentum and where to detonate; in what form to push event information to fans; is it better to start from Weibo or directly from Douyin; how much final effect can be reached, etc. After holding it in for a long time, I asked: "Will this event be better through Douyin official than we do on our own?"

Official activities can be made separately and the event page is supported, which is something that UGC cannot do.

"Yes." Chu Yuanxi simply replied, "I just hope we will do it ourselves. This matter is done through the official Douyin, and the lower limit is very high. But is the Toutiao system willing? Our product happened to pk their games. Someone had led the rhythm before, saying that we iterated other people's things. Although from the perspective of the development cycle, experts will definitely not have such mentally retarded ideas, but it is difficult to guarantee that there are laymen in the Toutiao system. What are their ideas? You have to consider this.

Of course, this factor can be overcome. If it really doesn't work, I don't want it anymore. I'll go and visit Zhang Ming in person. But more importantly, there are many activities on TikTok, and no one has ever had the idea of ​​replacing the official function and organizing a large-scale event on the entire network. Therefore, even you, subconsciously feel that the official should come forward.

Therefore, if we can achieve the first large-scale commercial operation of Douyin ugc in the true sense, it will not only promote us, but also all large Ms on the entire network, reflecting the power of large numbers, and it is completely within the framework of Douyin's rules. What will happen if everything goes well if you give it this way?"

Lu Yu's eyes lit up: "Other large numbers will not only not dismantle our stations, but will they also be happy to see them?"

"It's not just about enjoying it. You can dance well with other big numbers to stimulate them to directly participate and link with us. Then, it's best to have celebrities participate, especially to attract some celebrities who have no direct relationship with us. I remember that we have never had any special needs for celebrities along the way, but this time it should be necessary. The fees are listed separately, and we have money now.

This time you have to write a detailed plan. After writing it, you should think carefully and improve the details. This activity itself is fission-like, and the popularity is boosted by one stage of rockets. Every link cannot be wrong. Should the stars come first, or should the seed users come first? This question must be considered clearly. This should be a milestone activity that can be recorded in the history of the development of the Celestial Self-media, but if the homework is not done properly, any link will be broken."

Lu Yu was excited many times after entering Baren, but this time he felt a unique and exciting experience. Because Mr. Chu has already made his strategic instructions so clearly, either he messed up for thousands of years or he made his reputation. Moreover, there is no need to think about it. Once this activity is completed, it can really be recorded as a milestone and a case in history. What an honor is this!

Although it may be recorded on the pillar of shame after being screwed up...

"Make sure to complete the task!" Lu Yuxin said that once the activity starts, the movements are super big, for the sake of Baren and for himself, it is indeed necessary to ensure completion.

"No, no, no, it doesn't matter if you are confused. Let's think of other ways, don't be under too much pressure. This kind of thing will be done, but it doesn't matter if you fail. If you work hard, you don't succeed. Let's take it a little more."

Chu Yuanxi wanted to leave after saying that, because this event was started. Although it did not directly bring users to the "Wudao and the Untamed" mobile game, the meaning of this game was to boost IP. Now, it was just to promote the event, then convert the event traffic into the game, and solidify it into IP fans. In this regard, Baren Group has been familiar with it many times and is one of the evil groups that is best at washing fans in the Celestial Empire.

Unexpectedly, Lu Yu murmured to himself: "The first star, look for Leehom?"

"Ah? Why?" Chu Yuanxi had no idea how Lu Yu had this idea. The better candidate in his mind was Luo Zhixiang. He just helped the wild wolf disco become popular on the Internet and had short video genes.

"Ah? You don't know?" Lu Yu quickly transferred a piece of news to Chu Yuanxi.

When Chu Yuanxi saw it, he immediately praised Lu Yu's ability to take advantage of the hot topics. The news was about the termination of a beverage brand that Leehom had endorsed for 20 years.

Prices have doubled in the past twenty years, and housing prices have skyrocketed, but the endorsement fee has not increased at all. It is said that it was because it was very hard to be a little transparent when he was not a star, and then he got the first endorsement and was very grateful for his kindness.

As a result, the second-generation princess of this beverage company immediately stepped down after taking office!

Originally, termination of a contract is also a business act and is not worthy of being a hot topic. When asked about the reasons, first praise the two parties for their 20 years of friendship and friendship, praise the other party’s help to the company, and even give a lifelong reputation title. Finally, it means that the company needs reform and needs to move forward, so it is very round.

As a result, when asked about the reason in the official interview, the princess replied: "Can I say it? It hurts too much."

Then she knew that it hurts people too much and still didn't vomit: "Because he is old, I don't like it."

What kind of hatred is this?

"Okay, your idea is very good!" Chu Yuanxi praised Lu Yu while not forgetting to remind him: "But what you are looking for is a superstar, a legend of immortality, and a precious character. You should pay attention to how you speak."

"I understand, I immediately wrote a big article and wiped it. If you don't write it well, I'm sorry for the popularity!" Lu Yu said as he was ready to rub his hands, and then asked: "Mr. Chu, what do you think? I'll give you a good idea."

"I'm speechless, but considering the other party's growth environment, I understand it too."

"What does this mean?"

"It means that if I have a son and a daughter in the future, I will never let my descendants grow up in the 'perfect and prosperous situation'. I am too smooth in my teenage years and my mentality is not sound, so it is difficult to learn to consider problems through utilitarian ways."

Lu Yuxin said that if you want children, don’t you have to get married first? Don’t you have to have a girlfriend first when you get married?

Chu Yuanxi said: "As long as you consider a little utilitarian when changing spokespersons, it is a gold mine. This kind of grace that makes the other party not increase the endorsement fee for 20 years, shouldn't it be a commercial movie?

Just use real stories to process them. The little transparent person who was depressed and unsuccessful as the starting point of the story. In the dilemma, a company was attracted by the gold eye. Then, through endorsement and other events, they became a star. Is it a lot of ignition?

When the spokesperson is changed, the movie will be released. Not only will the fans not blame it, but they will burst into tears. Give the biggest farewell, no one else? This sales will not soar? This movie may have a big box office hit, with stars, sensationalism, or real stories adapted from real people."

Chu Yuanxi became happier the more he spoke, but after he finished speaking, he suddenly realized that few people had the awareness of advertising through movies, and his sense of operation was too advanced. If the other party had this level, he would not have said that kind of balanced IQ.

Lu Yu felt a very strong popularity factor with the intuition of a self-media person. He thought that the other party's level was really different from Mr. Chu. It means that the star is old, but the company has been tied with the star for 20 years. Doesn't that mean that the company is also very old?

Although the world was not calm in the next period, it had no big impact on Chu Yuanxi. He even took advantage of the opportunity of the prison factory being on the hot searches and gave a round of intimidation speech within Xiaokang.

The content of the speech is mainly aimed at various possible corruption and employees in the corresponding positions. It is then carried out of the prison factory for positive examples.

The fact that people can develop to the present time that the United States has mobilized the whole country to fight, is due to their fierce reaction to corruption. If you dare to be greedy, you must be mentally prepared to be sent to Longgang. Otherwise, if the large factory with nearly 200,000 people is not clean, there will be no need for the United States to take action, and you will lie down.

As for which event is right and wrong, we can't say much. If we say too much, we should be 404 and we can't afford to offend it. But in fact, the unexpected and profound existence of the jokingly called "Zhuo Factory" is a kind of gene-like existence. For example, the current logo of Zhuo Factory is widely known, like cutting apples into 8 petals, but few young people know that the original logo was cut into 15 petals, representing 15 founders. Later, 7 people entered.

Of course, when giving examples, we should not be too targeted, we should not just hold the factory. Chu Yuanxi also named another drone unicorn that was strongly targeted by the United States. The products produced by others made Mi** side not hesitate to buy them even when fighting with the White House, which shows that it is really useful.

However, this company was corruption at the end of last year, and the borers in the supply chain and management caused more than one billion unplanned losses, and the employees' year-end bonuses were greatly affected.

In fact, internal control and anti-corruption are very important for both giants and startups. Giants such as Alibaba and Penguin will still have their own ****, and Alibaba has particularly many executives. Is Alibaba's corporate culture worse than Penguin? No, it's because Penguin can be compared to Baren, with more online and few offline, but Alibaba is similar to well-off, and there are so many corruption links offline!

This speech was very popular with investors. Yuan Mu recorded the video throughout the whole process and sent it to group, and investors sent it to encourage him. Not to mention anything else, at least the well-off leaders are mentally prepared for the issue of corruption, and have a coping attitude and a clear mind, which is relatively easy to overcome various possible problems.

Only Yuan Lu complained in private: Chu Yuanxi is simply a secret of how to embezzle, is this a good thing or a bad thing?

However, these short checks are useless to Chu Yuanxi, because no one even asked him when the next round of financing will be launched.

This "no question" is also an attitude, and it is not a good attitude.

What makes Chu Yuanxi most sober is that he knows that this time he is well-off, even if he has a support from the Ba people, he has an irreparable innate weakness compared to the original world - the start time and track conditions.

Originally, the well-off world was running on an extremely empty track. Others, including investors, have not yet discovered the quality of this track. Therefore, there is a lot of time and there is a lot of room for trial and error. Even if you do something wrong, you can get back.

But now it’s different. By the time Chu Yuanxi makes Baren first and can produce milk, the convenience store track is already shining brightly. Not to mention that entrepreneurs’ eyes are shining, they are very attractive to investors, so they are neither empty nor have any strategic buffer zones.

This situation cannot be changed by Chu Yuanxi no matter what, so he regards not being kidnapped by capital as his first pursuit. This pursuit is also very good. How many companies that could have been able to do without additional terms and kneel down because the shackles are too heavy?
Chapter completed!
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