The success of Sanzhu Company was not accidental. In his previous life, Sanzhu also experienced many ups and downs and big battles. However, this time, under the leadership of Chen Tianlang, the road the company took became flatter, at least in terms of funds was much more generous than in previous life. Recommended: The new work of the 2 great masters of Eternal Solitude "The Immortal Martial Arts of Heavens" http://www./2_2100/

A clever woman can’t cook without rice. Money can make the devil push the mill. In this era, under the influence of three million publicity funds, the black ones can be directly called white ones, and a piece of shit can be called a hot commodity, without having to send it. This is the characteristic of the era. The people are prone to trust people, and to be precise, believe in the various advertisements of publicity.

With the birth of this new health product giant, an interview with Chen Tianlang, the new tycoon. However, Chen Tianlang does not like this tone, but cannot reject these media. According to Wu Bingxin, the leader's interview with the media is also a way to help the company promote.

Chen Tianlang recognized Wu Bingxin's words, so... he asked Wu Bingxin to accept an exclusive interview with the media on his behalf.

Looking at Wu Bingxin who was talking in front of the media, Chen Tianlangbao smiled. TV interviews in this era are actually similar to future TV reality shows. They have designed questions, lines, and good interview effects. So Wu Bingxin memorized the lines all night last night, with panda eyes, but they were covered up with makeup.

After successfully accepting the interview, Wu Bingxin complained to Chen Tianlang, saying that this matter was originally Chen Tianlang's, and he did it on his behalf and he had to get an extra salary.

Chen Tianlang said, OK, if you contract this matter in the future, I will be a big player behind the scenes, to be more mysterious, let us three become giants among giants.

I have to say that Chen Tianlang's pretending to be mysterious is really effective. The media's speculation about the big boos behind Sanzhu has never stopped, so it helped Sanzhu do a lot of advertisements for free.

Chen Tianlang did not show up, but could not stop the outside world's speculation about him. What are the handsome, versatile, and three heads and six arms, and the magical eyes are all right, and they almost turned Chen Tianlang into the Monkey King Sun Wukong.

Sanzhu Company's development momentum is getting better and better, and its brand popularity is almost surpassing the giant "Sun God", and the sales volume of Sanzhu Oral Liquid has reached an unprecedented level.

As of June 1994, Sanzhu's oral liquid sales exceeded 100 million for the first time, reaching 180 million, less than a year after the establishment of Sanzhu Company.

When Wu Bingxin, Zhou Dongyu, Han Hongyun, Niu Huanxi, Bai Siwen and others told Chen Tianlang about this good news and asked for celebration, Chen Tianlang sneered because Chen Tianlang knew very clearly that the sales of Sanzhu Company in his previous life at its peak reached an astonishing 80! He paid more than one billion in tax payments alone. Now the sales have only reached more than 100 million, so he is so happy that it will reach 2 billion, 3 billion, and 4 billion in the future. What should I do?

However, in the end, Chen Tianlang met everyone's requirements and the whole company celebrated the whole company. The main purpose of this is to increase employee morale and make everyone more confident to meet new challenges and new goals.

Wu Bingxin is worthy of being the super boss of his previous life. A simple celebration reminded him of a set of methods to motivate employees to work, that is, to set up a "target system" and set sales targets for branches in different regions. Anyone who completes the target will be given a monetary reward. For example, if the sales exceed one million, then 5% of the one million will be given as employee rewards. On the contrary, if the task is not completed, it will be deducted from the year-end bonus.

Wu Bingxin's move left everyone speechless, thinking that this was a very good motivation method.

Chen Tianlang also proposed that this "target system" can be further refined into a hierarchy system. For example, in a branch, marketers can divide levels according to the completed marketing performance, and receive different salaries at different levels.

As for the level, it can be set as "Crown Level", "Diamond Level", "Gold Level", "Silver Level", "Bronze Level", etc. The Crown Level has the highest salary, and you can even obtain company shares. The Bronze Level is the lowest level, and the requirement is to complete the specific tasks assigned by the above.

Immediately afterwards, Chen Tianlang took out the hierarchy system in pyramid schemes in his previous life to tell everyone.

These things have never been heard by everyone before, so everyone listened attentively, turning the entire celebration meeting into Chen Tianlang's personal speech.

If anyone of these people is most touched by Chen Tianlang's words, it is undoubtedly Wu Bingxin.

In fact, since joining Sanzhu Company, Wu Bingxin has been obeying Chen Tianlang's arrangement and decision-making on the surface, but he is a hero after all. Since he is a hero, he will inevitably have a turbulent heart and is unwilling to be inferior to others. He thinks that he is a rare talent and no one can restrain himself. Therefore, Wu Bingxin will come up with some wonderful ideas every time he meets. However, Wu Bingxin suddenly discovered that no matter what good ideas he has, he can immediately be polished by Chen Tianlang more concretely and in-depth packaging. Just like just now, he proposed a "target system", and Chen Tianlang went with the trend and developed a "hierarchy system". Moreover, the hierarchy of this crown and diamond is much stronger than his own goal system.

Is this the legendary "genius"?

You should know that I have been thinking about this goal system for several days, but Chen Tianlang is in the blink of an eye.

At this moment, Wu Bingxin felt for the first time that he could not cross the mountain Chen Tianlang no matter what.

This boss seems young, but his wisdom is as deep as the sea. He can't even understand himself and can't compete with him.

Chen Tianlang didn't know that the "crown" and "diamond" marketing hierarchy he designed casually made the old hero Wu Bingxin impressed. For Chen Tianlang, these things were simply common things in marketing in previous lives, and were played with by others.

However, after giving this temporary speech, Chen Tianlang immediately considered a very serious problem.

That is the rise and decline of Sanzhu Company in its previous life.

Needless to say, the main reason is that the propaganda mechanism is well developed, and a rural surround city was taken that saves time, effort and money, and has fully demonstrated the military strategic thinking of ***.

But what is the decline? What is the reason?

There is no flower to be popular, especially in the most competitive health care products market at present. It is not easy to maintain your market share.

What are the sun gods, Wahaha, and Chinese turtle spirits? They are simply the era of Qin, Chu, Zhao, Han, Wei, Yan, etc., and the seven heroes of the Warring States Period.

So Chen Tianlang turned his head and thought quickly how the three giants in his previous life had declined.

Soon, he had the answer.

In a word, Sanzhu's later decline was mainly because Sanzhu failed to adjust to an advertising strategy that adapts to the characteristics of urban consumption when he turned from rural areas to cities.

At present, most of the rural markets in China are not developed and have great potential, but how to start and develop the rural market is also a difficult and challenging issue.

Sanzhu's unique advertising marketing model inspired future companies. For example, Hubei Hongtao and Nanfeng Chemical's Qiqiang laundry detergent to enter the countryside all followed Sanzhu. Even if Procter & Gamble, as a giant brand, launched a large-scale rural event roadsho in the future, its approach is in line with Sanzhu Company.

Entering the rural market, Sanzhu's representative strategy achieved great success, allowing a large number of products to turn their attention to the rural market and establish mature brand promotion strategies, but after the scenery, they were not sure about the urban market, and they failed to fail.

Now, how should Chen Tianlang prevent Sanzhu from going on the old path, failing in future transformation, and repeating the same mistakes?

Well, this is a headache.
Chapter completed!