Because the production budget of "The Walker" is as high as $90 million, such a high investment determines that it is different from the usual Oscar-winning films.

There is no small-scale preview test, nor can it control the audience. With the full promotion of Embassy Films, "The Walker of the Stop" is like a holiday commercial blockbuster, directly released on a large scale in North America with nearly 3,500 cinemas.

The huge promotional release, Tom Cruise Gawell Smith's double male lead combination, are all guaranteed by the box office.

In this era, Tom Cruise is a little better, Will Smith's appeal is very exaggerated. As long as the basic quality of the films he starred is guaranteed, there will be no box office bad ones.

At this time, Emperor Shi was really an emperor-like existence for the film market.

Of course, no matter who it is, no matter at any time, you cannot underestimate Tom Cruise's influence.

Although the R-level rating of "The Walker of the Infernal Affairs" is not favorable, even if the audience range of gangster themes is now a little small, "The Walker of the Infernal Affairs" still burst into extraordinary market appeal after its release.

The film won $38.88 million in its first weekend of release in North America.

Compared to the lineup produced by Ronan Anderson, directed by Martin Scorsese, and starring Tom Cruise and Will Smith, the first week of $38.88 million was not much box office.

This is more due to the limitations of the subject matter.

The first weekend box office of "The Walker" is already the best opening performance since Martin Scorsese entered the film industry.

This also set a new record for Martin Scorsese.

Since its release, "The Walker of the Side" has received rave reviews, and all kinds of flattering voices have been heard, which naturally became a popular awards season.

The Oscar public relations of Embassy Films are also proceeding step by step, with everything focusing on stability.

Martin Scorsese's resume over the past decades is one of the biggest capitals of the film in awards season and Oscars.

If other directors directed "The Walker of the Stop", it is hard to say the final award-winning result of the award-winning season.

But Martin Scorsese and "The Walker of the Spot" must be explosive.

The famous film critic Roger Albert said in his column: "The Walker of the Insular" is a gangster movie that reaches the highest level. It is Martin Scorsese's best work after "The Good Guy" in 1990.

This also represents the mainstream view of North American media and critics.

The freshness of Rotten Tomatoes in "The Walker of the Side" is as high as 95%, with a media comprehensive score of 85 points, and the imdb's score has been hovering between 8.7 and 8.8 points in a short period of time.

Although the film's rating on IDC gradually dropped to 8.6 points by the second release weekend, it is already comparable to the ratings of Martin Scorsese classics such as "Good Guy", "Taxi Driver" and "Angry Bull".

Thanks to a good reputation, the box office trend of "The Walker of the Stop" was extremely stable. The box office in North America's next weekend was only 29% lower than the first weekend, closing at $27.61 million.

Ten days after its release, "The Walker of the Insular" earned $78.5 million in nearly 3,500 theaters in North America.

This film has a box office of over 100 million in North America, but if you want to recover your investment through the North American box office share, you must gain something at the Oscars.

The public relations team of Embassy Films has taken action, and Martin Scorsese and the team of managers behind him have also started the public relations work of awards season in a low-key and pragmatic manner.

With the interpersonal network that Martin Scorsese has formed over the years, when the quality of the film is indeed guaranteed, many people are still willing to vote for him.

“As far as the situation is concerned…”

In the small conference room of Embassy Pictures, Garcia Rodriguez told Ronan: "Our main competitors are Plan B's "Tower Tower", DreamWorks' "Letter from Iwo Jima", and Weinstein Pictures' "Queen".

Thomas responded: "I remember "The Queen" was a project we gave to Weinstein Pictures."

"From Weinstein Pictures' current publicity and PR situation, their main goal is not the best director and best film," said David Villa, the publicity director.

Ronan said at this time: "Harvey Weinstein made an appointment with me to meet this afternoon. I will test it out."

Garcia Rodriguez said: "As long as we do our own work, Martin Scorsese and The Walker have the highest chance of winning the best director and best film, and there is no strong competitive film this year."

Everyone else agrees with Garcia Rodriguez's statement. Now Hollywood and media entertainment have long agreed that the year 2006 is the veritable Little New Year of Hollywood's movie.

Propaganda Director David Villa said: "There are already videos that guarantee quality, and the rest depends on promotional and public relations. Martin Scorsese has very obvious advantages. If nothing unexpected happens, most public opinion will be biased towards him. If the nomination is lost again, the college will face great pressure."

"That's a cryptic reminder for the Academy, you should give me a best director trophy." Garcia Rodriguez said one of the tricks in PR: "and can't touch their bottom line."

David Villa nodded: "Yes, we have prepared tens of millions of dollars in publicity and public relations funds, but how to use this funds is also very particular."

Ronan no longer participates in specific front-line affairs and said directly: "You make good plans, I just want the results."

All the executives of Embassy Films understand what this means, and Garcia Rodriguez even said: "Don't worry, the advantage is so obvious, we won't let any accidents happen."

Since its release, Martin Scorsese and "The Walker of the Insular" have become popular in the awards season, and ten days after its release, they have become the number one hottest.

The hottest is the most common situation in the World Cup, and the first popular is the awards season that will be held all the way, and then become the winner at the Oscars.

The reason why upset is called upset is that the chance of appearing is very low.

An extremely important part of the public relations work of Embassy Films is to prevent the emergence of unpopularity as much as possible.

After finishing the meeting at the Embassy Films, Ronan returned to his office and after processing some documents, Connie quickly came in to inform him that Harvey Weinstein was here.

Ronan met Harvey Weinstein in the reception room. After several years of relative silence, the fat man is now full of energy again.

"I watched "The Queen"" Ronan said directly: "A very good video."

Harvey Weinstein can show off in front of the CEOs of the six major companies, but in front of Ronan, he always put his posture low because he knows who is really unaffected by Hollywood.

Besides, Walt Disney is now in a mess, and he can see very clearly what the reason is.

Harvey Weinstein's fat face was full of smiles: "Ronan, Weinstein Pictures can return to the awards season with "The Queen", and I would like to thank you and Relativity Entertainment. If you didn't take the initiative to give in, the "The Queen" project would not be in my hands."

Ronan would not appear arrogant just because Harvey Weinstein is posing in a low position, but still as peaceful as before. He said with a smile: "Harvey, we are friends, so there is no need to say such kind words. We also helped each other at that time, and if we ended up with a win-win situation, it would be the most ideal."

Harvey Weinstein quickly said: "The win-win has been achieved." He took the initiative to get to the topic: "Ronan, the first goal of "The Queen" in this awards season is the best actress, and it does not conflict with the goal of Relativity Entertainment."

Ronan said without hesitation: "I will mobilize the people around me to vote for the best actress as much as possible for "The Queen."

Hearing this, Harvey Weinstein was very convinced. Although he was a veteran of Oscar public relations, if he really worked, he might not lose to Relativity Entertainment, but he was really quite concerned about Ronan and Relativity Entertainment's strength.

The equity of the six major Hollywood companies is too dispersed, and it is impossible to rashly target a certain person or company. Those who hold the power of the six major companies are all professional managers, and they have to consider all aspects when making any decision.

But the theory of relativity is different. Many things are completely reflected in Ronan Anderson's personal will.

This kind of company that is powerful and can make quick decisions will be terrible once it becomes an enemy.

Harvey Weinstein doesn't want the newly established Weinstein Pictures to become the second Walt Disney, and with Weinstein Pictures' strength, it is far less resistant than Walt Disney.

Walt Disney was tortured by Ronan Anderson, and Weinstein Pictures was torn to death for a few times and was destined to die.

Harvey Weinstein responded immediately: "The best film and best director tickets that Weinstein Pictures can influence are all from "The Walker".

Ronan smiled and said, "Harvey, I hope we can continue to win-win results this awards season."

"Absolutely," Harvey Weinstein said confidently: "I believe this."

He said at this time: "Ronan, if the opportunity is right in the future, I hope Weinstein Pictures can have more cooperation with Relativity Entertainment."

Ronan calculated the time, and it was still early before Harvey Weinstein was finished. This guy was very good at independent small productions and immediately said: "No problem. If possible, the overseas distribution of Weinstein Pictures can be temporarily handed over to the Embassy Pictures for the time being."

The newly established Weinstein Pictures does not have overseas distribution capabilities for the time being. Harvey Weinstein had discussed this business with Ronan before. After the Weinstein brothers left Walt Disney and Miramax, they also needed new overseas publishers.

Harvey Weinstein said: "Yes, we can sign a distribution contract. I mean, the overseas release of "The Queen" will be handed over to the Embassy Films."

In the past, when it was released overseas in Miramax, it was done by Disney's Bowei International.
Chapter completed!