Although it took some time for Pixar Studio to integrate into the Relativity Entertainment system, Relativity Entertainment has begun to operate products related to Pixar Studios in full from the moment the two parties signed the acquisition agreement.

For example, the two latest animated short films of "Toy Story" quickly landed on Netflix streaming media, and the spin-off short film "Big Eyed New Car" of "Monster Electric" will also be played on Netflix streaming media after it is revised.

Also, we informed all major playback channels that after Walt Disney's authorization for Pixar animated movie expires, if they want to continue playing, they need to negotiate a contract with Pixar Studio.

Next is the crucial peripheral products. According to the copyright return agreement, Disney has a one-year buffer period for peripheral products, and needs to be paid for authorization or removed from the shelves after one year.

Since the beginning of 2006, Relativity Entertainment has placed massive orders with agents across the Pacific. In the next few months, related products of Pixar Studios animated films will continue to be distributed to the global market through the marketing channels of Embassy Pictures.

In addition, the Blu-ray version of these animated movies is also being suppressed and will be available online soon.

Animated films like Pixar Studios, which are operated for a long time through peripheral channels, each of which means more than one billion dollars in profits.

In the first month of 2006, the entire relativity entertainment was very calm.

On the one hand, it is digesting the gains of the "Disney Project", such as Pixar Animation Studio, the live copyright of classic animated movies, and the establishment of Princess Animation Studio.

On the other hand, external publicity and public relations resources are tilted towards Brokeback Mountain.

With the help of social trends and the culture and values ​​that a unique minority of special groups in America cannot be provoked by, Brokeback Mountain has become the number one hottest for this year's Oscars.

In January, after Ang Lee ate fifty "plastic chickens", Brokeback Mountain gained a huge reward from several of the most important outpost awards.

At the Golden Globe Awards for the American TV Film, Brokeback Mountain won a great victory. Although he did not win any performance awards, he won the most important awards of Best Film Director and Best Drama.

In terms of the two most important weather vane awards, Ang Lee won the Best Film Director at the Directors Union Award, and "Brokeback Mountain" won the Best Film at the Producers League Awards.

The victory of these two major vane awards also made Brokeback Mountain the number one hottest at this year's Oscars.

In early February, the 78th Academy Awards nominee luncheon was held at the Ritz-Carlton Hotel in Beverly Hills. Brokeback Mountain won a total of eight Oscar nominations, including Best Photography, Best Director, Best Supporting Actor, Best Supporting Actress, Best Leading Actor and Best Picture.

The Embassy Film Industry has done a very good job in promoting public relations.

However, there are also some strange voices that keep going. After all, there are also many conservative straight men, and some of them say that movies like Brokeback Mountain are very disgusting through the media or online social media.

This is normal. A homosexual film will inevitably bring great controversy.

After all, this is not ten years later.

Fortunately, Ang Lee's filming "Brokeback Mountain" is very subtle. Most of the centrists will not be disgusted by watching it, and can even resonate with each other.

In this regard, it has to be said that Ang Lee's oriental background played an extremely important role.

If it were a European director, it might be a man on the left and right, a man would be a man on the left and right, and a man would be a precious man. Art masters like Lars von Tyre might also have direct shots such as ancient Taoist ethos.

Ang Lee made a film with extremely sensitive subjects and was very rare to be accepted by most people.

In this regard, the box office data of the film is the best proof.

Before the Oscar nomination was announced, Brokeback Mountain was in pre-recorded state in more than a dozen theaters, with a cumulative box office in North America being only $1.73 million.

With eight Oscar nominations and becoming the number one hottest for the Oscar, Embassy Film began to expand screenings on a large scale, and the North American screening theaters soared to 2,189, and the box office was 19.88 million US dollars that weekend.

Due to the outstanding reputation of the film and the Oscar effect, if you can gain something at the Oscars later, the box office in North America is very likely to hit $100 million.

It is hard to say overseas, but according to the current equality of homosexual groups in Western society, the overseas box office should not be lower than that of North American box office.

Ang Lee still has a certain appeal in the European market.

Embassy Films is still stepping up its public relations for Brokeback Mountain, striving to strive for the two awards with extremely important weight.

In early February, some statistical data of Relativity Entertainment was released. After years of copyright accumulation, channel development and acquisition and merger, Relativity Entertainment's profits grew rapidly in 2005.

After Netflix went public, as the most expensive subsidiary, Netflix Network's financial accounting has officially been separated from Relativity Entertainment.

Last year, the entire group company achieved a net profit of US$2.176.8 million.

This data is mainly composed of box office, copyright peripheral operations and stock market investment, etc.

Including several small-scale overseas films purchased, Relativity Entertainment released 21 films last year, with a total box office profit of US$712.12 million.

The films that contributed the most to the box office profit are "Pirates of the Caribbean 2", "Spy Shadows 3" and "Despicable Me".

The global box office of "Pirates of the Caribbean 2" reached US$1.2 billion, and the latter two also exceeded US$600 million. The three films contributed nearly half of the total box office profit.

Once a big investment and big production video is successful, it will generate more profits.

In addition to the profits in Disney's equity, the remaining profits mainly come from TV series and various peripheral channels.

The most profitable project in a single project comes from Peppa Pig, with annual revenue of more than $600 million last year, but its production cost and promotional distribution costs are quite low.

As more large-scale film projects are launched and many popular TV series are produced, the profits of Relativity Entertainment will only get higher and higher.

Compared with profits, Relativity Entertainment's debts are always within control. Even if it acquires Pixar Studio, it mobilizes a large amount of cash, the group's capital chain still runs freely and maintains a considerable cash reserve.

In 2006, movies that Relativity Entertainment, which are not considered outsourcing, will still maintain the release of more than fifteen films, including many heavyweight works.

On the weekend after the Super Bowl, Embassy Pictures released its first film in 2006 by Relativity Entertainment.

Filmed by Hai Entertainment and Tom Hanks' Preton Pictures, the same name movie "The Da Vinci Code" adapted from popular religious themes.

Compared with the relatively fast shooting and production speed of Relativity Entertainment, the film directed by Tom Hanks as producer and Lang Howard can be said to be a typical operation mode of medium and large-scale Hollywood productions.

One year of preparation, one year of shooting and production, and then one year of promotion and distribution.

According to the agreement reached between Shahai Entertainment and Preton Pictures in cross-investment on "Mamma Mia" and "Da Vinci Code", Ronan basically did not participate in the shooting and production of "Da Vinci Code", and the entire film was basically completed under the control of Tom Hanks and Long Howard.

The special religious themes, coupled with the content of the original work that is almost blasphemous for religious people, this film has caused countless controversies since its preparations.

"The Da Vinci Code" has been in constant turmoil since its filming. The flood of protests and opposition letters from the Catholic League and Ministry union groups have made the film the most controversial film from 2005 to 2006.

The Catholic Ministry of Commerce once hoped that the name of the organization could be hidden when filming the film. After this request was rejected, the Ministry of Commerce launched a campaign to correct its name, using various media masterpieces to publicize it, using various means to describe its organization incorrectly.

Some bishops even launched their own blog to refute the "false words" of "Da Vinci Code".

The level of protests also intensified as the release of the film approaches.

But movies are always a very special commodity. It may be fatal to be controversial when placed on other commodities, and they are often a booster for movies.

Just like The Passion of Jesus, the controversy brings widespread attention to The Da Vinci Code.

A film can cause widespread controversy, which often means that the film can be commercially successful.

Relativity Entertainment and Embassy Films are also experienced in this regard.

For example, on the eve of the release of "The Da Vinci Code", many religious experts called on all Catholics to watch this movie with many fallacies. Only in this way can they discover the mistakes.

Such a call has also been responded to by some religious groups.

It is undeniable that most experts are high-end elites.

But there are also some experts who are veritable "brickers"!

However, no matter how much debate the film is, the crew will not directly participate. Tom Hanks and Long Howard are also smart people.

At the premiere, facing interviews from many media reporters, Lang Howard wisely held up the banner of "fiction": "The film will not be overly entangled on religious issues. Dan Brown is a successful writer rather than a religion and historian. The reason we make this movie is because I like this story."

Tom Hanks also said explicitly: "The focus of the film is the thrilling and suspenseful plot. All we want to do is make a good movie with religious colors that are not too obvious."

Ronan did not join in with this kind of fun in front of the media. Religion was too sensitive. Relativity Entertainment stayed safely behind Tom Hanks' Preton Pictures and made as much money as possible.

Just like Embassy Pictures did when she released Mel Gibson's The Passion of Jesus.

Ronan just greeted all the guests in the VIP room, so he went straight into the theater and waited for the movie to be screened.

To be honest, as a non-confucian, and no one has studied the Bible or something, it is somewhat rare to understand the "Da Vinci Code".

Oriental audiences will not know much about some of the organizations and allusions that appear in it.
Chapter completed!